EXPERT ADVICE

Make The Most of Your Post

More than half of the world uses social media. According to Smartinsights. com and research by The Global WebIndex, 59% of the world’s population uses social media, with the average daily usage being almost three hours. Many social media users are on more than one platform, so it is essential to make sure your company uses at least two to three platforms to spread the word about your store and products. It’s vital to make the most of each post so that your followers want to share it with a friend or save it for later.

A Call-to-Action (CTA)

At least every other post should encourage your audience to take action. A good call-to-action helps your customer know the next steps to take to buy your product. You can ask a question in the post picture or caption, or share a link leading them back to a post on your company’s blog. Another idea is to have annual beauty giveaways that require your audience to provide their email address on your site to enter.

Social Media Planning

A social media calendar can help you stay organized and keep your content consistent. It is a great way to brainstorm ideas and see everything all in one place. You can use sites like www.hootsuite.com and www.later.com, which will allow you to plan out posts and schedule them ahead of time.

Make It Relevant & Engage

Try your best to write posts that are authentic to your brand and relatable to your audience. Your posts should entertain and inspire your customers. Find creative ways to share stories about your store, your team, and why you are passionate about the products you sell. You could also share things that can educate your customers about the products and address topics that might concern them. These are all great ways to generate a conversation because that’s what keeps people coming back for more of your content.

The Makeover

The Dream World J Lip Crayons and ICU Nail Lacquer are great for offering vibrant holiday colors for your customers.

Cococare’s Cucumber Hydrating Facial Mist features natural cucumber extract, green tea, aloe vera and hyaluronic acid to refresh and hydrate skin with every spray. The refreshing sensation of cucumber cools and soothes skin upon contact while green tea rejuvenates skin leaving it with a gorgeous glow. Cucumber Hydrating Facial Mist is alcohol-free and paraben-free

Many people have resolutions in the new year and sometimes they include a new hair or beauty look. Your customer may be in the mindset to try out new things. This would be a good time to offer samples for new products in your shop. We’ve put together a variety of great products that you can suggest to your customers.

The Curls Day Curl Refining Cream offers a soft, natural styling hold for beautiful, bouncy curls. It also aids in styling manageability, lasting definition, and flexible hold while adding shine and softness. It strengthens and restores lost moisture to elongate and define curls with no The Born to Repair Reviving Hair Oil is blended with sustainably-sourced Shea Butter, Amazonian Nut Oil and Babassu Oil. This made to care system deeply moisturizes, fights frizz and adds shine for healthy-looking curls and coils. It is free of parabens, silicones, petrolatum, mineral oil, artificial colors, and DMDM hydantoin.