MANUFACTURER PROFILE

BY LISA APOLINSKI, CMC

Five Must Haves In Digital Consumer Experiences

Adding What Consumers Want

A not so surprising fact – according to HubSpot, 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that stat is not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used to create memorable and better experiences.

The bottom line seems clear – if companies do not invest in the digital consumer experience, there is a potential risk of losing those consumers. What are the most important factors in creating those memorable digital consumer experiences? Consider these five must haves:

Must Have #1: Answer The Need Of The Consumer.

There is a temptation by organizations to choose new technologies that internal staff think are great, but have no impact on the consumer experience. Even worse, some new additions to their current technologies can make the digital consumer experience worse or more complicated. People love videos. If you need convincing, consider that YouTube is the second-largest platform in the world. There are over 2.1 billion monthly active users worldwide, and a staggering 500 videos per hour were uploaded to YouTube between 2015 and 2020. On any given day, 122 million users visit YouTube, and a reported 62% of online users visit YouTube every single day.

The bottom line is that people love videos, and you should definitely take advantage of that in your marketing plan.