Oser Communications Group
Chicago Sunday, March 6, 2022
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH IHS
Tuned In on TV Shopping An interview with Chad Neuendorf, President, Viatek Consumer Products Group
Popcorn Seasoning Advent Calendar
AIRCARE’s New Ultrasonic Humidifiers
CN: We had to do a complete 180, like every other company. Learn how to establish a work-from-home business, expand product line without traveling to the factories, work with customers via Zoom, and of course, all shipping/logistics issues of 2021. One of the hardest things for us was not having face to face meetings, where buyers can touch and feel the products in front of you, give you feedback and build
Advent calendars are a classic tradition in many homes where families are able to embrace the counting down of the days until Christmas. There is nothing more fun than waking up every morning and discovering a new surprise. What better way to enjoy this activity than by pairing it with popcorn and seasoning? This calendar is exclusively designed with 12 individual presents to be opened each day starting on December 13th, making it the perfect gift for kids and kids at heart. Families will have a blast as they open each gift box to discover the traditional, unusual, but always mouthwatering
AIRCARE has long been a market leader in whole house evaporative humidifiers, but the company’s success with ultrasonic humidifiers encouraged AIRCARE to launch four new ultrasonic units since the last Inspired Home Show in 2019. “We introduced several new products that expanded our presence in smaller humidifiers,” said Chad Long, Vice President of Sales and Marketing for AIRCARE. “After our success with the AURORA and AURORAmini, we wanted to offer our customers more ultrasonic options. We know the importance of giving our customers a wide assortment of products, and giving
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KNSD: How have 2020 and the pandemic changed your business?
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Bed Bath & Beyond Launches Contemporary Home Decor
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VCNY Olivia & Finn
Bed Bath & Beyond has launched Studio 3B, an Owned Brand line of contemporary home décor inspired by modern design. Studio 3B offers approachable, modern designs for everyday living. A curated collection of casual, warm and inviting homeware, Studio 3B’s subtly refined, ontrend assortment includes décor, bedding, bath and accent furniture. The affordably priced assortment encourages a mix-andmatch approach, making it simple to update and refresh any living space. “Studio 3B allows home decorators to easily attain a modern aesthetic that feels inviting and thoughtfully designed,” said Joe Hartsig, executive vice president
VCNY Home’s first brand collection designed for kids, Olivia & Finn, celebrates color, playful prints, creativity and self-expression. The kid-inspired bedding, bath and home décor accents take the guesswork out of decorating children’s rooms by providing coordinated looks at affordable prices. The collection launched with more than a dozen products available in a variety of adorable themes. The Olivia & Finn collection includes Printed Throws with Plush Friends. Exclusive to Macy’s, these gift sets include cozy, cute and huggable friends with irresistibly
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Viatek Instates New Leader to Blaze an Exciting New Path
One of the various changes and new additions to Viatek Consumer Products Group since the last show included Chad Neuendorf becoming the company’s new president. Chad brings to the leadership role over 20 years of experience in the sales industry, and a keen eye for the next big trends in consumer products. KNSD: How did you get your start in this industry?
CN: My buying career started at HSN, where I gained extensive knowledge about different demographics and what makes a product great to each of them. There, I had
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