portfolio

Ainhoa Ostolaza

ostolazainhoa@gmail.com

2008 /10

Background & profile Education Working experience & Hobbies

>2010

Summer internship Philips

Eindhoven, The Netherlands Andras&Ainhoa Due to a confidential agreement with the company only part of the methodology and process is showed Research, idea generation, concept design and prototyping

2010

Desk lamp Universidad Politecnica de Valencia

Valencia, Spain Design of a desk lamp based on the ratings of user test for the semantic items: biorganic & technological Visual semantic users survey, concept design & prototyping

2009

Delft, The Netherlands Product design based on the exploration of users’ interactions with the wine experience

Explorative research, concept definition, prototyping & conference

2009

Umea, Sweden

TUDelft

Students Interaction Design & Research Conference

Research project

Lighting contest Lamp

Barcelona, Spain Design of ephimeral lighting.

Concept based on the problemsolving of an electrical house blackout Problem definition, concept and modeling

2009

Tinieblas is a lamp to be place next to the house’s fuse box.

Time to time a blackout happens to occur. However, when it does happen hardly ever there is not a torch or matches nearby. This project is aimed to solved that problem by offering a system that does not require the sight to be used, to turn it on.

The inner system is designed to facilitate a more natural and intuitive interaction. The batteries move along a track in the handheld stick. When the user rotates the torch the batteries drop closing the electrical system and turning the light on.

Interactive 3D Sketching tool for designers Studiolab, TUDelft Delft, The Netherlands

Ainhoa, Alice, Palma, Robert & Thijs

Physical programming to communicate ideas designer-designer&designer-client without code-writing.

2010

Apple packaging for vending machines

Project based on a new Spanish law to fight children obesity. Some regional governments decided to promote healthier habits in the context of educational centres. The law planned to remove snacks and buns from the vending machines. Instead, fruits would be placed at the selling points.

However, owing the lack of adaptation of the fruits’ packaging to the current spiral vending machines, the measure resulted in a failure.

The objective is to design a standardized pack that protects, shows and delivers the apple to the consumer preserving its quality. Avoiding bumps, scars, creases and bruises.

Important aspects of the design: Easy and comfortable apple’s extraction from the packaging Low cost of material, manufacture and transportation

Universidad Politecnica de Valencia

Low wastes quantity

Valencia, Spain

Easy labelling and assembling

Design of a new packaging to sell apples in spiral vending machines Problem definition, design & prototyping

Size and shape designed to fit the best the standards of cardboard suppliers and Europalet for transportation

2008

Low environmental impact and 100% recyclable Good impacts absorption and mechanical resistance

1 apple-packaging =20 gr.

1 cardboard sheet =60 packaging 1 Europalet =2160 packaging

Branding Varied locations 1. SCABUHU Team’s identity for a course project 2. Take&Shake Identity for a cocktails website 3. Tinieblas (Blackout) 4. NoOneWineWay 5. Mariluz logo for a LED’s street lamp project 6. Stare at the DOT & Bubbling day logos for a T-shirt competition 7. SiTePilloTeMato (if I catch you I kill you) Fake identity for a hired killers company 8. DNN Branding for children’s clothing

2008 /10

1

2

3

6

4

5

7

8

Bachelor thesis Universidad Politecnica de Valencia

Valencia, Spain

Lighter and slimmer appearance

“INFLUENCE OF THE EXPERIENCE OF USE IN THE PERCEPTIVE EVALUATION OF INDUSTRIAL PRODUCTS: Differences between the visual evaluation and the multisensory interaction evaluation�

Shaped to protect screen and working area

Research, users testing and redesign

2009

*Adapted from Artacho, 2006 (from R. Schifferstein)

Laptop Redesign

USB grouped and together, comfort working area CD-DVD on zone 1 Differentiation of special functional keys, reduction of space Removal of the locking slot Structure and colour of working are for a cleaner appearance Clearer typography and with higher contrast Ergonomics and vetilation, it can be hidden by rotating and pushing it in *Based on the users testing evaluation