The Oswegonian 4-26-19

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Look Inside: A6 SA election bylaws change

Friday, April 26, 2019 VOLUME LXXXIV ISSUE IX SINCE 1935 www.oswegonian.com

Marketing office explores branding possibilities Alexander Gault-Plate Managing Editor aplate@oswegonian.com Oswego State has begun to take a look at its branding and is beginning a process to create a new, more curated public image. Wayne Westervelt and the college marketing office recently sent out a questionnaire to the campus community via the OswegoToday bulletin, which can be found online at Oswego.edu/brand, that asks respondents about how they define and what they feel about the college. Westervelt said that the questions are specifically open-ended, short answer rather than multiple choice to ensure that there is no bias in the results. “It’s so important to make it about all of us, instead, for example, the marketing office and my team just going in and building a brand on our own,” Westervelt said. “If we did it that way, in the end, it would just be my brand or my team’s brand.” Westervelt said that the push

for a cohesive brand comes, in part, from reported disunity among the college’s different departments and public relations projects. Currently, the college is officially referred to as SUNY Oswego, yet some apparel and other marketing materials refer to it as Oswego State or Oswego State University. Westervelt said that the time is right for a branding push, as Oswego has worked hard to update itself and keep the college dynamic and competitive. “There’s a lot of pride in how Oswego has elevated itself in recent years,” Westervelt said. He said that Oswego is now a leader in the SUNY system in capital improvement, spending millions to upgrade campus facilities in recent years, with current plans in the works for renovations in Hewitt Hall and Funnelle Hall. Westervelt said that Oswego State is working toward becoming a premier destination for students and has already progressed down that road fairly far.

See FIRST, A4

SA president announced Strachan steps up to position after election investigation

Kassadee Paulo News Editor kpaulo@oswegonian.com After weeks of uncertainty regarding Oswego State’s next Student Association president, current Vice President Edward Kelly announced April 17 that Takeena Strachan, director of civic engagement and legislative affairs, will be sworn in as president in May. “I’m really confident that it’s going to be a good upcoming year,” Strachan said. “I’m really excited to ensure there’s progress being made on campus overall.” Kelly emailed the student body the results of the presidential election investigation by the SA Supreme Court. Following a grievance filed against the presidential election for campaign violations, the court did not validate the results of who won the election. The original results of the election have still not been released to the student body.

See STRACHAN, A5

Photo provided by Takeena Strachan Takeena Strachan will be Oswego State Student Association’s president next year.

Oswego State discusses climate change Panel of five professors share perspectives, solutions Kassadee Paulo News Editor kpaulo@oswegonian.com

CONTENT

Maria Pericozzi | The Oswegonian The current logo of the college includes an illustration of the Sheldon clocktower.

Calendar...................... A3 Crossword................... C6 Contact Info................ A2 Laker Review.............. C1 News............................. A1 Opinion........................ B5 Sports........................... B1 Sudoku......................... C6

A panel of five Oswego State professors from various departments discussed the effects of climate change April 24 as part of “Climate Change: A Wider Lens,” one of the events throughout Earth Week on campus. The Campus Environment Advisory Council worked with the Sustainability Office to gather these professors to talk about how climate change is seen not only through a scientific lens but also through many aspects that contribute to society and the world. Moderated by creative writing and English professor Leigh Wilson, the panelists included global and international studies associate professor Lisa Glidden, meteorology assistant professor Michael

Kassadee Paulo | The Oswegonian Leigh Wilson moderates the discussion panel about the effects of climate change.

Veres, political science assistant professor Allison Rank, philosophy assistant professor Mark Zelcer and economics professor Elizabeth Schmitt.

Wilson began the discussion with an anecdote from her childhood.

See COLLEGE, A4

Sports

Opinion

Laker Review

Oswegonian.com

SHATTUCK SHATTERS

DRUG COMPLICATIONS

FINAL ASSEMBLY

EARTH DAY

B1

Photo provided by Casey Stone

B5

Image from Flickr

C4

Image from Marvel Entertainment via Youtube

Web

Maria Pericozzi | The Oswegonian


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