Establishing Contact and Maintaining Conversation on Social Media

Outsourced Strategies International

1-800-670-2809

Establishing Contact and Maintaining Conversation on Social Media Social media networks are immensely popular with active and ongoing user engagement.

Business organizations, TV channels and even the movies and soaps are using social media to be in touch with their prospects. However, many businesses fail to maintain the interest of their followers and end up losing them. This happens mostly when businesses use the social media platforms merely as selling venues, giving little value.

What’s the solution?

Experts point out that it is important not to share substandard content that nobody wants. The aim should be to post outstanding content that the end user would love to share with his/her friends and followers.

Humorous incidents related to your business and interesting items relevant to your company would ensure interesting reading material. The communication should ideally be a two-way one. Encourage the customers to share their views regarding your posts, products, services, and so on. This will encourage the end users to engage more with your business, while providing you the chance to mold your strategies according to user requirements and maintain popularity.

Outsourced Strategies International

1-800-670-2809

Post Articles that Invite Feedback Make sure to invite feedback for the content you post on the social media platforms. If answers are expected in the feedback, provide them immediately since this will make the end user feel important and recognized. Clear-cut two way communication is the best way to ensure that your audience is actively engaged with your business.

Bring in Light-heartedness People come to social media venues for fun and entertainment, apart from the purpose of getting information and news. So bringing some light-heartedness is vital to invite more audience engagement. You can conduct polls and ask trivia questions to your audience.

This will present you in a better light and enhance your social profile.

Sharing Changes in Your Corporate Policies / Structure Changes in your corporate policies and strategies can easily be shared with clients and followers or fans via social media. When you keep them updated in a timely manner, they will also benefit from the opportunity to share their own feedback regarding your new strategies. Analyzing the feedback received will help you make modifications in your plans if necessary and secure more followers and conversions.

Outsourced Strategies International

1-800-670-2809

Posting Interactive Videos and Photos Videos, photos and infographics appeal to the eye of social media visitors and are great options to grab the interest of people. Almost eighty-seven percent of Facebook page interactions happen on photo posts.

Find Interesting Content and Share It with Your Followers It needn’t always be about you. If you happen to come across a story that may interest your friends and followers, make sure that you post it on your social media platform.

This will help invite more opportunities for active user engagement.

Find Out the Strategies of Your Competitors Research what your competitors are doing on their social media accounts. See what their customers like and share, and develop strategies that will prove successful in your case.

Have a Good Image Upload Strategy You must not frustrate your followers with a number of images uploaded all at once. Understand what your customers like and then follow an image sharing strategy that works best, whether single images, albums or collages.

Outsourced Strategies International

1-800-670-2809

Constantly engage with your prospects, fans and customers on social media. This will provide you valuable feedback regarding your business. More importantly, your prospects will understand that you appreciate and value them and their opinions. By having an effective social media strategy in place, you can create and maintain a healthy business environment and have happy customers.