O U T S O U R C E S T R A T E G I E S
ASPS [American Association of Plastic Surgeons]:
Social Media is Important for Plastic Surgeons
I N T E R N A T I O N A L
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More than ever, being active on social media outlets such as Facebook, Twitter and LinkedIn are important to the success of most professionals. And plastic surgeons are no different. A.C. Nielsen reports that more than 80 percent of all American adults use an online social network. The rising interaction on social media and increasing number of photo posts wants to make people look good online too. A recent article in Time (Health & Family) says that social media has spiked requests for plastic surgery! This explains why it is important for a cosmetic surgeon to have a social media presence.
How a Social Media Presence Helps
The American Society of Plastic Surgeons (ASPS) reports that half of US plastic surgeons use social media as a tool to educate people interested in plastic surgery. Facebook was found to be the most popular social media marketing site followed by LinkedIn, Twitter and YouTube. Most of the respondents said that using social media helped them attract new patients. They looked upon it as a professional necessity as it helped them educate patients and provide them with correct information on different plastic surgery procedures. An active Facebook or a LinkedIn page with adequate information on surgery procedures and innovative techniques makes the users realize that the plastic surgeon is active and is up to date with the latest technologies. Social media interaction also promotes patient referrals and feedback. On social media, a plastic surgeon gets the opportunity to reach out to patients of all ages and establish a personal connectivity with them. They can build relationships, engage, and directly communicate with potential patients. With just a little time and resources to create an effective social presence, cosmetic surgeons can reach out to a greater number of potential patients. So having a social media presence is a very affordable way to bring in faster results. Social media optimization also helps these healthcare professionals to safeguard their reputation, build credibility and trust, and respond appropriately to patient queries. A social media presence can also improve a physician’s search engine rankings.
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Tips to Promote Your Cosmetic Surgery Practice in Social Media Social media campaigns play a crucial part in the plastic surgery SEO tactics. Here are some useful tips to go about your campaign:
Post useful
content
Share
Images/ Videos
Create profile pages, specific to each platform
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Post useful content: Informative blogs on hot topics in plastic surgery can keep users current. Along with informative content, to make the campaign interesting, you can also discuss questions, offer useful tips and provide information on the latest procedures. Make the session interactive by trying different formats to engage your readers.
Share Images/ Videos: Share images of your surgical facility and before/after surgery photos. Videos are trustgenerating resources. YouTube attract billions of views a day. Demonstration of plastic surgery procedures can help potential patients learn about how procedures are performed and about the surgeon’s skill. Sharing short videos that cover testimonials from satisfied patients can also add credibility to your practice.
Create Profile pages, specific to each platform: Each social network site is different. Understand these variations and take the time to create attractive profile pages.
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Monitor your
prospects
Monitor your prospects: See what your patients and prospects are doing and sharing in social networks. Respond to the comments and questions, follow their blogs. This helps to build relationships faster.
However, for a busy plastic surgeon, all this can be quite time consuming. That’s why most of them now rely on professional SEO companies that provide cosmetic surgery SEO solutions.
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