B
Manager, AgHires
While AgHires
i s t h e l a r g e s t job board for the agriculture industry, we are the Maximize Your Human Capital
By Lon Gretillat, Vice President of Sales, Fusionware
Since 2008, FAVE’s unwavering mission has been to elevate glob-
and produc-
By Bailey Myers-Hartley, Agritourism and
An interview with Eric Beck, Director of
Group.
PSD: Can you tell us about the history of Wada Farms and its roots in Idaho? What inspired the founders to start this agricultural operation?
EB: Wada Farms is a prime example of what can be
established in 1943, Wada
States from Japan in 1922
roots in the small town of Pingree, Idaho Together, Frank and Agnes grew their first crop of Idaho Potatoes on 160 acres of rented land in the spring of 1943 Today, Wada Farms is a third-
Wadas started farming in San Clemente, California During their time there, Frank and his wife, Agnes, developed a passion for growing premium quality produce
Following the outbreak of WWII, they moved inland to avoid internment when Japanese Americans were forced to relocate from the west coast To pursue their love of farming, they ventured north to the Rocky Mountains and laid
prides itself in maintaining a legacy of
domestic and international produce markets.
PSD: What sustainable farming practices does Wada Farms implement to
Continued on Page 61
FirstFruits Farms has recently taken a
Fresh Growers With Applewood Fresh Growers’ deep roots in the Michigan
Farms is better positioned to meet the evolving demands of the market, solidifying its role as a leader in the industry and reinforcing its mission to deliver
nationwide T
2023, adds over 500 acres of prime agricultural land to FirstFruits Farms’ operations This expansion significantly
The mini cucumber category continues t o g a i n p o p u l a r i t y a s a r e
t o f increased healthy snacking trends and salad consumption Recognizing these trends, Hazel Technologies has identified an opportunity to provide qualityconscious growers, retailers, as well as consumers with a fresher and longer-
i o n through a new extension of i t s B r e a t h e w
y ® p r o d u c t line “Hazel has been using its proprietary Breatheway
T e m p e r a t u r e S w i t c h Technology® membrane in t h e b e r r y c a t e g o r y f o r years; in late 2023, we started applying it to the mini c u c u m b
e s a S c a t t i n i , V i c e
P r e s i d e n t o f M A P
Technology with Hazel.
“Breatheway Modified
A t m o s p h e r e P a c k a g i n g (MAP) products are engineered to regulate produce respiration rates and provide optimum atmosphere levels to protect cucumbers, maintain quality and maximize their shelf life well beyond retail to consumers,” Scattini commented.
ensure that optimal O2 and CO2 gas ratios are managed as the produce ages, as well as limit heavy condensation within the packaging
several days of extended freshness and s
wrapped mini cucumber trays. “It prevents shoppers from ending up with slimy, shriveled or moldy cucumbers in
Environmental, Social and Governance (ESG) is now an essential pillar to sustained business growth, with consumer expectations around responsible business practices rising According to an NSF survey, supply chain sustainability is the top ESG concern for food businesses
A n i n c r e a s i n g n u m b e r o f r e t a i l e r s
a r e r e q u i r i n g s u p p l i e r s t o h a v e s u s -
t a i n a b l e c e r t i f i c a t i o n s a s a p r e - c o n d i -
t i o n t o s u p p l y t h e m w i t h t h e i r g o o d s
M a n y c e r t i f i c a t e h o l d e r s w i l l u n d e r -
t a k e t h i s p r o c e s s a s p a r t o f d e m o n -
s t r a t i n g a b a l a n c e d a n d e n v i r o n m e n -
t a l l y p o s i t i v e f a r m i n g e t h o s I n d o i n g
o r g a n i c m a r k e t f
r e t h a n 3 0 y e a r s . • N o n - G M O V e r i f i c a t i o n : T h e N o n -
GMO butterfly mark is a sustainability symbol that is now recognized by more t h a n h a l f o f N o r t h A m e r i c a n c o nsumers NSF guides producers through t h e N o n - G M O P r o j e c t ’ s v e r i f i c a t i o n process, which demonstrates a company’s commitment to building a more t r a n s p a r e n t a n d e n v i r o n m e n t a l l yfriendly food system Verification to the Non-GMO Project also supports comp l i a n c e w i t h l a b e l i n g r e q u i r e m e n t s s u c
How This Works with Cucumbers
s o , t h i s c a n i n c r e a s e t r u s t a m o n g c o n -
Breatheway’s cucumber-specific products include an industrial case liner for bulk shipping/transport as well as a r e t a i l , c o n s u m e r - f r i e n d l y p o u c h b a g embedded with a Breatheway membrane Mini cucumbers are a high-value product with a relatively short shelf life and are sensitive to temperature fluct u a t i o n s “ A l l t h e s e q u a l i t i e s m a k e them a perfect fit for a packaging solution like Breatheway,” Scattini added The new pouch bags with Breatheway membranes combined with specialized film and new antifog technology regulate the internal atmosphere within the r e s e a l a b l e m i n i c u c u m b e r b a g
brought them home.” From a growerpacker standpoint, using Breathewayp
commitment to delivering a top-quality product to their retail partners, who benefit from less shrink and more satisfied customers, leading to higher sales
ketable fruit with extended shelf life s i g n i f i c a n t l y i n c r e a s e s w i t h Breatheway,” Scattini said
For more information, go to www hazel
o
stop by booth # B2225
Alokozay Pyramid Tea Bags
s u m e r s , r e a s s u r i n g t h e m t h a t a p r o d -
u c t h a s b e e n p r o d u c e d i n a w a y t h a t
i s m i n d f u l o f i t s e n v i r o n m e n t a l f o o tp r i n t
N S F a n d Q u a l i t y A s s u r a n c e International (QAI), an NSF company
t h a t p r o v i d e s o r g a n i c c e r t i f i c a t i o n s , provide certifications to the following programs:
• L E A F M a r q u e C e r t i f i c a t i o n : L E A F stands for Linking Environment and Farming The LEAF Marque is a leading global assurance system that certifies products produced in an environmentally responsible and sustainable way This farm certification standard promotes farming practices such as soil protection, water management, biodiversity, energy efficiency and pollution
c o n t r o l N S F h a s c e r t i f i e d o v e r 7 7 0 farms globally
• U S D A O r g a n i c C e r t i f i c a t i o n : T h e
U S D A O r g a n i c S e a l e n s u r e s t h a t a
p r o d u c t h a s b e e n v e r i f i e d a s o r g a n i c
i n c o m p l i a n c e w i t h s t r i c t U S D A
n a t i o n a l o r g a n i c s t a n d a r d s Q A I h a s b e e n a n i n d u s t r y - l e a d e r i n t h e
extraction, delivering a richer and more aromatic tea experience The carefully selected tea leaves ensure a premium quality cup of tea every time, making it a must-have for tea connoisseurs
Alokozay Pyramid Tea Bags are not just a product but a promise of quality,
d Disclosure Standard
Sustainability is no longer an optional p r
Instead, it is now a necessity that must
Such certifications can also add value, unlocking access to new markets and premium pricing
These types of certifications are crucial for the long-term viability and
industry By investing in sustainability certifications, producers can contribute
human and planet health, fostering resilience against climate change and enhancing food security for future generations
convenience and a luxurious tea experience Elevate your tea moments with Alokozay and savor the perfect cup of tea every time
Peterson Farms, Inc
At Peterson Farms, we take pride in offering 100% American-grown, nonGMO apple slices and applesauce, providing customers with fresh and nutri-
t i o u s o p t i o n s . O u r c o m m
t m e n t t o using non-GMO practices means that our apples are grown without genetic modification, preserving their natural f l a v o r s a n d n u t r i t i o n a l b e n e f i t s . B y choosing non-GMO products, you’re not only ensuring a more natural taste, but also supporting healthier choices. Non-GMO foods are free from un-natural alterations, allowing them to maintain their original enzymes and vitamins, which can contribute to better d i g e s t i o n a n d o v e r a l l h e a l t h Additionally, by sourcing all our apples from American farms, we support local agriculture and contribute to the sust a i n a b i l i t y o f o u r c o m m u n i t i e s T h i s c o m m i t m e n t t o q u a l i t y a n d l o c a l i t y ensures that every bite is packed with
freshness and goodness
With fall upon us, it’s the perfect time to celebrate the season’s flavors, and our delicious and easy Pumpkin Pie Applesauce recipe is a healthy way to bring the festive taste of fall to your group The crisp, cool weather calls for warm, comforting flavors that embody the spirit of autumn Our Pumpkin Pie Applesauce combines the rich, creamy texture of pumpkin with the sweet, wholesome taste of our applesauce, creating a delightful treat that’s perfect for any gathering This recipe not only captures the essence of fall, but also p r o v i d e s a n u t r
d with vitamins and minerals from both apples and pumpkin It’s an easy way to enjoy a seasonal favorite while ensuring a healthy option for kids and adults alike.
Pumpkin Pie Applesauce
Ingredients
• 1 #10 can pumpkin
• 2 pouches (1 Peterson Farm 108oz p o u c h = 1 # 1 0 c a n ) o f 1 0 8 - o u n c e
Peterson Farms Applesauce, Original or Cinnamon
• 4 tsp cinnamon
• 4 tsp vanilla
• 4 tsp pumpkin spice
• 1 5lb bag whipped topping
Directions
1. Place applesauce, pumpkin, vanilla, pumpkin spice and cinnamon in a large bowl.
2. Mix until all is well combined.
3 Scoop 2/3 cup of mixture into a bowl or cup and top with whipped topping and serve with one graham cracker, WG cookie or granola for a complete snack
For more information, go to www peter sonfarmsinc com, call 540 778 4744 or email sales@petersonfarmsinc com
Highline Mushrooms, a leader in mush-
r o o m i n n o v a t i o n a n d s u s t a i n a b i l i t y , announced the launch of its valueadded product lineup: Sizzlin’ Hot New Stuffed Mushrooms
D e s i g n e d t o b r i n g c o n v e n i e n c e and elevated flavor to your table, these oven-ready appetizers are set to revol u t i o n i z e t h e w a y c o n s u
c h a n g e d m u s h r o o m p a c k a g i n g i n North America, Highline is proud to e x p a n d i t s o f
e r i n g s i n t h e h i g h e s t q u a l i t y v a l u e - a d d e d p r o d u c t s a
At Peak of the Market Ltd , sustainability is not just a core value, but a driving force that shapes every aspect of the company’s operations This commitment extends to making a meaningful impact on people, the environment and the community Peak is resolute in achieving these goals
t h r o u g h i t s d i v e r s e
p r o d u c t o f f e r i n g s , influential role in the produce industry and extensive community outreach efforts The
c o m p a n y ’ s s u s t a i n -
a b i l i t y i n i t i a t i v e s a r e built upon three fun-
d a m e n t a l p i l l a r s :
P e o p l e , E n v i r o n m e n t and Community I n t e r m s o f
P e o p l e , P e a k o f t h e Market is dedicated to providing access to a w i d e a r r a y o f s a f e , high-quality and nutrit i o u s v e g e t a b l e s ,
t h e r e b y s u p p o r t i n g
h e a l t h y d i e t s a n d enhancing food security Central to its miss i o n i s t h e v a l u e o f
b e i n g “ R o o t e d i n
Introducing New Stuffed Mushrooms
Get ready for a flavor explosion with these ready-made stuffed mushroom appetizers
Crafted with mushroom lovers in mind, these new treats are designed to m a k e y o u
Featuring three epic new flavors, each stuffed mushroom promises to elevate any meal or gathering:
• R o a s t e d G o o d n e s s R e d P e p p e r & Feta – A savory blend of roasted red peppers and creamy feta cheese, bringing a touch of Mediterranean magic to your plate
• S u p - H e r B B a s i l P e s t o M o
waste and its adverse effects on landfills Peak’s staff actively collaborates with growers, participating in research
G r o w e r s , ” w h i c h underscores its recognition of growers as pivotal contributors to food production. Peak is committed to ensuring the economic sustainability of these growe r s , e n s u r i n g t h e i r v i a b i l i t y f o r t h e future. Furthermore, the company prioritizes the health and well-being of its employees, cultivating a workplace cult u r e w h e r e “ E v e r y o n e M a t t e r s ” a n d w h e r e e v e r y o n e ’ s c o n t r i b u t i o n s a r e valued and respected.
Regarding the environment, Peak is proactive in its efforts to minimize w a s t e a n d r e d u c e e n v i r o n m e n t a l impact through several strategic measures. These include the use of recyclab l e a n d b i o d e g r a d a b l e p a c k a g i n g , optimizing processes to cut down on paper and plastic use and implement-
mouthwatering combination of basil pesto and mozzarella that delivers a burst of herby goodness with every bite
• Mmm Mmm Spinach & Artichoke – A rich and creamy mix of spinach and artichoke, perfect for those who crave a classic flavor pairing with a fresh twist
Sizzlin’ Hot New Stuffed Mushrooms come in an oven-ready PETE tray and can be enjoyed in just 15 minutes Simply pop them in the oven in their ready-to-heat tray, and you’ll have a seriously mouthwatering appetizer or side dish with minimal effort
and industry initiatives aimed at pro-
practices at the farm level.
When it comes to the community, Peak is deeply invested in giving back and fostering positive change in the communities it serves. The company actively supports local communities by donating off-grade food to vulnerable p
addressing food insecurity and reinforcing its role as a responsible corporate citizen.
For more information, go to www .peakofthemarket.com, call 204.632.7325, email info@peakmarket.com or stop by booth #BC509.
i n g t h e e v o l v i n g d e m a n d s o f b o t h c o n s u m e r s a n d r e t a i l e r s f o r r e a d y - t o - e a t v a l u e - a d d e d p r o d u c t s , ” s a i d J o s e C a m b o n , C h i e f E x e c u t i v e O f f i c e r o f H i g h l i n e
M u s h r o o m s “ T h i s i n n o v a t i v e o f f e r i n g r e f l e c t s o u r d e d i c a t i o n t o d e l i v e r i n g c o n v e n i e n c e , e x c e p t i o n a l q u a l i t y a n d c o n s i s t e n t i n n o v a t i o n t o t h e m u s hr o o m c a t e g o r y ”
F o r m o r e i n f o r m a t i o n , g o t o w w w highlinemushrooms com
The Little Potato Company is known for its commitment to providing busy families with quick and easy meal solutions, so they have more time for what
“Over the years, we have received many requests for our seasoning packs to be sold separately We listened to t h a t f e e d b a c k a n d a r
t e d t o announce that they are now available,” said Heather Jeffares, Vice President of
are delicious, easy and versatile spice
whip up for dinner T
the brand’s line of
L
t
P
a t o e s . Like the core produ c t s , t h e y a r e designed to add convenience and deliciousness to meals any night of the week.
The new Seasoning Packs bring flavor to the kitchen and excitement to the potato category. The flavors are the tried-and-true, top-selling seasonings i n c l u d e d i n t h e b r a n d ’ s l i n e o f Microwave- and Oven & Grill-Ready P a c k s o f L i t t l e P o t a t o e s : “ A L i t t l e
Roasted Garlic, Rosemary & Thyme” and “A Little Savory Herb.” Each pack includes five seasoning sachets; one sachet is perfect for a 1-1.5 pound bag of Little Potatoes. The packaging features the brand’s fresh, vibrant colors and Spuddies characters, introduced in the brand refresh in 2023
Seasoning Packs are truly a
sumers, they are versatile,
ways for them to transform
will make the whole family smile Our retail customers
flavors requested by consumers.”
beyond salt and pepper – every time they cook potatoes, while almost half (
Survey, April 1-3, 2024; n=204). These high quality, fresh, unique Seasoning Packs give them an effortless way to e n h a n c e t h e f l
recipes without spending extra time in the kitchen.
The new Seasoning Packs are available to ship now.
For more information, go to www.little potatoes.com, call 780.414.6075, email info@littlepotatoes.com or stop by booth #B3689.
BrightFresh® Microgreens, the undisputed leader in America’s retail microgreen market, is not only expanding its geographical reach, but also significantly bolstering its marketing support to ensure that both retailers and consumers are well-informed about the brand’s premium offerings With the c o m p a
, BrightFresh has made substantial
g department, reflecting its commitment to supporting retailers a
across the United States
T
, BrightFresh has onboarded exper
industry. These new team memb
e q u i c k l y p r o p e l l e d BrightFresh to the forefront of b o t h c o n s u m e r a n d r e t a i l e r a w a r e n e s s , u n d e r s c o r i n g t
brand’s dominance and ensuring that the message of quality and reliability resonates as it continues to expand.
sales in key markets
marketing
is
ensures that
Jamie Sutton, Director of Marketing
a n d N e w B u s i n e s s D e v e l o p m e n t a t F l o r a C r a f t , w a
Alliance of Mason County.
The accolade recognizes five professionals, ages 21-40, who are currently influ-
e n c i n g t h e
g r o w t h , p r o s -
p e r i t y a n d quality of life in Mason County
a n d d e m o nstrate the ability to positively i m p a c t t h e area in the future through professional
sional skills and be pushed creatively," Sutton said. "We have a wonderful culture that embraces new ideas to evolve w h i l e h o n o r i n g o u r h e r i t a g e a n d remaining independent right here in Ludington. I'm honored to be recognized with the other
a c c o m p l i s h m e n t s a n d c o m m u n i t y involvement
"My career at FloraCraft has been an incredible opportunity, enabling me to grow as a leader, develop my profes-
n
e work to strengthen
bright future ahead in Mason County "
FloraCraft in 2010 as Marketing Manager before being promoted to marketing director in 2019, where she oversees the foam manufac-
t
new product development efforts
"Jamie has been instrumental in
clear indication of its commitment to investing in its retail
A key component of this marketi n g o v e r h
i s a c o m p
n s i v e approach to trade marketing and digital strategies. BrightFresh is not just focused on traditional advertising; it is w o r k i n g c l o s e l y w i t h r e t a i l e r s t o enhance internal marketing programs that spotlight products in stores and online. This includes rebranding efforts for both packaging and the company’s w e b p r e s e n c e , e n s u r i n g a m o d e
n , cohesive look that aligns with its premium product offerings
Additionally, BrightFresh has revitalized its tradeshow and consumerfacing event support, making a strong i m p r e s s i o n a t i n d u s t r y e v
s T h i s proactive engagement is designed to connect directly with retailers and consumers, showcasing the exceptional quality of BrightFresh microgreens and building strong, lasting relationships
On the digital front, BrightFresh has revamped its social media strategies, focusing on building a robust ambassador network that authentically represents the brand across various
revamping our marketing efforts to become a leader in our industry," Steve Carlson, President and Chief Executive Officer of FloraCraft said "Her leadership has proven to be effective in helping us develop a strong digital presence and strengthen our relationships with customers and our community
Jamie is a first-rate team member, who is always ready to take on a new challenge We are proud she is being recognized by the Chamber for her many accomplishments "
partners. By providing these partners with the tools, support and marketing e x p e r
BrightFresh is not only reinforcing its position as America’s No. 1 microgreen brand, but also fostering an environment where retailers can thrive.
As BrightFresh continues to grow, it is eager to engage with enthusiastic customers who appreciate the quality
Retailers looking to elevate their produce offerings are invited to experi-
brings to the table
To learn more about BrightFresh and its exciting new initiatives, visit booth #B3873 For further inquiries or to discuss retail opportunities, contact Helena Beckett, Director of Retail Sales, at helena beckett@freshorigins com With BrightFresh, you’re not just getting microgreens; you’re gaining a marketing partner dedicated to helping you succeed
For more information, go to www bright fresh com or stop by booth #B3873
Sutton also serves as a fundraising trustee for the Ludington Elementary School's Parent Teacher Committee, where she brings her marketing and public relations expertise to help build a brighter future for the students in our community
She holds a bachelor's degree in
H a w a i ’ i D e p a r t m e n t o f A g r i c u l t u r e
(HDOA) is at this year’s show and is pres e n t i n g H a w a i ’ i ’ s s p e c i a l t y c r o p s a t booth #BC501 in the show’s produce section Representatives are showcasing opportunities for wholesalers and d i s t r i b u t o r s t o p u r c h a s e p o p u l a r Hawai’i crops for its consumers
Specialty crops are defined by the U.S. Department of Agriculture as fruits and vegetables, tree nuts, dried fruits, horticulture and nursery crops (includi n g f l o r i c u l t u r e ) . M u c h o f H a w a i ’ i ’ s diversified agriculture falls under this specialty crop designation.
Visitors to the booth may sample Kona coffee, roasted macadamia nuts, i s l a n d s w e e t p o t a t o e s , b a s i l a n d pineapple. Representatives from HDOA are on hand to introduce buyers to the producers of these Hawaiian specialty crops, where sales opportunities may
be negotiated
Attending the show with HDOA representatives are:
• Brad Nelson, Hawaiian Macadamia Nut Company
• A r
Coffee
• Judy Liu, Hawaii Pacific Farms
• Marissa Bowden, Hawaiian Crown
“Hawai’i agriculture is uniquely different from the continental U S in that specialty crops comprise the majority
Hawai’i Board of Agriculture “The State of Hawai’i appreciates this opportunity
t o s h a r e o u r p
products with much aloha
throughout the state of Hawai’i on its
Island.
Hawai’i’s temperatures can range
which provides an abundant supply of sunshine for specialty crops. The state’s varied elevations make for perfect conditions to grow a variety of fruits, nuts, coffee and vegetables throughout the year. In addition to the warm climate, the volcanic soil on the islands is rich in nutrients, which also makes Hawai’i ideal for growing specialty crops.
F o r m o r e i n f o r m a t i o n , g o t o h d o a .hawaii.gov, call 808.973.9560 or stop by booth #BC501.
W
t t h i s year’s show The program is a commitment to excellence that ensures a yearround supply of premium avocados for customers worldwide
sive seed-to-store journey combined with dynamic best-in-class service,” said West Pak Avocado Senior Marketing Manager George Henderson
S u p p o r
“The AVO360 program is revolutionizing the avocado industry with a full-circle avocado experience like no other This groundbreaking program is meticulously crafted to cater to the diverse needs and preferences of our esteemed customers, offering an exclu-
As a cherry packer, you want the best of all worlds Superior product consistency, maximum production capacity and t h e m o s t e f f i c i e n t o p e r a t i o n A s a leader in the cherry industry, Rivermaid is constantly innovating to meet customers’ demands and deliver the highest returns to growers while reducing operating costs With the investment in a 2 4 - l a n e E l i f a b c h e r r y g r a d i n g machine and the latest Ellips True-AI g r a d i n g t e c h n o l o g y , R i v e r m a i d h a s ensured a promising future for their growers, customers and its own operation For Rivermaid, this machine represents more than just a new piece of equipment; it’s a key component in its s t r a t e g y t o g r o w t h e b u s i n e s s b y enhancing packing capabilities
“Although our expectations were high, the line did even better than expected. The 24-lane Elifab grader is running well over 20 tons per hour w i t h o u t a n y m a n u a l s o r t e r s , ” s a i d
P a t r i c k A r c h i b e q u e , C h i e f E x e c u t i v e Officer, Rivermaid.
You Can Rely on AI –It Kind of Runs Itself
B a t c h q u a l i t i e s v a r y , b u t c u s t o m e r d e m a n d s r e m a i n c o n s i s t e n t l y h i g h . California cherries pose unique challenges with varying maturity and complex color patterns. Previously, extens i v e h u m a n g r a d i n g h o u r s w e r e required to sort by quality and color. However, with the latest AI technology, Rivermaid has significantly reduced the labor needed to operate the machines.
c o m p
n y ’ s alliance with over 1,000 growers, West Pak shares the goodness of prem i u m a v
y
T
e coverage includes over 6,000 acres across California, Mexico, Chile, Colombia and Peru and e m p h a
s commitment to delivering highquality avocados globally
As part of its legacy, West Pak works relentlessly to uphold the highest standard in every aspect of operations, ensuring that these practices benefit not just its customers but also the environment and communities that it serves West Pak takes quality assurance and ripening very seriously The fruit supplier utilizes cutting-edge technology to meet its customers’ expectations of fruit quality, consistency and
T h i s a d v a n c e m e n t h a s a l s o l e d t o noticeable enhancements in the consistency and quality of its outgoing product
“ W e d o n ’ t h a v e t o w o r r y a n d spend the resources really checking the fruit to the same degree that we do on our other lines You can rely on AI It
on-time delivery – every single time W
West Pak delivers customized avocado
d category, marketing and merchandising support to help drive sales for its customers The company works with foodservice and retail customers to create personalized avocado experiences and ensure consistently high-quality avocados This dedication to a customer-centric journey reinforces the g l o b a
AVO360 program
kind of runs itself in terms of grading,” s a i d H a y d e n G i b s o n , P r o d u c t i o n Supervisor, Rivermaid
The Power of AI in Detecting Challenging Defects
E v e r y c h e
e r y defect Internal and external defects occur in various forms With so many ways defects can appear, only Ellips True-AI can accurately model all these combinations It detects even the most c
, including black rot, fresh cracks and stem area cracks Additionally, it offers e x c e p t i o n a l r e
g stems, neighboring stems and stem attachment points
“The grading is so consistent, its sizing is perfect. With the powerful defect and color detection, you can always deliver a high-quality box of cherries,” said Archibeque.
Increase the Pace with Even Faster Processing Speed Speed is everything, but never at the expense of your delicate cherries. The E l i f a b g r a d e r p r o v i d e s t h e h i g h e s
ensures perfect singulation. This guarantees each cherry is optimally positioned for imaging, leading to more accurate grading. Another advantage of AI is the speed it brings to the grading process. AI technology significantly e n h a n c e
increasing throughput.
“ P r e v i o u s l y ,
batches with very uneven quality, you had to grade at a lower speed to accurately identify defects Today, we can
i n g t h i s process thanks to True-AI,” said Gibson F o r m o r e i n f o r m a t i o n , g o t o w w w ellips com or stop by booth #C2907
The AVO360 program empowers
Options include regional bags, hearthealthy brands, certified organics and digital marketing support West Pak’s
assured health benefits and top-quality branding tailored to their needs
For more information, go to www west pakavocado com call 800
In the world of agriculture and fresh produce, sustainability is no longer just a buzzword – it’s a necessity Coast Tropical, a leading player in the industry, has emerged as a trailblazer in this movement Founded in 1947, Coast Tropical has set itself apart with a com-
out the use of synthetic pesticides or fertilizers This commitment to organic farming not only supports healthier ecosystems, but also ensures that cons u m e
o m harmful chemicals
mitment to eco-friendly practices and high-quality produce.
Coast Tropical’s approach to sustainability is multifaceted. The company has implemented a range of practices designed to minimize environ-
m e n t a l i m p a c t . C o a s t T r o p i c a l h a s m a d
facilities are powered by solar panels, which contribute to a significant reduction in its carbon footprint By harness-
i n g t h e p o w e r o f t h e s u n , C o a s t Tropical not only decreases its reliance on fossil fuels, but also sets an example for other businesses in the industry
A n o t h e r c o r n e r s t o n e o f C o a s t Tropical’s sustainability effort is its dedication to organic farming The company offers a wide range of organic fruits and vegetables, which are grown with-
Coast Tropical organic farms are managed with a focus on soil h
B y employing crop rotation, composting and natural pest control
practices that contribute to the long-term viability of the land
On the non-organic farms, Coast Tropical has also focused its practices using regenerative agriculture, a management philosophy that aims to improve soil health and reverse climate change. By restoring the degraded soils and improving the water cycle, while also increasing biodiversity, the farms use 50% less
three years ago.
Beyond environmental sustainability, Coast Tropical is also dedicated to supporting local
y works closely with local farmers and suppliers to source its produce, creating a positive economic impact in the regions where they operate.
Coast Tropical commitment to sustainability is a testament to its role as a leader in the fresh produce industry. Through innovative practices, a dedication to organic farming, and support for local communities, the company is making a significant impact As consumers become increasingly conscious of their environmental footprint, Coast Tropical efforts to work with nature rather than against it stand out as a model of how businesses can thrive while prioritizing the planet
#C1837
By José Carrasco, President of Empaque Río Colorado
The fresh produce industry is dynamic and complex, where the quality and availability of products directly impact c o n s u m e r s a t i s f a c t i o n E s t a b l i s h i n g strong relationships within this industry is crucial for ensuring a consistent supply of high-quality fresh produce
T h e s e r e l a t i o n s h i p s e n h a n c e s u p p l y
c h a i n e f f i c i e n c y a n d a d d s i g n i f i c a n t value for the end consumer
Ensuring Quality and Freshness
Strong relationships help maintain the q u a l i t y a n d f r e s h n e s s o f p r o d u c e E f f e c t i v e c o l l a b o r a t i o n a l l o w s f o r
streamlined operations from harvesting to transportation, ensuring products reach consumers at peak freshness Partnerships enable better planning and synchronization of harvest and delivery schedules, reducing the time produce spends in transit and storage This minimizes spoilage and maintains nutritional value and taste
Enhancing Supply Chain Efficiency
Efficiency in the supply chain is another critical advantage Companies working closely together can optimize logistics, r e d u c e c o s t s a n d i m p r o v e d e l i v e r y
they can request specific types of produce based on consumer preferences and trends, ensuring they always have the desired products in stock
The ultimate goal of any business relationship in the fresh produce industry is to create value for the consumer Strong partnerships ensure a reliable supply of high-quality produce at comp e t i t i v e p r i c e s W h e n c o m p a n i e s reduce inefficiencies and costs through c o l l a b o r a t i o n , t h e
n g s c a n b e passed on to the consumer Consistent q u a l i t y
n d a v a i l a
y o f p r o d u c e enhance the overall shopping experience, building consumer trust and loyalty
R
n t a l t o maintaining the quality and freshness of produce, enhancing supply chain efficiency, meeting consumer expectations and adding value to the end consumer By working together, companies can innovate and implement sustainable practices, ensuring the longt e r m s u c c e s s o f t h e i n d u s t r y Ultimately, strong collaborations lead to a more reliable, efficient and consumer-centric fresh produce market
Turns out the state best known for its big skies also has something to brag about on ground level, too Tabletree Montana’s Cherry Juice uses Flathead Lake cherries, a touch of honey and a dash of cinnamon as its natural preser-
c e gaining attention worldwide Gary and Susan Snow have developed a propri-
t i m e s E f f i c i e n t s u p p l y c h a i n s m e a n produce can be moved quickly from the field to the retailer, ensuring cons i s t e n t l y s t o c k e d s h e l v e s w i t h f r e s h products This efficiency is achieved through coordinated efforts in forecasting demand, managing inventory a n d u t i l i
resources
Meeting Consumer Expectations
T o d a y ’ s c o n s u m e r s d e m
h i g h e r quality and fresher produce Strong r e l a t i o n s h i
h e l p c o m p a n i e s m e e t t h e s e e x p e c t a t i o n s C o l l a b o r a t i v e efforts lead to improved product offerings and the ability to respond swiftly to changing market demands When r e t a i l e r s w o r k c l o s e l y w i t h g r o w e r s ,
Empaque Río Colorado (ERC) is a leading producer of fresh vegetables, headquartered in San Luis Río Colorado, Sonora, Mexico With over 30 years of experience, ERC provides high-quality, fresh produce to markets across North America The company specializes in a s p a r a g u s , b r o c c o l i , c e l e r y , g r e e n onions, cilantro, parsley, leeks, onions, watermelon and dates ERC’s commit-
ensures that consumers receive the freshest and most nutritious produce available F o r m
www ercproduce com or stop by booth #C1945
By Scott Jimenez, Senior Vice President –West Division, AFCO Food & Beverage
Founded in 1855, AFCO is a leading specialty chemical provider serving the food and beverage processing industry Sustainability efforts are an important focus of our business Following are the comprehensive sanitation and service solutions we provide to help you achieve your environm e n t a l g o a l s b y s o
n g problems with responsible solutions
Cleaning & Sanitation W
c
, antimicrobial intervention products, floor treatments a
verification. Our SQF and H A C C P
on every process in your plant, from in c o m i ng w ater t o w as tew ater Ou r team can save your plant money by lowering natural gas and water usage, increasing lifespan and efficiency of capital equipment, and reducing overall cost of operations
Our Engineering & Fabrication departm e n t p r
d Safety Specialists take pride in providing technical service and support of your sanitation and safety programs, helping you mitigate risk while controlling costs.
Technical Services & Support
O u r C o n t i n u o u s I m p r o v e m e n t a n d Quality Action team consists of microb i o
s , audit specialists, SQF-certified staff and Six Sigma Black Belt engineers to assist you by troubleshooting and improving processes in your plant. Our digital p l a t f o r m s p r o v i d e a c o m p r e h e n s i v e program of customized reports and t r a c k i n g a s w e l l a s 2 4 - h o u r o n l i n e access to your sanitation documents to m a n a g e s e
v i c e r e p o r t s , c h e m i c a l inventory, sanitation procedures and productivity projects
Water Treatment
Our certified water technologists focus
In the ever-evolving world of sweet treats, Hawaiian Shaved Ice® continues to make waves expanding its horizons with a trifecta of growth: venturing into retail, cultivating strategic partnerships a
Coupled with the growth of its new manufacturing facility and enhanced
s poised for continued exponential growth
a
tion that makes using your clean-
convenient, cost-
If you have spe-
we also offer custom solutions.
O
deep cleaning and sanitizing your food
energy costs and keeping your business operations running efficiently.
At AFCO, we are full-service partners who work alongside you, providing you with the expertise and hands-on support that help you meet your sanit
facility Our solutions help leaders in the fruit and vegetable industry operate at the highest levels of sanitation, productivity and profitability
For more information, go to www afco care com, call 800 345 1329, email support @afco net or stop by booth #BC1135
For the everyday home cook looking to elevate any dish, there’s nothing like the exquisite taste of Cobram Estate Everyday Essentials Extra Virgin Olive Oil While its commitment to quality and freshness sets Cobram Estate apart from the rest, it continues to take pride in cultivating and harvesting the finest California olives Its olives are nurtured with care, picked at peak ripeness and processed with precision all within six h o u r s
T h e e x p a n s i o n i n t o retail marks a significant m i l e s t o n e f
iconic flavors and quality p
i t h c a r e f u l l y curated partnerships, the brand is strategically positioning itself to meet the d e m a n d s o f c o n s u m e r s s e e k i n g p r e m i u m f r o z e n
t r e a t s b e y o n d t r a d i t i o n a l
venues One avenue is the r e c e n t l i c e n s i n g a g r e e -
m e n t w i t h C a n d y Dynamics – Toxic Waste, p a i r i n g t h e m o s t s o u r candy flavor profiles with t h e p r e m i u m s y r u p s Hawaiian Shaved Ice is known for M o r e o v e r , H a w a i i a n S h a v e d I c e proudly unveils two new machines: the M i n i S n o w C o n e M a c h i n e a n d t h e
standards of quality.
The newest equipment not only streamlines production processes, but a l s o
product offerings From classic flavors t o i
Shaved Ice is prepared to delight taste buds and exceed expectations with
every icy treat
E l e c t r i c S h a v e d I c e M a c h i n e T h e s e innovations ensure enhanced convenience and versatility for consumers and retailers, meeting the demand for the quality Hawaiian Shaved Ice is known f o r w h i l e o f f e r i n g s h o p p e r s m o r e options in crafting icy treats Amidst this expansion, the brand’s manufacturing facility in Clinton, North C a r o l i n a , s t a n d s a s a b e a c o n o f progress Equipped with state-of-theart equipment and increased product i o n c a p a b i l i t i e s , t h i s f a c i l i t y u n d e r -
scores Hawaiian Shaved Ice’s unwavering commitment to meeting growing demand while upholding the highest
When you choose a bottle from
line, you’re not just selecting a kitchen staple; you’re embarking on a journey to enhance your culinary expertise.
Whether drizzling over a vibrant salad, using it to roast vegetables, or infusing it with herbs for a homemade dressing, Cobram Estate Extra Virgin Olive Oil Everyday Essentials offer you the secret ingredient to elevate any dish to perfection
Extra Virgin Olive Oil (EVOO) is not just a culinary delight, but key to promoting overall health and wellness Cobram Estate’s unwavering dedication to preserving the natural good-
As the brand continues to expand its presence in the retail landscape and enhance its manufacturing capabilities, it remains rooted in its core values of
“Sweet Smiles and Sunshine,” one delicious treat at a time With each new partnership and the facility upgrade, Hawaiian Shaved Ice reaffirms its position as a leader in the snow cone and shaved ice industry, setting the stage for even sweeter success in the years to come
marymacks com
ness of single-origin olives sets it apart.
powerful antioxidants and anti-inflammatory properties.
W
novice cook, Cobram Estate’s extra virgin olive oil invites you to dream big and create with passion With Cobram Estate, every kitchen becomes a hub of togetherness, where loved ones gather to savor delicious, wholesome meals
For more information and recipes, go to www cobramestate com/recipes
D
grower of fresh vegetables and citrus, announces recent changes to key positions in its sales and marketing team,
Strategy and Business Development and the hiring of Alan Ediger as Vice President of Sales
t i o n
Reporting to him on the management team will be Alan Ediger, stepping into his new role in sales leadership, and Nichole Towell, who will continue to lead marketing, e-commerce and take on additional responsibilities for new products
P r e s i d e n t a n d l o o k f o r w a r d t o h i s
l e a d e r s h i p i n t h e a r e a s o f s a l
T h e U . S . D e p a r t m e n t o f A g r i c u l t u r e
(USDA) is announcing the launch of the D i s t r e s s e d B o r r o w e r s A s s i s t a n c e Network, an initiative designed to provide personalized support to financially dis-
t r e s s e d f a r m e r s a n d
r a n c h e r s a c r o s s t h e
n a t i o n T h r o u g h a series of Cooperative
A g r e e m e n t s , t h i s national network will
c o n n e c t d i s t r e s s e d
Aid Festival in Saratoga Springs, New York “I started my off-ranch career as a Farm Advocate, working hand-in-hand
b o r r o w e r s w i t h i n d ividualized assistance to help them stab i l i z e a n d r e g a i n f i n a n c i a l f o o t i n g
U S D A ’ s F a r m S e r v i c e A g e n c y ( F S A ) made this announcement at the Farm
w i t h o t h e r t i r e l e s s
f a r m e r a d v o c a t e s
H a v i n g s o m e o n e with experiences in ag finance help prod u c e r s w o r k
t h r o u g h f i n a n c i a l
d i f f i c u l t i e s c a n b e
t h e d i f f e r e n c e between them losing the farm or prospering,” said FSA Administrator Zach Ducheneaux “The D i s t r e s s e d B o r r o w e r s A s s i s t a n c e Network underscores our dedication to farmers and ranchers receiving the tailored support they need These partn e r s h i p s a l s o i l l u s t r a t e t h a t U S D A acknowledges the importance of these advocates and sees them as part of the solution to ensure program access for all farmers, ranchers and producers ”
N e t w o r k p a r t n e r s i n c l u d e F a r m Aid, Rural Advancement Foundation
I n t e r n a t i o n a l , t h e U n i v e r s i t y o f Arkansas, the Socially Disadvantaged Farmers and Ranchers Policy Center at A l c o r n S t a t e U n i v e r s i t y a n d t h e University of Minnesota Through this initiative, we are collaborating with c
better serve financially distressed producers Network partners will provide farm loan policy training to the comm u n i t y - b
i z a t i
t h e organizations can work alongside FSA to help producers understand financing available through FSA, ensuring that when they visit an FSA office, the p a r t n e r o r g a n i z a
and FSA staff can better assist
s s u c c e s s
o v e r t h e s e l a s t t w o d e c a d e s a n d w i l l
n o d o u b t c o n t i n u e t o b e a h u g e
a s s e t ” A l a n E d i g e r j o i n e d D u d a i n M a y
a s V i c e P r e s i d e n t o f S a l e s a n d h a s
b e e n w o r k i n g w i t h R i c k A l c o c e r o v e r
t h e l a s t f e w m o n t h s t o e n s u r e a
s m o o t h t r a n s i t i o n A l a n c a m e t o
D u d a w i t h e x t e n s i v e s a l e s a n d b u s i -
n e s s d e v e l o p m e n t e x p e r i e n c e i n
b o t h t h e v a l u e a d d e d a n d c o m m o d i -
t y s e c t o r s H e b e g a n h i s p r o d u c e
c a r e e r w i t h F r e s h E x p r e s s d u r i n g t h e i r
g r o w t h y e a r s , l a t e r m o v i n g o n t o
r o l e s w i t h R e a d y P a c F o o d s , D o l e
F r e s h a n d D o l e B e r r y C o m p a n y
M o s t r e c e n t l y , A l a n h e l d t h e
p o s i t i o n o f V i c e P r e s i d e n t o f S a l e s
f o r C a l i f o r n i a G i a n t B e r r y F a r m s A l a n
g r a d u a t e d w i t h a B a c h e l o r o f
S c i e n c e f r o m C a l i f o r n i a S t a t e
F S A , i n c o l l a b o r a t i o n w i t h f a r m support organizations and land-grant institutions, will facilitate this network, w h i c h w i l l p
d e t h e t e c h
c a l resources and guidance of USDA partners to experts from distressed and u n d e r s e r v e d c o m m u n i t i e s T h e n e twork’s approach includes integrating k n o w l e d g e a b l e s e r v i c e p r o v i d e r s t o deliver one-on-one support to borrowers so they can best make plans and understand options to overcome their financial challenges
T h e D i s t r e s s e d B o r r o w e r s
Assistance Network will address the immediate needs of distressed borrowers and provide comprehensive, wraparound services aimed at addressing the unique challenges faced by financially distressed producers Once stabilized financially, these borrowers will be better positioned to access new opportunities and continue contributing to the agricultural economy These investments will also build a system of service providers that can better support agricultural communities for years to come Investing in a network of agricultural financing service providers to help bridge access to FSA loans is a benefit for rural and agricultural communities
Additional Farm Loan Programs Improvements
Access and Delivery for Farm Loans r u l e . T h e s e p o l i c y c h a n g e s a r e designed to expand opportunities for borrowers to increase profitability and be better prepared to make strategic investments in enhancing or expanding their agricultural operations.
FSA also has a significant initiative underway to streamline and automate the Farm Loan Program customer-faci
26,000 producers who submit a direct
U n i v e r s i t y i n C h i c o , C a l i f o r n i a , a n d h a s r e s i d e d i n t h e S a l i n a s a r e a f o r m a n y y e a r s A l a n i s r e s p o n s i b l e f o r l e a d i n g D u d a ’ s s a l e s s t r a t e g y f o r
b
“Alan is an excellent addition to our team,” said Goodale “He brings a tremendous amount of experience, a f r e s h p e r
n e d approach that is already making Duda a better partner to our retail and foodservice customers We are thrilled to have him join the team ”
F
i o n , g o to www dudafresh com
ments including:
• The Loan Assistance Tool that provides customers with an interactive online, step-by-step guide to identifying the direct loan products that may fit their business needs and to understanding the application process
• T h e O n l i n e L o a n A p p l i c a t i o n , a n interactive, guided application that is paperless and provides helpful features i
option, the ability to attach supporting documents such as tax returns, complete a balance sheet and build a farm operating plan
• An online direct loan repayment feature that relieves borrowers from the necessity of calling, mailing or visiting a local USDA Service Center to pay a loan installment
• A simplified direct loan paper application, reduced from 29 pages to 13 pages
• A new educational hub with farm loan resources and videos
U S D A e n c o u r a g
p
d u c e r s t o reach out to their local FSA farm loan staff to ensure they fully understand the wide range of loan making and s e r v i c i n g o p t i o n
b l e t
s t with starting, expanding or maintaining their agricultural operation To cond u c t b u s i n e s s w i t h F S A , p r o d u c e r s should contact their local USDA Service Center.
F
ranchers and forest landowners invest in, improve, protect and expand their a g
delivery of agricultural programs for all Americans. FSA implements agricultural policy, administers credit and loan programs, and manages conservation, commodity, disaster recovery and marketing programs through a national network of state and county offices and locally elected county committees. F
Life’s special moments are made even sweeter with premium juicy strawberr i e s h a n d - d i p p e d i n 1 0 0 p e r c e n t
Belgian chocolate Lucky for us, Shari’s Berries delivers
c o l a t e
S t r a w b e r r i e s , S e n d i n g L o v e A r t i s a n
B e l g i a n C h o c o l a t e S t r a w b e r r i e s a n d
S e n d i n g T h a n k s A r t i s a n C h o c o l a t e
Strawberries
Chocolate Strawberries, Fancy Artisan
Belgian Chocolate Strawberries, Artisan
The new Shari’s Berries Select collection feature nine exclusive offerings: Marbleized Artisan Belgian Chocolate S
G Komen®, the world’s leading breast cancer organization During October, N a t i o n a l B r e a s t C a n c e r A w a r e n e s s Month, Avocados From Mexico is contributing a $100,000 donation to Susan G Komen and will be turning produce aisles pink with limited-edition displays and branded bags available in participating stores
The co-branded “A Super Good Cause” campaign, meant to drive cons u m e r a w a r e n e s s a r o u n d t h e m o s t common cancer among women in the United States, is available nationwide t h r o u g h o u t N a t i o n a l B r e a s t C a n c e r Awareness Month By raising aware-
Taylor Farms (Cont’d. from p. 1)
k i t f l a v o r s .
These hand-crafted kits will help drive continued growth in the salad category by offering a perfect blend of flavor adventure and mealtime simplicity.
According to Circana, 48% of meal preparers said they need help with ideas for dinner, and with these new combinations, Taylor Farms is offering endless opportunities to match any size of appetite. Perfect for fall entertaining, as a healthy snack or part of an everyday meal plan, these new kits will be your go-to pick.
“These new and innovative offeri n g s t h a t w e a d d e d t o o u r l i n e - u p reflect our commitment to delivering restaurant-inspired recipes with maxi-
(Cont’d from p 1)
ness, the brand hopes to support Susan G Komen’s mission: to save lives by m e e t i n g t h e m o s t c r i t i c a l n
n communities and investing in breakthrough research to prevent and cure
b r e a s t c a n c e r W i t h o n e i n e i g h t women in the United States experiencing a breast cancer diagnosis in their lifetime, this is a cause that impacts many avocado shoppers – who are 74% female – around the world “ O u r p a r t n e r s h i p w i t h S u s a n G Komen matters so much to Avocados From Mexico It’s the perfect opportunity to showcase our always good avocados at retail through our pink packaging and in-store displays to build shopper support for this meaningful
mum convenience,” said Charis Neves, Director of Innovation and Product for Taylor Farms. “By expanding into bold, on-trend taste profiles, we’re aiming to attract new consumers to the category while giving our existing fans more delicious options to enjoy any time of day.”
J o i n i n g t h e T a y l o
salad kit and mini kit line ups are:
• Pizza Ranch Chopped Kit: Made with creamy pizzeria style ranch dressing over crisp romaine, carrots and red cab-
mozzarella parmesan pizza crusts and parmesan cheese.
• Maple Bourbon Mini Chopped Kit: A fan-favorite portable salad kit made with Taylor Farms famous maple bourb o n v i n a i g r
“ A t S h a r i ’ s B e r r i e s , o u r m i s s i o n i s t o i n s p i r e o u r c u s t o m e r s t o e x p r e s s t h e m s e l v e s , c o n n e c t w i t h o t h e r s a n d
cause,” shared Stephanie Bazan, Senior Vice President of Commercial Strategy a n d E x e c u t i o n a t A v o c a d o s F r o m Mexico
Healthy eating patterns, including consuming plenty of fruits, vegetables and unsaturated fats, are associated with better health outcomes, and avocados are a fruit that contributes six grams of unsaturated fats and nearly 20 vitamins and minerals
“As we continue to show up for patients with such a powerful mission in mind, it’s an honor to have the cont i n u e d s u p p o r t o f A v o c a d o s F r o m
Mexico,” said Sarah Rosales, Senior Vice President, Corporate Partnerships at S u s a n G K o m e n “ T h r o u g h o u t t h e
over a bed of chopped vegetables.
• S w e e t K a l e M i n i C h o p p e d K i t : A snackable version of its No. 1 selling chopped kit made with chopped salad vegetables, crunchy pepitas, cranberries and creamy poppyseed dressing.
Taylor Farms is also launching two new salad kits:
• Honey Balsamic Salad Kit: Featuring flaky salted croissant croutons and feta cheese with tangy and sweet honey balsamic vinaigrette over a base of b r i g h t b a b y g r e e n s , c a r r o t s a n d spinach.
• Everyday Ranch Salad Kit: This salad complements the Everyday Caesar and Everyday Italian kits in market today Featuring a delicious combination of parmesan and cheddar croutons with homestyle ranch dressing over a bed of
b u i l d m o r e m e a n i n g f u l r e l a t i o n s h i p s , ” s a i d A n d r e w T w e e d , v i c e p r e s i d e n t a n d g e n e r a l m a n a g e r “ E a c h b e r r y i n t h i s n e w a r t i s a n a l c o l l e c t i o n i s h a n d d i p p e d i n s m a l l b a t c h e s o f B e l g i a n c h o c o l a t e a n d f i n e l y c r a f t e d i n g o u rm e t k i t c h e n s ”
F o r m o r e i n f o r m a t i o n , g o t o w w w berries com
years, the brand has done an incredible j o b
health messages, and directing consumers to the resources they need to stay informed about their health and make beneficial nutritional decisions ”
brand is continuing to connect with its passionate and purpose-driven consumer base In fact, 86% of consumers are likely to purchase from purpose-driven companies supporting a cause6, s
Avocados From Mexico to meet consumers exactly where they are
frommexico com
crisp iceberg, romaine, red cabbage and carrots.
All of these salad kit offerings are available nationwide this fall.
About Taylor Farms T
Owyhee Produce (Cont’d. from p. 1)
Produce and Buck Naked Onions is proudly showcasing its legacy of farming at booth #BC307. This year marks a significant milestone for our three-generation family farm as we celebrate 70 y e a r s i n t h e b u s i n e s s . S i n c e 1 9 5 4 , Owyhee Produce has been at the cutting edge of agricultural innovation, staying true to our roots while embracing new technologies and methods to meet the demands of modern produce markets. As we like to say, “This is not
d SugarBee® apple we know and enjoy today
known for its distinct flavor notes of
The honeybee stopped at an unknown tree and collected nectar and pollen from a blossom As the day went on, the little honeybee passed that pollen onto a Honeycrisp tree Little did this bee know its cross-pollination between a Honeycrisp and an unknown variety h a d j u
our first rodeo.”
Our offerings include year-round fresh-packed onions and whole peeled onions under the trusted Buck Naked Onions label. Beyond onions, we also provide seasonal crops like watermelon, sweet corn, asparagus and mint oil, delivering a diverse range of high-quality produce to our customers. This yearround availability is a testament to our commitment to providing fresh and reliable products, no matter the season.
What sets us apart is not just our
juicy apple leans toward the sweeter side and has a touch of acidity that will make you crave your next bite The SugarBee apple can uniquely be identified by its honeycomb PLU sticker
The SugarBee’s amazing flavor and
wide array of products, but the values that have sustained us through seven d e c a d e s o f f a r m i n g . A t O w y h e e Produce, we believe in the power of relationships and the importance of trust. Whether it’s through a handshake, a word-of-mouth agreement or a formal contract, we stand by the belief that “there’s a difference” in how we do business. It’s this unwavering commitment to integrity and quality that has earned us the trust of retailers, foodservice providers and consumers alike
unique apple that will leave you saying, “Oh Honey, that’s good!”™
For more information, go to www sugar beeapple com, call 479 531 3640 or stop by booth #C1965
We invite all attendees to visit us at booth #BC307 to experience firsthand the Owyhee difference. Our team is excited to connect with industry partners, discuss our latest offerings and share the story behind our success. This year’s show is an opportunity for us to h i g h l i g h t b o t h o u r h i s t o r y a n d o u r future – after all, after 70 years, we’re just getting started.
F o r m o r e i n f
.owyheeproduce.com or stop by booth #BC307.
By Greg Power, Chief Executive Officer, Las Olas Confections and Snacks
Our award-winning Las Olas Anastasia® and Coconut Island® brands may have been transformed under the Oh!asis™ rebrand, but two things have remained the same Fans of our Coconut Patties and Coconut Cashew Crunch will be thrilled to find that while Oh!asis’ outside packaging may look different, the p r o d u c t s o n t h e i n s i d e a r e j u s t a s yummy and indulgent as ever
Our Oh!asis Coconut Patties have retained the original recipe – and for
FAVE Produce (Cont’d. from p. 1)
through continuous innovation
Its reach spans continents, with o f f i c e s , f a c t o r i e s a n d f a r m s g r a c i n g
C a n a d a , t h e U n i t e d S t a t e s , S o u t h America, Africa and China. This global presence empowers FAVE to provide customers with a year-round, consistent supply of premium conventional a n d o r g a n i c f r u i t s a n d v e g e t a b l e s , ensuring unmatched value and service.
Discover FAVE Produce at the Global Produce and Floral Show At this year’s show, FAVE Produce is showcasing its premium selection of fresh garlic, locally peeled garlic, stringless sugar snap peas and exceptional fresh ginger with hand sizes exceeding 200g.
Experience the FAVE Difference in Fresh Garlic
F A V E ’ s l a r g e r b u l b s o f f r e s h g a r l i c , boasting an average diameter of over 2.2 inches, are a testament to FAVE’s commitment to quality Available in bulk, bags and sleeves, this fresh garlic
highest standard of living herbs It is also the creator of The Original Living Herbs® But what is it like working on a team that continuously innovates?
Kymberly Stewart, the company’s Purchasing Manager, describes the culture as one of transparency and collabo r a t i o n : “ T h e c o m p a n y c u l t u r e i s a transparent approach It encourages everyone to put in their ideas It’s never just upper management; it’s a collaborative team effort ”
Founded by Leo Overgaag, a thirdgeneration greenhouse grower, and his wife Suzette in 1987, North Shore was born out of a passion for sustainable agriculture With over three decades of experience, Leo and Suzette have designed specialized greenhouses that allow them to grow living herbs in a way that hasn’t been replicated by others This innovative approach has made it a
g
shredded coconut is dipped in a rich chocolatey coating that is unmatched in the marketplace Every bite transports consumers to their own special
moments of sheer tropical indulgence a
state-of-mind
promoting Coconut Patties in snack size for a variety of reasons, not the
Today’s more health-conscious consumers are looking for ways to satisfy
provides versatile options to meet various culinary needs FAVE also offers customized packaging to suit your specific requirements.
Premium Peeled Garlic
Introducing premium peeled garlic – a culinary gem ready to enhance your product offerings. FAVE’s peeled garlic i s s o u r c e d f r o m m u l t i p l e r e g i o n s , including the United States, Canada, S o u
Meticulously processed and packed in i t s s t a t
o f - t h e - a
N
t h A m e r i c a n facility, FAVE’s peeled garlic ensures the highest quality and convenience.
Year-Round Fresh Ginger
FAVE Produce is dedicated to providing year-round access to high-quality fresh ginger root. Through strategic s o u r c i n g a n d d i s
ensures a consistent supply regardless
sourced from regions such as China, Peru and Southern Africa, come in vario u s s p e c i f i c a t i o n s , i n c l u d i n g l a r g e hands often weighing 200g or more, with smooth skin The stringent selec-
leader in the industry, producing herbs with a higher leaf count, smaller footprint and bolder flavor – all while being proudly family-owned and operated
North Shore’s DNA Leo’s engineering mindset and Suzette’s creativity have been crucial in designing greenhouses that optimize every aspect of the growing process From precise climate control to ergonomic workspace design, every detail is considered to ensure both the product and the team thrive T h e c o m
o sustainability is another cornerstone of
greenhouses, allowing for year-round production while incorporating ecofriendly practices For example, 80% of the company’s energy needs are met through solar power, and its systems
their sweet tooth while mitigating the guilt Our individually wrapped, snacks i z e d c o
y boxes They are a uniquely permissible indulgence – an easy way to satisfy a craving, provide a reward and share with others Consumers are willing to pay a little more for the convenience of portioned controlled, on-the-go snacking All in all, the form is a great way to drive increased consumption, growth for the brand and sales for our retail partners
The decision to retain the original C o c o n u t I s l a n d C o c o n u t C a s h
Oh!asis Kettle Krunch was just as obvious At its launch in 2017, it was awarded sofi™ and MINPA Product of the Year! It continues to grow because it’s
tion processes maintain uniform sizing and prevent dehydration Whether you n e e d p a c k a g
s , FAVE tailors them to your needs.
Discover a revolution in freshness with F A V E ’ s s t r i n g l e s s s u g a r s n a p p e a s , sourced from premier farms in China and Peru. Hand-picked and meticulously selected, each pea undergoes rigorous selection and precise temperature controls to guarantee peak freshness. FAVE offers a variety of packaging options, including trays, bags, pouches a n d b u l k q u a n t i t i e s , t o m e e t y o
requirements.
FAVE operates as a fully integrated company capable of cultivating, packing, shipping, promoting and directly supplying retailers. FAVE cultivates its products with meticulous care and premium fertilizers to deliver the freshest and finest produce directly to your warehouse
FAVE’s added value:
• Extended Shelf Life: Curate consis-
capture and reuse runoff water These techniques use up to 90% less water than traditional methods, making the operation both efficient and environmentally conscious
Beyond innovation and collaboration, North Shore prides itself on fostering a family-like atmosphere This sense of community is reflected in how the team works together, supporting one another to achieve common goals The company’s leadership emphasizes work-life balance and personal growth, ensuring each team member feels cared for both professionally and personally
One of the most powerful examples of this collaborative spirit occurred during a major flood in September of last year, a once-in-a-century storm As Steve Haston, the General Manager, recalls, “We had water everywhere Leo said he’d never seen anything like that
an unprecedented product and addictive one taste and you’ll be back for more It blends the perfect mix of fresh cashews in a crunchy butter and brown sugar base with a hint of sea salt and coconut Think of it as a tropical twist on a b
unequaled to anything available When w
“Paradise Found!,” it is no exaggeration We think you’ll agree that our continued commitment to brand excellence combined with brand innovation a
support will not only fulfill your shoppers’ cravings, but will also take your sales to new heights
F
lasolasbrands com
products’ extended shelf life
• Premium Quality: Fresh ginger sets a q u a l
200g+ hands.
•
Mold and Decay: Enhanced crate air circulation results in less than 1% mold and decay rate, extending shelf life for prime quality upon delivery.
• Efficiency Gains: Efficient packaging and quality reduce labor costs while expanding bulk offerings.
• Reduced Lost Sales: Longer shelf life and quality mean fewer lost sales and reduced waste.
• Advanced Processing Factories and Warehouses in Canada: Effortless distribution to major supermarket chains and distribution centers throughout North America is FAVE’s specialty. Its exceptional logistics guarantees the secure and punctual delivery of products, consistently meeting deadlines without fail
For more information, go to www fave produce com or stop by booth #B3595
But everybody came together All you had to do was let people know we had a problem, and they were here It didn’t matter if people were salary or hourly –they were here on Saturday, even if it was their scheduled day off ”
unique culture at North Shore, where
“Even though we’re not related, we try to treat people like family Some of these people have been here 25, 35 y e a
Haston adds
The camaraderie among the North Shore team is palpable This tight-knit culture not only makes the company a great place to work but also drives the company’s ongoing success
farm or stop by booth #B3470
AgHires (Cont’d from p 1)
o m p a n i e s , w e e l e v a t e b u s i n e s s e s b y
c o n n e c t i n g t h e m w i t h e x c e p t i o n a l
t a l e n t A t A g H i r e s , w e b e l i e v e t h a t
g r e a t p e o p l e a r e t h e f o u n d a t i o n o f e v e r y s u c c e s s f u l o r g a n i z a t i o n , a n d
w e ’ r e h e r e t o m a k e s u r e y o u r t e a m i s
n o e x c e p t i o n
Building Lasting Partnerships
O u r s t r e n g t h l i e s i n o u r d e e p , o n g o i n g
p a r t n e r s h i p s w i t h c l i e n t s W e p r i d e
f o r a n y t h i n g l e s s
Selectivity and Precision: Ensuring the Right Fit
U n l i k e m a n y r e c r u i t e r s w h o a c c e p t every position that comes their way, AgHires is selective We take the time to get to know our clients and fully
o u r s e l v e s o n m a i n t a i n i n g o p e n c o mm u n i c a t i o n , i n t e g r i t y a n d a s e l e c t i v e a p p r o a c h t o r e c r u i t m e n t A t A g H i r e s , w e d o n ’ t j u s t f i l l p o s i t i o n s ; w e a c t a s y o u r t r u s t e d t a l e n t a d v i s o r a n d r e l e n tl e s s t a l e n t s c o u t W e
day feels like you’re juggling too many balls at once Outdated software and endless spreadsheets are your daily companions, slowing down your operations and making every task feel like a struggle You know there’s a better way, but the right solution seems just out of reach
Y o u h e a r a b o u t a p l a t f o r m t h a t ’ s changing the game for businesses like yours Intrigued, you decide to take a closer look
Fusionware isn’t just another tool –it’s a breath of fresh air
Instantly, you’re drawn to its simplicity and power From the moment you start using it, you notice a difference Suddenly, managing operations
perfect fusion of flavor and nutrition
From the sun-soaked vineyards to the coastal lemon groves, Bella Sun Luci sources only the finest ingredients to bring you vinaigrettes that not only excite your taste buds, but also nourish your body
In the dynamic world of culinary delights, Bella Sun Luci’s Italian Kitchen Line takes center stage once again with the launch of two extraordinary vinaigrettes Brace yourselves for a taste revo l u t i o n w i t h t h e i n t r o d u c t i o n o f Champagne Vinaigrette with California
& Company (Cont’d from p 1)
For nearly a century, the family-owned company has been a cornerstone of the floral industry, dedicated to delivering the world’s finest fresh-cut flowers and foliage
feels less like a burden and more like a streamlined process Whether you’re in the office, out in the field or anywhere i n b e t w e e n , F u s i o n
u connected and in control Every detail of your operation – from field to fulfillment – is at your fingertips
Everything Real-Time
No more lost orders, no more dissatisfied customers Fusionware’s intuitive design means you can manage all your documents effortlessly Creating, customizing and even electronically signing and distributing documents becomes a breeze, saving you time and freeing you from the stress of administrative tasks
As you dive deeper, you discover Fusionware’s real strength: inventory m a n a g e m e n t T h
everything from the field to the final d
Champagne Grapes and Meyer Lemon Vinaigrette with Basil and Wildflower Honey – the newest members of the award-winning 100% Olive Oil Based vinaigrette line
Napa-style vinaigrette combines the subtle sweetness of California champagne grapes with the perfect balance of herbs, resulting in a flavor profile that is fresh, unique and full of flavor
The Meyers Lemon Vinaigrette with Basil and Wildflower Honey is a testament to the West Coast charm, boasting a bright and vibrant flavor that stands
Founded in 1925, Mellano & Co has evolved from a modest operation in the original Los Angeles flower market into an industry leader With roots in Southern California’s rolling hills, we’ve expanded our reach across the nation and around the globe Whether supplying wholesale florists, supermark e t s
n remains steadfast: to provide premium flowers and foliage that meet the highest standards of quality and freshness
Mellano’s success is built on relationships – relationships with its customers, its employees and the communities it has served for decades The team’s dedication and expertise are woven into every aspect of the business, from cultivating crops to carefully s o u r c i n g p r o d u c t s f r o m
world
Through unwavering quality and service, Mellano & Co has earned a
understand the roles we’re filling This ensures we are the right partner for your needs Our approach is to introduce you to our team, discuss the role, and make sure both sides feel confident in the partnership before moving f o r w a r d W e b e l i e v e t h a t s u c c e s s comes from collaboration and mutual understanding
A Differentiated Recruitment Approach
A t A g H i r e s , w e o f t e n f i l l p o s i t i o n s t h a t
h a v e b e e n a t t e m p t e d b y i n t e r n a l o r
v e n e x t e r n a l
n o s u c c e s s W e d e v e l o p a c u s t o m i z e d
r e c r u i t m e n t s t r a t e g y t o f i n d a n d
a t t r a c t c a n d i d a t e s n o t o n l y t o y o u r
o p e n i n g , b u t a l s o t o y o u r c o m p a n y a n d y o u r c u l t u r e W e w o n ’ t j u s t l o o k i n o u r d a t a b a s e , t o s s y o u a c a n d i d a t e a n d h o p e y o u h i r e W e g o o u t i n t o t h e m a r k e t b r a g g i n g a b o u t y o u
pallet tags and PTI labels, planning production and ensuring full traceability –what once took hours now takes just a f e w c l i c k s E v e n m a n a g i n g i n t e r n a l inventory transfers becomes a seamless part of your day
No More Manual Entry
Gone are the days of manually entering data across multiple systems, hoping you’ve avoided errors Fusionware integrates directly with your accounting software, barcode scanners and other d e v i c e s , s t r e a m l i n i n g y o u r e n t i r e process Suddenly, everything is easier, faster and more accurate
And then there’s the data Realtime insights, accurate reporting and the ability to customize reports as you see fit – all in one place You’re making d e c i s i o n s w i t h c o n f i d e n c e , k n o w i n g you’ve got the full picture
unmatched in the market Sourced from Meyer lemons picked at their peak, this vinaigrette captures the essence of citrusy delight, harmoniously blended with the aromatic notes of basil and the subtle sweetness of honey Bella Sun Luci is the go-to vinaigrette brand because it keeps it simple and genuine Bella Sun Luci uses only olive oil in its recipes, saying no to seed oils and preservatives Its commitment
t o p u r e , q u a l i t y i n g r e d i e n t s m a k e s these vinaigrettes stand out, ensuring a flavorful and healthy choice for your salads Trust Bella Sun Luci for straightforward, delicious dressings
place as a trusted name in the floral industry
As the company celebrates this centennial milestone, it reflects on its s t o r i e d p a s t w h i l e e m b r a c i n g t h e future The floral world is ever-changing, and the company is excited to explore new horizons, from sustainability initiatives to adjusting its offerings to meet the needs of a modern market Mellano & Co ’s tradition of floral and foliage passion continues, but with a renewed commitment to i n n o v a t i o n
ship and the next generation of flower
#C1700
You now realize Fusionware hasn’t just improved your operations – it’s transformed them What once felt like chaos now feels like efficiency Your business runs smoother, your team is happier and your customers are more satisfied than ever I t t o o k y o u r d e c i s i o n t o m o v e beyond the limitations of outdated systems and embrace the future With Fusionware, you’ve found a partner that understands your challenges and empowers you to overcome them
It’s not just a tool; it’s the key to a better, more efficient way of doing business Your operations – and your customers – are thanking you for it
For more information, go to www fusion ware com or stop by booth #C3062
About Mooney Farms & Bella Sun Luci Founded in 1986, Mooney Farms is a third-generation, certified womanowned, family-owned company rooted in quality, integrity and family values that has grown to be the premier producer of Bella Sun Luci Sun Dried Tomatoes in Premium Oil in the United States The full line includes new 100% olive oil salad vinaigrettes, sauce starters, plant-based tomato jerky, pasta sauces, bruschetta spreads, bottled extra virgin olive oil, risotto and marinades
For more information, go to www bella sunluci com or stop by booth #B1712
enthusiasts
M
exceptional products and strong client relationships remains central to everything it does Whether you’re a florist, event designer, online retailer or one of i t s p
c o m p a n y i s deeply grateful to you for being a part of the journey Mellano & Co looks forward to the future, with 100 years of experience guiding it and many more years of growth ahead
Aweta (Cont’d from p 1) Why Choose Inscan-Pulse?
system – a cutting-edge solution that inspects each individual piece of fruit in real time Whether you’re sorting apples, pears, citrus or even more delicate fruits like avocados and tomatoes, Inscan-Pulse ensures that every single fruit meets the highest quality standards, both inside and out
What Makes Inscan-Pulse Different?
• Every Fruit, Individually Inspected: Unlike traditional systems that take an average of batches, Inscan-Pulse examines each piece of fruit on its own U
checks important internal qualities like sugar content (Brix), firmness and even hidden defects like browning or decay This means you can confidently deliver only the best produce to your customers
a v o c a d o s , t h i s s y s t e m m a n a g e s t h e m
a l l e f f o r t l e s s l y I t ’ s m o r e e f f i c i e n t a n d
s a v e s y o u t i m e w h i l e k e e p i n g e v e r y -
t h i n g a c c u r a t e
to integrity and expertise. VARSTAR ALLIANCE prides itself on upholding the highest standards of reliability and security to ensure its clients’ shipments a r e p
y across North America.
Scam Prevention Through Rigorous Vetting Scams in the freight industry can lead to financial losses and reputational damage. VARSTAR ALLIANCE combats this t h r e a t t h r o u g h
g o r o u
n g processes for carriers and partners. It meticulously verifies credentials, licenses and insurance coverage to ensure that every carrier in its network meets its stringent standards for reliability and legitimacy By partnering only with reputable carriers, VARSTAR ALLIANCE mitigates the risk of fraudulent activities and provides peace of mind to clients
Zero Tolerance for Double Brokering
To combat theft and ensure the security of shipments, VARSTAR ALLIANCE leverages advanced tracking technologies and comprehensive security measures It employs real-time tracking systems that monitor the location and status of shipments from pick-up to deliv-
e r y T h i s v
ALLIANCE to respond swiftly to any p o t e n t i
W i t h I n s c a n - P u l s e , y o u ’ r e g e t t i n g t h e
b e n e f i t o f r e a l - t i m e , i n d i v i d u a l i z e d
q u a l i t y c o n t r o l B y c h e c k i n g e a c h
f r u i t i n s t e a d o f r e l y i n g o n a v e r a g e s ,
y o u g e t b e t t e r a c c u r a c y a n d c o n s i s -
t e n c y P l u s , b e i n g a b l e t o s o r t d i f f e r -
e n t s i z e s a t o n c e m e a n s h i g h e r e f f i -
c i e n c y , l e s s w a s t e a n d m o r e p r o d u c -
t i v i t y T h e e n d r e s u l t ? O n l y t h e f i n e s t
f r u i t r e a c h e s y o u r c u s t o m e r s ,
e n h a n c i n g y o u r r e p u t a t i o n f o r q u
The Aweta Advantage Backed by over 55 years of experience, A
proactive measures to protect valuable cargo.
VARSTAR ALLIANCE collaborates closely with law enforcement agencies and regulatory bodies across the United States, Canada and Mexico. It stays updated on industry regulations and works diligently to ensure compliance with local laws and customs procedures. By maintaining strong partners h i p s w i t h a u t h o r i t i e s , V A R S
and effectively
In addition to proactive security measu r e s , V A R S T A R
c u s t o m e r e d u c a t i o
ment It provides comprehensive guidance on industry best practices, risk management strategies and red flags to watch for when selecting freight
designed to make your sorting process
Whether you’re sorting for a local market or a global supply chain, this technology helps you boost output, reduce labor costs and maximize your return on investment
Ready to take your fruit sorting to the next level? With Inscan-Pulse, you can ensure that every piece of fruit that leaves your facility is sorted with precision and care – no matter the size or type
aweta com or stop by booth #C2945
S T A R ALLIANCE empowers them to make informed decisions and protect their b u s i n e s s i n t e r e s t s i n t h e c o m p l e x freight market landscape.
At VARSTAR ALLIANCE, its commitment to combating freight market hurdles underscores its dedication to delivering unparalleled service and reliability. By prioritizing integrity, transparency and security in every aspect of its opera t
that its clients receive
and e
VARSTAR ALLIANCE today and experience the difference in freight broker-
ALLIANCE, you can navigate challenges with resilience and integrity, setting
industry
varstaralliance com
ensure the health of the soil and environment in Idaho?
EB: Promoting sustainable farming is part of our culture at Wada Farms. This involves a variety of practices that help maintain ecological balance, conserve resources and support economic viability. Practices include, but are not limited to, crop rotation, integrated pest management, water management and soil health management. Wada partners with various agronomy focused
FirstFruits Farms (Cont’d. from p. 4)
b o o s t s t h e c o m p a n y ’ s p r o d u c t i o n capacity and allows for an even broade r s e l e c t i o n o f a p p l e v a
i e t i e s T h e merger also improves supply chain effic i e n c y , p a r t i c u l a r l y b e n e f i t i n g c u stomers in the Midwest and East Coast
w i t h m o r e a d v a n t a g e o u s f r e i g h t a r r a n g e m e n t s a n d r e d u c e d t r a n s i t times
A key highlight of this acquisition
partners to ensure we are being good stewards of the land for future generations.
PSD: How is technology shaping modern farming at Wada Farms? Are there any specific innovations you’re particularly excited about?
is the addition of 13 new apple varie t i e s t o F i r s t F r u i t s F a r m s ’ a l r e a d y diverse lineup New additions like the R a v e ® a p p l e a n d t h e p o p u l a r SweeTango® join the classics such as Honeycrisp, Gala and Fuji, ensuring a rich and varied selection for customers This merger not only expands the varie t y o f a p p l e s a v a i l a b l e , b u t a l s o improves the ability to serve customers from coast to coast
In addition to expanding its prod-
c u l t u r e .
PSD: What are Wada Farms’ goals for the future in terms of growth, sustainability and community involvement? How do you envision the company evolving in the next five to 10 years?
EB: Wada remains committed to future growth by expanding into new mar-
uct offerings, FirstFruits Farms gains v a l u a b l e e x p e r t i s e f r o m A p p l e w o o d Fresh Growers Experienced salespeople, marketing professionals and farmers from Applewood will continue to bring their knowledge and skills to the company, ensuring that the high standards and commitment to quality that both companies are known for remain unwavering
With over 45 years of experience, FirstFruits Farms has long been a leader
kets, diversifying our commodity portf o l i o o f p r o d u c t s a n d s e r v i c e s , a n d investing in innovation to help achieve these growth centered milestones. We know growth isn’t possible without a commitment to sustainability and we will continue to be good environmental stewards to ensure a carbon friendly a p p r o a c h i n o u r a g r i c u l t u r a l s u p p l y chain practices.
For more information, go to www.wada f a r m s . c o m , c a l l 8 8 8 . B U Y . W A D A , e m a i l sales@wadafarms.com or stop by booth #C2363.
in the agricultural industry, specializing in the growing, storing and packing of apples, cherries and pears in Eastern W
enhances FirstFruits Farms’ ability to provide exceptional produce to families and communities across the country
