NATURALLY HEALTHY
Food For Life Baking Co.: C lean, S imple, O rganic
Food For Life Bak ing Co , maker of incredibly delicious and nutritious sprouted grain baked goods, remains fiercely committed to the health of its customers since its inception over 50 years ago
Among the natural sprouted specialt y breads are its widely popular Ezek iel 4:9 and Genesis 1:29 breads They are available in English muffins, tor tillas, pitas, bagels, burger buns, rolls, crunchy and flake cereals – made from only the best natural ingredients possible
Ezek iel 4:9 Sprouted Grain Breads are a 2,500-year- old prodigy of the ancient bread found in the pages of the Old Testament verse: “ Take also unto thee wheat,
Magic Cac tus C rushes Initial Entr y Into U.S. Market
Magic Cac tus, a modern beverage with real, func tional ingredients crafted for those look ing for a non-toxic buzz with benefits, announced notable initial traction across the organization from strong DTC (direct to consumer) sales to a notable distribution agreement and more
In 2020, Founder Jonny Locarni lost his father to alcohol at the age of 58 Shor tly after, he dedicated his focus towards a solution: an alternative that can truly stand in the place of alcohol and is available in as many places as possible (legally) After discovering the oppor tunity to ex trac t cannabinoids from federally compliant, lowTHC hemp, Magic Cac tus was born
The business launched initially as a direc t to consumer offering back in Oc tober of 2023 and has since made initial entr y into retail via a sof t launch as of Januar y 2024 in par tnership with independent retailers across several states B y mid-Februar y, both of the company ’s SKUs were Top 10 selling products on AirG oods, a wholesale beverage platfor m where independent retailers can purchase directly from beverage brands The buzz y beverage brand has also announced a distribution par tnership with Hi Touch Distribution, a natural product distributor that has become a major force in the
New Look, S ame Extraordinar y Hydration
Liquid I V ® has spent the last decade transfor ming hydration from the inside out R ecently, Liquid I V decided it was time to take that transformation one step far ther – to its pack aging
Liquid I V ’s dedicated community is the main reason it k new it had to elevate its look to match its extraordinar y hydration
Liquid I V heard customer feedback , and put it into ac tion, creating the exciting new look you see today I t ’s impor tant to note that while it looks different on the outside, the hydration inside remains the same
The logo is bigger and bolder, and its colors are punchier and more eye - catching to help with easy spotting on shelves Liquid I V wanted the colors reflec ted on the outside to better encapsulate the burst of flavor and hydration waiting for you inside
Since flavor is such a key par t of its produc ts, Liquid I V chose to bring the flavor front and center When Liquid I V star ted in 2015, it released just one flavor: Lemon Lime Now with dozens of flavors and a suite of products, it ’s impor tant for customers to quick ly spot their favorite in their pantr y or on store shelves
S aratoga S pring Water Wins Taste Awards at International FineWaters Taste and Design Awards
An international panel of water sommeliers chose Saratoga® Spr ing Water for t wo awards at the FineWaters™ Taste and D esign Awards 2024. Competing against 19 top contender brands from around the wor ld, the premium U.S. water brand took home Silver in the still water super low mineralit y categor y and Bronze in the spark ling super low mineralit y categor y – the only U.S. brand to place in these categories. “ We couldn’t be prouder to have our water deemed some of the finest in the world,” says Brittany Lewis, Brand Manager of Saratoga. “For over 150 years, Saratoga was this secret, hidden gem from upstate New York , enjoyed in the Nor theast. Now word is spreading ever y where, and we couldn’t
BOOTH #1432
BOOTH #629
Replenish, Rehydrate, Refresh
ZeroLyte suppor ts you in feeling your best by providing an ideal balance of elec trolytes and trace minerals in single ser ving packets The packets are small and easy to take on the go wherever your ac tive lifestyle leads you
With a potent combination of ancient sea salt, coconut water, potassium, magnesium and a full spectrum of ionic trace minerals, this award-winning drink mix offers ex treme elec trolyte suppor t ZeroLyte helps replenish body fluids lost through exercise and daily ac tivities, suppor ts ner ve and muscle function and
promotes proper hydration
ZeroLyte is available in these five flavors:
• Salty Citrus
• Salty Orange
• Salty Watermelon
• Salty Mango
• Salty Berr y Lemonade
Not All Salt Is Created Equal
With other salt-based elec trolyte dr ink mixes available, what makes ZeroLyte stand out from the rest? The most notable difference is the quality of salt
Finding Naturally Healthy Alternatives
Clumping can be an issue with spice blends. Brett Cramer, one of the founders of The Spice Lab, wanted to find a better alter native to the cor nstarch they were using as an anti- cak ing agent. Af ter coming across bamboo fiber from CreaFill Fibers, Brett decided to stop using cor nstarch and switch to bamboo fiber instead. He was really impressed with how their bamboo fiber is organic compliant, non- GMO, gluten free, grain free and how efficient it is at absorbing and retaining moisture, which prevents clumping in spice blends
Many spice companies use cornstarch or silicone dioxide to keep their spice
blends flowing and clump free. “Bamboo fiber is the happy compromise between the efficac y of silicone dioxide and the price of cornstarch,” explains Paolo Fezzi, President of CreaFill Fibers. Brett Cramer finds this to be true and finds that The Spice Lab “uses a much smaller amount of bamboo fiber in our blends compared to cor nstarch.” Another bonus of using the bamboo fiber is that it is a sustainable natural fiber.
A woman- owned and family-run business, The Spice Lab specializes in creating exclusive custom seasoning blends and pack aging organic spices I ts ex tensive produc t line includes The Spice Lab
The salt in ZeroLyte is ver y different from the refined table salt most people keep in their pantr ies. Common table salt is made of only t wo elements:
Continued on Page 14
and rubs, ar tisan salts, premium spices, dried herbs and natural sugars I ts Cre
salt and sugar r immers and H imalayan
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Ezekiel 4:9 Flourless S prouted Whole Grain Flax English Muffins
Food For Life Bak ing Co.®, maker of the delicious and nutr itious Ezek iel 4:9® Sprouted Grain Bread and English muffins, is committed to the health of its customers since its inception over 50 years ago.
The company offers Ezek iel 4:9, 7 Sprouted Grain and G enesis 1:29® breads, English muffins, tor tillas, buns, cereal and pocket bread.
Food For Life is committed to your health and wellbeing, so you can be assured that Ezek iel 4:9 produc ts are the pinnacle of nutrition.
These breads are sprouted to maximize nutrition and digestibility. By naturally break ing down carbohydrates and protein, adding pure filtered water to cer tified organic grains, legumes and seeds, Food For Life is able to maximize nutrition and digestibility Enz ymes, including amylase and protease, are released easier to digest while maximizing nutrition and lowering the glycemic index
Food For Life meticulously chooses its
ingredients and doesn’t use acidifying agents or preser vatives. This is why it pr imar ily sells Food For Life breads frozen.
Loaded with both soluble and insoluble fiber, Food For Life Ezek iel 4:9 Bread is loaded with both impor tant natural soluble and insoluble fiber to help your body func tion at its peak . Ezekiel 4:9 bread is made with organic ingredients.
The addition of sprouted flax seeds with omega 3 and 6 essential fatty acids combined in Ezek iel 4:9 sprouted grain breads form a powerhouse of nutrition.
Tr y one of the other Ezek iel 4:9 flourless and sprouted flax produc ts: Ezek iel 4:9 Flourless Sprouted Grain Bread and Ezek iel 4:9 Flourless Sprouted Grain Tortillas
Find recipes at w w w foodfor life com/recipes
For more information, go to www foodfor life com or stop by booth #629
Amazing Grass Greens Blend Introduces New Mood O ffering
Amazing Grass®, a leading greens brand and par t of Glanbia Per formance Nutrition, announced a new addition to its Greens Blend por tfolio – Greens Blend Mood in Passionfruit Citrus flavor
With refreshing flavors of passionfruit and citrus, Greens Blend M ood promotes a calmer state of mind, offering relaxation suppor t with L-theanine. Each scoop contains 1 billion CFU of probiotics to help foster a healthy gut.
“As consumers look for new ways to manage daily life stresses, we wanted to provide a solution that helps our consumers feel amazing ever y day with the launch of Greens Blend M ood,” said Amazing Grass Brand Direc tor Er ica Morris. “Amazing Grass Mood suppor ts a healthy gut, soothes the mind and offers stress suppor t, all offered in a deli-
L a Preferida Celebrates 75 Years with New S easoning Line
La Prefer ida, a beloved name in the M exican food industr y, mar ks its 75th anniversar y this year Since its inception in 1949, La Preferida (meaning “ The Preferred”) has been dedicated to bringing the vibrant flavors of Mexico and Latin America to American k itchens O ver the decades, it has grown from a small storefront to a household name, celebrated for its commitment to qualit y and authenticity
A Legac y of Flavor and Tradition
La Prefer ida’s jour ney began with a passion for introducing customers to the culinar y traditions of M exico Today, it continues to be a cultural bridge, connec ting generations through shared meals and unforgettable flavors David Steinbar th, President of Branded and grandson of the founder, reflec ts on this milestone: “ We are thrilled to mark this incredible milestone and reflec t on the jour ney that has brought La Preferida to where it is today Our commitment to deliver ing the most authentic Mexican flavors remains unwavering, and we are grateful for the loyal customers who have made La Preferida a beloved par t of their family traditions.”
New Seasoning Line: Elevating Ever y Dish
cious Passionfruit Citrus flavor we k now people will love ”
With natural flavor sweetened with monk fruit, consumers can enhance any par t of their day by simply mixing the greens blend into water for a delectable taste of Passionfruit Citrus or any beverage such as smoothies or juices.
This blend thoughtfully combines nutritious farm fresh greens including fruit and veggie ingredients for digestive health and mood suppor t for a delicious and simple way to suppor t overall health and wellness.
Amazing Grass Par tner and podcast host/content creator, Chr istina Najjar, k nown as “ Tinx,” says, “Nothing gets me more excited for summer and war mer weather than a mor ning mocktail. I’ve been obsessed with tak ing Amazing
cocoa Use it as a rub for meats, a sauce enhancer or to transfor m ever yday tacos into gourmet meals
• Chorizo Seasoning: Inspired by the product that put La Preferida on the map, this seasoning combines smokey paprika, garlic powder and tomato powder It ’s per fect for pork dishes, roasted vegetables, scrambled eggs, soups and more
• Carne Asada S easoning: R ecreate the classic taste of traditional asada with this seasoning blend of real chilies, garlic and onion powder I t ’s per fec t for
steak, roasted potatoes, rice, quesadillas and more
Commitment to Quality and Innovation
As par t of the 75th anniversar y celebrations, La Preferida is introducing a new line of seasonings that promise to elevate home - cooked meals with bold and authentic M exican flavors. These new seasonings include:
• Hot & Spicy Taco Seasoning: Per fect for spice enthusiasts, this seasoning blend combines garlic, onion and a mix of traditional chiles to create a flavor ful and versatile k itchen staple. I t ’s ideal for beef tacos, gr illed meats, veggies and even popcorn.
• Chipotle Seasoning: This seasoning captures the essence of Mexican cuisine with a blend of chipotle chile peppers, onion, gar lic, papr ik a and a dash of
Grass M ood blend first thing in the mor ning, it helps me star t the day off calm and relaxed ”
Amazing Grass Greens Blend comes in a variety of flavors and suppor t functions – including Original Greens Blend, Antioxidant Sweet B er r y, Energy Lemon-Lime and more – each of which provides a pur poseful combination of fruits, veggies and greens to suppor t your overall health and wellness The
La Prefer ida’s new seasoning line is a testament to its enduring commitment to quality and innovation. Each seasoning packet simplifies cook ing without sacr ificing the r ich, authentic flavors that the brand is k nown for. Whether you’re a home cook or a professional chef, these seasonings are designed to inspire culinar y creativity and bring the joy of authentic Mexican flavors to ever y meal.
Join the Celebration
Throughout the year, La Prefer ida is hosting a ser ies of events and promotions to celebrate this milestone and express gratitude to its loyal customers. The brand looks for ward to continuing to inspire culinar y adventures and bringing families together through the joy of shared meals.
For more information, visit w w w lapreferida com
ease of adding a scoop to a water bottle, stirring it into a beverage or blending it into a smoothie makes it an on-the - go solution that fits into all k inds of busy lifestyles
All Amazing Grass Greens Blend produc ts are plant-based, made with nonGMO ingredients and gluten-free
For more information, go to w w w amazinggrass com
Multiply Your Impac t
Liquid I V believes that a healthier world for all begins with equitable access to clean and abundant water In the United States alone, over t wo million people lack access to safe, running water
Liquid I V par tners with leading water, humanitarian and community-based organizations to advance innovative solutions for clean water access O ver 1% of its revenue goes directly to impact projec ts and initiatives
I t is Liquid I V ’s wor k with organizations such as DigD eep, MAP I nter national, Save the Children and Water For People that allows the company to facilitate real change around the globe I n 2023, Liquid I V distr ibuted $1 85M in grants to its par tners to suppor t its united goal of expanding clean water access
Additionally, H ydration Multiplier® is an Oral Rehydration Solution or ORS An ORS is a globally recognized rehydration mix of glucose and electrolytes in water When disaster strikes, dehydration becomes a massive risk for impac ted communities
A top requested item for emergenc y relief, an ORS is used to improve fluid absorption and replenishment To date, Liquid I V has donated over 55 million ser vings of Liquid I V in over 90 countries and is committed to donating 150 million total by 2032
Liquid I V ’s commitment to a better planet ex tends to its own business processes and prac tices Liquid I V is continuously look ing into ways to cut back on waste and operate more sustainably Liquid I V flexible pouches are made of 100% in-store rec yclable packaging I t uses Forest Stewardship Council (FSC ) Cer tified M ater ials for its car tons and aims to advance into circular and upc ycled solutions
Liquid I V strives to keep innovating and challenging the nor m Liquid I V will continue to look for oppor tunities to be its ver y best, both for people and the planet
For more information, go to w w w liquidiv com, call 855 386 4021, email info @liquid-iv com or stop by booth #1432
C V S ciences, Inc. Acquires Cultured Foods to Enter Plant-Based Food Market, O pening Door For European D istribution
C V S ciences, I nc., a preeminent consumer wellness company specializing in hemp ex trac ts and other proven science -backed, natural ingredients and produc ts, announced that it has consummated its purchase of Cultured Foods, a leading manufac turer and distr ibutor of alter native plant-based vegan foods. Cultured Foods produces a var iet y of curated plant-based produc ts, cur rently sold in 15 different European countries, with its base of operations in Warsaw, Poland. The acquisition creates oppor tunit y for impor tation of these specialty foods to the United States and establishes a European base of operations for the sale and distribution of +PlusCBD produc ts, opening doors to numerous new retail and distributor par tners I n addition, it helps accelerate C V Sciences transition
SPINS Acquires The Data Council, Creating a Smar ter Content Management Platform for the Natural Produc t Industr
SPINS, a leading provider of wellness-focused data and intelligence for the natural products industr y, has acquired The Data Council, a leading content management platform that sits at the center of e - commerce and mar keting in the CPG industr y. Together, SPINS and The Data Council will enable easier, more efficient and more intelligent interac tions across the natural produc t ecosystem, and will accelerate both innovation and access to a growing set of brands and produc ts.
The acquisition from Advantage Solutions Inc., a leading provider of sales and marketing ser vices to consumer goods manufac turers and retailers, is an especially impor tant step for ward for SPINS retailer par tners who are seek ing high quality and highly detailed produc t information and attributes to fuel their ecommerce, instore and supply chain success
The Data Council ’s content capture, management and syndication capabilities, combined with SPINS’ unparalleled product intelligence and attribution engine, will offer retailers and their par tners a verified single source of truth for both produc t information (e g , label infor mation, positioning) and digital assets (e g , videos, images) Benefits for retailers also ex tends beyond wor kflow and logistics management; a more complete content management ecosystem tied to intelligence about trends, innovation and consumer preferences allows retailers to deliver an unparalleled shopper experience in both e - comm and in-store environments
uc t industr y for ward.”
The acquisition also signals cr itical benefits for brands seek ing to elevate their presence in the natural produc ts industr y and streamline their Produc t I nfor mation M anagement (PIM) and Digital Asset M anagement (DAM) needs.
“ The Data Council has always been relentlessly focused on building out the most complete and most efficient content management system for our industr y,” said John Kocher, President of The Data Council. “ We are thr illed to join forces with SPINS to ser ve brands and strengthen their connec tion with the endpoints that matter. Together, we will continue to drive innovation and deliver exceptional value to our clients.”
This ex tends a longstanding par tnership between SPINS and The Data Council “ This is a natural and welcome step for ward for SPINS as we continue to seek out new ways to make it easier for our customers and par tners to connec t, communicate, and grow,” continued Margolis
About SPINS
SPINS is a leading provider of wellnessfocused data and intelligence, empower ing retailers and brands to meet the evolving needs of consumers in the natural produc ts industr y With a comprehensive suite of solutions, SPINS helps businesses drive growth and innovation while delivering better-for-you products to consumers
About The Data Council
to a more diverse global health and wellness company. The acquisition was structured as an equity purchase, where the company will operate Cultured Foods as its wholly- owned subsidiar y. “ We are thr illed that Cultured Foods and all of its employees are joining C V Sciences as a first key milestone to transition to a global health and wellness company. The acquisition synergies will allow us to leverage our key assets, including U.S. distr ibution and B2B exper tise to dr ive long-ter m growth and shareholder value. Our immediate plan is to leverage our B2B distribution network and bring convenient and sustainable plant-based foods into the U S natural produc t channel while work ing
“A smar ter, smoother content management process is essential to helping br ing natural produc ts to customers; better assets, more detailed information and integration into analytics is the only way to grow in our increasingly omnichannel wor ld,” says Jay M argolis, Chief Executive O fficer of SPINS “ We are proud to br ing our collec tive capabilities together and are excited about the oppor tunit y to dr ive the natural prod-
with Cultured Foods to grow their business in the European market The global vegan food market is expec ted to grow five times by 2030 with millennials and flexitarians as the driving force behind soar ing vegan food sales,” said Joseph D owling, Chief Executive O fficer of C V Sciences “In addition, we plan to leverage the Cultured Foods infrastructure to introduce select products from our flagship brand PlusCBD across all of Europe as laws allow, providing for significant expansion and oppor tunit y to grow our company mindshare.”
Following the closing, Cultured Foods’
The Data Council leads in brand content creation, management, and syndication, ser ving the specialty, organic and natural produc t sec tors I ts IX- ONE platform streamlines product journeys from inception to mar ket, offer ing ver ified produc t data and images crucial for ecommerce, mar keting, logistics and supply chain management
For more information, go to w w w spins com or www thedatacouncil com
Founder Bar bara M cWhor ter, will continue as G eneral M anager of the European manufac tur ing and distr ibution business The acquisition is expec ted to be accretive in its first year and contr ibute to scaling economics thereaf ter On D ecember 11, 2023, C V Sciences, Inc filed a Current Repor t on Form 8-K which includes a description of the mater ial ter ms of the transaction I nvestors are encouraged to read such filing in its entirety
For more information, go to w w w .cvsciences.com.
Phytolon and Ginkgo Bioworks S uccessfully Achieve First Milestone to Produce Vibrant Natural Food Colors via Two Producing S trains
Phytolon, a biotechnology company that offers natural food colors via fermentation-based technologies, and Ginkgo Bioworks, which is building the leading platform for cell programming and biosecur it y, announced the successful completion of the first development milestone of their multi-produc t collaboration to produce natural food colors and the resulting distribution of an equity milestone to Ginkgo Ginkgo and Phytolon’s par tnership, which began in Februar y 2022, aims to produce vibrant betalain pigments spanning the entire yellow-to -pur ple spec trum using cell engineer ing The successful completion of the projec t ’s first milestone unlocks the commercial potential of Phytolon’s yellow-to -purple palette and fur ther establishes this broad and cost- efficient offer ing to its clients B y leveraging Ginkgo Natural Produc t S er vices, Phytolon has significantly improved the efficienc y of its yeast strains to generate these vibrant, sustainable colors and offer cost- efficient replacements to ar tificial dyes
Phytolon’s naturally produced betalain pigments can be used throughout the food industr y as safe, sustainable and viable alter natives to synthetic dyes, which are facing increased scrutiny and bans. As governments continue to intensify regulations on synthetic dyes, consumers will increasingly seek out more sustainable and natureder ived produc ts. B y par tner ing with Ginkgo, Phytolon is in a strong position to scale their robust ar ray of food colorants for the global market. Following the successful completion of the par tnership’s first milestone, Phytolon soon expec ts to br ing the full color palette enabled by these t wo new strains to market. Ginkgo and Phytolon will continue to work together under their existing agreement toward achieving additional milestones that fur ther increase produc tion efficienc y.
“ We are so excited to reach this key milestone with our par tner, Ginkgo Biowor ks. This achievement puts our colors at the forefront to efficiently replace ar tificial dyes in our food and create a healthy and sustainable wor ld,” said Tal Zeltzer, Co -Founder and Chief Technology O fficer of Phytolon “Our
clients are now able to explore highper for ming natural colors in their brands, cover ing the full range from purple to pink , red, orange and yellow shades ”
“ We are thrilled to see our collaboration with Phytolon accelerate, and we’re proud to be a driving force behind the realization of this milestone and the R&D breakthroughs it represents,” said Kevin M adden, S enior Vice President of Commercialization at Ginkgo Bioworks “Ginkgo Natural Product Ser vices have enabled Phytolon’s produc ts to be competitive worldwide and create a broader palette of options for the industr y We’re happy to be able to provide innovators like Phytolon with our ser vices and give access to our codebase to accelerate their produc t development As we celebrate this success, we look for ward to sustaining this momentum to fur ther enhance the performance of Phytolon’s produc ts ”
About Ginkgo Bioworks
Ginkgo Bioworks is the leading horizontal platform for cell programming, providing flexible, end-to - end ser vices that solve challenges for organizations across diverse mar kets, from food and agriculture to pharmaceuticals to industr ial and specialt y chemicals. Ginkgo’s biosecurity and public health unit, Concentric by Ginkgo, is building global infrastruc ture for biosecurity to empower governments, communities and public health leaders to prevent, detect and respond to a wide var iet y of biological threats.
About Phytolon
Phytolon offers a game - changing solution for natural food color ing to the food industr y, by leveraging its fermentation-based technology to produce healthy, cost- efficient and sustainable colors in a wide range of shades. Phytolon has established its capabilities toward produc t commercialization in the United States by meeting central milestones and with respec t to regulation, wor ldwide distr ibution and contrac t manufac turing
For more information, go to www ginkgo bioworks com
Kikkoman L aunches D ark S oy S auce, S pecially C raf ted for India
For the first time in its 350-year histor y, K ik koman is launching a dar k soy sauce crafted exclusively for the Indian market
In a sign of its commitment to Indian consumers, K ik koman of Japan has spent four years creating a natural dark soy sauce – as distinc t from its world-famous classic naturally brewed K ik koman S oy Sauce –af ter realizing that many I ndians expec t Chinese and PanAsian dishes to have a r ich, dar k color which they find visually appealing
K ik koman’s classic soy sauce is famous for being naturally brewed with just four ingredients – soybeans, wheat, salt, and water – which accounts for its clear reddish-brown color
I n developing a dar k soy sauce for the I ndian mar ket, K ik koman wanted to offer a similar ly natural produc t, without a trace of the chemicals and ar tificial seasonings used by many dark soy sauce manufac turers to add color.
deep and if I do a blind tasting, I can easily distinguish a dish made with K ik koman Dark Soy Sauce and one made with other soy sauces,” said Chef Vik as Seth, Culinar y Direc tor at Embassy Leisure, Bengaluru
Chef Huang Te Sing, Executive Corporate Chinese Chef at The Oriental Blossom, M ar ine Plaza Mumbai, called the
The result is K ik koman Dar k S oy Sauce, craf ted by using the classic soy sauce as the base, along with the proprietar y technology which K ik koman developed to yield a rich, deep color.
“ We set out to create a dark soy sauce that goes beyond super ficial color enhancements,” said Shohei Yokobar i, Produc t M anager for K ik koman Dar k S oy Sauce. “I t was a huge challenge to develop a natural produc t without added color ing or flavor ing agents which is why it took four years of relentless effor t and innovation. We are proud to present Kik koman Dark Soy Sauce –a culmination of our r ich brewing histor y and cutting- edge proprietar y technology.”
Earlier, Indian chefs who wanted their dishes to have a dark color had a problem They could use a dark soy sauce for the color, but in the process they didn’t have the delicious taste and umami of the classic Kik koman Soy Sauce O ften, they combined the two but this was still not a satisfac tor y solution, because the dark soy sauces available to them contained chemicals They wanted to ser ve dishes to diners using natural and authentic ingredients Now, in K ik koman Dark Soy Sauce, chefs have found a perfec t solution “ The flavor profile is complex and
new sauce “fantastic ” “I t has a distinguishable umami element and the right color balance which goes ver y well in my Chinese dishes at Oriental Blossom.”
At the B erco’s chain in D elhi NCR, which has 46 outlets, Chef Vishal Kharel, Culinar y Direc tor, plans to star t using K ik koman Dar k S oy Sauce across the board because of what he called its “awesome taste.” “I t is more flavor ful in taste and natural in color, which is a perfec t combination,” said Kharel.
This produc t is made in I ndia using Kikkoman Honjozo Soy Sauce produced in Japan as the main ingredient and suppor ts the ‘M ake I n I ndia’ initiative. Given that K ik koman Dar k S oy Sauce was made specially for the Indian market, it is appropriate that it is produced in I ndia, as par t of the gover nment ’s M ake in I ndia initiative. For chefs who wish to use locally produced ingredients, this fact is yet another attraction of the new sauce
Kik koman looks for ward to contributing to the enhancement of I ndia’s vibrant food culture by assisting in the creation of delicious new exper iences through our produc ts Recognizing the richness and diversity of India’s food culture, K ik koman aspires to cater to the full spec trum of preferences
For more information, go to w w w kikkomanindia com
Welch’s Fruit S nacks Unrolls New Welch’s Absolute Fruitfuls Fruit S trips Made with Whole Fruit
Welch’s® Fruit Snacks, the world ’s bestselling iconic fruit snacks brand made with whole fruit as its main Ingredient, unrolls New Welch’s Absolute Fruitfuls™ Fruit Strips, delivering dynamic innovation to the better-for-you snack ing aisle
Launching in Strawber r y, M angoPeach and B er r y M edley var ieties, all three mouth-water ing flavors feature Whole Fruit as the main, or primar y ingredient in a sof t and luscious str ip made of genuine fruit goodness
Welch’s Absolute Fruitfuls Str ips are individually wrapped and are an ideal choice for school lunch, after school activities and the per fect on-the -go snacking choice for families seek ing a sensible treat, which combines delicious taste with quality ingredients
New Fruitfuls contain only natural flavors and colors, are gluten-free, vegan, non-GMO and are an excellent source of Vitamin C
“As a brand that has been synonymous with premium fruit snacks for generations, Welch’s Fruit Snacks is proud to introduce Welch’s Absolute
Fruitfuls, a testament to our commitment to innovation and qualit y,” says M ichael Scalera, Direc tor, Marketing, at PIM Brands Inc , makers of Welch’s Fruit Snacks “Our amazing new fruit strips redefine the snack ing exper ience, combining the goodness of whole fruit with an ir resistible sof t and non-stick y texture ”
Packed conveniently in 10- count boxes, Welch’s Absolute Fruitfuls are priced at $4 99 and have begun rolling out at retailers nationwide
About Welch’s
Founded in 1869 and headquar tered in Concord, M assachusetts, Welch’s is an iconic and leading family-farmer owned fruit-based food and beverage company Through the Growing Tomorrow Together sustainabilit y prac tices, Welch’s is committed to improving the quality of life for communities, employees and family farm owners
For more information, go to www welchs fruitsnacks com/absolute-fruitfuls
Loc al Hive L aunches Honey
Hot S auces at Whole Foods Markets
Local H ive™ Honey Hot Sauces, a new lineup from the only national brand of honey sourced exclusively from American beekeepers, is now available at Whole Foods M ar ket stores nationwide. Balancing deliciously hot peppers with 100% U.S. honey, sweet meets heat
Introducing C rispy Green’s New Better for You S nack Packs – Per fec t for Fueling Your O utdoor Adventure
Cr ispy Green is mar k ing 20 years of Using Food As A Force For Good™ and providing families with 100% pure fruit snacks to fuel their ac tive lifestyles and introduces a set of B etter for You Snack Packs to make it easier to choose healthy, energizing snacks fitting your ac tivities
Crispy Green’s new Better for You Snack Packs are per fec t for fueling your outdoor adventure!
“ The weather is getting warmer, and the days are getting longer; it ’s time to get outside and be ac tive finally,” says Angela Liu, Cr ispy Green Inc ’s Founder and Chief Executive Officer and outdoor enthusiast “Our goal is to help families make their snack choices simple by providing them with carefully selected snack combos and keep them on the go ”
designed to energize and suppor t your ac tive lifest yle I ncludes four multipacks each of Apple, Banana, and Straw-
berr y Crispy Fruit and three snack-sized bags of air- dr ied pineapple: Chili Lime, Ginger Lime and Coco Chili Tamarindo Piña Picante
• Gut Health Pack ($29 99)
using Crispy Fruit, its top -selling freeze
k i n t h e U n i te d S t ate s, a n d Pi ñ a Pi c a nte, t h e co m p a ny ’s n e w l i n e o f d r i e d p i n e a p p l e s n a c k s w i t h a flavor ful t wist
Each pack offers a variety of fruit combinations to pair with your ac tive lifestyle and taste preference These fruit snacks combine the per fec t blend of sweetness, spiciness and tanginess, conveniently pack aged for wherever your adventures take you, or they add excitement to your ever yday snack ing • Adventure Pack ($15 99)
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• Fitness Fuel Pack ($29 99)
Elevate your fitness journey with a carefully crafted blend of powerhouse fruits
and southwest honey br ing balanced heat to eggs, Mexican food and queso
• Mango Habanero (medium): A sweet, slightly spic y, and citrus-tinged blend of mangoes, habanero, and honey adds a k ick to seafood, tacos or sauces
The per fec t blend of healthy fruits to fill your digestive system I ncludes four multi-packs each of Apple, Banana, Pineapple and Pear Crispy Fruit
• Morning Boost Pack ($29 99)
D elightful symphony of flavors and a powerhouse of natural energy to k ickstar t the day Includes four multi-packs each of Apple, Banana, M ango and Strawberr y Crispy Fruit
• Wellness Boost Pack ($29 99)
Harmonious blend of premium freezedr ied fruits meticulously chosen as a passpor t to a vibrant and Ac tive lifestyle Includes four multi-packs each of Apple, Strawber r y, M ango and Pineapple Crispy Fruit
All of Crispy Green’s produc ts, including Crispy Fruit and Piña Picante, are made with the finest non- GMO fruits They contain no added sugar and are glutenfree, vegan, allergen-free and Koshercer tified
For more information, go to w w w crispy green com
smoked meats, Mexican food and chili
• Sriracha (hot): A pleasantly spic y blend of red jalapeno and honey gets tastes buds buzzing when paired with Asian food, soups and eggs
in each of these thoughtfully craf ted recipes.
• O riginal (medium): R ed jalapeno peppers and honey add a sting to meats, pizza and sauces.
• Hatch Chile with Southwest Honey (medium): Smok y, aged hatch chiles
• Cayenne with S outheast Honey (medium): Southern spices and subtle sweetness are per fec t for pair ing with wings, pizza or gumbo
• Chipotle with Texas Honey (medium): A mellow, bar becue -inspired blend of chipotle peppers and Texas honey br ings r ich flavor to
• Habanero (hot): A k ick of heat with a little sweet adds bold, spic y flavor to grilled meats, dips and sandwiches
Local H ive Honey Hot Sauces feature honey sourced from regions across the United States as the No 1 ingredient, along with carefully selec ted peppers,
and barley, and beans, and lentils, and millet and spelt and put them into one vessel and make bread of it ” Ezek iel 4:9
Ezek iel 4:9 breads include a blend of grains, legumes and seeds, which when combined create an abundant har vest of nutr ition, including nine essential amino acids
G enesis 1:29 combines 16 selec t grains and seeds, originating from various continents around the globe to create a world of nutrition in ever y bite
These inspired ancient recipes are made exceptionally nutr itious with sprouted grains- ger minated in Food For Life’s exclusive process for days with pure filtered water and ox ygenated to
Not only is the name of each flavor more easily discer nible, but you’ll also find vivid fruit imager y on the front of ever y new pack age and stick The delicious taste of Liquid I V is a large fac tor in helping people improve their hydration By better highlighting its fruit imager y, customers can spot their favorites with a quick glance
L i q u i d I V d o e s s t i l l h ave p ro d u c t i n
i t s o r i gi n a l p
func tional beverage space – ser ving premierS outher n Califor nia retailers such as Whole Foods, Erewhon, Laz y Acres and more
The produc t is currently available online for $54 for a 12-pack and $99 for a 24-pack In addition to its current offering, Magic Cac tus will also be available at retail via 4-packs
Consumers can cur rently enjoy t wo initial varietals: Watermelon Hibiscus & Lavender R aspberr y, with a third flavor launching later in 2024
“Magic Cactus was born with one sim-
ZeroLy te (Cont ’d from p 4)
sodium and chlor ide I t is heavily processed to ensure it doesn’t clump together and is often bleached white
The ancient sea salt used in ZeroLyte c o m e s f r o m s a l t d e p o s i t s l e f t b y t h e S u n d a n c e S e a – a n a n c i e n t s e a t h a t o n ce cove re d m u c h o f N o r t h A m e r i c a T h i s s e a s a l t i s r i c h i n t r a c
develop The Live Grain Difference
Sprouting maximizes the nutr ient content over dr y grains ground into flour Enz ymatic ac tivit y promotes digestibilit y by unlock ing all the natural goodness found in whole grains
Food For Life Flourless Ezek iel 4:9 and Genesis 1:29 Sprouted Grain breads are made without any added sugar, creating low glycemic options to help reduce sugar spikes Many are cer tified diabetic friendly
Clean, simple, organic ingredients that are easy to identify are the foundation for its Sprouted Grain breads You won’t find additives ar tificial colors or preser vatives, such as cultured wheat starch or vinegar, in favor of a more balanced pH
Food For Life breads are sold mostly in the frozen sec tion, as freezing is nature’s best preser vation method, helping to preser ve natural freshness until it gets to you
Much more than just carbs! Food For Life Ezek iel 4:9 breads are a natural source of low glycemic complex carbs, which are often discouraged for weight management, overlook ing their value when par t of a sensible diet with exercise Food For Life believes complex carbs are ex tremely vital to human health as the body ’s preferred fuel source Complex carbs can help to regulate many biological functions in the body, including hormones like melatonin and impor tant mood regulating serotonin
Food For Life Ezek iel 4:9 sprouted
t r i b u te wate r
out the new look Af ter all, while Liquid I V ove r h a u l e d i t s o u t s i d e, i t h a s m a i n-
t a i n e d t h e s a m e g r e a t h y d r a t i o n i n -
s i d e T h e s c i e n c e - b a c k e d f o r m u l a
vitamins and nutr ients to deliver superior hydration than water alone The ing r e d
c
body ’s abilit y to absor b, retain and dis-
ple focus: to create a dr ink ing exper ience that combines the elements that we love about both alcohol and cannabis and drop the elements that we hate about each,” states Locarni
Locarni proceeds, “ We love alcohol in the moment, but hate what ’s to come for the nex t 24-48 hours thereafter and hate the toll it takes on our brain and bodies in the longer term We also loved the idea of replacing alcohol with a healthier alter native, but felt that the major it y of cannabis produc ts on the market are unpredic table, unapproachable and inconsistent This is why Magic Cac tus was created ”
Sugar-free flavors feature a propr ietar y amino acid allulose blend Allulose is a naturally occurring sweetener that doesn’t raise blood sugar levels the way table sugar does This blend includes amino acids L-alanine and L- glutamine, which help improve water absor ption when paired with elec trolytes in the absence of sugar
Each Liquid I V flavor contains eight vitamins and nutr ients, three times more elec trolytes than the leading spor ts dr ink and is vegan, gluten free and non- GMO
Long live the days of biting off the corner of a gummy and waiting 90 minutes to see if that was the dose you were look ing for Ever y can of M agic Cac tus has a sparkling prickly pear cactus water base with added potassium, magnesium, l-theanine and a unique, approachable combination of the following hemp - derived cannabinoids: THC V, CBD and a microdose of Delta-9 THC The end produc t is designed to mir ror the effec ts of a single alcoholic beverage without sacrificing func tion
For more information, go to w w w magiccactus com
grain, legume and seed breads have another uncommon feature with both soluble and insoluble fiber With a pleasing nutt y flavor and tex ture, both t ypes of fiber are impor tant to help detoxify the body Soluble fiber does its work at the cellular level, while insoluble fiber pr imarily stays in the gastrointestinal trac t and helps provide the bulk keeping you feeling full, while increasing the transit speed of food through the body Food For Life believes both are impor tant for optimum dietar y health and wellness for vitality and longevity
With just one bite, you’ll k now it ’s a Food For Life!
For more information, go to www foodfor life com or stop by booth #629
Today, Liquid I V ’s produc t offer ings have grown to include Hydration Multiplier®, H ydration Multiplier Sugar-Free, Hydration Multiplier +Energy, Hydration Multiplier + I mmune Suppor t, H ydration Multiplier Kids, and Hydration Multiplier +Gut Health You can find Liquid I V online at liquid-iv com and in-stores at over 40,000 retailers across the United States, including Costco, Target and Walmar t
For more information, go to w w w liquidiv com, call 855 386 4021, email info @liquid-iv com or stop by booth #1432
S ara toga Spring Wa ter (Cont ’d from p 1)
including: super low minerality, low minerality, medium minerality, high minerality, ver y high minerality and curated Called the FineWaters I nter national Water Tasting Competition, the contest includes blind taste tests by a five -member panel of professional and exper ienced inter national water sommeliers and exper ts from the United States, France, R omania, Japan, S outh Afr ica and Germany
For more information, go to w w w saratogawater com
nt
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i s n o co n ce r n o f t h e s a l t co nt a i n i n g co nt a m i n a n t s o r m i c r o p l a s t i c s I t t r u l y i s t h e b e s t s a l t M o t h e r N a t u r e h a s t o o f fe r
To take the ZeroLyte for mula a step far ther, coconut water powder and a full spec trum of trace minerals from Con-
m i n e r a l s a n d i s p u re, u n re f i n e d a n d u n a d u l te rate d I t t y p i c a l l y h a s a n e a r t hy- co l o re d h u e t h a n k s to t h e t ra ce m i n e ra l s p re sent in the salt Because it is mined from d e p o s i t s l e f t by a n a n c i
Local Hive (Cont ’d. from p. 12)
tangy white distilled vinegar, and savor y gar lic and onion powder O ffer ing a uniquely spic y and sweet taste experience to complement ever ything from scrambled eggs and pizza to oven roasted chicken, the produc ts contain less than 10 calories and 2g of sugar per ser ving, plus are free of preser vatives
and ar tificial flavors The SRP is $4 99$5 99 per 6oz glass bottle
Shared Cale Nelson, Chief Commercial O fficer of Local H ive, “ Within the fast- growing hot sauce categor y, we found there was a demand for options that offered a sweeter taste profile B y adding our 100% Amer ican honey blends to classic hot sauce recipes, we’re able to give consumers a diverse range
cenTrace® are added to ensure you’re getting the best of the best elec trolytes your body needs Trace produc ts are backed by scientific excellence from star t to finish, ensuring that each ingredient ser ves a specific pur pose in enhancing your overall health and wellbeing
For more information, go to w w w trace minerals com or stop by booth #411
of sweet-heat options to fit a variety of spice preferences, while also continuing our commitment to suppor t American beekeepers by providing them a new outlet for their honey ”
About Local Hive
The No 1 honey brand in natural food stores and the No. 2 in MULO, according to SPINS 5/16/24, Local Hive has proudly
The Spice Lab (Cont ’d from p 4)
The Spice Lab’s carefully curated line of sea salts, spices, seasonings and related produc ts are sold by gourmet and specialty shops, major retailers and online through amazon com and at spices com
For more information, go to w w w spices com
been bringing 100% American honey to the mar ketplace for 100 years and counting The only national brand of honey sourced exclusively from U S beekeepers, Local Hive bottles 23+ raw and unfiltered honey blends at its headquar ters in Greeley, Colorado
For more information, go to w w w local hivehoney.com.
Food For Life Baking (Cont ’d from p 1)
Liquid I.V. (Cont ’d. from p. 1)
Magic Cac tus (Cont ’d from p 1)
