Who is the company behind Brands: Ma Brown’s, Mixed Roots, Mazuri Hair, Pak’s?

Based in the UK Peter Mudahy and Jeff Hussain are no strangers to the multicultural, textured hair care market.

Jeff and his family have played a pivotal role in the retail distribution of textured hair and beauty products in Europe for over 40 years. Establishing Pak Cosmetics in the UK in the 1990’s. Based in London, England, Pak Cosmetics is today an iconic black hair, beauty supply chain with 28 retail stores which has been a launching pad for a large number of US brands looking to expand into the UK and Europe.

In 2018 Peter and Jeff broke away from the Pak Cosmetics retail business to set up a digital distribution company Beauty Logistics, buying and selling beauty products from around the world. “The concept of Beauty Logistics was to bring the textured hair and beauty into the digital era with e-commerce sites and digital marketing, fulfilment across mass, mastige and prestige hair and beauty, not just in the textured market but across all sectors of beauty” says Jeff. Today Beauty logistics in the UK, provides textured beauty brands from around the world, which are compliant to the UK and European market, access to millions of customers through www. pakcosmetics.com www.myhairandbeauty.co.uk E-bay which won beauty retailer of the year in the UK 2022 and Sephora UK which recently rolled out their first UK store there.

Having successfully set up their Beauty Logistics operation in the UK the duo, last year expanded to the USA. Offering own label brands access to the US market. One of the brands Ma Brown’s, was inspired by Peter’s family in Compton, California: “I lived in Compton for a while with my aunt who like my mother, was originally from Jamaica. My aunt owned a flower shop on Long Beach and Palmer in Compton and was very well-known, and affectionately called Ma Brown” Explains Peter, who himself has had a colourful career in black haircare industry for over 40 years, starting with Worlds of Curls in California, to Nexxus, Revlon, Redken and Loreal in the UK to Black Like Me in South Africa.

“At one point there was about 18 of us living in Ma Brown’s house, the infamous 504. Ma Brown loved hair and would mix up remedies for treating and conditioning our hair; one of the favourites was oatmeal and honey. Ma Brown would add, herbs and other ingredients and pass them around the house. Wash day at Ma Brown’s became an event, there would be Oatmeal and Honey with oil for you, Oatmeal and Honey with herbs for me, even the neighbours got in on it!”

I have enjoyed developing beauty brands around the world, UK, US, South Africa and Caribbean gaining a wealth of experience. In 2007 Jeff and I launched Mazuri Olive Oil, for thick African and Caribbean textured, afro hair that range did really well, and was one of the first brands to be sold in chain stores across the UK. In 2010 we launch Mixed Roots for the mixed textured, soft curl, wavy consumer which we are now distributing to beauty supply stores across the US from our 3PL site in Chicago and New Jersey. Then there is Ma Brown’s, we launched in September 2022 to Beauty Supply across East Coast and now looking to roll out US wide.

My family in LA, Jamaica, Canada and Nigeria have all been helping to push Ma Brown’s, they have been involved in the design and promotion, keeping the story of the brand as authentic, meaningful with a purpose as we can, remembering my Aunt Barbara and the benefits of using Oatmeal and Honey to nourish and hydrate afro and textured hair the traditional way, the Ma Brown’s way!

Each year, Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry. Congratulations to all!

Eddie Jhin President of Jinny Beauty Supply

Vis for visionary and is the perfect word to describe Mr. Tae H. Jhin. His creativity, wisdom and hardwork, along with the help of his outstanding family helped turn Jinny Beauty into the largest multicultural and ethnic beauty supply distributor in the world.