How to write seo content

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How to Write SEO Content

SEO content is content that search engines, especially Google find worthwhile and attractive. Now in the world of Google’s Panda that is designed to get rid of worthless and duplicated content, proper search engine optimization has become very important. The right SEO content is one that is not only reader friendly but more importantly, Panda friendly.

Write Relevant Content Google aims to provide the best and updated information to users and therefore designs its algorithms to identify the most relevant content available pertaining to each topic. Therefore good content is one that is to the point, informative and gives the user what he/she may be looking for. The focus should be on writing content that is interesting to the users, but strategies should be followed to help the bots find the content.

Intelligent Keyword Use Relevant keyword use is important in your content, but don’t overdo it. Google does not favor keyword stuffing at all. Ensure that the copy is natural and has a smooth flow. It is best to use associated keywords, synonyms and grammatical variations instead of using the same keyword repeatedly. This will make the content more natural and appealing. This strategy would cater to the latent semantic indexing (LSI) followed by Google and other search engines.

Focus on Providing In-depth Content Comprehensive in-depth content is what Google favors now. High quality content with real information that users are looking for will help you earn a top rank in search engine listings.

Use Long-tail Keywords Long-tail keywords may have only a lower search volume compared to short keywords, but users searching with the former are more likely to convert. Many users may type questions into the search box. You can take advantage of long-tail keywords by providing the best and most appropriate answers to the questions your visitors may ask.

Make it a Point to Share Your Content Social media, forums, blogs, newsletters, and influencers are the best options to share your content to maximum number of users.

Your popularity increases in equal proportion to the number of shares your content gets.

Use Natural Link Text Over optimizing your link text does not go down well with Google now. You need to keep your link text natural. You are likely to be penalized if you use only perfect link text because Google views this as a strategy to manipulate rankings.

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Keyword Apt sub-headings and bullet points make your content interesting and readable. It will make comprehension easy for the readers, provide the information they are looking for and encourage them to share the same.

Make Good Use of Images Google likes relevant, original images. You must take care to include keywords in your Alt text. You can also add a relevant keyword in the image file name.

Use Good Title Tags Title tags are an important ranking factor. Ensure that your title tags and snippets that are displayed in the SERPs sound natural, and your prospects are persuaded to click on them.

Make the Best Use of Google+ SEO is not complete without strategic use of Google+. Google has introduced Author Rank that will connect ranking factors to individual authors. It is important to maintain an active Google+ profile, add your authorship markup, and claim authority over your content.

Proofreading the Content Proofreading your copy is of utmost importance to ensure that there aren’t any grammatical errors or spelling mistakes that will make your article look very unprofessional. Your audience will be motivated to share your content only if it is natural, accurate and interesting.

The above mentioned are some of the major considerations when writing SEO content. A copy that is interesting to the users while at the same time visible to the search engine spiders will most likely rank well in the search engine result pages. Content remains the king and therefore the focus should be on developing valuable content that is relevant to your product/service, provides the right information to seekers and establishes you as an authority in your niche.

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