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Business Tips

Using Video to Reach the Largest Market Audience

By Lexie Dy

People love videos. If you need convincing, consider that YouTube is the second-largest platform in the world. There are over 2.1 billion monthly active users worldwide, and a staggering 500 videos per hour were uploaded to YouTube between 2015 and 2020. On any given day, 122 million users visit YouTube, and a reported 62% of online users visit YouTube every single day.

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Knowledge To Know

Is Online or In-Person More Creative?

By Susan Robertson

A recent study found that online interactions result in less creativity than face-to-face. The reason: when online, people mostly stare at the screen, rather than letting their eyes wander around, which sparks more divergent thoughts.

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Feature

The Cosmetic Industry Year in Review

2022, and Looking to 2023

Novi Connect, a platform for brands, formulators, and manufacturers to develop clean and transparent beauty products, looks at the positive trends and benchmarks that have emerged in the past year and will continue in the coming year.

Ad Index 63

Show Calendar 62

Reader Feedback

On The Cover

Shine ’n Jam® has partnered with internationally recognized braider, Stasha Harris, owner of Magic Fingers Studio in Brooklyn, NY, to create Shine n Jam® Magic Fingers™ for Braiders. The line is formulated to condition and strengthen the hair, prevent flyaways, and allow for longer lasting styles.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Lafayette Jones, Edward Murawski, Andis

Contributors: Lisa Apolinski

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to:

OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292