snap decision CODY SCHUSTER
CURVE INDUSTRIES
Curve Industries was started in 2008, founded by Nicholas Pryputniewicz and Sean Stumvoll, both RIT graduates themselves. As engineers with a passion for powersports, they began designing Curve’s current XS ski model while still in school. After graduating, they continued developing the product, acquiring patents and finally shipping the first set of XS skis in January of 2008. Since then, Curve’s product line has expanded, adding distribution, and bringing manufacturing in house just two years ago. Cody began working for Curve Industries as an intern in 2014, during his junior year of college. He was attending the Rochester Institute of Technology, studying graphic design. While attending school, he joined the RIT Clean Snowmobile Team, a team composed of engineers tasked with taking a production snowmobile and making it more environmentally friendly, while still being a fun and enjoyable machine to ride. On the team, Cody started in public relations, marketing the team on campus, recruiting new team members, handling their sponsors, and later became the team manager and managed all aspects of the team’s operation. This was all very important as this is how he got his foot in the door at Curve Industries which was a sponsor of the Team. Cody was was in search of an internship to complete his undergrad and the fit was perfect. Since graduating college in 2016, Curve Industries offered Cody a full time position and he has been there four years now. Cody’s title is Marketing/Creative Director at Curve Industries, and like so many companies, you wear many hats. As the title suggests, he looks after all of Curve’s marketing, social media, and website management. However, that’s only a part of what he does. His other hats include inside sales rep, maintaining a great relationship with our distributors and dealers, as well as direct sales. Cody works very closely with our sponsored athletes, supporting them and making sure they get what they need, when they need it. We like to compare Cody to that “big” Swiss Army knife that you only dreamed of having when you were a kid. Above all, Cody is a team player and understands the business well beyond his years. During our interview with Cody for the FAB 5, he said commented, “I look forward to seeing the company grow, and I’m excited to see where Curve Industries can go!” So we asked Cody - Race One; Collect One; Wreck One; Ride One; Sell One; and GO!
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ON SNOW MAGAZINE • VOL 35 • ISSUE 1
RACE ONE 2004 Ski-Doo MXZ X 440
The sled that changed the sport of snocross. I have never raced snocross, but from talking to the many people I know that raced during that era, this sled was so ahead of its time, you felt like you were cheating.
COLLECT ONE 1974 Ski-Doo TNT 340
I’ve never been one for old iron, I guess I’m “too young”, lol. However, I have always wanted a ‘74 TNT; it’s the first snowmobile I can remember my family having when growing up, so it’s more of a sentimental thing.
SLEDARAMA • NOVEMEBER 15, 2020 • PETERBOROUGH • www.sledarama.ca
