Collaboration is Key: How Partnering with Your Community Can Boost Your Beauty Business
By Jayda Audrick
As a beauty supply store owner, your business plays an essential role in the lives of your customers. By leveraging collaboration, you can enhance your store’s visibility, increase customer loyalty, and create a lasting impact. Here are four practical ways to partner with your community to drive growth for your beauty business.
How to Rewire Your Brain for Success
By Margaret Graziano
The human brain is incredibly adaptable. It holds the potential to change, learn, and grow throughout our lives. However, many people unknowingly sabotage this by operating with a fixed mindset, the belief that abilities and intelligence are static. Research shows that this mindset limits personal and professional success, as well as discourages any positive change. On the other hand, a growth mindset, the belief that skills can be developed, unlocks boundless possibilities.
Sell Yourself Without Saying a Word: The Experts’ Guide to Placing Articles
By Russell Trahan
Carol’s Daughter is a pioneer in the natural hair care space and has always been deeply committed to producing the highest quality products, made with love.The highly acclaimed Goddess Strength Collection is formulated to fortify weak, breakage-prone hair. The Goddess Strength Hair Regrowth Treatment is clinically proven to help regrow hair in four months and is formulated with 2% minoxidil, the #1 dermatologist endorsed active ingredient for hair loss. It is safe for those with a sensitive scalp and targets hair loss by re-activating follicles and stimulating growth for thicker, fuller hair.
CEO: Ann Jhin
Editor: Allyson Leak
Art Director: Sam Choi
Advertising Manager: Sophia Winston
Columnists: Edward Murawski
Contributors: Jayda Audrick, Margaret Graziano
To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.
For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.
OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.
OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.
Post Master: Please send address changes to:
OTC Beauty Magazine Attn: Subscriptions
3587 Oakcliff Rd., Doraville, GA 30340
Tel: 678-805-3291 Fax: 678-805-3292
A New Year, A New Focus: Balancing Business & Well-Being
appy New Year! As we step into 2025, I want to take a moment to remind you that you are doing an incredible job. Running a business is no small feat—it’s a delicate balance of providing great customer service, managing employees, tracking inventory, navigating sales fluctuations, stocking products, and juggling personal and family life. And yet, through it all, you show up every single day, working hard to improve your business. You are truly amazing. Juggling all of these responsibilities can sometimes feel overwhelming or stressful—and understandably so. While we can’t eliminate stress entirely, we can learn to manage it in ways that protect both our minds and bodies. That’s why it’s so important to make sure you’re taking care of yourself this year. Prioritizing your peace is essential, not only for your personal well-being but for the long-term success of your store. By implementing healthier routines, you’ll find yourself feeling more centered, focused, and resilient when challenges arise.
Here are a few ways to start prioritizing your peace in 2025:
1. Make Time for Self-Care
ALLYSON LEAK EDITOR
Self-care isn’t just about pampering yourself—it’s about recharging your mental and physical batteries. Whether it’s ten minutes of quiet time, a short walk, or a weekend off, these small moments of peace allow you to reset and recharge. When you are well-rested and
grounded it can be easier to handle the inevitable stress that comes with owning a business.
2. Delegate and Ask for Help
When you own a business sometimes you may be tempted to try and do it all, but it’s not always realistic—or healthy. Delegating tasks or asking for help can lighten your load and reduce stress.
3. Set Boundaries
As much as you care about your business and your customers, it’s important to set clear boundaries to protect your mental peace. This isn’t about avoiding responsibility—it’s about finding balance.
4. Simplify Your Workload
Stress often comes from feeling overwhelmed by all the moving parts of the business. Streamlining processes—like automating inventory or scheduling regular restocks—can help. Simplifying your work processes allows you to focus on what truly matters without getting bogged down by unnecessary tasks.
5. Celebrate Your Wins
It’s easy to get caught up in what’s not going right, but take a moment to celebrate the wins—big and small. Acknowledge your achievements, whether it’s a customer compliment, a successful sales month, or simply making it through a busy week.
Here’s to a year of growth, balance, and well-being. You’ve got this!
Implement AI-Powered Personalized Consultations
How AI is Shaping Personalized Beauty Shopping
Artificial Intelligence (AI) is transforming the way customers shop for beauty products. By offering AIpowered personalized consultations, your beauty supply store can provide customers with a more tailored and efficient shopping experience. Incorporating AI provides a cutting-edge, personalized experience that customers will love—and a more efficient, profitable business model for you.
Why AI for Personalized Consultations?
AI allows your store to offer a personalized experience that can be complementary to the great work your staff is doing. It can use data from a customer’s preferences, skin type, or even previous purchases to
recommend products that best suit their needs—taking personalization to the next level.
How to Implement AI in Your Store
• AI Kiosks or Apps: Create an AI-powered kiosk where customers can input information about their beauty concerns (e.g., skin type, hair texture) and receive customized product recommendations.
• Online and In-Store Integration: Use AI both online and instore to ensure a seamless shopping experience. For example, a customer could take a quiz online and then visit the store to get recommendations that match their profile.
• Virtual Beauty Advisors: AI-driven virtual assistants or chatbots on your website or app can answer customer queries, offer product suggestions, and guide customers through their beauty journey in real time.
Benefits of AI-Powered Consultations
• Improved Customer Experience: Customers will appreciate the fast, accurate, and personalized product suggestions, leading to higher satisfaction.
• Increased Sales: Personalized recommendations increase the likelihood of purchase because they directly address customer needs.
• Data-Driven Insights: AI allows you to gather valuable data about your customers’ preferences, which can help inform your product offerings and marketing strategies.
Braids & Beyond: The Ultimate Hair care for Protective Styles
The Braids & Beyond collection offers richer, extra-moisturizing formulas that define, secure and nurture your customers hair, from braid to scalp. Whether your customers are looking to tame flyaways, define their parts, add moisture, or shine, these three products offer an all-in-one solution for maintaining healthy, protective hairstyles. Each product is infused with moisture-rich olive oil, which hydrates, nourishes, and locks in shine.
Shape & Define Braid Gel: Hold, Define, and Shine
Perfect for multiple braid styles, this fragrant gel keeps parts clean and edges neat and flat, with an olive oilinfused shine.
Instructions for customers:
• Section hair and apply gel to damp or dry hair.
• Style as desired.
• Dry down to complete the look.
Customer Talking Points:
“Keeps Your Styles Fresh”
Soothe & Shine Scalp Oil: Braid, Condition, and Shine
Give your dry scalp the moisture, conditioning, and protection it needs with this unique blend of natural oils and extracts. It also adds shine to locs, twists, and braids, keeping hair nourished and healthy-looking. Instructions for customers:
• Section hair and apply oil to the scalp.
• Style as desired.
• Dry down to complete the look
5-N-1 Styling Foam: Braid, Smooth, Edge, Slick, and Scrunch
This magical, one-step styling foam goes way beyond braids. From tight coils to loose strands, you can use this alcohol-free wonder foam on natural and braided hair to smooth wiry edges, lay down braid flyaways, scrunch to add volume to ponies, or slick a modern pull-back. It’s like nothing braid-wearers have ever seen before.
Instructions for customers:
• Shake well.
“This foam smooths flyaways and adds volume, the gel keeps your parts neat, and the oil gives your scalp some love and shine—without being greasy.”
“Perfect for Healthy Hair”
“These products are great for protective styles. They help with styling and also keep your hair moisturized and shiny, without feeling heavy.”
• Apply to wet or dry hair in sections.
• Style as desired.
F I NALLY A BREAKTHROUGH
Flawless Beauty
Products to Stock: Nourish, Style, and Color with Confidence
As a beauty supply owner, offering your customers high-performance hair care products is essential to ensuring they achieve their desired looks while maintaining healthy, vibrant hair. From styling gels to nourishing shampoos and conditioners, these carefully selected products promise to elevate hair care routines and deliver lasting results.
Shine ‘n Jam Conditioning Gel Extra Hold
This is the gel your customers have been waiting for: free of alcohol, parabens, wax, petrolatum and silicones. This moisturizing, non-flaking gel has a firm, non-greasy hold. It’s enhanced with Honey Extract to help strengthen hair and is great for soft waves, braids, locs, twists or any style your customers heart desires.
Sparkling Gray Max Control Smoothing Serum
This lightweight styling serum is formulated with anti-frizz and light holding properties that silken and control unruly hair. It removes yellowing and green cast, naturally strengthens the hair shaft, and leaves gray hair brighter, stronger, and softer.
Turmeric Soap with Kojic Acid
Your customers can brighten and even their skin tone with this Lightening Turmeric Soap. It’s formulated to reduce dark spots and blemishes to provide a luminous glow. Turmeric Soap has strong anti-inflammatory properties, which soothe the skin gently. The herb helps to even out the skin tone, fight acne, and brighten the complexion. It helps to retain the skin’s elasticity and makes it more supple.
This lightweight blend of hydrating Coconut Milk & African Honey replenishes moisture, adds shine and softens; leaving hair manageable and naturally defined.
Therapeutic Detox Shampoo
This shampoo is infused with Rosemary, Ginger and Jojoba Oil and thoroughly cleanses the hair without stripping. The cool stimulating formula purifies and removes build up while restoring the natural PH balance of the hair and scalp.
African Anti-Aging Batana Oil
This product contains only pure Batana Oil. It repairs damaged hair, helps strengthen and thicken hair, and stimulates the scalp. Additionally, it adds moisture to both the scalp and hair, promoting healthier, more vibrant hair.
Dark & Lovely Fade Resist
This is the hair color your customers can count on for radiant, long-lasting results. Updated with a New Moisture Mask, Fade Resist now works even better at hydrating the hair. Formulated with Shea
Butter, Sunflower Oil & Vitamin E, this naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in color for up to 8 weeks. Fade Resist is the perfect pick for rich, vibrant vegan color that cares for and protects your customers hair.
Punky Colour, Semi-Permanent Conditioning Hair Color
Your customers can get show-stopping, full-bodied color for complete coverage, striking highlights, or sleek gradients. Each formula is packed with a color-enhancing mix of top-quality ingredients and wholesome natural elements which will allow your customers to take their hair color from zero to hero in no time. It’s made without parabens, ammonia, and other harsh substances. It is cruelty-free and veganfriendly, too.
Difeel Rice Water Shampoo
This sulfate-free formula strengthens hair and prevents breakage for healthier, more resilient locks. Infused with the nourishing power of rice water, this shampoo revitalizes and rejuvenates the scalp, helping to reduce hair shedding and promote a balanced scalp environment. Perfect for all hair types, Difeel Rice Water Shampoo gently cleanses while fortifying each strand, leaving your customers hair stronger, smoother, and visibly healthier.
BY JAYDA AUDRICK
Collaboration is Key:
HOW PARTNERING WITH YOUR COMMUNITY CAN BOOST YOUR BEAUTY BUSINESS
As a beauty supply store owner, your business plays an essential role in the lives of your customers. By leveraging collaboration, you can enhance your store’s visibility, increase customer loyalty, and create a lasting impact. Here are four practical ways to partner with your community to drive growth for your beauty business.
1. Join or Create Local Partnerships
Look for local organizations, small businesses, and community groups that align with your values and target audience. Partnering can lead to joint marketing campaigns, shared events, and cross-promotion opportunities. For example, consider working with nearby salons, spas, or barbershops to host product demonstrations or bundle deals that benefit
2. Host Community-Focused Events
“
Forge meaningful partnerships with local businesses to expand your reach and build a trusted reputation. ”
Community events are a great way to draw foot traffic and engage with customers on a personal level. Organize events such as free beauty workshops, product launches, or backto-school giveaways that cater to local needs. Partnering with community centers, schools, or nonprofit organizations can help you secure venues and attract a larger audience. Events that give back to the community—such as charity drives or mentoring sessions—build goodwill and demonstrate your commitment to making a positive impact.
3. Support Local Talent
both businesses. These partnerships not only expand your reach but also strengthen your reputation as a trusted local brand.
Empowering local beauty professionals and creatives can set your store apart. Collaborate with makeup artists, hair stylists, or content creators from your area to host tutorials or showcase their expertise. Consider creating a rotating “local artist” feature in your store, where professionals can display their work and recommend products to customers.
Healthy Hair, Healthy You
Versatile and Nutrient-Packed New Products.
Our Smooth Blowout Lotion is excellent for styling and heat protection. Enjoy the natural benefits of Rice Oil, Rice Water, and our Rosemary & Mint Scalp Treatment infused with Biotin for hair growth stimulation.
“ Engage your community through events and collaborations that inspire connection and sustainable growth.
”
4. Engage with Schools and Youth Programs
Young people are not only the future workforce but also tomorrow’s entrepreneurs. Partnering with schools or youth programs can position your business as a valuable community resource. Offer internships, career talks, or entrepreneurship workshops that teach students about the beauty industry. By investing in the next generation, you’re creating potential brand advocates while fostering goodwill among families in your community.
The Payoff: Stronger Connections and Sustainable Growth
Collaborating with your community isn’t just about marketing; it’s about building meaningful
Meet Jayda Audrick
relationships that position your business as a trusted and valuable part of the local landscape.
When I first co-founded the East Orange Community Business Group (EOCBG), it was more than just an idea—it was a deeply personal mission. Local businesses, the lifeblood of our neighborhoods, often struggled to thrive because they lacked access to resources and connections. I started EOCBG because I wanted to change that. I wanted to create a space where business owners could not only survive but thrive by working together and supporting each other. Over the years, I’ve seen firsthand how powerful collaboration can be, and I’m passionate about sharing those lessons to help others succeed.
Jayda Audrick is the co-founder of the East Orange Community Business Group (EOCBG) and a passionate advocate for local economic development. Through her work with EOCBG, Jayda helps businesses thrive by connecting them with essential resources, collaborative opportunities, and community support. For more tips and insights, visit www. eocommunitybusinessgroup.org.
business TIPS
BY
The human brain is incredibly adaptable. It holds the potential to change, learn, and grow throughout our lives. However, many people unknowingly sabotage this by operating with a fixed mindset, the belief that abilities and intelligence are static. Research shows that this mindset limits personal and professional success, as well as discourages any positive change. On the other hand, a growth mindset, the belief that skills can be developed, unlocks boundless possibilities.
Do you feel stuck, unmotivated, or frustrated by repeated challenges? Maybe you find yourself resisting new experiences or feeling overwhelmed and burnt out by stress. These are just a few of the symptoms of a fixed mindset.
The key to shifting from a fixed to a growth mindset is in the chemistry of our brains. The chemicals dopamine, serotonin, endorphins, and oxytocin all play a role in our motivation, emotional resilience, and adaptability. If your brain has lower levels of these chemicals, change becomes a challenge. However, just adding some simple selfcare practices to your life can increase these neurotransmitters and prime your brain for growth.
8 Strategies to Rewire Your Brain
1. Improve Your Sleep Habits
Sleep is foundational for mental and physical health. During sleep, the brain clears toxins, consolidates memories, and prepares for new learning. Aim for 7–9 hours of consistent, high-quality sleep by establishing a bedtime routine, avoiding screens before bed, and creating a relaxing sleep environment.
2. Eat for Brain Health
Nutrition profoundly impacts the brain. A diet rich in fruits, vegetables, lean proteins, and complex carbohydrates supports the production of neurotransmitters like serotonin. Avoid processed foods and added sugars, as they can disrupt your gut microbiome
and negatively affect mood and cognitive function. Even small dietary changes, such as reducing sugar or increasing fiber intake, can make a noticeable difference.
3 Get Moving
Regular physical activity boosts endorphins, reduces stress, and improves overall brain function. Even moderate exercise, like walking, swimming, or yoga, oxygenates the brain and strengthens its adaptability. Consistency is key, so find a form of movement that feels enjoyable and sustainable.
4. Practice Mindful Focus
In today’s fast-paced world, constant distractions diminish focus and productivity. Train your brain by practicing mindfulness or meditation. Focus on one task at a time, and take periodic breaks from technology to recalibrate your attention. Even five minutes a day of deep breathing or intentional concentration can improve your ability to manage stress and improve clarity.
5. Calm Your Mind
Chronic stress impairs the brain’s ability to adapt and grow. Counteract stress by engaging in calming activities like nature walks, deep breathing exercises, or journaling. Quiet moments allow the brain to reset and process information more effectively. Immersing yourself in peaceful surroundings, such as a park or forest, can significantly lower cortisol levels and foster a sense of well-being.
6. Embrace New Experiences
Novel experiences stimulate neuroplasticity by challenging the brain to form new connections. Learning a new skill, taking up a hobby, or exploring a creative activity all encourage growth and adaptability in your brain. Whether it’s learning to cook, play an instrument, or paint, pushing yourself to try something unfamiliar keeps your brain active and flexible.
7. Cultivate Gratitude
Gratitude directly impacts brain chemistry by increasing dopamine and serotonin levels. Start a daily gratitude journal to focus on the positive aspects of your life. This simple practice shifts your perspective toward growth. Gratitude also enhances your relationships, which strengthens social bonds and further supports emotional health.
8. Engage Your Senses
Deep observation helps you become more present and aware of the world around you. Take time to fully engage your senses, whether it’s savoring the taste of food, listening to the sounds of nature, or noticing details in your surroundings. This practice promotes mindfulness, stimulates curiosity, and encourages a sense of wonder about the world.
The Growth Journey Starts Now
Rewiring your brain is not an overnight process. It requires discipline, rigor, and the development of the right habits. By incorporating even just a few of these self-care strategies into your life, you’ll create the foundation for sustained personal and professional growth.
Start with one practice today, and commit to building from there. Small, consistent changes lead to significant transformations over time. Embrace the journey, and watch your mindset shift from thinking about what isn’t possible, to everything that is possible.
Having an open mindset is a necessity. With rapid advancements in technology, shifting social landscapes, and global challenges, those who stay curious, adaptable, and open to new ideas are the ones who thrive. An open mindset encourages innovation, strengthens relationships, and helps us navigate change with confidence. On the other hand, holding onto rigid beliefs or outdated views can lead to missed opportunities and stalled growth. In a world that rewards flexibility, a closed mind can hold you back more than ever before.
Meet Margaret Graziano
Margaret Graziano, known as the Evolutionist, is the founder and CEO of KeenAlignment, as well as a Wall Street Journal BestSelling Author for her book “Ignite Culture.” She has been recognized as one of Silicon Valley’s Top 100 Women Leaders. Magi’s groundbreaking work is driven by her power to uncover and catalyze human potential. Go to www.MargaretGraziano.com for more information.
BantuKnots:A TraditionTimeless
Meets Modern Style
Bantu knots have long been celebrated not only as a protective hairstyle but also as a bold fashion statement. Rooted in African heritage, this versatile style is often referred to as "Zulu knots" due to its association with the Zulu people, a group within the larger Bantu-speaking population of Southern Africa. Bantu knots are believed to have origins in the cultural practices of various Bantu-speaking groups, including the Zulu, which is why the style is sometimes referred to as "Zulu knots." This timeless style has
totranscendeditsculturaloriginsandcontinues captivate individuals seeking a blend of tradition,creativity,andpracticality.
More than just a trend, Bantu knots are a powerful celebration of heritage, beauty, and individuality. By offering the right products and educating customers on styling and maintenance techniques, your beauty supply store can become a trusted resource for this iconic hairstyle. Understanding the key essentials for creating and maintaining Bantu knots will enable you to better serve your customers and drive product sales.
The Significance of Bantu Knots:
Bantu knots are more than just a hairstyle—they symbolize cultural pride and selfexpression. Beyond aesthetics, they serve as a protective style that helps prevent breakage, retain moisture, and promote healthy hair growth. The style is suitable for all hair types and textures, making it a versatile choice for diverse customer bases.
Must-Have Products for Bantu Knots:
To help customers achieve flawless Bantu knots, ensure your store carries these essentials:
• Hydrating Hair Creams and Butters: To keep hair moisturized and pliable.
• Styling Gels and Edge Controls: For sleek, defined edges and long-lasting hold.
• Detangling Tools: Wide-tooth combs and sectioning clips for easy styling.
• Protective Accessories: Satin scarves, bonnets to maintain the style overnight.
Merchandising Tips for Bantu Knot Products:
• Create a dedicated section or end cap for Bantu knot essentials.
• Offer styling guides or QR codes linking to video tutorials.
• Encourage customers to share their Bantu knot looks on social media and tag your store.
• Highlight bundles or kits specifically designed for creating Bantu knots.
product SPOTLIGHT
Living The Dream
Dream World Essentials: Products Your Customers Will Love
Running a successful beauty supply store means staying ahead of your customers’ needs and offering versatile, high-quality products. Dream World delivers exactly that with a lineup of must-have items that cater to a wide range of beauty routines. Stocking these essentials in your store will not only enhance your inventory but also keep your customers excited to shop. From hair nets to headwraps, these products are sure to fly off your shelves. Let’s take a closer look at these standout products designed to keep your customers coming back.
1. French Mesh Invisible Hair Net
What It Is: A lightweight, breathable hair net designed for secure styling without sacrificing comfort.
Why It’s a Must-Have: This invisible hair net is perfect for keeping hairstyles in place while remaining virtually undetectable, making it a favorite among professional stylists and everyday users alike.
Customer Appeal: Ideal for customers looking to protect their styles—whether at work, during events, or even while sleeping.
Pro Tip: Display this alongside styling products or brushes to encourage bundle sales for customers seeking a complete haircare solution.
2. Applicator Spray Bottles
What It Is: Multi-purpose spray bottles ideal for applying water, oils, or other hair care solutions.
Why It’s a Must-Have: These bottles feature a design that makes precise application a breeze, perfect for salon professionals and athome users.
Customer Appeal: A must-have for customers who love DIY haircare or need a reliable tool for their styling kits.
Pro Tip: Position these near hair treatments or leave-in conditioners to inspire easy addon purchases.
4. Anti-Slip Grip Dye Brush
What It Is: A professional-grade dye brush with a comfortable anti-slip grip for precise color application.
Why It’s a Must-Have: The antislip grip ensures control and comfort, reducing mess and making it easier for customers to achieve salon-quality results at home.
Customer Appeal: Great for customers who regularly dye their hair or enjoy experimenting with colors.
Pro Tip: Pair this with Dream World’s selection of hair dye tools for a complete DIY coloring station.
3. Eyebrow Razors
What It Is: Compact razors designed for shaping and maintaining perfectly groomed eyebrows.
Why It’s a Must-Have: These razors offer precision and ease, making them a favorite for quick touch-ups.
Customer Appeal: A go-to product for customers looking to maintain their brows between professional appointments.
Pro Tip: Create a small display with these razors and mirrors to encourage impulse buys at the checkout counter.
5. Turban Headwraps and Durags
What They Are: Stylish and functional headwraps and durags designed for versatility and comfort.
Why They’re Must-Haves: These accessories not only protect hair but also add a fashionable touch, perfect for day or night wear.
Customer Appeal: Perfect for customers seeking hair protection while showcasing their personal style.
Pro Tip: Showcase these in a dedicated accessories section, pairing them with scarves and bonnets for a complete protective styling collection.
INTRODUCING
DOO GRO’S BRAIDS • TWISTS • LOCS LINE: A MUST-HAVE FOR BEAUTY SUPPLY SHELVES
Doo Gro has launched its latest innovation: the Braids • Twists • Locs line, a comprehensive system designed to provide bold, effective solutions for maintaining healthy, well-moisturized braids, twists, and locs. Designed to meet the growing demand for effective maintenance of protective hairstyles, this new collection offers beauty supply owners an opportunity to provide customers with premium products.
The product range includes Braids • Twists • Locs Butter, Moisturizing Gel, Oil, Mousse, and Dandruff-Control Moisturizing Spray, each formulated to address key concerns such as moisture retention, scalp health, and long-lasting style preservation.
• Braids • Twists • Locs Butter: Conditions and adds shine to dull hair, while keeping braids moisturized all day.
• Braids • Twists • Locs Moisturizing Gel: Offers extra hold and control without flaking, and is enriched with olive oil to nourish hair for strength and shine.
• Braids • Twists • Locs Oil: Blends a powerful mix of oils like Olive Oil and Sweet Almond Oil to hydrate, seal in moisture, and protect from breakage.
• Braids • Twists • Locs Mousse: Provides a non-flaking hold and leaves hair with a long-lasting shine.
• Braids • Twists • Locs Dandruff-Control Moisturizing Spray (Medicated): Soothes dry scalp and prevents flakes, all while maintaining soft, manageable protective styles.
With protective styles remaining a staple in haircare routines, these products offer a reliable solution for customers seeking quality and performance.
Whether customers use the products individually or as a complete system, the Doo Gro Braids • Twists • Locs line delivers the ultimate haircare for beautiful, well-maintained protective hairstyles at home or in the salon. Make sure your store is stocked and ready to meet the demand for this exciting new line from Doo Gro.
Suggested Talking Points For Customers:
“Keeps Your Hair Moisturized All Day”:
• “This is great for keeping your braids, twists, and locs moisturized without making them feel heavy or greasy. It really helps keep your hair healthy and soft.”
“Say Goodbye to Flakes”:
supply store owners,
• “If you struggle with dry scalp or flakes, the Dandruff-Control Spray is a game-changer. It helps keep your scalp feeling good and your hair looking fresh.”
“Shiny, Strong Hair Without the Crunch”:
• “The gel and mousse give your style a nice hold and shine, but they don’t flake or get crunchy. It’s perfect for keeping your look in place all day, without the stiffness.”
AUNT JACKIE’S BRAID + TWIST COLLECTION
Award-Winning Haircare Brand Launches Honey & Biotin Infused Collection Designed to Strengthen, Lengthen, and Protect Curls + Coils
Aunt Jackie’s Curls & Coils, the award-winning textured haircare brand renowned for its innovative, ingredients focused products, announces its newest range, the Braid + Twist Collection.
As braids were the #1 style worn by curly and coily hair consumers in 2023*, the Aunt Jackie’s Braid + Twist Collection was developed to protect hair from braid tension, dryness and breakage that protective styles such as braids, twists and locs can cause. The collection was specifically formulated with hero ingredients such as the ultra-moisturizing, antioxidant rich Honey, and the hair strengthening and nourishing Biotin.
The premium products start at $8.99 and are designed to cater to a diverse range of curl patterns and hair textures, with the goal of empowering women and men to grow and embrace their natural hair and express themselves authentically, all at an affordable price.
The Aunt Jackie’s Braid + Twist Collection includes:
Smooth and Swirl Edge Gel with an Extra Firm Hold: The award-winning Smooth + Swirl Edge Gel with Extra Firm Hold gives you the control you crave and smooths frizz without residue or build up. Specially blended with the dynamic duo of Biotin and Honey, this extra firm edge gel allows you to enjoy neat, smooth styles with beautiful shine, while helping to strengthen, lengthen, and protect hair.
Ready, Set, Swirl! Braid Setting
Foam with Extra Firm Hold:
Create sleek braids, twists, locs, and protective styles with the awardwinning Ready, Set, Hold! Braid Setting Foam with Extra Firm Hold, which is specially blended with the dynamic duo of Biotin and Honey. This lightweight, extra firm hold setting foam revives frizzy, dull hair and smoothes flyaways to reveal healthy, shiny hair.
Hold Tight! Braid and Twist
Gel: The award-winning Hold Tight!
Braid + Twist Gel with Extra Firm Hold Sleek guarantees sleek and neat braids, twists, locs, with added shine, while helping to strengthen, lengthen, and protect hair.
Oh So Strong! Shine Boosting
Moisturizer: The Oh So Strong! Shine Boosting Moisturizer is an essential finishing touch for sleek braids, twists, locs, and protective styles with. The moisturizer nourishes the hair and scalp, leaving hair feeling soft with a brilliant shine.
*Strategic Solutions International 2023 Annual Report
hen it comes to blending sophistication with modern flair, Kerry Washington never misses. Recently spotted in London, the celebrated actress turned heads in a stunning cactus-crushed duchesse sheath dress with hand-embroidered flowers and a Natalie barrel bag from the Michael Kors Spring/Summer 2025 Collection. While her outfit was undeniably chic, it was her stylish tresses that brought the look together—a perfect balance of polished and relaxed.
Washington’s hairstyle featured a sleek middle part, with soft, tousled pieces framing her face, while the rest of her hair was elegantly tied back. This versatile look is ideal for customers seeking an easy-toachieve style that works for both casual outings and upscale events.
Celebrity-Inspired Style Tips for Your Customers:
1. Middle Part Magic: Use a fine-tooth comb and a lightweight shine serum to achieve a clean, defined middle part.
2. Face-Framing Waves: Lightly curl the front strands with a medium-barrel curling iron for soft waves. Finish with a flexible hold spray for lasting bounce.
3. Sleek Back Styling: Use a smoothing gel or cream to tie the remaining hair back into a low bun or ponytail for an elegant finish.
To help your customers that are looking to replicate celebrity glamour without extensive effort, product recommendations could include shine serums, flexible hairsprays, and curling tools to help customers bring this A-list look to life.
Vividye expands its sustainable coloring technology to cosmetic products industry NEWS
The Gothenburg-based deep tech company, originating from Chalmers University of Technology and backed by Chalmers Ventures, is extending the application of its pigment solution from textiles to cosmetics. This will provide safer, non-toxic solutions for coloring cosmetics used in hair color, make-up and lipstick, for instance.
Vividye, a Swedish deep-tech startup known for its sustainable approach to coloring textiles, is branching out into the cosmetics industry. By adapting its pigment-based technology, the company aims to provide safer and more environmentally friendly options for coloring cosmetics used in products such as hair coloring, makeup, and lipstick.
Since its founding in 2020, Vividye has focused on developing coloring methods that minimize harm to people and the planet. Initially concentrating on textiles, the company has gained recognition for its innovations, including receiving the H&M & Elle Conscious Award. Now, Vividye is turning its attention to cosmetics, responding to an increasing interest in effective and sustainable products.
“Moving into cosmetics felt like a natural next step. The cosmetics industry faces distinct challenges, including stringent regulatory demands and high consumer expectations for product safety and
environmental sustainability. Our technology offers a better alternative to traditional dyes, and we’ve seen a growing need for this in products that people use on their skin and hair. We’re excited to bring a solution that can make a real difference,” says Johanna Nissén Karlsson, CEO of Vividye.
Vividye is building solutions rooted in advanced research on pigments and surface chemistry. Unlike traditional dyes, which are small molecules that can penetrate materials and pose health and environmental risks, Vividye’s functionalized pigments are larger particles designed to adhere to surfaces without dissolving in water. This makes them safer for skin and hair and easier to filter from water. The technology is also adaptable, offering a way to create vibrant and long-lasting colors across various applications.
“Vividye’s approach to sustainable coloring is both innovative and practical. Expanding into cosmetics shows their ability to adapt and meet the needs of different industries. We’re proud to support them as they take this next step,” says Pontus Ottosson, CEO and Head of Investment at Chalmers Ventures.
About Vividye
At Vividye, we believe that the vibrancy of color should never come at the expense of our planet. Our pioneering work focuses on creating pigments that are not only stunning in their vibrancy but also sustainable and safe, while reducing the environmental footprint of color production. Read more at www.vividye. com.
About Chalmers Ventures
Chalmers Ventures is a leading Tech Investor and Venture Builder in the Nordics, dedicated to creating global growth companies and taking new technology from lab to market. The focus is on university spin-outs and deep tech. We employ a unique dual approach that integrates venture creation with tech investments, harnessing the potential of new research and deep tech within Chalmers. Our expertise lies in initiating and nurturing companies from groundbreaking research, ensuring a robust pipeline of high-quality ventures in which we invest and act as active owners. Our involvement extends through the entire company lifecycle until exit, with the aim to generate substantial business success and make a positive global impact.
industry NEWS
Winter Hair Care Secrets with Celebrity Stylist Cherilyn Farris
When winter weather hits, hair often pays the price—leaving strands dull, dry, and lacking shine. Celebrity hairstylist Cherilyn Farris, who works with stars like Kendall and Kylie Jenner, Hailey Bieber, and Jenna Dewan, shares her expert advice on combating winter hair woes. From product swaps to styling tips, Farris reveals how to keep hair healthy, hydrated, and glowing all season long.
What are some common causes of dull/dry hair in the winter?
“The most common causes of dull or dry hair in the winter are the dryness of the air, the fabrics and clothes we’re wearing and not switching to hair products that can better support our hair in colder months. These things tend to allow moisture to leave the hair quicker, the same way your skin might feel dry when it’s cold and not protected.”
Can dull hair be prevented? How so?
“Hair products are going to be your best friend in preventing dull hair. First, start by swapping your conditioner for a deep conditioning mask like the UNITE 7SECONDS Masque to boost moisture starting in the shower. You can also add extra moisture by using the UNITE 7SECONDS Detangler before adding other styling products. I like to add a little UNITE U Oil throughout my hair as the last product on wet or dry hair to seal in moisture and add shine. It also works as a barrier between the dry cold air around me.”
Are certain hair types/texture more prone to dull/dry hair in the winter?
“Damaged or weakened hair, hair with waves, curls or coils, and hair with low porosity can all be more prone to dullness in the colder months. Highlighted, colored hair can also be more susceptible, because the process of chemically changing the color of your hair can have a drying effect. The more curl or texture your hair has, the easier it is for moisture to escape the hair strands due to the natural gaps in the cuticle layer where the strands bend and curl. Hair with low porosity does not absorb moisture well, which means it will also struggle to hold onto it.”
Does using hot/cold water in the shower make a difference?
“Most of the year, I don’t find cold vs hot water to have much effect on the dryness of the hair but, using steaming hot water in the winter months can contribute to your hair feeling dry. If you enter a cold environment after getting out of the shower using steaming hot water, the moisture will evaporate into the air more quickly. I suggest using
UNITE 7SECONDS Detangler immediately when you get out of the shower, before even towel drying, to lock in moisture and hydration.”
How can someone achieve a salon-worthy gloss/shine at home?
“If you are air drying or diffusing curly hair, I would apply a generous amount of UNITE BOING Defining Curl Cream on soaking wet hair before stepping out of the shower, then using a microfiber towel to block excess water before styling. This will help maintain shine and hydration.”
Extra Tips
“If you blowout your hair, apply UNITE 7SECONDS Detangler then follow it up with UNITE 7SECONDS BlowOut Crème. This will help your style last and lock in moisture while you dry.”
“If you like to air dry straight or wavy hair, try using UNITE SMOOTH&SHINE Styling Cream to add shine and hydration. You can also use this on already dry hair for the same benefits, plus to tame any frizz.”
Innovative Beauty Group’s Robbert Anthony Bouman Named Future Leader for Paris Packaging Week 2025
Recognition highlights Bouman’s impactful progress in the beauty packaging industry.
Innovative Beauty Group (IBG), a leading global beauty solutions provider, announces that Robbert Anthony Bouman, Design Director Europe, has been named a Future Leader of Paris Packaging Week 2025, January 28-29. The prestigious recognition celebrates Bouman’s outstanding contributions to beauty packaging, and highlights his growing influence as a visionary leader in design and innovation.
Paris Packaging Week is a premier event for the global packaging industry, bringing together professionals from the beauty, luxury, drinks, and aerosol markets to showcase the latest innovations, trends, and sustainable solutions. The event provides a platform for over 650 exhibitors and attracts more than 12,000 attendees from around the world. Each year, the Future Leaders program recognizes top emerging talents under the age of 30 who are shaping the future of packaging.
quality, and accessibility in his designs. To further the burgeoning affordable luxury segment, he has consistently created high-quality beauty packaging solutions tailored to the discount retailer market. His forward-thinking approach has allowed him to thrive in an everevolving industry, continually delivering beauty products that resonate with consumers while pushing the boundaries of design.
“I’m honored to be named a Future Leader at such a globally renowned event,” said Bouman. “IBG has always been committed to pushing the boundaries of packaging innovation, and I’m excited to continue leading projects that reflect our values of sustainability and creativity.”
Robbert Anthony Bouman, Design Director Europe
With nearly a decade of experience in the cosmetic industry, Bouman has distinguished himself as a pioneer and visionary. His journey began at FASTEN Packaging, where he joined as an intern at the age of 19. Demonstrating exceptional creativity and innovation, he quickly rose through the ranks to become Creative Director and later Design Director for Europe. Now, at just 27, Bouman oversees all branding, design, and marketing activities for the European market within IBG, which includes Orchard Custom Beauty and FASTEN Packaging.
Bouman’s success stems from his impressive ability to blend luxury,
IBG will be exhibiting at Paris Packaging Week 2025 at Booth K100, showcasing its latest beauty packaging innovations. During the event, Bouman will also participate in a panel discussion on future innovation, further underscoring his thought leadership in the industry.
About IBG
IBG (Innovative Beauty Group), comprised of Orchard Custom Beauty, FASTEN Packaging and Roberts Beauty, is a leading global beauty solutions provider proudly serving some of the world’s most dynamic mass and prestige beauty brands. IBG supports its customers with agile project management expertise combined with innovative design, sourcing, formula development, bespoke packaging, and accessories for all product categories. With a global team of beauty experts and a distinctly personal approach, IBG empowers all its clients – from established beauty brands to firsttime private label retailers – with strategic partnerships that bring visions to life, and products seamlessly to market. The company has offices in Shanghai, Los Angeles, New York, Toronto, the Netherlands, and Paris.
For more information, visit https://innovativebeautygroup.com/.
industry NEWS
With Valentine’s Day just around the corner, it’s time to get ready for the season of love. This year, Rinna Beauty has everything your customers need to create a perfect pout, whether they’re preparing for a romantic dinner, a Galentine’s celebration, or a fun night out. If your customers want to go bold, subtle, or glossy, this collection has everything they need and lip products designed to give them the ultimate confidence and a gorgeous, lasting finish.
Make this Valentine’s Day extra special with Rinna Beauty’s perfect lip products.
color in just one swipe. The formula glides on smoothly, providing a velvety finish that’s both comfortable and kiss-proof—ideal for a busy evening of wining and dining.
Key Shades to Try:
1. Rinna Beauty Lip Glosse
Available in a range of ultra-glossy, high-shine shades, these lip glosses are perfect for creating a soft, juicy pout. Packed with nourishing ingredients, our glosses deliver hydration, color, and long-lasting shine. Whether you want a neutral shimmer or a dramatic statement, you’ll find your go-to gloss for Valentine’s Day.
Love Spell: A soft pink with a hint of shimmer—perfect for a natural, romantic look.
Pucker Up: A deep berry tone with a high-shine finish that adds instant glam to any date night.
2. Rinna Beauty Thick Sticks
For those who want bold color with a bit of extra dimension, our Thick Sticks are a game-changer. These creamy, easy-toapply lipsticks provide rich, saturated
Candy Kisses: A fun, bright pink that’s flirty, fun, and perfect for a romantic evening.
Red Hot: A striking, classic red that commands attention and pairs perfectly with any Valentine’s Day look.
3. Rinna Beauty Lipsticks
From subtle nudes to bold reds, our Lipsticks are designed to enhance your natural beauty and last all night long. The creamy formula ensures a smooth application and long-lasting color that won’t budge, so you can kiss with confidence.
Key Shades to Try:
Flirt Alert: A soft rose pink that enhances your natural lip color for an effortlessly chic look.
Heartbreaker: A deep, seductive red that will have all eyes on you.
It’s bold, daring, and utterly unforgettable.
Why Your Customers Will Love Rinna Beauty:
• Vegan & Cruelty-Free
• Long-Lasting & Comfortable Wear
• Nourishing Ingredients for Soft Lips
www.rinnabeauty.com
Hair loss is an unwelcome but expected part of everyday life. It is normal for people to lose between 50 and 100 strands of hair daily on average. Anything more may be cause for concern. According to research by the NHS, 6.5 million men and 8 million women experience significant hair loss. Multiple factors can exacerbate this, such as fluctuating hormones, heightened stress levels, and seasonal changes.
HOW MELATONIN, ROSEMARY OIL, AND RICE WATER CAN REDUCE HAIR LOSS THIS WINTER
As the winter chill settles, so does the risk of excessive hair shedding. Here, hair transplant experts at Vera Clinic explore five tips you can share with your customers to reduce seasonal hair loss.
1. Save the strands with melatonin
Melatonin is a hormone that regulates the body’s circadian rhythms. According to Healthline, melatonin can also be used as a topical treatment to encourage hair growth.
It does this in multiple ways, including prolonging the growth phase of the hair cycle, also known as the anagen phase. Melatonin also has antioxidant properties that protect the hair follicles that lessen hair thinning.
Melatonin can be applied directly to the scalp in the form of a cream, serum, foam, or spray, with the ideal dosage being between 0.0033% and 0.1% applied once daily for 90 to 180 days, according to a 2023 study.
2. Hair growth hacks that actually work
Social media is filled with hair growth hacks that promise instant results. While most of these are unfortunately unsuccessful, there are two that actually work when applied to the scalp and hair strands correctly.
Rosemary oil improves hair growth by increasing blood flow, reducing inflammation, and protecting against cell damage, with research showing that it can be just as effective as minoxidil. However, it is important to dilute it with a carrier oil, such as jojoba or argan, as pure rosemary oil is potent enough to damage hair follicles.
A rice water rinse is another hack that will go far. There is no specific research that suggests it will help hair growth, but rice water can improve the health and density of hair as it contains proteins and many nutrients, such as vitamins E and B.
3. Stimulate hair follicles with a scalp massage
Scalp massages are a quick and simple way to reduce seasonal hair loss. They do this by causing the scalp’s blood vessels to expand, which strengthens the follicles and stimulates growth. Massages also prevent the buildup of dandruff, which can damage the scalp and, in some cases, lead to thinning or excessive shedding.
shedding. People may also choose to use tools designed specifically for hair growth, such as a scalp massaging shampoo brush.
4. Over-the-counter hair loss medication
In severe cases, people may choose to take medication to reduce hair loss. Finasteride and minoxidil, for example, are proven to treat male pattern baldness, while female pattern baldness benefits from minoxidil.
These medications can be taken orally or applied topically and are available to buy in the U.K. However, it is important to consider the financial strain this can have on people, as they are not a permanent solution, and neither is available through
5. Self-care from the inside out
A healthy diet is one of the best ways to reduce hair loss. According to Healthline, foods rich in vitamins B and E, selenium, zinc, and protein are essential for strong, healthy hair. These include, but are not limited to, eggs, blackberries, lentils, and salmon. People can also take supplements to reduce hair loss, from collagen and
To massage the scalp with fingertips, apply light to medium pressure and move in small circles. It is best to cover as much of the scalp as possible while also paying attention to areas with the most significant
By following these simple steps, people can reduce the risk of seasonal hair loss throughout the autumn and winter months.
Please visit https://www.veraclinic.net/ for more info.
Article Sources: NHS, Healthline, City Skin Clinic, Medical News Today, WebMD, National Library of Medicine
Lucid Communications welcomes Wildcraft, a natural and consciously crafted beauty brand, to its roster
Lucid Communications is excited to announce its partnership with Wildcraft, an artisanal beauty brand creating high-quality, handcrafted skincare essentials to provide truly natural and effective products that go beyond skin deep.
Founded in 2014, Wildcraft is committed to bringing the nurturing and healing powers of nature to the conscious consumer with its botanical formulas. Led by its passion for health, wellness and sustainability, the company designs its skincare essentials around routines that are easy to understand, with products that deliver
amazing results whilst embracing a holistic and natural experience.
From meticulously sourcing for the finest natural ingredients to blending, mixing, and infusing its botanical formulas by hand, Wildcraft differentiates itself with its artisanal approach, using ingredients that are more raw and elemental feeling compared to other brands on the market. Handcrafted in small batches at its Toronto studio, the company takes pride in formulating every product to be gentle towards all skin types, nourishing the complexion with soothing ingredients and low dilutions of essential oils that won’t irritate sensitive skin.
Wildcraft’s sense of pride also extends to its growing community of loyal fans, whose love for the brand is cultivated by the quality, efficacy and affordability of its products. With 100 percent natural formulations and luxurious textures, Wildcraft’s skincare products have earned the trust and recognition of many who seek a healthy and nourished complexion.
Just in time for the festive season, give the gift of a holiday glow-up with Wildcraft’s brand of simple luxury — truly natural beauty products that will help you achieve a healthy complexion. Perfect for combating the dullness and fatigue accumulated in a busy year, the gift of nourished and radiant skin is one your circle of family and friends will thank you for.
To find out more about the brand visit: www.wildcraftcare.ca
Laura Whitaker Founder
Check out the skincare must-haves that will have you fresh-faced for the festivities:
Wash Oil Cleanser: A gentle oil cleanser that deeply nourishes while it breaks down impurities and makeup without stripping the skin. Formulated with a perfect balance of nourishing and decongesting ingredients such as frankincense essential oil to rejuvenate and antioxidant-rich olive oil to moisturise, this richly-textured cleanser leaves your skin clean, hydrated and dewy.
Illuminate Body Cream: Sumptuous and subtly scented, the whipped texture of this all-over moisturizer melts right into the skin to deliver a healthy-looking sheen while providing long-lasting hydration and nourishment. Loaded with skin-softening oils and aromatic botanicals including aloe vera juice, coconut oil, beeswax, vitamin E and lemongrass essential oil, this is an instant full-body glow in a jar.
Also available in frankincense and calming geranium.
Brighten Vitamin C Face Serum: If brighter, glowier skin is on your wishlist, this illuminating serum is just the thing to help even out skin tone and fade dark spots, thanks to a three per cent concentration of vitamin C to achieve a healthy-looking glow. It also contains hyaluronic acid to smooth, and moisturizing and protecting plant ingredients such as chamomile, green tea, pea protein and blossom honey to support the skin barrier.
Revive Bio-Retinol Face Serum: Wake up to a smooth, supple complexion with this potent night serum that promotes skin renewal and diminishes fine lines and wrinkles. A gentle, plant-based retinol alternative, it utilizes the skin-renewing benefits of rambutan with the hydrating effects of seabuckthorn and evening primrose to plump, firm and revitalize your skin while you sleep.
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Sell Yourself Without Saying a Word: The Experts’ Guide to Placing Articles in Print and Online
By Russell Trahan
Get Your Expertise in Front of Your Target Market
When your expertise—in the form of an article—is in print or online, readers can save the magazines, tear out the page, bookmark the URL, download a copy, or e-mail a link to a friend. This gives them the ability to react to your message the next week, the next month, or even the next year. Studies have shown that business owners, executives, entrepreneurs, and C-suite level decision makers read their industry publications and association magazines cover-to-cover every month—more often than they read an entire edition of The Wall Street Journal or an entire issue of Entrepreneur. To sell yourself without saying a word you need the third-party credibility of your content in print and online; this book shows you the proven ways to make it happen.
Sophia Winston Advertising Sales Representative
Q: What tips can beauty supply owners give to customers who are looking to transition from relaxed to natural hair?
A: Transitioning from relaxed to natural hair can be a journey, and customers will need both patience and the right products. Suggest deep conditioners, leave-in treatments, and protective styles like twists, braids, or wigs to reduce breakage during this process. A sulfate-free shampoo and a nourishing leave-in conditioner will be essential to maintain hair health. You can also recommend trimming the ends regularly to gradually remove the relaxed parts without cutting all the length off at once.
Q: How can beauty supply stores promote makeup products that cater to various skin types?
A: Understanding skin type is essential when recommending makeup, especially foundations and primers. For oily skin, suggest mattefinish products that control shine and oil production. For dry skin, dewy foundations and hydrating primers work best. Customers with combination skin will benefit from lightweight, buildable products that can be layered where needed.
Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.
JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.
Shelf-Worthy Selections: Premium Products for Every Hair Need
As a beauty supply owner, offering high-quality products is key to meeting the diverse needs of your customers. From styling gels that lock in precision to nourishing oils and revitalizing shampoos, our curated selection ensures your clients leave with the best for their hair. Featuring powerful formulas for both men and women, these products deliver strong hold, moisture, and vibrant results — perfect for all hair types and styles.
Enhancing Beard Oil
It is formulated with a custom blend of natural oils to keep your beard healthy and bright. It instantly imparts brightness and shine and helps prevent dry, itchy skin and leaves behind no greasy residue.
Curl Defining Jelly
The göt2b Curled Defining Jelly helps provide long-lasting, 72-hour curl definition while maintaining natural curls and promoting curl elasticity. It locks in moisture and locks out humidity for 72-hours and helps to control and tame frizz and flyaways with minimal build up potential. It leaves curls feeling strong and hydrated, and doesn’t leave hair crunchy.
The Line Up Trim & Edge Spray
The Line Up Trim & Edge Spray locks your customers hairstyle in place, ensuring precision and durability. Perfect for creating sharp designs, clean lines, shape-ups, and defined edges. This powerful spray helps freeze your hair’s shape, keeping your look sharp and fresh all day long.
Rice Oil Serum
Rich in Rice Peptides, Omega 3 & 6 fatty acids, this herbal enhanced serum hydrates and seals in moisture. It helps repair damaged strands, smoothing frizz and flyaways. Nutrients nourish the scalp, promoting healthy growth and protection from environmental stress. Rice Oil is neither oily nor greasy and works on all hair types.
Essential Hair Care Solutions
When it comes to offering top-tier hair care and styling solutions, having the right products on your shelves makes all the difference. From versatile styling foams to nutrient-rich scalp treatments, these standout products are designed to meet a variety of hair care needs. Whether your customers are looking to achieve sleek braids, protect their hair from heat damage, or deeply nourish their scalp, these essentials deliver results they can rely on.
BB Foam Wrap Lotion
BB Foam Wrap Lotion is a versatile styling foam that provides structure while also moisturizing and adding shine. This multipurpose product ensures your hair stays healthy and vibrant without leaving any residue. Experience the versatility and benefits of BB Foam Wrap Lotion for healthy, shiny, and well-structured hair. Perfect for all your styling needs.
Key Benefits:
• Multipurpose Styling: Ideal for creating various styles with excellent hold.
• Moisturizes and Shines: Keeps hair hydrated and adds a beautiful shine.
• Residue-Free: Leaves no buildup, ensuring a clean and fresh feel.
The Rosemary Mint Scalp and Hair Oil Item
This nutrient-rich, intensive formula is meant to help your customers address their hair concerns. From nourishing hair follicles, smoothing split ends and helping with dry scalp, this hair oil uses essential oils to provide the care your customers’ hair deserves. They can use it on protective styles, including braids and weaves, and enjoy its fresh, invigorating scent during their next hot oil treatment. It is infused with Biotin and can be used for daily hair care or specialized scalp treatments. It features more than 30 essential oils and extracts while improving length retention. It conditions dry scalp and smooths split ends.
Vigorol Olive Oil Mega Moisture Mousse
This is specifically formulated for hair that needs extra moisture, including chemically treated, over-processed, and hair styled with wigs, weaves and extensions. This alcoholfree, creamy foam is enriched with Olive Oil, antioxidants and multivitamins for incredible moisture and shine. It provides full style control without making hair stiff or sticky. It’s ideal for foam-wrapping, wig sets, roller sets, and straw sets.
Fantasia IC Hair Polisher Heat Protector Straightening Spray
This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.
AllDay Locks™️ Braid Gel
It smooths and tames frizz while the improved extreme hold formula helps styles look better, for longer! It leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customers go-to braided hairstyles and fabulously doubles as an edge control when they need it. It’s infused with lavender, peppermint, witch hazel, and sage to help alleviate dryness, itchiness & flakiness.These styling products were made specifically to celebrate every one of your customers unique styles and looks, to make them feel beautiful, confident, and one of a kind.
JINNY
I. Purchase
2. Fill out the coupon, supplying all
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4.
5. NO RETURNS will be accepted on coupon purchases.
I. Purchase the required amount of the vendor’s products. Coupon good
2. Fill out the coupon, supplying all necessary information.
3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.
4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.
5. NO RETURNS will be accepted on coupon purchases.
SUCCESS IS NOT ABOUT LUCK; IT’S ABOUT RELENTLESS EFFORT AND UNWAVERING FOCUS.
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reader FEEDBACK
Community Corner
Let your voice be heard!
In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.
여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의
시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로
보내주시거나 이메일을 보내 주시면 됩니다.
(연락처는 이 페이지 맨 밑에 있습니다)
• What selling strategies or marketing techniques do you plan to implement in the new year?
• What are the most successful products in your store?
• Is there any other topic you would like to see covered in OTC Beauty Magazine?
When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록
Name (성함)
Store Name (상호명) __________________________________
State (주)
Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com
RETRACTION NOTICE
In the June 2023 edition of OTC Beauty Magazine, an article and advertisement were run which incorrectly identified PureO Natural Products LLC and Trendz Beauty Academy LLC's LOC N products as counterfeit products. Trendz Beauty Academy LLC and Nicole Shuler are the creators and owners of authentic LOC N products. To purchase authentic LOC N products, or for additional information about LOC N products, you can:
• Visit Trendz Beauty's website at https://www.locnhairproducts.com/;
• Send Trendz Beauty an email at info@locnhairproducts.com;
