OSSCube Presents:
Using PIM to Maximize Revenue and Improve Customer Satisfaction July 30, 2015
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How to Use This Webinar • Asking a Question
› Enter your questions at any time › Answers will follow the presentation
• Recording of Webinar
› Available Friday afternoon › We’ll email you the link
• Contact us
› Info@OSSCube.com
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Speakers Rakesh Kumar OSSCube Vice President of Technology
John Bernard OSSCube Executive Vice President of North America
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Overview • Why you need PIM (Product Information Management) • Best practices for omnichannel marketing • Why Pimcore excels • Case Study: Gogo Inflight Internet • Question and Answer Session
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Fun fact
It takes an average of 4 weeks to add a new product to your catalog, largely due to the inefficiencies and errors from updating and publishing new item information.
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*Efficient Consumer Response, 2015
The Cost of Inaccuracies
$40 Billion
30%
60%
25 minutes
(3.5% of sales) lost each year due to supply chain information inefficiencies.
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of item data in inventory catalogs is incorrect. Each error costs $60-$80 to address.
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of all invoices have errors and cost $40$400 to correct.
are spent on each SKU to manually cleansing item information.
*Efficient Consumer Response, 2015
Omnichannel Marketing Multichannel
Omnichannel
Ability to interact with your customers across a combination of communication channels
Ability to personalize content to your customers across a combination of communication channels from a single, consolidated point.
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Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar
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Consolidate All Product Information 1. Establish a centralized PIM solution and processes 2. Access, manage & publish information to multiple channels
3. Create consistency in formatting and description
MC
Benefits: Reduces overhead and streamlines processes.
Airline 1 Private Label
Airline 2 Airline 3
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Best Practices for Omnichannel Success 1. Consolidate All Product Information
2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar
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Build Processes to Create Speed & Efficiency
Utilize technologies to expedite tasks
Develop plans and workflows
Customize processes for your business
Benefits: Increase revenue with faster time to market, less time updating, and more accurate inventory and pricing. #OSSCubeWebinar
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Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency
3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar
@OSSCube
Product Information Enrichment
1. Write unique, high-quality descriptions 2. Utilize product videos and images 3. Find interactive ways to relate to products
Benefits: Improve efficiency and flexibility to publish to multiple channels. #OSSCubeWebinar
@OSSCube
Best Practices for Omnichannel Success 1. Consolidate All Product Information 2. Build Processes to Create Speed & Efficiency 3. Product Information Enrichment 4. Product Marketing Optimization #OSSCubeWebinar
@OSSCube
Product Marketing Optimization
SEO Optimized descriptions to increase quality traffic
Improve descriptions through A/B testing #OSSCubeWebinar
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Customize product information for different market segments
Be more responsive to customer trends
Benefits: Increase web traffic; find more qualified shoppers; increase conversion and revenue.
Pimcore for Omnichannel PIM
• Open source
• High Volume • Omnichannel
• Build anything • Connect to anything architecture
• Extensible platform #OSSCubeWebinar
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Highlight: Product Information Management •
Flexible master data management (MDM) for creating structured and unstructured product specific attributes
•
Define your own classes and objects (no need to know the code)
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Flexible data models with many different data types
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Tight integration of e-commerce, web to print, and web experience management
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API integration with existing IT environment #OSSCubeWebinar
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Gogo Inflight Internet • Leading global aero-communications service provider with 76% of North America’s connected aircraft.* • Offers in-flight internet, entertainment, text messaging, voice and other services to both commercial and business aviation markets. • Merchandising center is mission critical application. #OSSCubeWebinar
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*Gogo internal data, 2015
The Problem •
Rapidly growing provider of in flight internet service
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Legacy vendor controlled merchandising center unable to support growth initiatives
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Merchandising center is product catalog used to dynamically publish SKU’s through multiple channels
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Limited product offerings and pricing model
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The Solution OSSCube: • Defined modern architecture using Pimcore as PIM system
• New architecture provides (n) scalability for numbers of SKUs and channels • SKUs dynamically published through multiple channels › Price changes depending on flight position to either to Gogo or partner interface
• Flexibility for product team to define product offerings based on flight variables and channel • Ability to expand offerings to include entertainment packages or merchandise @OSSCube #OSSCubeWebinar
Solution Architecture Multiple Distribution Channels
Partners/vend ors storefront
PIMCORE CONTENT MANAGEMT
PIMCORE API
DIGIT ASSET MANAGEMENT PRODUCT INFORMATION MGMT MARKETING & CAMPAIGN
CRM / ERP / CMS
TARGETING & PERSONALIZATION
BI TOOLS #OSSCubeWebinar
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WEB TO PRINT
CONTENT PUBLISHING
Deployment Architecture
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Business Value • Faster time to market
• Freedom from vendor lock-in
• Extensibility
• Reduced cost of ownership
› Add new product offerings
• Open source › Meet unique requirements › Own IP for competitive advantage
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› No licensing fees
• Happy stakeholders , IT can focus on maintaining platform
Summary
• PIM is essential - Pimcore is the leader for achieving omnichannel success • Solved mission critical problem for Gogo
• Pimcore is an extensible platform • What can we do for you?
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www.OSSCube.com info@OSSCube.com 1-888-967-7282
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