Using pim to maximize revenue and improve customer satisfaction

OSSCube Presents:

Using PIM to Maximize Revenue and Improve Customer Satisfaction July 30, 2015

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How to Use This Webinar • Asking a Question

› Enter your questions at any time › Answers will follow the presentation

• Recording of Webinar

› Available Friday afternoon › We’ll email you the link

• Contact us

› Info@OSSCube.com

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Speakers Rakesh Kumar OSSCube Vice President of Technology

John Bernard OSSCube Executive Vice President of North America

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Overview • Why you need PIM (Product Information Management) • Best practices for omnichannel marketing • Why Pimcore excels • Case Study: Gogo Inflight Internet • Question and Answer Session

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Fun fact

It takes an average of 4 weeks to add a new product to your catalog, largely due to the inefficiencies and errors from updating and publishing new item information.

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*Efficient Consumer Response, 2015

The Cost of Inaccuracies

$40 Billion

30%

60%

25 minutes

(3.5% of sales) lost each year due to supply chain information inefficiencies.

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of item data in inventory catalogs is incorrect.

Each error costs $60-$80 to address.

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of all invoices have errors and cost $40$400 to correct.

are spent on each SKU to manually cleansing item information.

*Efficient Consumer Response, 2015

Omnichannel Marketing Multichannel

Omnichannel

Ability to interact with your customers across a combination of communication channels

Ability to personalize content to your customers across a combination of communication channels from a single, consolidated point.

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Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar

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Consolidate All Product Information 1. Establish a centralized PIM solution and processes 2. Access, manage & publish information to multiple channels

3. Create consistency in formatting and description

MC

Benefits: Reduces overhead and streamlines processes.

Airline 1 Private Label

Airline 2 Airline 3

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Best Practices for Omnichannel Success 1. Consolidate All Product Information

2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar

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Build Processes to Create Speed & Efficiency

Utilize technologies to expedite tasks

Develop plans and workflows

Customize processes for your business

Benefits: Increase revenue with faster time to market, less time updating, and more accurate inventory and pricing. #OSSCubeWebinar

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Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency

3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar

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Product Information Enrichment

1. Write unique, high-quality descriptions 2. Utilize product videos and images 3. Find interactive ways to relate to products

Benefits: Improve efficiency and flexibility to publish to multiple channels. #OSSCubeWebinar

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Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar

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Product Marketing Optimization

SEO Optimized descriptions to increase quality traffic

Improve descriptions through A/B testing #OSSCubeWebinar

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Customize product information for different market segments

Be more responsive to customer trends

Benefits: Increase web traffic; find more qualified shoppers; increase conversion and revenue.

Pimcore for Omnichannel PIM

• Open source

• High Volume • Omnichannel

• Build anything • Connect to anything architecture

• Extensible platform #OSSCubeWebinar

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Highlight: Product Information Management •

Flexible master data management (MDM) for creating structured and unstructured product specific attributes

•

Define your own classes and objects (no need to know the code)

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Flexible data models with many different data types

•

Tight integration of e-commerce, web to print, and web experience management

•

API integration with existing IT environment #OSSCubeWebinar

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Gogo Inflight Internet • Leading global aero-communications service provider with 76% of North America’s connected aircraft.* • Offers in-flight internet, entertainment, text messaging, voice and other services to both commercial and business aviation markets.

• Merchandising center is mission critical application. #OSSCubeWebinar

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*Gogo internal data, 2015

The Problem •

Rapidly growing provider of in flight internet service

•

Legacy vendor controlled merchandising center unable to support growth initiatives

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Merchandising center is product catalog used to dynamically publish SKU’s through multiple channels

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Limited product offerings and pricing model

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The Solution OSSCube: • Defined modern architecture using Pimcore as PIM system

• New architecture provides (n) scalability for numbers of SKUs and channels • SKUs dynamically published through multiple channels › Price changes depending on flight position to either to Gogo or partner interface

• Flexibility for product team to define product offerings based on flight variables and channel • Ability to expand offerings to include entertainment packages or merchandise @OSSCube #OSSCubeWebinar

Solution Architecture Multiple Distribution Channels

Partners/vend ors storefront

PIMCORE CONTENT MANAGEMT

PIMCORE API

DIGIT ASSET MANAGEMENT PRODUCT INFORMATION MGMT MARKETING & CAMPAIGN

CRM / ERP / CMS

TARGETING & PERSONALIZATION

BI TOOLS #OSSCubeWebinar

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WEB TO PRINT

CONTENT PUBLISHING

Deployment Architecture

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Business Value • Faster time to market

• Freedom from vendor lock-in

• Extensibility

• Reduced cost of ownership

› Add new product offerings

• Open source › Meet unique requirements › Own IP for competitive advantage

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› No licensing fees

• Happy stakeholders , IT can focus on maintaining platform

Summary

• PIM is essential - Pimcore is the leader for achieving omnichannel success • Solved mission critical problem for Gogo

• Pimcore is an extensible platform • What can we do for you?

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www.OSSCube.com info@OSSCube.com 1-888-967-7282

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