Oser Communications Group
AN INDEPENDENT PUBLICATION NOT AFFILIATED WITH NAB
Major Progress in TV Spot Automation
The Basics of 5G from Viking Satcom
5G is the fifth-generation wireless technology for digital cellular networks. Over the last few years, it has been a topic of global conversation and appears to be the hot topic of this year’s show circuit. A mitigation solution must be in place prior to the 5G launch or disruption will occur. Satellite operators are in line to be affected most. In almost every case, these operators will be required to invest in new equipment in order to avoid disruption of services. Regardless of their global location, satellite operators are having to react. That means coordinating with consultants, integrators, installers and manufacturers in what is becoming a very crowded space. Filter manufacturers such as Microwave Filter Company in East Syracuse, New York, have deployed many 5G mitigation solutions. Many of these filter solutions are custom designed to meet the specification of each geographic location. As client demand has increased, MFC is relying on corporate partners such as Viking Satcom, a distributor for commercial satellite equipment, to help disperse units to a growing audience. Let’s take the United States, for example. It has been proposed that the U.S. clear mid-band spectrum for 5G in two phases: PHASE 1 FILTER: Bandpass 3820 – 4200 MHz Rejection: 30 dB Min from 3800 to 3805 MHz
BOOTH #OE101 Insulated Wire Inc. Offers Unprecedented Reliability
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Since IW introduced its High Performance 75 Ω cables, it has continued developing this technology to offer improved performance for 4K/8K/SDI applications. Precision 75 Ω N and high frequency BNC assemblies are being used in test and system applications up to 12 GHz, with customer proven performance to 18 GHz. It is currently prototyping a new HD-BNC male design for 1151/75 and 75Ω BNC male for 2801/75 to provide lowest attenuation with excellent phase stability over temperature performance to 18 GHz. To support customer demand in new and existing high power markets, IW is pleased to announce the introduction of 7506. With an outer diameter of 0.780 inches, its newest 50 Ω cable provides a flexible alternative to similar line size cables with the advantages of stranded center conductor, laminated, EPTFE dielectric and Santoprene outer jacket to provide excellent attenuation and phase stability with flexure, and over temperature. Interconnect options include 1 5/8 EIA flange and 7/16 connectors. Solder clamp termination style is used for all connector types to ensure optimum performance at high power levels. 1 5/8 and 7/8 EIA flange designs are also available for use with its established 4806 cable. With proven power handling of 17KW at 13.56MHz, 3KW at 1 GHz, and a range of interconnect options available, 4806 is an increasingly popular selection for broadcast transmission systems. IW 50 Ω cables are used in custom configurations for high performance audio
BOOTH #W2709
Las Vegas Tuesday, April 26, 2022
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By Will Offeman, WideOrbit Chief Product Officer
With both technology and audience behavior evolving, the media industry continues to experience transformation. One of the most significant changes has been the shift from over-the-air spots broadcast to a TV-only audience, to integrated omnichannel campaigns that include digitally delivered addressable ads. As omnichannel campaigns increase in complexity, automation to streamline both traditional and marketplace workflows becomes more important. WideOrbit was founded more than 20 years ago with a simple goal: Make it easier to buy and sell advertising. We’re excited to continue a long history of innovation and continuous process improvement as we introduce automation to address today’s challenges, while also preparing for what lies ahead. From frontend to backend, significant improvements are helping broadcasters, agencies and advertisers improve efficiency. Automated marketplace transactions simplify broadcaster access to new demand from digital-first buyers who may not have previously bought local broadcast TV. WO Marketplace surfaces that demand so broadcasters can evaluate bids alongside currently unsold inventory, allowing them to accept only the offers that best meet their needs. Often these are buyers seeking near-to-air inventory, which increases pricing competition, in turn increasing inventory value. While this automated marketplace effort has taken time, it’s already transacting tens of millions of dollars annually, new money to broadcasters
BOOTH #N7006 NAB Show Launches Web3 National Advisory Council
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NAB Show, the premier event for media, entertainment, and technology professionals, announced the formation of a National Advisory Council for Web3. The Council will provide guidance and expertise on developing relevant education content around the implications of new technologies, content models and consumer behaviors driven by the next generation of the Internet. The 12-member group includes media and entertainment professionals, technology executives and platform providers from across the media landscape. Web3 is the next iteration of the World Wide Web that reflects an evolving infrastructure with advanced capabilities powered by blockchain technology and enhanced through artificial intelligence. The Council will provide insight for NAB Show’s executive team on a broad range of business-critical topics for media companies and their partners as they navigate new content platforms, the evolution of television, new IP-based assets, live events, audio, publishing, and physical and digital gaming experiences. On a bi-monthly basis, the group will advise NAB on these issues and provide a valuable third-party perspective on how NAB Show can best serve the community in understanding related business, market and industry trends. The Council will be led by two-time Emmy winner and longtime media advisor Seth Shapiro, managing partner of D[a]2: Digital Asset Advisors, who will serve as the Council’s chair; NAB Show’s Meghan Nodell, director, Strategic Partnerships and Programming at National Association of Broadcasters; and Lori H. Schwartz, CEO, StoryTech, a longtime industry strategist and leading NAB Show program curator who will serve as the Council’s engagement officer. To learn more about the National Advisory Council and to see a full list of Continued on Page 21