EDITOR’S LETTER

New Year, New Outlook!

Allyson Leak EDITOR Happy New Year! I hope you had a wonderful holiday season. The new year is the perfect time to embrace a fresh outlook and get re-aligned with your goals. If you’ve encountered business challenges in 2022, this is the time to give your business the boost it needs. You can start by creating a resolution list for your business that includes updating your business plan, streamlining your processes, refreshing your marketing strategy, and networking with like-minded people. Making a new connection once a month through LinkedIn or an in-person event will help you grow in the right direction. Strong social ties are essential in building new ventures. In addition to meeting new people, you could also take classes to fine-tune your skills or learn something new. These are all ways to increase morale and spark innovation for you and your team. If you are interested in ensuring your social media plan is efficient, check out “Make The Most of Your Post” on page 10 and “Using Video to Reach the Largest Market Audience” on page 22.

Our January issue has various hair and beauty tools that are customer favorites. The Tae H. Jhin Awards on page 34 is a way to celebrate the achievements of Jinny’s Brand partners and honor Tae H. Jhin, a visionary and outstanding businessman who left an impeccable legacy. We are also excited to feature the OTC Beauty Magazine awards on page 36 and thank all our advertisers for their phenomenal work. Our Manufacturer Profile on page 20 features Matthew Ryan, who chatted with us about the fantastic things én Love is doing to keep their customers happy, engaged, and uplifted through positive messaging and quality products.

Please continue to share any ideas for articles you want to see in the magazine. We welcome your feedback and look forward to helping you find new ways to thrive this year.

Wishing you the best, and I hope you enjoy the issue.