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BUSINESS TIPS
currently are. Then determine whether the new technology addresses a specific need or improves on the existing experience. If those needs are not being addressed, it may be better to continue that new technology search.
Must Have #2: Make It Measurable.
There is a great way to determine the impact of a new technology on the digital consumer experience: make sure measurements and KPIs are set up to determine whether the technology has actually impacted the digital experience for the consumer. Yes, the customer experience can be challenging to quantify, but there can be data parameters put into place to make that quantification easier.
These measurements can be how quickly a consumer gets to a completed action on the website, how easy information can be accessed (how many pages to get to content) and how often it is accessed, or even what options are available for additional contact (chat box, form, email or phone). Take the time to work on those measurements.
Not every bad experience delivered by your Team is the fault of the employee, in most cases it is the fault of the systems, processes and/or the training they are provided.
Must Have #3: Keep Changes Simple.
When it comes to adding in new technologies, make one change at a time. This is important for several reasons. Too drastic of a change could impact how well the technology can be integrated into current platforms and cause current technologies to malfunction.
Introducing several changes at once can also make it difficult to determine what
change caused an improvement in the experience. It also can make the consumer overwhelmed with the new experience. Even new technologies that improve the digital experience could be rejected by the visitor if there are too many changes at once. Be patient and do smaller and simpler changes over a period of time.
Must Have #4: Understand Long Term Impact.
Changes to technologies can have longer types of impact. This goes beyond the digital consumer experience and can affect whether a company can incorporate future digital changes and new technologies coming on the horizon. When reviewing new technologies, are there
options to modify or alter the technology so that the investment can grow and pivot with changes in the business, the economy or the consumer?
Also, will the organization providing the technology be in business in a year, 2 years or 5 years? Can someone else, like a third-party vendor or internal IT team, support the technology if something were to happen? Understanding the cascading effects of choosing a new technology is vital.
Must Have #5: When In Doubt, Ask.
There is no cost to a conversation. When there is any doubt, simply ask. Not sure what needs customers have? Do a poll or focus group and find out how they use the current technology and what improvements could be made. Wondering if a new potential technology is easy to implement and doesn’t have any potential pitfalls? Request references and ask hard questions about their experience, the implementation process and the impact of the technology.
This also goes for internal staff and asking how the technology may affect their department. Bringing all stakeholders to the table is worth the effort. Take the time to gather information before implementation to remove unnecessary headaches. By having this additional information, better decisions can be made on what technology is chosen and how effective it can be.
Digital consumer experiences are more important than ever. Adding new technologies can enhance those experiences. With the focus on these must haves, companies can implement the right technology at the right time and help the consumer experience their brand in a new and exciting
way.
Meet Lexie
Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Erica helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.
Given how influential social media users are, Styleseat.com wanted
to find out which types of influencers have the biggest effect on
their decisions to buy a new product. The report found that social
media users say beauty influencers have the most sway over
their decisions. Health and wellness and fitness influencers are
next in line, followed by food and fashion. Travel and home design
influencers have the least influence, by comparison.
Beauty influencers’ impact is evident in social media users’ and a striking 89 percent of TikTok users have purchased beauty
products thanks to social media.
The top three skincare products social media users buy are
routine staples: moisturizers, daily SPF, and serums. The top
three makeup purchases are skin products (like foundation and
concealer), eye glam (mascara, liner, and shadow), and cheek
products (like bronzer and highlighter).
