Old Town Boutique District 2016-17 Sponsor Opportunities

2016-17 Sponsor Opportunities

Tucked into the cozy brick-lined streets of Old Town Alexandria, the Old Town Boutique District features over 30 unique shops showcasing one-of-a-kind items and hard-to-find brands. From home décor, fashion, jewelry, beauty, children’s apparel, home, food, wine and gifts, you’ll find everything that you desire here.

We are committed to supporting small business in Alexandria and plan our events to inspire and benefit our entire community.

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OLD TOWN BOUTIQUE DISTRICT

at a Glance 34 Members that include 12 Home & Arts, 11 Fashion, 3 Jewelry, 3 Children, 3 Food & Wine, and 2 Health & Beauty stores.

82% of our stores are owned by women 88% of our stores are dog friendly 49% of website traffic is from Alexandria, Washington, D.C., and Arlington DA N I E L L E R O M A N E T T I , OWNER F I B R E S PA C E

Did you know?

For every $100 spent in a local store, $68 stays in the community

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OLD TOWN BOUTIQUE DISTRICT

Newsletter The Boutique District sends weekly email newsletters to nearly 6,000 subscribers. We average a 19.3% open rate, a couple points above the retail average of 17%.

We also feature a banner ad in the newsletter that is included as a sponsor benefit. Banner ads link directly to your webpage, event listing, social media page— pretty much anywhere you are hosting content.

P I E R R E P A R E T, O W N E R ACME MID-CENTURY + MODERN

Did you know?

Local businesses take more time to get to know you and the products they’re selling.

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OLD TOWN BOUTIQUE DISTRICT

Website The Boutique District website receives approximately 30,700 visitors a year, with 62,700 page views. 91% of our visitors are U.S. based, with a quarter of those visitors from Alexandria.

Boutique District sponsors get a logo or ad included in a homepage slider. 34% of our web traffic lands on our homepage. Sponsors also get logo recognition on our Supporters page.

We publish 1-3 blogs per week, with 16% of our page views going to blog posts. as a supporter, you have the opportunity to be featured in dedicated blog posts, as well list events on our calendar.

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OLD TOWN BOUTIQUE DISTRICT

Social Media The Boutique District is active on all major social media platforms including Facebook, Twitter, and Instagram.

On Facebook, we have 4,772 followers, average 59 new likes a month, and average a reach of 856 for each post, and 358,238 impressions per year.

On Twitter, we have 3,250 followers, average 81 new followers a month, and 861 link clicks a year.

Our Facebook and Twitter followers are approximately 79% female, and 75% are between the ages of 25-44.

Our followers on Instagram have grown by 50% in 2015. We currently have just over 1,300 followers who are engaged in all things Alexandria.

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OLD TOWN BOUTIQUE DISTRICT

in Print The Boutique District prints a brochure that includes a store directory and map.

10,000 brochures are distributed from member stores, partner locations, the Visitors Center, and hotel concierges.

Sponsors get logo recognition and map location in the brochure.

We send at least one direct mail campaign to thousands of local households. We also print event posters that are visible at member stores throughout Old Town.

Sponsors receive logo recognition in these campaigns and materials.

Did you know?

According the U.S. Census Bureau, 51.4% of Alexandria residents are female, and the median age of residents is 35.7.

LAN LE, OWNER PINK & BROWN

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OLD TOWN BOUTIQUE DISTRICT

Sponsor Levels

Find out how you can build your brand with The Old Town Boutique District! Contact info@oldtownboutiquedistrict.com for more information and find out how you can help keep Old Town a thriving “Main Street” shopping experience.

PRESENTING SPONSOR: $5,000 • • • • • • • • • • • VICTORIA SANCHEZ,OWNER V I C T O R I A AT H O M E

Exclusive recognition as Presenting Sponsor in event materials, emails, and web pages Logo printed on Scavenger Hunt event bags Business location, logo and description in the Boutique District Map Guide (circulation 10,000)* Business ad and a hyperlink on the home page slider of the Boutique District website Logo recognition in OTBD press materials, published lookbooks, direct mail and other materials At least two newsletter features to our subscriber list of 5,900 Your company logo and “sponsored by” in footer of at least one calendar email 4 weeks of banner ads in our weekly newsletter At least two dedicated blog posts about your product or services or special event Business listing and logo on our website Supporter page Opportunity for your company to insert a discount coupon, promotional item, or ad in community outreach materials • Two VIP event packages • Invitation to member meetings and happy hours

* Pledge must be made by March 31 for inclusion in the printed map.

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KING STREET SPONSOR: $2,500

PRINCE STREET SUPPORTER: $1,000

• Business location, logo and description in the Boutique District Map Guide (circulation 10,000)* • Business ad and a hyperlink on the home page slider of the Boutique District website • Recognition in OTBD press materials, published lookbooks, direct mail and other materials • At least two newsletter features to our subscriber list of 5,900 • Your company logo and “sponsored by” in footer of at least one calendar email • 3 weeks of banner ads in our weekly newsletter • At least two dedicated blog posts about your product or services or special event • Business listing and logo on our website Supporter page • Opportunity for your company to insert a discount coupon, promotional item, or ad in community outreach materials • One VIP event package • Invitation to member meetings and happy hours

• Business location and logo in the Boutique District Map Guide (circulation 10,000)* • Logo sponsor recognition on the home page slider of the Boutique District website • Recognition in OTBD press materials, published lookbooks, direct mail and other materials • At least one newsletter feature to our subscriber list of 5,900 • 2 weeks of banner ads in our weekly newsletter • At least one dedicated blog posts about your product or services or special event • Business logo on our Supporter page • Opportunity for your company to insert a discount coupon, promotional item, or ad in community outreach materials • Invitation to member meetings and happy hours

BOUTIQUE DISTRICT SUPPORTER: $500

NEWSLETTER FEATURE: $500

• Business location in the Boutique District Map Guide (circulation 10,000)* • Recognition in OTBD press materials, published lookbooks direct mail and other materials • Text listing on our website Supporter page • Opportunity for your company to insert a discount coupon, promotional item, or ad in community outreach materials

• Business featured in a newsletter advertorial that links back to a published blog post on oldtownboutiquedistrict.com • Feature includes prominent newsletter photo, promotion on website homepage, promotion through Boutique District social media • Editorial assistance from Boutique District to ensure content is optimized to interest our subscribers • Report of campaign analytics * Pledge must be made by March 31 for inclusion in the printed map.

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127 South Fairfax Street Alexandria, VA 22314 oldtownboutiquedistrict.com OldTownBoutiqueDistrict OTBoutiques