Imagine a team starting a project with energy and optimism. Ideas are flying, everyone’s ready to contribute, and the excitement is high. But a few weeks in, the team is struggling, and the wind is out of their sails. People are frustrated, deadlines are slipping, and despite all the effort, they’re behind. Sound familiar? 28
Go Home, Go Home, Go Home
Now Let’s Make ‘Come Back’ Work
By Kate Zabriskie
If this title feels like a lyric from a confusing song, that’s because the message has been just as mixed. For years, it was all “Go home, stay remote, stay safe”—a chorus sung on repeat. Now, the tune has flipped to “Come back, come back, come back,” and employees are understandably out of sync with the new rhythm.
Power
By Kate Zabriskie
The award-winning Aunt Jackie’s Braid + Twist
Collection is infused with Biotin + Honey. Created to help protect and care for curls + coils throughout the braid, twist, and loc process. This collection pairs moisturizing, antioxidantrich Honey with strengthening Biotin to help nourish, protect, and grow your curls throughout the braiding process. Finally, braid, protect, and grow without fear or guilt. Strengthen. Lengthen. Protect.
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Sophia Winston
Columnists: Edward Murawski
Contributors: Kate Zabriskie, Sophia Winston
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.
Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry. For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to:
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master: Please send address changes to:
OTC Beauty Magazine Attn: Subscriptions
3587 Oakcliff Rd., Doraville, GA 30340
Tel: 678-805-3291 Fax: 678-805-3292
MANAGING STRESS IN UNCERTAIN TIMES
icture this: you’re walking down the street with a backpack, and you get a phone call with some stressful news. When you hang up, a brick mysteriously appears in your bag. You keep going, feeling the weight getting a little heavier, but you power through. Later, you find out that a report you thought was due next week is actually due today—another brick. After work, you try to unwind, but then you get stuck in a long line at the grocery store because of a system glitch which leads to another brick. The point is, without the right tools to manage stress, it can feel like we’re slowly adding more weight to our load—one small thing at a time.
Running a beauty supply business is challenging on its own, but in today’s world, with so much uncertainty—from shifting industry trends and even global events—it’s easy to feel like stress is a constant companion. The pressure can pile up fast. While we can’t eliminate stress entirely, we can control how we respond. By adjusting our mindset, staying organized, and finding balance, we can reduce its toxic impact. Managing stress isn’t about avoiding it—it’s about navigating through it effectively so it doesn’t take over your business or your life.
Here are four simple ways to manage stress in your business and daily life:
1. Get Organized & Plan Ahead
A messy workspace and last-minute tasks can make stress worse. Set a simple daily plan, keep your inventory tidy, and think ahead for busy times. A little organization can go a long way in making your day feel more manageable.
2. Shift Your Perspective
When stress hits, try seeing it as a signal that something needs attention. Maybe it’s time to
delegate, update your approach, or take a quick break. Changing how you see stress can turn it into a helpful reminder to stay on track.
3. Prioritize Your Well-Being
You can’t work at your best if you’re running on empty. Set a reminder on your phone for a midday pause—just 5 minutes to breathe and reset. These small breaks, along with good rest and some self-care, will help you tackle your day with more focus and energy.
4. Track Your Emotions
It’s easy to overlook how stress affects your mood throughout the day. Try using an emotions tracker or journal to jot down how you’re feeling. This simple habit can help you recognize stress triggers, gain insight into your reactions, and create space to process before moving forward.
Stress is part of the journey, but with the right tools, you can manage it without letting it control you.
Here’s to finding more balance, focus, and calm in the season ahead.
Subscription Boxes: Taking Beauty Retail to the Next Level
Subscription boxes have been a hit for years, but in 2025, it’s time to take them to the next level with customized, experience-driven beauty boxes. This concept goes beyond just sending out a random collection of products; it’s about curating a journey for your customers. Here’s how you can create a subscription service that’s unique and memorable. A wellcurated, themed subscription box adds value, surprise, and delight to your customers’ experience—ensuring they remain loyal to your brand for years to come.
Why Subscription Boxes?
Consumers love the convenience and excitement of receiving curated products on a regular basis. Subscription boxes can help introduce customers to new products, boost your store’s recurring revenue, and create lasting relationships with your audience. But in a crowded market, you need to stand out—and that’s where personalization and creativity come in.
How to Create a Subscription Box with a Twist
1. Theme-Based Boxes: Instead of just randomly selecting products, create theme-based boxes. For example, a “Global Beauty Exploration” box could feature beauty products from different countries each month, allowing customers to try international skincare, makeup, or haircare.
2. Curated Experiences: Beyond just products, include experiences. For example, a box could come with a personalized skincare routine, instructional videos on how to use the products, or even a live virtual consultation.
3. Limited Editions: Offer special boxes that are available for a limited time or only to certain subscribers. Creating a sense of exclusivity can drive sign-ups and increase customer loyalty.
• Customer Loyalty: Offering a highly personalized experience increases the chances that customers will stick with your store long-term.
• Engagement: Subscription boxes provide continuous engagement with your customers, keeping them excited and connected to your brand month after month.
Unlocking Bold Innovation: A Chat with Susan Robertson
Innovation isn’t just a buzzword—it’s a necessity for staying competitive. Susan Robertson has dedicated her career to helping leaders and teams break free from old patterns and embrace bold, creative problem-solving. In this interview, Susan shares her insights on overcoming mental roadblocks, fostering a culture of curiosity, and her powerful GPS™ framework that transforms obstacles into opportunities.
1. Your speech, The Secrets of Visionary Leaders: The Path to Living in Possibility™, emphasizes overcoming mental roadblocks to unlock innovation. Can you share an example of a breakthrough moment where this mindset shift created significant change for a team or organization?
Sure. First, a little context. Humans are wired to try to shortcut problem-solving by subconsciously leaning on past experience. This is a well-researched neuroscience principle called the Curse of Knowledge. While this behavior is incredibly useful in many situations, it isn’t at all helpful when looking for new ideas and innovative solutions. Instead, it actually stifles creativity, limiting our thinking to only incremental variations of what already exists.
For example, if asked to innovate toothpaste, most people would instinctively think of interesting -- yet incremental -- ideas like fruitflavored toothpaste, or toothpaste that changes color when your teeth are clean. These are simply changes based on what toothpaste is already like today. But by surfacing and challenging subconscious
assumptions we may hold, such as “toothpaste must be a paste” or “it requires a brush,” you can unlock more disruptive possibilities. For example, chewable tablets that clean your teeth, or overnight cleansing “retainers” for deepcleaning.
I used this principle, which I call Assumption Smashing™, with a Kashi team who was really stuck when working on cookie innovation ideas. One smashed assumption—”Cookies are round”—triggered a flood of fresh ideas, transforming their creative block into breakthrough thinking. It’s a simple yet transformative way to begin living in possibility.
2. Your keynote mentions the neuroscience behind our resistance to change. Can you explain a simple hack from your framework that readers can start using immediately to overcome that resistance?
When someone proposes a new idea, our instinct is to say, “Yes, but…” followed by all the potential flaws. This is a truly instinctive reaction; it comes from the amygdala, the most primitive part of our brains, where the “fight or flight” instinct is also controlled. Unfortunately, this intuitive response instantly shuts down creativity. Instead, force your brain to apply GPS™ thinking:
GREAT: Start by identifying what’s potentially GREAT about the idea. For now, don’t let “yes, but…” rule your thinking. Assume that issues in the idea can be solved later—focus on the potential positives of the idea first.
PROBLEM: Reframe the concerns into problem-solving questions, using “How to…?” or “How might we…?” Rather than saying, “It’s too expensive,” instead ask, “How might we make it affordable?” Or, rather than “It will take too long”, instead ask “How to do it more quickly?” This neuroscience brain hack flips on problem-solving and flips off rejection.
SOLVING: Solve for the concerns by changing the original idea, but keeping some of the promising (GREAT) elements intact.
This process shifts thinking from “That won’t work” to “How might we make it work?” This is a foundational principle in creative thinking and a cornerstone of living in possibility.
3. What inspired you to develop your GPS™ (Great Problem Solving) framework? How does it uniquely address the challenges leaders face in fostering innovation?
Every day, I would see smart, capable, accomplished people struggle with creative thinking because they didn’t understand why their brains resisted new ideas, nor what to do about it once they realized it. Advice like “love an idea for a minute” or “greenhouse new ideas” would fall flat because
Bthese generalities lack clarity and practical steps. It became clear that a specific, repeatable method was needed.
The GPS™ framework offers a step-bystep system for reframing our brain’s natural resistance to change and converting it into seeing opportunity instead. It’s simple, actionable, and grounded in neuroscience—helping leaders and teams consistently live in possibility instead of being stuck in “this is how we’ve always done it” thinking.
4. As a Harvard Instructor and Innovation Expert, you’ve worked with diverse audiences. What trends do you see emerging in how companies approach creativity and problem-solving today?
A shift I see happening is the growing recognition that creativity isn’t just for product developers or marketers—it’s an essential skill set in every function and for every organization, big or small. Whether it’s retail sales in a beauty supply store, operations in a huge factory, or customer service at a dentist’s office, innovative thinking is starting to be acknowledged as a universal competitive advantage. Having a better understanding of how to think more creatively equips people in any job to solve challenges, uncover new possibilities, and create forward momentum.
5. Beauty supply store owners and their teams often juggle multiple roles and challenges. How can the principles of Living in Possibility™ help small business owners stay competitive and creative in their operations?
Living in possibility starts with rewiring how you think about challenges. GPS™ thinking helps you see changes in the market not as threats but as opportunities—and equips you to turn those possibilities into actionable solutions.
For example, when trends shift or customer needs evolve, this framework ensures you don’t just react to problems, but get ahead of the change by innovating what you’re doing. It’s a mindset that allows small business owners to remain agile, creative, and resilient in the face of the constant change we experience in every industry.
6. Your career spans decades of experience in innovation and creativity. How has your understanding of leadership and problem-solving evolved over the years?
The biggest shift for me has been realizing that the best ideas often come from the people closest to the problem—not necessarily from the leadership team. A leader’s primary job isn’t to have all the answers, but to create an environment where others feel equipped and empowered to solve the problems themselves.
This means ensuring that your team feels valued and heard, and running interference for them when they confront roadblocks along the way. When leaders live in possibility, their teams naturally follow suit.
7. In your speech, you discuss transforming obstacles into opportunities. What’s one obstacle in your own career that became a defining moment for growth or innovation?
Being laid off from what I thought was a stable job was a turning point. It forced me to reflect on what I really wanted—a creative, empowering environment where I could actually solve problems in truly new ways.
That experience significantly shaped how I later led teams and managed people, prioritizing mutual respect & support, and creating a sense of psychological safety. We often operate under the assumption that the primary thing that motivates people is money. But research has shown that, when people feel valued and empowered, they’re highly motivated to innovate and proactively contribute their best ideas.
8. Looking ahead, how do you envision the future of innovation in business? What role will leaders play in shaping this future, and how can they prepare now to lead boldly?
The future of innovation depends on leaders aligning their actions with their words. Too often, leaders say they want innovation, but then subconsciously discourage it with behaviors that prioritize efficiency over exploration.
To lead boldly, leaders must adopt GPS™ thinking themselves, model it for their teams, and foster a culture where ideas are nurtured, not dismissed. By living in possibility, they can empower their teams to reshape the future of their businesses.
top
Hair and Skin Care
Solutions for Every Need
From scalp care to skin hydration, there’s a product for every need in your beauty routine. Whether you’re looking for a quick refresh between washes, a boost for hair growth, or nourishment for dry skin, these carefully crafted formulas deliver effective results without the fuss. Packed with powerful natural ingredients, they work to balance, hydrate, and revitalize, leaving you with healthy, vibrant hair and smooth, glowing skin. With nourishing oils, soothing botanicals, and cutting-edge technology, this collection has everything you need to keep your scalp and skin feeling fresh, healthy, and radiant.
Dry Clean! No Rinse Scalp Refresh
Detoxify and refresh – no water, frizz, or fuss! Aunt Jackie’s Braid + Twist Collection Dry Clean! No Rinse Scalp Refresh moisturizes and refreshes the scalp. Witch Hazel and Scalposine™ rebalance the scalp without having to wash hair, mess up parts or create frizz, leaving the scalp and hair healthy and nourished. Plus, protein-rich Biotin reveals the natural beauty in hair and lavish Honey supports moisture retention for braids, twists, and locs.
Batana Oil
This product contains only pure Batana Oil. It repairs damaged hair, helps strengthen and thicken hair, and stimulates the scalp. Additionally, it adds moisture to both the scalp and hair, promoting healthier, more vibrant hair.
Rosemary & Peppermint Stimulating Growth Oil
This invigorating growth oil is enriched with rosemary and peppermint oils to help stimulate the scalp, promoting healthy hair growth. The formula nourishes and revitalizes the hair, leaving it feeling refreshed and hydrated. Ideal for dry, thinning, or weakened hair, this oil helps improve circulation to the scalp and supports stronger, more vibrant hair.
Glo Up! Daily skin and scalp oil
Introducing the newest powerhouse oil blend, packed with Turmeric, Vitamin C, and Aloe to give your customers skin and scalp the ultimate brightening boost. Your customers will be able to say hello to radiance, smoothness, and hydration–all in one bottle.
Black Castor Miracle Sealing Oil
This Sealing Oil is specially crafted with a blend of black castor oil, tea tree oil, and soybean oil to lock moisture into hair strands and improve moisture retention. It helps to condition hair, soothe scalp, calm itching, and prevent dryness. It’s great for braids, crochets, edges, under-weave care, and protective styles.
Rosemary Styling Mousse
This Rosemary infused styling mousse provides crunch-free, flexible hold. It leaves the hair soft, shiny, and moisturized. Rosemary Oil protects against damage, improves blood flow as a vasodilator. Peppermint Oil helps with scalp itchiness and provides a natural scent and a cooling sensation to the scalp. Melatonin improves hair thickness and density. Clinical studies show Melatonin is a preventive treatment for alopecia and hair loss, delaying hair aging. Copper Tripeptide acts as a skincare ingredient. It strengthens hair follicles, enhances hair elasticity, and promotes hair growth.
in just 1 use*
*Study performed on bleached-damaged hair when compared to untreated hair.
Model photograph is representative of anticipated results. Results may vary.
Blemish Clearing 2% BHA Pads
These Toner pads make it easy to treat and prevent acne without stripping the skin. The Blemish Clearing Toner Pads are formulated with maximum strength 2% Salicylic Acid (BHA) and their exclusive fusion of Lemongrass, Aloe Vera, and locally grown Witch Hazel. It clears skin and smoothes texture in just 1 week. The essential step for better looking bare skin.
Curl Love Moisture Milk
This softening leave-in conditioner for curly hair is made with macadamia nut and vanilla to seal and smooth hair. Curl Love Moisture Milk blends silkening rice milk and macadamia nut oil to prevent hair breakage and nourish each hair strand.
Moisturizer & Curl Activator
This Curl activator lotion and curl moisturizer is two styling products in one that moisturizes for healthy thicker curls. It contains Vitamin E to promote healthy hair, panthenol to condition and restore moisture, and glycerin for softness and sheen. It forms and enhances soft curls and waves on fine, thin, thick, natural curls, permed curls, biracial, and color-treated hair, and low porosity hair. Great for 2A, 2B, 2C, 3A, 3B, 3C, 4A, 4B, and 4C curls.
Coconut Milk & Aloe Vera Forever For
Always Edge Control
Your customers can put their edges on fleek with En Love’s Coconut Milk & Aloe Vera Forever For Always Edge Control! They will get up to 48 hours of edge-taming hold, plus instant shine - no breakage or white flakes either. It’s perfect for a special night out or everyday use. Your customer
Fade Serum Retinol Hydroquinone-Free
AMBI® EVEN & CLEAR FADE SERUM
RETINOL is a dual-action formula clinicallyproven to help reduce the appearance of dark marks and skin discolorations, while improving the skin’s texture in as little as 4 weeks. The non-irritating Encapsulated Retinol allows active ingredients to penetrate deeper into the skin overnight with key ingredients Niacinamide, Hyaluronic Acid and Ceramides.
BY KATE ZABRISKIE
The Power of Clarity at
How Goals Roles and Tasks Transform Teams
Imagine a team starting a project with energy and optimism. Ideas are flying, everyone’s ready to contribute, and the excitement is high. But a few weeks in, the team is struggling, and the wind is out of their sails. People are frustrated, deadlines are slipping, and despite all the effort, they’re behind. Sound familiar?
That’s the cost of confusion. When teams aren’t clear on goals, roles, and tasks, even the most talented group can lose direction. Clarity isn’t just nice-to-have—it’s what keeps teams aligned, productive, and, yes, drama-free. When everyone understands the bigger purpose behind their work, their unique role, and the tactical steps needed to get there, teams don’t just function—they thrive.
Let’s start by looking at what can go wrong without clarity, then explore the benefits of getting everyone on the same page, and finally, break down how to make clarity part of your team’s culture.
The High Cost of Confusion
Without clear goals, roles, and tasks, the impact on teams is anything from demoralizing to destructive.
Double the Effort, Half the Results
Picture Doug and Arora, both assuming they’re leading the next client pitch. They each spend hours preparing, researching, and crafting slides. Finally, they meet, only to realize they’ve both been working on the same thing. Instead of doubling their productivity, they’ve doubled their workload. That’s time and energy wasted—and they’re left wondering why it happened in the first place.
Missed Deadlines and Frustrated Teams
Imagine a content team tackling a project with a tight deadline. They’re confident they can get it done, but no one’s clear on roles. Karen thinks Colin is handling client follow-ups, while Colin assumes Karen’s on it. Hours pass as they scramble to sort out tasks. By the time they sort it out, the deadline has passed, and trust fades as frustration sets in.
thought someone else was handling that.” Blame circulates, and soon, the team is more focused on defending actions than solving problems.
The Magic of Clarity
Burnout on the Horizon
Consider John, a team member new to the project. He’s eager to contribute, but no one’s clear on his role. Days pass in uncertainty, and over time, the lack of direction drains his energy. Without a clear role, John isn’t just unproductive—he’s on a fast track to burnout.
The Blame Game
When roles and responsibilities are unclear, accountability fades. If something goes wrong, the response becomes “not my job” or “I
The cost of confusion is depressing, but when clarity is present, a team transforms from a group of individuals into a coordinated unit. Goals, roles, and tasks create a structure where every person can confidently contribute, knowing how their work ties into the bigger picture. Here’s how targeted clarity works:
Clear Goals Connect to the Greater Purpose
Clear goals give every team member a sense of purpose. When goals link to a bigger “why,” people make better decisions about where to
spend their time and energy. Imagine the team’s goal is to “increase customer satisfaction scores by 20% this quarter.” Why? Because high satisfaction improves retention, loyalty, and referrals. Each team member understands that by improving these scores, they’re building stronger client relationships that will drive future growth. Clear goals turn work into a shared mission.
Clear Roles Keep People in Their Lanes
When roles are defined, each team member knows their unique contribution. Patrick focuses on research, while Karen leads presentations. They can each focus on their strengths without worrying about overlap or missed tasks. Clear roles promote accountability and empower people to bring their best without fear of stepping on toes.
Clear Tasks Get the Sausage Made
Tasks are the tactics that bring goals to life. Clear tasks provide a roadmap that makes daily work straightforward. Vague instructions like “make customers happy” create hesitation. But if the task is specific — “send follow-up emails to five top clients this week”—each step brings the team closer to the goal. Clear tasks are what keep the wheels turning and make meaningful progress possible.
Five Simple Steps to Building a Culture of Clarity
Making clarity part of your team’s DNA doesn’t have to be complicated. Here are five steps to bring goals, roles, and tasks into focus:
Step One: Set Specific, Measurable Goals
Goals should be like a GPS pin. Move away from vague ideas like “improve client engagement.” Instead, set a target like “increase customer satisfaction by 15% by the end of the quarter.” When goals are measurable, they give the team a clear destination, helping everyone stay focused and motivated.
Step Two: Define Roles with Purpose
Each team member should understand their specific part in the mission. If Rod is responsible for research and data analysis, make sure everyone knows that’s his lane. Defined roles mean less confusion, fewer overlaps, and more accountability. Plus, team members feel confident knowing their contributions matter.
Step Three: Break Big Goals into Actionable Tasks
General instructions leave too much to interpretation. Break big goals down into bite-sized tasks. Instead of “make the product launch successful,” assign tasks like “prepare a launch strategy proposal” or “organize a demo day with top clients.” When tasks are actionable, team members know exactly what needs doing.
Step Four: Encourage Open, Consistent Communication
Clarity isn’t a one-time fix—it’s a habit. Create an environment where team members feel safe to ask questions and clarify expectations. Open communication keeps misunderstandings small and creates a culture where clarity is everyone’s responsibility.
Step Five: Use Tools That Keep Everyone Aligned
Use shared tools to keep goals, roles, and tasks in one place. When everyone can access a shared roadmap, confusion decreases, alignment improves, and the whole team can focus on what really matters.
Wrapping It Up
Clarity isn’t just about getting things done—it’s about giving your team the foundation to thrive. When everyone understands the goal, their unique role, and the tasks that bring it all together, work becomes more than a to-do list. It becomes a shared mission where each person is confident in their contribution.
Meet Kate Zabriskie
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
BRAIDS & BEYOND
INTRODUCING BRAIDS AND BEYOND FROM ECO STYLE
business TIPS
BY KATE ZABRISKIE
Go Home, Go Home, Go Home
Now Let’s Make ‘Come Back’
Work
If this title feels like a lyric from a confusing song, that’s because the message has been just as mixed. For years, it was all “Go home, stay remote, stay safe”—a chorus sung on repeat. Now, the tune has flipped to “Come back, come back, come back,” and employees are understandably out of sync with the new rhythm.
Some are ready to march back to the office, happy to leave behind barking dogs and lawn equipment symphonies. Others are clutching their home setups like cherished vinyl records, unwilling to let go. It’s complicated, sure, but it’s far from impossible. With the right approach, this transition can hit all the right notes.
Acknowledge the Whiplash
First things first: The shift from “go away” to “come back” has created some emotional and logistical whiplash. Employees spent years adapting to remote work, building routines, and redefining their work-life balance. Asking them to switch gears again is no small ask.
To smooth the transition, leaders need to acknowledge this shift head-on:
• Validate the Journey: “We know this change comes after years of adapting to remote work, and we understand it’s a big adjustment.”
• Be Transparent About the Why: Explain why the return is happening. Is it about collaboration? Team culture? Improved innovation? People are more likely to embrace the shift if they understand its purpose.
Balance Flexibility with Structure
Flexibility was the hallmark of remote work, and employees aren’t going to give it up lightly. A rigid “butts-in-seats” policy won’t fly, but neither will a free-for-all. The sweet spot? A hybrid approach that offers structure with room to adapt.
Here are a few approaches:
• Hybrid Days with Intentional Overlaps: Let employees choose their in-office days but schedule team overlaps for key collaboration days.
• Commuter-Friendly Schedules: For those with long commutes, consider three-day office weeks instead of five.
• Remote-First Roles Where It Makes Sense: Some positions don’t require constant face time. Be honest about which roles can stay remote and which need in-office presence.
Flexibility shows employees you respect their time and challenges, while structure keeps the team aligned and productive.
Bring Back Connection
For many, remote work was isolating but comfortable. Now, coming back to the office means re-learning how to connect in person—and rebuilding relationships that may have faded.
Make reconnecting a priority:
• Start with Social Moments: Host casual lunches, coffee chats, or team activities to ease the transition.
• Encourage Collaboration: Create spaces and opportunities for organic idea-sharing—think open workspaces, brainstorming sessions, or cross-departmental meetups.
• Celebrate the Return: Treat the transition as a fresh start. Celebrate milestones and acknowledge the team’s effort to adapt yet again.
When people feel connected, they’re more likely to embrace the change.
Flexibility
shows employees you respect their time and challenges, while structure keeps the team aligned and productive.
Expect Resistance—And Handle It with Empathy
Not everyone will be on board with coming back to the office, and that’s okay. Some will push back because they’re anxious, burned out, or struggling to adjust.
Here’s how to navigate resistance:
• Listen First: “I understand this change is hard. What’s the biggest challenge you’re facing with coming back?”
• Address Real Barriers: If someone is overwhelmed by their commute, could they shift their hours to avoid rush hour?
• Stay Firm When Necessary: While empathy matters, clarity does too. “I hear your concerns, but in-office collaboration is essential for this team. Let’s talk about how we can make it work for you.”
Resistance isn’t the enemy—it’s an opportunity to find solutions and show employees you value their input.
Reframe the Office as a Place People Want to Be
One reason employees resist returning to the office is that it doesn’t feel worth it. If they’re commuting just to sit in meetings they could attend virtually, who can blame them?
Shift the narrative by making the office a space that’s productive, engaging, and enjoyable:
• Make It Collaborative: Designate spaces for teamwork and brainstorming, not just rows of desks.
• Offer Perks: Provide things employees can’t get at home—like free coffee, quiet focus rooms, or tech support.
• Show Appreciation: Small gestures, like weekly treats or recognition shoutouts, go a long way in boosting morale.
Meet Kate Zabriskie
The goal is to create a workplace where people feel excited to show up—not obligated.
Be Ready to Adjust
This transition isn’t a “set it and forget it” scenario. It’s a process that requires regular evaluation and fine-tuning.
Here’s how to stay adaptable:
• Gather Feedback: Use surveys or team discussions to understand what’s working and what’s not.
• Adjust Policies as Needed: If commuting challenges are a major issue, could a two-day office week work instead?
• Keep Communicating: Transparency builds trust. Share updates on how the return-to-office strategy is evolving and what’s driving decisions.
Flexibility and communication show employees that the organization is evolving with them—not against them.
Adjusting to the New Tune
Switching from “go away” to “come back” is more than a logistical change—it’s a shift in rhythm that requires rebuilding trust, fostering connection, and redefining purpose in the workplace. Like any new song, it takes time for everyone to find their groove.
By harmonizing flexibility with structure, creating genuine opportunities for connection, and designing a workplace that feels worth the commute, leaders can transform this transition into a chance to grow stronger together.
The goal isn’t to drag people back to their desks—it’s to compose an environment where they feel inspired to return. When that happens, the entire team hits the right note.
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual, and online soft-skills training courses and workshops to clients in the United States and internationally. For more information, visit www.businesstrainingworks.com.
Tae H. Jhin Awards
2024
Each year, Jinny Corp. presents various manufacturers with the coveted Tae H. Jhin Vendor Awards in recognition for their achievements within the industry.
Congratulations to all!
Celebrating Vision, Legacy, and Resilience in Beauty
When I think of visionaries in the beauty industry, one name stands out: my father, Tae H. Jhin. His creativity, strategic thinking, and tireless dedication, supported by our incredible family, turned Jinny Beauty into the world’s largest multicultural and ethnic beauty supply distributor. My father’s legacy continues to shape the beauty industry, reminding all of us of the power of resilience, vision, and the drive to build something truly meaningful.
The Tae H. Jhin Vendor Awards are our way of honoring that legacy. Each year, we celebrate the outstanding achievements of Jinny Corp’s brand partners, recognizing the manufacturers who are pushing the beauty supply industry forward with innovation and exceptional service.
range that includes more than 60,000 items from over 400 global manufacturers, his vision didn’t just change the beauty distribution landscape—it set a new bar for excellence across the industry.
In 1981, my father launched Jinny Beauty Supply, a family business that would go on to redefine the multicultural beauty market. With over 40 years of experience and a product
But what truly set my father apart was his understanding of the power of collaboration. He knew that by coming together, we all grow stronger. That’s why he launched OTC Beauty Magazine, giving retail owners, distributors, and manufacturers a space to connect and learn from one another.
Now, more than ever, that spirit of collaboration is very important. The beauty industry has its share of challenges, but the resilience, teamwork, and shared commitment to excellence that my father fostered are still the heart of everything we do.
A huge congratulations to all the winners this year!
Eddie Jhin President of Jinny Beauty Supply
Top Vendor Representative
MICHELLE KING-JONESMIELLE ORGANICS
WALT WINSLOW - APHOGEE
KENDO - BATANA BUTTER
MIHEE KANG
UNIVERSAL BEAUTY
TODD SMITH
AWARDS 2024
We congratulate all of OTC Beauty Magazine’s 2024 winners as well as honorable mentions. We also extend our greatest gratitude to all of our advertisers for their support.
Allyson Leak Editor
COVER Winner: THE DOUX - SEPTEMBER 2024
AWARDS 2024
Knowledge TO KNOW
with Style and Protection
l e s : E l e v a t i n g H a i r C a r e
P r o t e c t i v e S t y
"Protective Styles: The Secret to
Protective styles are not just a trend—they’re a vital part of natural hair care. By offering a variety of options and providing the right products and advice, beauty supply store owners can help their customers keep their hair healthy, protected, and stylish. Whether it’s braids, twists, wigs, or sew-ins, understanding the needs of each style and recommending the right products will set your store apart as a go-to resource for hair care and styling.
Popular Protective Styles to Recommend
1. Braids: Classic and Versatile
Braids are a timeless protective style and come in many variations. From box braids to cornrows and micro braids, this style protects the hair while offering endless creative possibilities. Braids can help minimize hair breakage, protect the scalp from exposure to the sun, and allow natural hair to grow freely without daily manipulation.
Tips for Success:
• Hydration is Key: Braids can sometimes cause dryness, so recommend moisturizing sprays and leave-in conditioners to keep hair hydrated.
• Scalp Care: Suggest a scalp massager or tea tree oil products to keep the scalp clean and prevent buildup.
Products to Recommend for Braids:
• Moisturizing Sprays: To keep hair hydrated under braids.
• Hair Growth Oils: For nourishing the scalp while the hair is in braids.
• Edge Control Gels: For sleek, neat braids, especially around the edges.
2. Twists: Soft and Manageable
Twists are another versatile and protective style. They can range from chunky two-strand twists to more delicate senegalese twists or flat twists. Twists are gentle on the hair and can be worn for a long period, making them a great option for customers looking to minimize daily styling.
THE SECRET TO HEALTHY, BEAUTIFUL HAIR
Protective styles are not only fashionable but essential for maintaining healthy hair. For customers who want to shield their natural hair from the elements, reduce manipulation, and promote growth, offering protective styling options is key. As a beauty supply store owner, understanding different types of protective styles and recommending the right products is a great way to cater to your customers’ needs.
Tips for Success:
• Moisturize Regularly: Twists require regular moisture to prevent dryness. Recommend light curl creams and oils for maintenance.
• Avoid Tight Twists: Suggest that customers avoid making the twists too tight to prevent scalp tension and hair breakage.
Products to Recommend for Twists:
• Twist Creams and Butters: For creating smooth, defined twists.
• Hydrating Oils: To keep the twists and scalp moisturized.
• Satin/Silk Scarves or Bonnets: To protect the style overnight.
3. Wigs: Quick and Versatile Protection
Wigs are a popular choice for customers looking to protect their natural hair while experimenting with different looks. Whether it’s a full lace wig, a lace front, or a glueless wig, these styles allow customers to keep their natural hair hidden and protected, while also enjoying a wide range of hairstyles.
Tips for Success:
• Wig Care: Advise customers to regularly cleanse and moisturize their natural hair while wearing wigs. Recommend a wig cap or wig grip band for added comfort.
• Frequent Resting: Remind customers not to wear wigs for extended periods to allow their natural hair to breathe and rejuvenate.
Products to Recommend for Wigs:
• Wig Caps: To protect the natural hair while wearing wigs.
• Wig Conditioner and Shampoo: To keep wigs looking fresh and soft.
• Scalp Oil: For nourishing the scalp when wearing wigs.
4. Weaves and Sew-ins: For Long-Term Protection
Sew-ins, including vixen sew-ins and traditional sew-ins, provide long-term protection by allowing customers to hide their natural hair completely. This style offers versatility, as customers can choose straight, curly, or wavy hair textures.
Tips for Success:
• Pre-sew-in Care: Before installing a sew-in, recommend deep conditioning treatments to ensure the natural hair is moisturized and protected.
• Proper Removal: Suggest professional removal to prevent hair damage when taking out a sew-in.
Products to Recommend for Weaves/Sew-ins:
• Leave-in Conditioners: For softening the natural hair beneath the weave.
• Edge Control: To keep edges neat when the weave is styled.
• Hair Oil: To prevent dryness and breakage during wear.
5. Bantu Knots: A Stylish and Fun Option
Bantu knots are a versatile protective style, often worn as both an everyday look and for special occasions. Whether worn tight or loose, they offer a unique, bold style while protecting natural curls from manipulation.
Tips for Success:
• Hydration: Ensure the hair is well-moisturized before styling, as Bantu knots can dry out the hair if not properly cared for.
• Unraveling: After the knots are unraveled, customers will often have bouncy curls, so recommend curl creams to keep the curls defined.
Products to Recommend for Bantu Knots:
• Curl Creams and Hydrating Butters: To keep the hair moisturized during styling.
• Satin Hair Wraps: To maintain the shape of the knots and protect the hair overnight.
General Tips for Protective Styling
1. Maintain Moisture: Protective styles can sometimes lead to dryness, so it’s crucial to hydrate the hair regularly. Offer leave-in conditioners, hair oils, and hydrating sprays to keep moisture locked in.
2. Avoid Over-manipulation: Remind customers that even though protective styles limit daily manipulation, it’s still essential to avoid tight styling that can cause stress on the scalp and hair follicles.
3. Allow Hair to Breathe: Encourage customers to take breaks from protective styles, especially tight ones, to let their natural hair recover and stay healthy.
4. Night Care: Recommend satin or silk pillowcases, bonnets, or scarves to preserve the style and prevent frizz and breakage while sleeping.
5. Scalp Care: Protective styles often require a healthy scalp, so encourage the use of scalp oils, massage tools, and tea tree oil to keep the scalp clean and nourished.
Merchandising Tips for Protective Style Products
• Create a “Protective Styles” Section: Organize a dedicated section for products that support protective styles, including moisturizers, oils, edge controls, and styling tools.
• Product Bundles: Offer product bundles tailored for each style, like a “braids maintenance kit” or a “wig care bundle,” to encourage customers to buy everything they need in one go.
• Educate with Tutorials: Use in-store displays, QR codes, or social media to link to styling videos or step-by-step tutorials. This will give customers confidence to try new protective styles at home.
• Promote Healthy Hair Growth: Pair protective styling products with hair growth serums or oils to encourage customers to maintain their natural hair while using these styles.
Te Amo: Premium Hair and Skin Care Products
Now Available for Beauty Supply Owners
Spotlight on Te Amo Soaps:
Te Amo's handcrafted soaps are designed to cleanse, hydrate, and deliver a soothing experience. Made with natural ingredients, these soaps cater to various skin types, providing an effective yet gentle way to nurture the skin. Here’s a closer look at some of their popular soap offerings:
• KOJIC SOAP with LEMON 5.2 oz - Hydrating Bar
Brighten and even your skin tone with our Lightening Kojic Acid with Lemon Soap. This soap helps to reduce dark spots, acne, and blemishes while soothing and moisturizing. Ingredients like Lemon Extract, Olive Oil, and Glycerin work together to exfoliate and leave the skin with a luminous glow.
• KOJIC SOAP with GINGER 5.2 oz - Revitalizing Bar
Formulated with Kojic Acid and Ginger
The brand is committed to creating products that nourish and elevate beauty routines, offering a selection that spans from haircare to skincare. Add Te Amo's products to your store inventory to offer your customers an enriching beauty experience.
Essence, this soap targets dark spots, blemishes, and uneven skin tone while providing anti-inflammatory benefits. Packed with Coconut Oil, Olive Oil, and Glycerin, it promotes skin elasticity and enhances your complexion with every use.
• TURMERIC SOAP with GINGER 5.2 oz - Detoxifying Bar
Known for its detoxifying properties, Turmeric Soap with Ginger helps to brighten the complexion, even out skin
tone, and fight acne. The combination of Turmeric Extract, Ginger Essence, and Olive Oil leaves your skin refreshed and glowing.
Why Beauty Supply Owners Should Stock Te Amo:
• Natural Ingredients: Te Amo soaps are crafted with natural oils and extracts, ideal for sensitive skin.
• Nourishing Formulas: These soaps help retain moisture, keeping skin soft and hydrated throughout the day.
• Sustainable & Eco-Friendly: The brand emphasizes environmentally conscious sourcing and packaging, appealing to conscious consumers.
• Perfect for All Skin Types: Whether it’s dry, oily, or combination skin, Te Amo soaps cleanse deeply without stripping the skin’s natural moisture.
HowBecame a Trusted Name in
Beauty
What began as a personal passion project in Lisa Price’s Brooklyn kitchen has blossomed into one of the most beloved beauty brands in the industry. Inspired by her love of fragrance and a desire to care for her own skin, Lisa started blending oils and creating moisturizers for herself in the late 1980s. Encouraged by her mother, she sold her first products at a church flea market in 1993, marking the official start of Carol’s Daughter. From body care to hair care, the brand has stayed true to its roots—combining traditional recipes with modern science—to provide high-quality products that resonate deeply with its community. Over three decades later, Carol’s Daughter continues to innovate while remaining connected to its purpose: empowering customers to feel confident and beautiful.
OTC: Can you share the inspiration behind starting Carol’s Daughter and how it has evolved over the years? As the brand founder, what was your vision for the products when you first started, and how has that vision remained consistent today?
Lisa: The original inspiration for the brand came out of my love for fragrance. I have been enamored with fragrances, since as young as the
age of five. In the late 1980s, I began blending fragrances and oils to create scents just for myself and then by the early 90s, I had kept it going and started making moisturizer in my kitchen because I always had very dry skin. I didn’t make them with the intent of selling them. I made them with the intent of taking care of my own skin. I started sharing them with friends and family and then in May 1993 my mother
encouraged me to sell at a church flea market, and that was the beginning of the Carol’s Daughter brand, that Saturday in May in 1993 at that church flea market. The brand grew through customers asking for new and different things and me experimenting in my Kitchen. Today, even though we aren’t operating out of my kitchen anymore and the company isn’t inside of my living room and I’m not speaking face-to-face with customers in stores, I’m always connecting with our consumers. For over a decade now I’ve been in constant communication with our community on social media and developing what they are looking for, as we shift our style and preferences, and even bring new innovations that they haven’t even thought of yet.
OTC: What sets Carol’s Daughter apart from other beauty brands in terms of product formulation and values?
Lisa: Longevity. This May will be 32 years of the brand and for just as long my team and I have been bringing a genuine passion and love to the product development and direction of the brand. I may have started it on my own, but in order for anything to be built and nurtured and for it to grow and flourish, it takes a team. It’s not the isolated work of one person. The people on my team come to their work with passion, with love, with an understanding of our core consumer and a desire to just make their life easier. In our process, we are very intentional about the ingredients we focus on and include and also on those we leave out. We focus on science, on safety and on performance.
Lisa: For Black and brown people, our first hair salon for a lot of us was the kitchen of our mother, our grandmother and aunt, a family friend. A lot of the recipes that we have to take care of our hair and skin, were born out of what other family members had figured out for themselves because for a very long time, people did not develop products with us in mind with our hair and our skin in mind, so you learned something from your grandmother when she would mix things together, and sometimes those things were traditional beauty products that existed, but maybe she enhanced it with extra-virgin olive oil or maybe someone whose family is of African descent, Shea butter was a part of their lives early on.
At Carol’s Daughter, we bring the recipes and ingredients we grew up with and bring them where the science is and because our focus is on performance and safety, you will find recipes centered on familiar traditional remedies, sometimes paired with ingredients that are not ‘natural ingredients’ -- we take a best of both world’s approach.
OTC: With Carol’s Daughter being a trusted brand in many beauty supply stores, what strategies do you believe have helped keep your products relevant and in-demand?
Lisa: People look for products that work and they love to use, it’s that simple. Our consumers trust that we will deliver incredible formulas, with ingredients they’re looking for, and in scents they love and by sticking to this we’ve been able to keep our products relevant and indemand.
OTC: Can you talk about the importance of incorporating natural ingredients in the product line and how it resonates with your customers?
OTC: What are some of your most popular products?
Lisa: Our Black Vanilla collection is known to replenish moisture and adds shine and has been a fan favorite for over 20 years. A newer
Lisa Price
BLACK CASTOR MIRACLE
favorite, the Goddess Strength collection was created to strengthen weak, dry hair while preventing breakage and split ends and has become one of our most beloved collections.
OTC: How do you prioritize sustainability in your product development and business practices?
Lisa: We do many things to help with sustainability, from choosing post-consumer recycled plastic for our packaging, to developing formulas that rinse out more easily to reduce water usage, it’s something that we’re always thinking about and looking to improve on.
OTC: Can you share any exciting new launches or product innovations coming from Carol’s Daughter in the near future?
Lisa: In January, we launched Goddess Strength Minoxidil Hair Regrowth Treatment - a clinically proven treatment that targets hair loss by re-activating follicles and stimulating growth for thicker, fuller, hair in just four months. A new addition to the awardwinning Goddess Strength collection, Goddess Strength Minoxidil Hair Regrowth Treatment strengthens your curls as they grow and is specifically designed to be compatible with natural hair care routines and is formulated to ensure no residue buildup and protection to your curl pattern.
with your personal life, and what advice would you give to others trying to find that balance?
Lisa: Now, when I first heard work-life balance many years ago, probably 20 years ago, I interpreted that as everything gets done, so I didn’t really interpret it as balance. It was a nice way of saying you still have to check all of the boxes on your list. And so for a very long time, I was still trying to get everything done, in beast mode all the time, but when self-care lacks - that is not balance. What I later learned is that balance is accepting that everything on the list is not going to get done and prioritizing what is most important.
“ In our process, we are very intentional about the ingredients we focus on and include and also on those we leave out. We focus on science, on safety and on performance.
This Spring, comes the debut of the Goddess Strength Curl Restoration Bonding Pre-Wash which is specifically designed to restore curls from the inside out. This innovative product serves as the first step before shampooing, reinforcing strength and protecting hair from future styling damage. Additionally, it works at a molecular level to rebuild and fortify weak bonds caused by manipulation, enhancing hair’s resilience. Formulated with castor oil, biotin, and citric acid, this high-quality pre-wash treatment supports overall hair health, promoting smoother, stronger curls that effortlessly spring back.
OTC: Work-life balance is not always easy for many entrepreneurs. How do you manage balancing your work
When I first started thinking about this a number of years ago, it was at a time when a new baby was in our family and my two oldest were 10 and 9. So for the first three years of her life, when I would speak, I would say here’s an analogy for you -- with the older two, if somebody stumbles or falls, they may skin a knee, scrape an elbow, or have a little bit of a bruise and you can get some cream and a bandage and some soap and water and fix them up and they’ll be OK. But… if you drop the baby, the baby can really get hurt. I would make a lighthearted comment about it, but it’s important to remember that while you’re out there juggling all of these things, you have to make sure that you’re not juggling so much that you accidentally drop the baby because babies require immediate attention and they require you looking at them right away and figuring out what’s going on. This helped me triage my life and really prioritize what is important. As you drill down on those things, you also have to realize that your health is important, your rest is important--- because if you don’t get that, you can’t be all of the things that you need to be to the people in your home, and all of the things that you need to be to the people who run your business and who you need to be for your business.
You have to be able to have vision, you have to be able to have discernment. You can’t have those things if you don’t take care of yourself and if your well-being is not in balance. So it’s not about work life balance and having it all. They sound nice, they sound like great sound bites, but they’re just traps. The balance is balancing your mindbody spirit and bringing the best you to the table.
OTC: What is the best piece of life advice anyone has ever given you, and how has it influenced your journey as an entrepreneur?
Lisa: I have to say that I am blessed beyond measure to have received incredible advice during the 32 years that I’ve been doing this -narrowing it down is tough. My husband and I were at an appearance on a live national TV show -- I was so nervous. I had done television prior to this point, but I had not yet done live television, and I was so nervous that I was going to drop something or spill something or say the wrong thing and we wouldn’t be able to stop and go back and fix it. And my husband looked at me and he said “We can leave. Just know, that we can leave, we can tell them that we’re sorry, you can’t do this today.” We both worked in television and film production so we understood how things work and Richard Simmons happened to be a guest on the show that day. And you know he was the type of guest a lot of people don’t know who he is, but he was the type of guest that if you needed him to fill-in an extra five minutes that was an easy thing for him to do, and so my husband pointed out “You know they’ll adjust the schedule and it’ll be okay and, but I don’t think that’s really what you want to do. Everybody is at home–everybody’s going to be sitting in front of the TV waiting to see you and I know that’s important to you, but if you want to leave, I will take you home, but I don’t think you really wanna leave. I think you’re just nervous.” And he was right. And he said the perfect thing in that moment. I did the show. I did great, I was fine, but what my husband did was remind me about what was important to me, which was greater than the fear that I was feeling at the time. So whenever I was in those situations where I felt like I was going to panic, when I was having a hard time getting control of my breath, when I felt like I wanted to run–that moment taught me to remind myself about what is important. When someone gives you permission to walk away, it takes that pressure off. He didn’t stand there and say, you better buck up, you better get over this nervousness, and get out there and go kill it like I know you can. That could’ve been something to say, but he knew me well enough to know that it was not the time to push. It was the time to give me grace and give me space to walk away and that is something that I was lucky to have another person point out for me. But I realized that I needed to learn how to do that for myself so I kept that lesson with me and I learned how to tell myself, “What is important to you right now? Do you want to walk away from this or do you want to do this?” I have leaned on that many, many, many times.
OTC: What advice would you give to fellow entrepreneurs, especially those in the beauty industry, who are just starting out or looking to grow their brands?
Lisa: The advice that I always give to entrepreneurs is -- ‘Know Your Purpose’ -- know what it is that you bring to the table and why you are different. Make that a part of your story, make it a part of your social media, make it a part of your branding. That may require that you work with people who are skilled at that, to pull those things together, because we can get lost in the This is what this company does, this is what this brand does. This is what this influencer does. And use other people’s ideas to help us put ours together, not that we’re copying but we’re using other people as a blueprint.
That’s OK because some of us are doing this without a safety net, without education, without past experience, and we’re figuring it out as we go along. But if you don’t know your own story and your own purpose and why you do what you do, when you go to look at what someone else is doing and how they’re achieving it, you can’t figure out how to use their process as a guideline. Without infusing your own storytelling, you could fall into mimicking what someone else does and not really being your true self.
Lisa: So it is important to know your why --very, very important to know your why --- in 32 years my brand has changed in so many different ways. It started out in a kitchen. It started out with one person doing all of the work. It started out with only products for the body and it evolved into bath products and skin care and hair care and different employees and multiple store locations and then no more store locations only store partners. So many things have changed in 32 years but my why hasn’t.
Lisa: My why is my customer, my why is bringing her something that helps her in her life so that when she looks in the mirror, she sees the beauty that is inside of her that is shining outside of her. When she looks in the mirror, she doesn’t see something that needs to be fixed, she sees someone who needs assistance, guidance, and support. I help bring some of those tools into her life to give her the support that she needs, that has never wavered and never changed and if anything it gets stronger with each day.
APHOGEE®
NUTRITIONAL SUPPLEMENT FOR HEALTHY HAIR ENSURES
THICK, BEAUTIFUL HAIR ALL WINTER LONG
Support hair wellness this winter with ApHogee® Nutritional Supplement for Healthy Hair.
Winter is here and along with the looming chill and snowy days, the cold-weather season also brings with it a very specific (and very distressing!) hair concern: the potential for excessive hair loss, damage and thinning.
Follicular fallout is increased by the dry air that accompanies wintertime, robbing the scalp of moisture and leaving it dehydrated. The result is hair that’s prone to damage and loss. Thankfully, ApHogee knows that true beauty starts from within–which is why the brand makes manes remain their fullest and thickest with gluten-free ApHogee Nutritional Supplement for Healthy Hair (30 count / $16.00).
Take ApHogee Nutritional Supplement for Healthy Hair once per day, following a meal. The tablets contain a wealth of nourishing ingredients that work to stave off hair loss and promote hair growth by fortifying tresses with vitamins and minerals that ensure health, strength and fullness.
PRO TIPS! While you need ApHogee Nutritional Supplement for Healthy Hair by your side to ensure hair stays full and thick despite the elements, you can also work to combat hair loss by taking the following five preventative measures:
1. Wrapping hair with a scarf or hat to minimize cold-weather exposure
2. Reducing the amount of time between shampoos so hair has time to build oil and moisture
3. Minimizing the use of thermal styling tools to avoid breakage
ApHogee Nutritional Supplement for Healthy Hair ingredients include, but are not limited, to:
• Vitamin E to support healthy scalp and foster new hair growth
• Vitamin B1 to improve oxygen circulation, which assists in the effective transfer of nutrients to the hair follicle
• Vitamin B2 to promote the production of keratin
• Vitamin B6 to control the balance of amino acids
• Biotin to rejuvenate weakened hair follicles
4. Deep-conditioning at least once a week to make certain hair remains moisturized and healthy
5. Trimming regularly to decrease split ends and other signs of hair damage
Now’s the time to properly prepare hair so it remains its thickest, healthiest and most beautiful. Begin taking ApHogee Nutritional Supplement for Healthy Hair today–once daily is all you need.
To purchase, please visit a Sally Beauty location near you or order through www.sallybeauty.com.
For more information, please visit www.aphogee.com.
ABOUT APHOGEE
KAB Brand’s ApHogee, is specialized in hair care products that treat and repair damaged hair, while addressing the specific needs of textured hair. The core product in the ApHogee brand is their TwoStep Protein Treatment, well known among salon professionals and consumers for helping prevent future hair breakage and restoring severely damaged hair. ApHogee products are cruelty-free, never tested on animals and safe on color-treated and chemically treated hair.
Keratin is what your hair is ...Nothing works like ApHogee!
When it comes to restoring beautiful hair
• Keratin strengthens hair structure, making it more resistant to breakage and heat damage.
• Keratin restores porous gaps in hair strands, making it smoother, easier to brush, and less likely to dry out.
• Keratin repairs the hair cuticle, reducing frizz and making curly hair easier to style. without straightening
Jindilli Launches Hydra~Opulence Lotion: The Skincare Essential for Deep Hydration and Calming Care
eep in Australia’s breathtaking Northern Rivers region, Jindilli was born from a passion for the rich natural resources of the land and a dedication to creating exceptional skincare. Known for using the highest concentration of pure macadamia oil, Jindilli’s formulations deliver intense hydration and long-lasting moisture. Now, the family-owned brand is excited to introduce its Hydra~Opulence lotion - a fast-absorbing, deeply hydrating formula designed to soothe dry, irritated skin. Perfect for both skincare enthusiasts and spa professionals, this award-winning body lotion leaves skin soft, supple and glowing, making it a must-have for achieving your healthiest skin yet.
Founded by brothers Mason and Morgan Roy, Jindilli celebrates macadamia oil as nature’s ultimate gift to skin. Sourced from regeneratively farmed macadamia trees on their family farm, the oil in Hydra~Opulence (3.4 oz. / $10) is gently cold pressed to preserve its exceptional moisturizing properties. To ensure it’s as gentle as it is effective, the oil is
carefully filtered to remove allergy-causing proteins, making this lotion hypoallergenic and suitable for even the most sensitive skin types.
Hydra~Opulence combines cold-pressed macadamia oil with soothing aloe vera for a lotion that contains over 96% natural ingredients. Macadamia oil’s naturally anti-inflammatory and antimicrobial properties help calm and heal irritated skin, replenishing lost Omega 7 (palmitoleic acid) without leaving a greasy residue. The lotion absorbs quickly into the skin’s deeper layers, providing hydration that lasts all day.
This versatile formula is especially beneficial for those with skin conditions like eczema or psoriasis. The fragrancefree formula minimizes the risk of irritation or reactions, making it a gentle yet effective option for sensitive skin. Hydra~Opulence also provides instant relief for sun-damaged skin, helping to cool, soothe and rehydrate parched skin. It even aids in tattoo aftercare by reducing itching and promoting faster healing.
Hydra~Opulence isn’t just for athome use - it’s also a favorite among spa professionals, who use it as a finishing touch for massages, body treatments, manicures and pedicures. The lotion soothes skin post-waxing and enhances any service with its calming, hydrating properties. Its versatility makes it an excellent addition to any skincare routine or professional treatment.
For best results, apply the lotion all over the body after showering to lock in moisture. Use it as a cooling treatment after sun exposure or incorporate it into your daily routine for lasting hydration. With regular
ABOUT JINDILLI
use, this powerhouse lotion promotes vibrant, resilient skin, transforming dryness into soft perfection.
Hydra~Opulence is designed with your on-the-go lifestyle in mind. Its sleek, travel-friendly size fits effortlessly into your purse, gym bag or carry-on. No matter where life takes you or what your skin needs, Jindill’s Hydra~Opulence keeps skin hydrated, healthy and beautifully radiant.
To learn more about Jindilli or to explore their range of products, please visit www. jindilli.com
Founded by the Roy family, Jindilli is dedicated to producing the purest macadamia oil products sourced from sustainably grown Australian trees. It’s cold-pressed and carefully filtered macadamia oil ensures the highest quality, preserving essential nutrients and eliminating detectable nut allergens. Jindilli offers a wide range of products designed for both spa professionals and at-home users. Its product line includes oils, lotions and scrubs that provide the ultimate in skin and hair care. Its commitment to regenerative farming practices and environmental conservation is at the heart of everything they do. With an emphasis on nurturing the land to ensure its preservation for future generations while delivering the finest natural products to its customers.
New Repair Series with RepairPro™ Technology
The Original Hair Repair Experts Since 1946
Did you know that hair can be damaged in a multitude of ways? Sure, hot tools and chemical services wreak havoc on hair health, but environmental factors, pollution and mechanical friction from brushing can also contribute to hair damage and breakage. Pioneers in delivering targeted, effective hair care solutions and repairing treatments for all hairkind, HASK once again flexes its mending muscles with a new collection – REPAIR SERIES with REPAIRPRO™ TECHNOLOGY, formulated to work as good or better than the salon professional dupe.
HASK (which stands for Hair and Skin Kindness) has developed breakthrough technology that is proven to increase hair strength, reduce breakage and improve hair’s flexibility for soft, healthy and strong results. RepairPro™ uses natural corn-derived acids and polysaccharides, along with linseed and chia seed extracts, to “build” a flexible bridge between broken bonds. Unlike protein-based bond builders that can overload hair strands and cause hair to become stiff and brittle, RepairPro™ weightlessly reinforces hair for a natural and healthy look and feel.
Laboratory studies performed on bleached, damaged hair show repair results up to 98% of hair’s original strength with just one use.
Repair Series Treatments at-a-glance include:
• Strength & Length Boosting Scalp & Hair Serum – a lightweight, non-greasy and fast absorbing serum that helps promote stronger, longer and thicker-looking hair from roots to ends. Encourages optimum hair length and strength, while infusing the scalp with naturally invigorating Rosemary & Tea Tree Oils, and Biotin. Apply and massage directly into the scalp to encourage hair growth. $10.99 for 3.3 oz. Up to 85% damage repair.*
• Weightless Repair Hair Oil Mist – ultra-fine, lightweight hair oil mist that provides weightless hydration with a hydrating blend of oils, including repairing Argan Oil and RepairPro™ Complex to mend damage for softer, smoother and shinier hair. $10.99 for 4.15 oz Up to 98% damage repair.*
• Intensive Repair Hair Oil – a deeply hydrating, multi-tasking hair oil with a blend of oils, including ultra-rich Argan Oil and RepairPro™ Complex to repair damage, help strengthen against breakage and leave hair soft, smooth and frizz-free. $10.99 for 4.15 oz. Up to 90% damage repair.*
• Bond Building Leave-In Treatment Cream – Restorative leave-in treatment designed to repair and strengthen hair that has been damaged by hot tools, styling and chemical treatments. Infused with Argan Oil, and powered by the Triple Bond Complex™ Technology, it rebuilds broken hair bonds, reversing damage for smoother, healthier hair. Can be used on wet or dry hair. $10.99 for 3.3 fl oz. Up to 85% damage repair.*
• Bond Building Rinse-Out Deep Conditioner – Deeply hydrating and repairing treatment mask that works to build new bonds for stronger, more resilient hair. Triple Bond Complex™ and Argan Oil work to heal hair damaged from hot tools, styling and chemical treatments. Apply and leave on for 10 minutes, then rinse out and style as usual. $10.99 for 8 fl oz. Proven to provide 94% hair repair after just one use.*
* Study performed on bleached-damaged hair when compared to untreated hair
Key Repairing Ingredients & Innovation:
• RepairPro™ Technology : a cutting-edge, vegan bonding ingredient that works to strengthen and repair hair damage, fortifying each strand to enhance flexibility and prevent breakage.
• Triple Bond™ Complex: helps to rebuild broken bonds in the hair shaft, and repair damage from hot tools, styling, and chemical treatments.
• Argan Oil: known to hydrate, protect from breakage and increase elasticity in hair.
Free of sulfates, parabens, phthalates, gluten, and mineral oil, vegan, cruelty free and made with PCR packaging. HASK Repair Series Treatments will be available starting in February 2025 at Target, CVS, and Amazon.
#1 BRAND FOR WOMEN OF COLOR
SHADES EXPERTLY MADE FOR TEXTURED HAIR
Redefining Beauty, One Brush at a Time
Founded in 2008 among the vibrant artists and influencers of Los Angeles, Morphe disrupted the beauty industry by making professional-quality, artist-designed brushes both accessible and affordable. As the brand grew—expanding into eyeshadow, blush, bronzer, lip products, and more—so did its devoted community of unapologetic makeup lovers.
Morphe is known for breaking boundaries with iconic collaborations, internet-breaking launches, and a loyal, ever-growing fanbase. Today, they empower beauty beginners and pros alike to celebrate their inner artist with the tools and products to express themselves unapologetically.
Morphe Brushes, Reimagined takes Morphe’s iconic brushes to a new, reimagined level with vegan bristles infused with silver ions that make the bristles antibacterial, enhancing every application to help you define with less grime.
The Morphe To the Point Mini Powder Puff Trio includes three petite diamond-shaped powder puffs for ultraprecision undereye setting. The plush material of each puff perfectly picks up and lays down powder, while the tip presses in powder in hard-to-reach areas. With the elastic band, you enjoy a controlled hold for effortless, seamless results.
Along for the Glide 6-Piece Travel Brush Set, $28
Includes: M104.5 Domed Foundation Brush, M164.5 Small Pointed Powder Brush, M204.5 Rounded Cream & Liquid Blush Brush, M333.5 Large Rounded Blender Eyeshadow Brush, M303.5 Large Paddle Packer Eyeshadow Brush, M401.5 DualEnded Angled Brow Brush & Spoolie.
All Bases Covered 3-Piece Tool Set, $13
The To the Point Dual-Sided Powder Puff is your two-in-one puff. It features a plush side that applies powders and a sponge side that applies liquids and creams. Use the diamond shape for both overall and precision techniques: the surface flexes to conform to the contours of your face, while the tip zeroes in on your undereyes. Includes a reversible elastic band for a controlled hold.
Redefining Sensitive Skincare with Stush Beauty’s Highlight and Hydrate Collection
Luxurious Skincare Formulas Designed for Sensitive Skin
Stush Beauty, the premium vegan skincare brand, is proud to introduce the Highlight and Hydrate Collection, an expertly crafted curation of five all-vegan skincare formulas specifically designed to enhance your skin’s natural radiance while addressing the needs of sensitive skin.
The Highlight and Hydrate Collection brings together a luxurious selection of skincare products that work synergistically to nourish, hydrate, and protect. Each formula is designed with natural, highperforming ingredients that gently boost hydration, minimize fine lines, and even out complexion, offering the ultimate solution for
sensitive skin that needs effective, yet soothing, care.
“Our customers deserve skincare that not only nurtures their skin but makes them feel confident and luxurious,” says Shadae Brown, Founder and CEO of Stush Beauty. “The Highlight and Hydrate Collection delivers the perfect balance of potent ingredients and gentle formulations, allowing sensitive skin to thrive. We’re excited to offer a collection that delivers visible results without compromising on quality.”
• Soft Aura Foaming Cleanser
• Niacinamide + B3 Gel Moisturizer
• Overnight Restore Serum
• Skin SOS Moisturizer
Perfect for those with sensitive skin, the Highlight and Hydrate Collection harnesses the power of natural, plantbased ingredients such as aloe vera, hyaluronic acid, and Bakuchiol. These high-quality botanicals hydrate, protect, and reduce irritation, making it ideal for those who need effective formulas that work without compromise.
About Stush Beauty
Stush Beauty is committed to creating luxurious skincare formulations designed with precision, using the highestquality, all-vegan ingredients that meet the needs of all skin types—especially those with darker complexions and sensitive skin. Through innovation and a passion for beauty, Stush Beauty continues to set a standard of excellence in skincare while empowering individuals to feel their most radiant. For more information on the Highlight and Hydrate Collection or to make a purchase, visit www.stushbeauty.co.
• Radiance Boosting Eye Cream
The Collection Includes:
• Niacinamide + B3 Gel Moisturizer that infuses the skin with deep moisture while fighting dark spots.
• Soft Aura Foaming Cleanser that removes impurities without stripping sensitive skin.
• Skin SOS Moisturizer that delivers all-day hydration.
• Nourishing Overnight Serum that works while you sleep to restore skin balance.
• Overnight Restore Serum designed to hydrate, reduce puffiness, and rejuvenate the delicate skin around the eyes.
For All Hair Types
For All Hair Types
Helps Stop Breakage & Split-Ends
Helps Stop Breakage & Split-Ends
Moisturizes & Restores Shine
Moisturizes & Restores Shine
Conditions and Detangles
Conditions and Detangles
Tangle Free & Easy
RECOGNIZING EXCELLENCE
Recognizing Elizabeth Gerideau at Jinny Beauty Supply for Outstanding Support in 2024
Strong distributor relationships are the backbone of the beauty industry, ensuring that quality products reach the shelves of beauty supply stores nationwide. M&M Products Company takes pride in celebrating the individuals whose dedication makes this possible.
t M&M Products Company, we value strong partnerships that drive success. This year, Elizabeth at Jinny Beauty Supply has exemplified dedication, professionalism, and unwavering support, making a lasting impact on our collaboration. Her commitment to excellence and keen industry insight have been instrumental in fostering growth and innovation.
As we reflect on 2024, we extend our deepest gratitude to Elizabeth for her outstanding contributions. Her expertise and reliability have set a high standard, and we look forward to building on this success together in the years ahead.
OTC BOOK CLUB
Beauty
Bu
Sophia Winston Advertising Sales Representative
BOOK of the MONTH
Power Tools - Top executive coaches put you on the fast track to success
By Kate Zabriskie & Co-Authors
Power Tools is your business tool kit to work your way to the executive suite. Each chapter is a mini-workshop full of thoughtprovoking ideas to help you take stock of your executive potential and gain the skills needed to succeed. Each chapter provides valuable tools you can use immediately to build a better career path. The book is divided into three sections: Essential Tools, Tools to Build Winning Teams, and Tools for High Impact Leadership. Essential Tools covers a variety of skills all executives need. Tools to Build Winning Teams gives you the communication and supervisory skills needed to deal effectively with your employees. High Impact Leadership asks you to dig deeper for greater understanding of the key tools great leaders know and use. Get the tools you need to build a great career!
Co-Authors: by Ann Mah (Author), Ben Adkins (Author), Karen L. Anderson (Author), Charles A. Breeding (Author), Jonathan Clark (Author), Deb Clifford (Author), Glenn Daughtridge (Author), Daniel R. Fecht (Author), Bill Fotsch (Author), Susan Meyer-Miller (Author), Meg Montford (Author), David E. Nelson (Author), Jim Peal (Author), Jolene A. Savage (Author), Kristin Scott (Author), Valerie Simpson (Author), Cynthia B. Stotlar (Author), Patricia Varley (Author)
Q: What should beauty supply owners consider when recommending hair color products for customers with textured or curly hair?
A: Sophia: Customers need to use gentle, nourishing hair color products. Recommend ammonia-free dyes or semi-permanent options that won’t dry out or damage the hair. Be sure to suggest deep conditioning treatments post-color to help maintain moisture and elasticity. Highlighting the importance of using color-safe shampoos and conditioners can also help customers preserve their vibrant color longer.
Q: How can beauty supply stores educate their customers on proper makeup brush care?
A: Sophia: Many customers overlook the importance of cleaning their makeup brushes regularly, which can lead to skin issues and poor makeup application. Beauty supply owners can promote brush cleaners and explain how to use them. Suggest cleaning brushes at least once a week with a gentle brush cleanser, followed by air-drying. Offering brush cleaning mats or tools can also make the process easier for customers. Keeping brushes clean ensures better makeup results and prevents bacteria build-up.
Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
Essential Styling Products for Long-Lasting, Gorgeous Hair
From sleek braids to bouncy curls, these styling products are designed to deliver long-lasting hold, moisture, and shine, making every hairstyle effortlessly flawless. Whether you’re taming frizz, adding definition, or nourishing curls, these gels, mousses, and treatments are packed with enriching ingredients like lavender, honey, and olive oil to keep hair smooth, manageable, and healthy.
AllDay Locks™️
Braid Gel Item
It smooths and tames frizz while the improved extreme hold formula helps styles look better, for longer! It leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customers go-to braided hairstyles and fabulously doubles as an edge control when they need it. It’s infused with lavender, peppermint, witch hazel, and sage to help alleviate dryness, itchiness and flakiness.These styling products were made specifically to celebrate every one of your customers unique styles and looks, to make them feel beautiful, confident, and one of a kind.
Eco Style Gel
Olive Oil
1
Shine ‘n Jam Conditioning Gel Extra Hold
2
3
This hair gel is made with 100 percent pure olive oil that smooths the cuticle layer of the hair, locking in moisture and shine. It adds softness to your customers’ tresses and helps reduce split ends and further damages. Your customers hair will remain supple and moisturized without wax or grease. This is the ideal styling product to work into a morning routine to give your customers a boost of confidence.
This moisturizing, non-flaking gel has a firm, non-greasy hold. It’s enhanced with Honey Extract to help strengthen the hair and it’s great for soft waves, braids, locks, twists or any style your customers heart desires. It’s the gel your customers have been waiting for: free of alcohol, parabens, wax, petrolatum and silicones.
4
ORS Olive Oil No-Lye Hair
Relaxer
It gently relaxes and protects leaving hair more manageable, silky, and protected from damage during relaxation. It contains powerful oils including Mediterranean Olive Oil, African Shea Butter, and Brazilian Pequi Oi. It will leave hair feeling softer, more manageable, and shiny, making it easy to comb.
Lottabody Coconut Oil and Shea Wrap Me
Foaming Curl Mousse
This is an anti frizz foaming mousse for curly hair that deeply moisturizes, leaving curly hair soft, nourished, and brilliantly shiny. The formula ensures quick and hassle-free styling, making this curling mousse perfect for on-the-go moments and spontaneous looks. It’s ideal for wash and wear styles, this curl mousse is your customers all-in-one solution for defining curls, controlling frizz, and adding body and shine.
BIGEN ALL SEMI-PERMANENT
HAIR COLOR PRODUCTS
NCA4 [A4] AMBER
NCAM3 [AM3] AMETHYST
NCBB1 [BB1] BLUE BLACK
NCBG2 [BG2] DEEP BURGUNDY
NCBG3 [BG3] BURGUNDY
NCBL5 [BL5] MEDIUM BLONDE
NCC2 [C2] CHOCOLATE
NCCB3 [CB3] COBALT BLUE
NCCB4 [CB4] LT COPPER BRN
NCCC [CC] CRYSTAL CLEAR
NCCHB3 [CHB3] MED CHERRY BRN
NCCL4 [CL4] CORAL
NCCN3 [CN3] CINNAMON
NCCR3 [CR3] CRIMSON
NCDB2 [DB2] DARK BROWN
NCDT3 [DT3] DARK TEAL
NCEG3 [EG3] EMERALD GREEN
NCG5 [G5] GINGER
NCGB6 [GB6] GOLDEN BLOND
NCHB4 [HB4] HONEY BROWN
NCHC4 [HC4] HOT CHOCOLATE
NCIB3 [IB3] INDIGO BLUE
NCIM3 [IM3] ICED MOCHA
NCJB1 [JB1] JET BLACK
NCLB4 [LB4] LIGHT BROWN
NCLG6 [LG6] LIME GREEN
NCLT5 [LT5] LEMON TWIST
NCLV7 [LV7] LAVENDER
NCMB3 [MB3] MEDIUM BROWN
NCMG2 [MG2] MAHOGANY
NCMG4 [MG4] MAGENTA
NCNB2 [NB2] NATURAL BLACK
NCOF4 [OF4] ORANGE FLAME
NCPL3 [PL3] PLUM
NCPP4 [PP4] PASSION PINK
NCPR4 [R4] INTENSIVE RED
NCRA4 [RA4] RICH AUBURN
NCRB4 [RB4] RAZZ BERRY RED
NCRP3 [RP3] ROYAL PURPLE
NCRR3 [RR3] RUBY RED
NCRW3 [RW3] RED WINE
NCSB7 [SB7] SKY BLUE
NCSP7 [SP7] SOFT PINK
NCTB3 [TB3] TURQUOISE BLUE
NCWB3 [WB3] MED WARM BRN
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True wealth is not measured by material possessions or external achievements, but by the richness of our spirit. Life is full of change and uncertainty, but inner peace—the greatest treasure of all—is what helps us stay balanced, stable, and grateful.
Allyson Leak
Editor, Author & Spiritual Wellness Advocate
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Community Corner
Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의
시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로
보내주시거나 이메일을 보내 주시면 됩니다.
(연락처는 이 페이지 맨 밑에 있습니다)
• What protective styling products are selling the best in your store?
• Do you currently have an area offering hair care tips for protective styling?
• Is there any other topic you would like to see covered in OTC Beauty magazine?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) __________________________________
State (주)
Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
RETRACTION NOTICE
In the June 2023 edition of OTC Beauty Magazine, an article and advertisement were run which incorrectly identified PureO Natural Products LLC and Trendz Beauty Academy LLC's LOC N products as counterfeit products. Trendz Beauty Academy LLC and Nicole Shuler are the creators and owners of authentic LOC N products. To purchase authentic LOC N products, or for additional information about LOC N products, you can:
• Visit Trendz Beauty's website at https://www.locnhairproducts.com/;
• Send Trendz Beauty an email at info@locnhairproducts.com;
