OTC Beauty Magazine | April 2025 by OTC Beauty

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BUSINESS TIPS

Leading with Purpose: How Beauty Entrepreneurs Can Build a MissionDriven Brand and Scale Smart

By Jayda Audrick

When I first started my journey as an entrepreneur, I knew I wanted to do more than just run a business—I wanted to build something meaningful. I wanted to create a space where customers felt valued, where the community felt supported, and where my brand stood for something greater than just sales. But as my business grew, I quickly realized that staying true to my mission while scaling wasn’t always easy.

26 The Visionary’s Map: A Brain-Based Guide to Unlocking Creativity and Driving Innovation

By Susan Robertson

Despite the energy and effort you and your team pour into trying to innovate, it often feels like there’s no real progress. When new challenges and opportunities arise, you aspire to chart a bold new course—yet, time and time again, you find yourself stuck relying on an outdated map. Perhaps your company has created brainstorming spaces, hired external creative talent, or made innovation a core value. But still, creativity stagnates, and innovation remains a buzzword instead of a breakthrough.

OTC BOOK CLUB

Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge

Lisa Apolinski and Henry J. DeVries

Q&A with Sophia Winston

This month, we’re highlighting Shine ’n Jam—a trusted favorite among stylists and beauty lovers alike. Shine ’n Jam with Honey Extract and Shine ’n Jam Conditioning Gel Extra Hold offer superior hold, nourishment, and sleek styling. Infused with honey extract, these formulas help keep the hair moisturized while providing a smooth, long-lasting hold without flaking or buildup. Whether used for braids, twists, or sleek edges, Shine ’n Jam continues to be a go-to essential for professional and at-home styling.

TRAVEL SIZE

THERMAL PRESSING COMB

•

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Sophia Winston

Columnists: Edward Murawski

Contributors: Sophia Winston, Jayda Audrick, Susan Robertson

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com.

Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

OTC Beauty Magazine offers useful business tips and effective selling tools to boost revenue and customer traffic for OTC retailers. The magazine also provides invaluable product knowledge, industry news and insights for retail store owners, manufacturers, distributors and professionals in the barber and beauty supply industry.

OTC Beauty magazine is published monthly by Jinny Corp. Postage paid at Auburn, AL and at additional mailing offices. Reproduction in whole or in part of any text, photographs or illustrations without written permission from a staff member is strictly prohibited.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Road, Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

POWER!Curl

It’s no secret that the world has shifted dramatically over the past few years. Beauty consumers are becoming more intentional about where they spend their money—focusing on conscious choices that align with their values. And when it comes to hair care, the natural hair movement remains a powerful force. There’s something so beautiful about seeing people embrace their natural curls and coils and owning their textures with confidence.

I went natural about 17 years ago, and it was one of the best decisions I ever made. It took a few years, but I eventually found my groove—figuring out what worked for my hair and what didn’t. Everyone’s hair journey is different. Some customers are just starting out, still experimenting and learning about their texture, while others—seasoned naturalistas—know exactly what they need and have their go-to products locked in.

As a beauty supply owner, it’s worth tailoring your offerings around these two distinct groups. For newbies, consider curating natural hair starter kits or product bundles that take the guesswork out of building a regimen. For longtime naturals, create quick-access guides that

help them explore new options without straying too far from their trusted staples. You could add small touches like printed tip sheets placed around the store or QR codes at the register linking to blog articles. Things like this turn your Beauty Supply Store into a beauty hub, a trusted resource, and a space where natural hair customers feel seen, understood, and supported.

The natural hair movement is more than just a trend—it’s a lifestyle, a statement, and a community. As the industry continues to evolve, meeting customers where they are will be the key to keep them coming back.

Be sure to check out Leading with Purpose on page 18, The Visionary’s Map on page 24, and our exclusive interview with Mr. Eddie Jhin on page 30, where he shares highlights about the success of The Jinny Big Show.

In gratitude,

Boost Your Store’s Appeal with Local Artists: A Fresh Take on Community Collaboration

Are you looking to stand out in a competitive beauty supply market? Partnering with local artists to display their art in your store not only creates a visually stunning environment but also shows your customers that you support and value local talent. Here’s how you can tap into local talent and elevate your store with vibrant, beautyinspired art that leaves a lasting impression.

Why Partner with Local Artists?

Many customers appreciate uniqueness and personal connections, and local collaborations are a powerful way to make your beauty supply store feel more community-oriented. Working with artists connects your store to the local creative scene, which can resonate deeply with your customer base.

Types of Artists to Collaborate With

To ensure the collaboration aligns with your store’s identity, consider the types of artists who best reflect your brand and resonate with your target audience. Local painters, muralists, and photographers are excellent choices to bring beauty and culture to your space.

How to Integrate Local Art into Your Beauty Store

You can reach out to artists to see if they’d like to display their work in your store for a few months. They may want to use art they already created or create new murals or wall art inspired by beauty, self-care, and empowerment. Once the art is ready, you can host an exclusive launch event where customers can meet the artist, view their work, and purchase related beauty products or limited-edition items.

How It Will Benefit Your Store

• Create a Distinct Identity

This collaboration helps build a stronger connection with your customer base, especially those who value supporting local talent.

• Increase Foot Traffic & Sales

Local art collaborations create buzz—whether through word-of-mouth or media coverage—driving new customers to your store and encouraging repeat visits.

• Maximize Marketing Opportunities

Partnering with artists opens the door to creative marketing opportunities, from social media posts and influencer collaborations to press coverage and community events.

Both you and the artist benefit from increased visibility, helping to build excitement and attract more customers.

market PLACE

NOURISH & STRENGTHEN: The Best Products for

Healthy Hair Growth

From hair regrowth treatments to styling essentials, the right selection can make all the difference in helping customers maintain healthy, beautiful hair. This curated list highlights top products that cater to a variety of hair concerns—whether it’s strengthening, moisturizing, or styling.

IC Hair Polisher Serum

This anti-breakage formula fills, seals, and smoothes the cuticle. It is 100% effective on permed, relaxed, bleached, dry, abused or sun/chlorine-damaged hair. It eliminates frizzy hair, helps prevent static and flyaways, and provides body and better manageability.

Goddess Strength Hair Regrowth Treatment

Help your customers bring strength to their hair with the Goddess Strength Hair Regrowth Treatment. It is created with 2% Minoxidil Topical Solution, the #1 dermatologist recommended treatment for hair regrowth. It is clinically proven to help regrow hair in four months and targets hair loss by re-activating follicles. It stimulates growth for thicker, fuller hair.

African AntiAging Batana Oil

This product contains only pure Batana Oil. It repairs damaged hair, helps strengthen and thicken hair, and stimulates the scalp. Additionally, it adds moisture to both the scalp and hair, promoting healthier, more vibrant hair.

Highlight

your hair’s natural beauty with Herbal Gro

Treat your hair to an exclusive natural blend of herbs infused with an olive oil complex leaving your hair fortified with body, silky softness and shine.

Horse Chestnut

Shea Butter

Olive Oil

Fantasia IC Hair

Polisher Heat Protector

Straightening Spray

This hair polisher and heat protectant leaves hair silky soft with vibrant shine and eliminates frizz. It prevents static and reduces drying time improving body and manageability. The easy application works well on finer hair and when flat ironing.

Softee Argan Oil

Styling Gel

Softee Argan Oil Styling Gel combines moisturizing Argan Oil with repairing Panthenol (Pro Vitamin B5), Aloe, and Wheat Protein into a gel offering great styling possibilities from soft, bouncy curls to bold updos.

Herbal Gro Complete Hair Care Bundle

Aztec Secret Indian Healing Clay

Aztec Secret Indian Healing Clay is a deep pore cleansing facial, hair, and body mask. It is 100% Natural Calcium Bentonite Clay that’s great for facials, body wraps, clay baths, foot soaks, hair masks, chilled clay knee packs, insect bites, and more.

Revitalize and enhance your hair’s natural brilliance with Herbal Gro! This complete hair care system is enriched with a nourishing blend of natural herbs, keratin, and an olive oil complex to strengthen and fortify from root to tip. Designed to restore and protect, Herbal Gro helps combat frizz and split ends while adding body, silky softness, and a healthier, more vibrant look.

Strengthen & Restore: The ApHogee Two-Step Protein Treatment

For customers struggling with weak, damaged, or overprocessed hair, the ApHogee Two-Step Protein Treatment is a game-changer. Designed to stop breakage and rebuild hair structure, this professionalstrength formula is a must-have for beauty supply stores looking to offer real solutions for hair repair. Whether customers are dealing with chemical damage, heat stress, or color-treated hair, this treatment helps restore strength and elasticity for healthier, more resilient tresses. By educating customers on proper hair care and offering solutions like the ApHogee Two-Step Protein Treatment, you can help your customers achieve healthier, stronger hair while building loyalty and trust.

Talking Points for Your Customers

When recommending the ApHogee TwoStep Protein Treatment, here are some key benefits to highlight:

• Stops Breakage – This treatment is ideal for customers experiencing excessive shedding or breakage due to chemical processing or heat styling.

• Restores Protein Balance – Hair that has been over-processed loses its natural protein structure, leading to weakness. This treatment rebuilds that structure, improving strength and durability.

• Prepares Hair for Chemical Services – If a customer plans to relax,

color, or bleach their hair, this treatment can be used beforehand to strengthen strands and reduce damage.

• Ideal for All Hair Types – Whether customers have natural, relaxed, or color-treated hair, this treatment provides essential reinforcement for healthier locks.

Healthy Hair Maintenance Tips to Share

Encourage customers to maintain strong, beautiful hair with these essential tips:

• Get Regular Trims – Keeping ends trimmed every 6-8 weeks helps prevent split ends from traveling up the hair shaft and causing more damage.

• Sleep with a Satin or Silk Bonnet – Protecting hair at night with a satin or silk bonnet (or pillowcase) reduces friction, preventing breakage and moisture loss.

• Minimize Heat Styling – Excessive heat can weaken hair over time. Recommend air drying when possible and using heat tools on a lower setting with a heat protectant.

• Stay Hydrated & Eat a Balanced Diet – Healthy hair starts from within. Drinking plenty of water and consuming nutrient-rich foods supports strong, resilient hair growth.

• Be Gentle When Detangling – Using a wide-tooth comb and starting from the ends up prevents unnecessary breakage and tension on the scalp.

BRAIDS & BEYOND

INTRODUCING BRAIDS AND BEYOND FROM ECO STYLE

BY JAYDA AUDRICK

How Beauty Entrepreneurs Can Build

a Mission-Driven Brand and Scale Smart Leading Purpose: with

Train them not just on products, but on the why behind your business.

For many beauty entrepreneurs, growth is the goal—but how you grow matters just as much as the expansion itself. Scaling smart means staying aligned with your purpose, making intentional moves, and ensuring that every step forward strengthens both your brand and the community you serve. Here’s how to balance purpose-driven entrepreneurship with strategic business growth.

1. Define Your “Why” and Let It Guide Your Growth

Before expanding your business, take a step back and revisit your mission. Why did you start this business? What impact do you want to have? When your purpose is clear, it becomes the foundation for every business decision. Whether you’re considering launching a second location, adding new products, or expanding online, ask yourself: Does this move align with my brand’s values?

Growth should amplify your mission, not dilute it.

2. Build a Brand That Customers and Employees Believe In

A strong brand isn’t just about a logo or color scheme—it’s about the emotional connection you create. Customers are more likely to support businesses that stand for something they believe in. Likewise, employees are more motivated when they feel like they’re part of a bigger purpose.

Communicate your mission in everything you do. If your goal is to empower local beauty professionals, consider hosting workshops in your store or partnering with stylists for in-store demos. If community support is your passion, highlight the initiatives you’re involved in— whether it’s donating a percentage of sales to a cause or mentoring aspiring beauty entrepreneurs.

3. Scale with Intention, Not Just Speed

It’s tempting to say yes to every growth opportunity, but smart scaling requires strategy. Ask yourself:

• Is my current business stable enough to expand?

• Do I have the financial resources to grow without sacrificing quality?

• Will this move enhance my brand’s impact or spread me too thin?

For example, opening a second location sounds exciting, but if your first store isn’t running smoothly, expansion might create more stress than success. Instead, consider scaling in smaller ways first—like expanding your online presence, increasing inventory, or offering exclusive services that set you apart.

4. Invest in People, Not Just Products

Your team is the heartbeat of your business. As you grow, it’s important to bring in people who understand and believe in your mission. Hire employees who align with your brand’s values and invest in their development.

Train them not just on products, but on the why behind your business. When your staff feels connected to your purpose, they become your biggest brand ambassadors. Customers can tell when they’re being helped by someone who genuinely cares versus someone just making a sale.

5. Stay Connected to Your Community

One of the biggest mistakes growing businesses make is losing touch with their community. The relationships you build—whether with customers, local businesses, or industry professionals—are what make your brand unique.

Meet Jayda Audrick

Even as you scale, find ways to stay engaged. Continue hosting events, collaborating with local stylists, and giving back to the community that supported you from the start. Growth should feel like an expansion of your impact, not a departure from your roots.

The Beauty of Purpose-Driven Growth

Success isn’t just about numbers—it’s about the legacy you’re building. When you grow with intention, your business becomes more than a store; it becomes a movement.

Scaling a beauty business while staying true to your mission takes patience, strategy, and heart. But when you lead with purpose, every expansion is meaningful, every customer interaction is impactful, and every step forward is one you can be proud of.

Because at the end of the day, growth isn’t just about getting bigger—it’s about making a bigger difference.

Jayda Audrick is the co-founder of the East Orange Community Business Group (EOCBG) and a passionate advocate for local economic development. Through her work with EOCBG, Jayda helps businesses thrive by connecting them with essential resources, collaborative opportunities, and community support. For more tips and insights, visit www. eocommunitybusinessgroup.org.

Shimmer & GLOW

FOR ALL YOUR DRAMATIC ENTRANCES

BY SUSAN ROBERTSON

The Visionary’s Map: A Brain-Based Guide to Unlocking Creativity and Driving Innovation

Why does this happen? Because it’s not about the spaces or the speeches. These are surface-level solutions that only address symptoms. The real obstacle is the way we think. It’s no one’s fault; it’s neuroscience.

The Brain’s Built-in Barrier to Innovation

Our brains are wired with a negativity bias—a subconscious focus on potential risks and problems before anything else. When confronted with a new idea, the knee-jerk reaction is “Yes, but…” followed by an avalanche of reasons why it won’t work. This instinctive reflex isn’t a

flaw in your team, nor is it a lack of ambition or ability. It’s neuroscience at play. However, you can override this instinct and reframe how your team engages with new ideas.

Imagine having a powerful navigational tool to guide you toward innovative solutions and to ensure your brain doesn’t automatically set up roadblocks. The GPS (Great Problem Solving) system rewires subconscious, instant rejection into a deliberate process that uncovers hidden opportunities and drives creative thinking.

The GPS System: A New Way to Navigate Creativity

GPS is both a structured tool and a mindset that transforms how teams generate, evaluate, and refine ideas. Instead of shutting down new thinking, it keeps the doors to innovation open.

Here’s how it works:

G = Great (Identify What’s Good)

Any time an idea is proposed, start by identifying everything that could be great about it – before identifying the challenges. This is the part your brain will naturally skip, if you allow it, so you must make the conscious choice to turn off the “yes,but…”

Remember that you WILL deal with the problems in a moment, but first we’re going to identify the possible good. Even if the idea is not fully formed, there are always elements that hold potential. The goal is to make a long and diverse list of those elements. Consider questions like:

• What might be beneficial for the organization?

• What might create value for customers?

• What parts are particularly interesting?

By beginning with possibility rather than problems, you set the stage for solutions rather than roadblocks.

P = Problem (Articulate Challenges as Questions)

Now that the potential of the idea is clear, it’s time to address the challenges. However, rather than simply listing what’s wrong (the typical way we respond), instead, reframe each challenge as a problem-solving question, starting with phrases like “How to…?”

How to make this idea more affordable?

What are all the ways we might address this obstacle?

How might we modify this idea to make it faster?

By shifting from statements of limitation (“This won’t work because…”) to questions of possibility, the conversation stays solution-focused rather than dismissive.

S = Solving (Adapt and Improve)

Finally, identify the most pressing problem(s) and generate solutions. The idea isn’t static— it must evolve in order to be improved. Modify it, tweak it, or even let it simply inspire an entirely new concept — while retaining elements of what made it valuable. The key is to keep something from the Great list while adapting the idea to solve the challenges in the first draft.

A Practical Example: Rethinking the Zoo Experience

To see GPS in action, consider this thought experiment: imagine you’re part of a team designing new exhibits for a zoo. Someone suggests an idea called “Suddenly Bears!”— as you walk through the zoo, a bear suddenly appears, just mingling among the people.

Rather than instantly dismissing this seemingly dangerous idea (as most teams might), applying GPS thinking would look like this:

• G (Great): It’s surprising and exciting. It would create a memorable, shareable experience for visitors. It might increase engagement and ticket sales. It could provide new opportunities for education about bears.

• P (Problem): Instead of saying, “That’s dangerous,” reframe it: How might we safely create the surprise of suddenly encountering a bear?

• S (Solving): Potential adaptations emerge: A virtual reality bear

Meet Susan Robertson

experience. Baby bear encounters. Visitors walk through a glass tunnel in the bear enclosure. A safari-style ride through a bear habitat. The original idea may shift, but some great elements of it remain, leading to truly innovative solutions.

Why GPS Works

The way our brains naturally respond to new ideas – by first identifying the problems -- shuts down unconventional ideas before they have a chance to develop. The GPS system ensures that great ideas aren’t dismissed prematurely. Here’s why it’s so effective:

• Preserves Innovation: By starting with the potential, it prevents great ideas from being discarded too soon.

• Promotes Practicality: It encourages refining ideas to make them possible.

• Builds Collaboration: Every idea becomes a shared team effort, fostering buy-in and ownership.

• Increases Efficiency: It keeps discussions focused and productive, allowing for rapid iteration and problem-solving.

• Encourages Psychological Safety: People feel more comfortable sharing unique ideas when they know the discussion will focus on building rather than breaking.

Charting a New Course for Innovation

Innovation isn’t about isolated genius or waiting for inspiration to strike—it’s about systematically creating an environment where new ideas can thrive. The GPS system provides a structured yet flexible approach to navigating challenges and unlocking creativity.

By shifting from a reflexive “Yes, but…” to an intentional “How might we…?” you transform your team into a powerhouse of creative problem-solving. This treasure trove of creativity isn’t buried—it’s hidden in plain sight, just waiting to be uncovered, so you can stop saying “yes, but…” and start mapping out “what’s next!”

Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: www.SusanRobertsonSpeaker.com.

The Jinny Big Show was a huge success! Each year hair and beauty brands gather at The Jinny Big Show to introduce new brands, showcase their products, grow their customer base, and network to make long-lasting connections. Check out our interview with the President of Jinny Corp, Mr. Eddie Jhin.

The Jinny Big Show is known for its energy and excitement. What’s your favorite part of seeing everything come together?

My favorite part of our Jinny trade show is seeing the hard work of each branch staff member come together seamlessly. It’s incredibly rewarding to watch our customers arrive, eagerly place orders with our vendors, and get excited about the huge deals we offer at the show.

Eddie Jhin

President of Jinny Corp

지니 빅 쇼는 생동감과 활력이 넘치는 것으로 알려져 있습니다. 전반적으로 볼 때 사장님이 자부심을 갖는 부분은 어떤 것 일까요?

Jinny Trade Show에서 제가 자부심을 갖는 부분은 각 지점 직원 모두가 흐트러짐 없이 매끄럽게 열심히 일하는 것을 보는 것입니다. 쇼 장에 고객이 도착하고, 쇼에 참석한 공급업체와 함께 열정적으로 고객 주문을 도와주며, 저희가 제공한 놀라운 쇼 할인 제품에 만족해 하는 것을 보는 것에 자부심을 느낍니다.

Networking is a huge part of the industry. What are some of the most memorable connections or collaborations that have come out of past Jinny Big Shows?

We consider the majority of our vendors to be our business partners, which is a key factor that sets Jinny apart from other distributors. Our goal is to genuinely promote and support our vendors’ products, helping them succeed— because when they thrive, we do too. With the success of our events, we anticipate so many incredible future collaborations that the list would be too long to capture in detail.

네트워킹은 업계의 매우 중요한 요소 입니다. 지난 지니 빅 쇼를 통해 가장 강조하고 싶은 결합이나 협업은 무엇인가요?

우리는 대부분의 공급업체를 비즈니스 파트너로 간주하며, 이는

Jinny를 다른 유통업체와 차별화하는 핵심 요소입니다. 우리의

목표는 공급업체의 제품을 적극적으로 홍보하고 지원하여

그들이 성공할 수 있도록 돕는 것입니다. 그들이 번창할 때

우리도 성공할 수 있기 때문입니다. 우리 행사의 성공과 함께,

우리는 일일이 나열 할 수 없을 만큼 믿을 수 없을 정도로 많은

협업을 이끌어 나갈 것 입니다.

What’s one piece of advice you’d give to a first-time attendee to make the most of the Jinny Big Show?

My single best piece of advice would be to visit each booth and ask questions to our vendors about the deals, product knowledge and ask them how to sell or introduce the products to the consumers. It is so important to get involved with our vendors and our sales people at the show.

지니 빅 쇼를 최대한 활용할 수 있도록 처음 참석하는 고객에게

해주고 싶은 한 가지 조언이 있다면?

제가 드릴 수 있는 가장 좋은 조언은 각 부스를 방문하여

공급업체에게 거래, 제품 지식에 대해 질문하고 제품을

판매하거나 소비자에게 소개하는 방법을 물어보는 것입니다.

쇼에서 공급 업체 및 영업 사원과 함께 참여하는 것이 매우

중요합니다

What keeps you passionate about the beauty industry after all these years?

I firmly believe that Jinny is the leader of the ethnic beauty industry and I am committed to this industry because it means much more than money, this is how we live our lives. My goal is to strengthen this industry in every way, continuously evolving and finding new ways to improve with time. My ultimate wish is for our customers and vendors to share this vision so that, together, we can build a thriving and dynamic industry.

오랜 세월동안 지속적으로 뷰티 업계에 대한 열정을 유지하는 것은 무엇입니까?

저는 Jinny가

제가 이 업계에 전념하는 이유는 이 업계가 우리가 삶을

이어가는 돈 이상의 것을 의미하기 때문입니다. 저의 목표는

모든 면에서 이 업계를 강하게 만드는 것이며, 지속적으로

With so many beauty trade events happening, what sets the Jinny Big Show apart from the rest?

Jinny pioneered the Distributor Trade Show, hosting our very first event in 1996 in Doraville, Georgia. What truly sets us apart from other distributor shows is the dedication of both our customers and staff who attend our show. The customer comes to the show to place orders and at the same time, Jinny and its staff members have the best deals and inventory to back up our promotion because we invest in our business. Rather than following what other distributors do, we focus on learning from each show, identifying areas for improvement, and making necessary changes. With five back-to-back shows, we constantly refine and enhance the experience to make each event better than the last.

수많은 Beauty Trade 행사가 진행되고 있는데, 지니 빅 쇼가 다른 행사와 차별화되는 점은 무엇인가요?

Jinny가 도매상이 주도하는 Trade Show 분야를 개척하였고, 1996년 조지아주 도라빌에서 그 첫 번째 행사를 주최하였습니다.

지니 빅 쇼가 다른 도매상의 행사와 확실하게 차별화 되는 것은 저희 쇼에 참석하는 고객분들과 직원 모두의 적극적인 동참입니다.

고객분들은 제품 구매를 위해 저희 쇼에 참석하고, 저희 직원은 최고의 혜택을 드릴 수 있는 제품의 프로모션을 제공하며, Jinny 는 그러한 제품들의 재고를 뒷받침할 수 있는 투자를 합니다.

다른 도매상들이 하는 것과 차별화하기 위해 , 저희는 매 번의

쇼에서 배우고, 향상 시켜야 할 부문을 찾아내어, 개선을 위한 변화를 추진 하는데 중점을 둡니다.

5개 지점에서 연속적으로 이어지는 5번의 지니 빅 쇼를 통해 우리는 이전 보다 더 발전적인 쇼로 만들기 위해 지속적으로 개선하고 향상시켜 나가고 있습니다.

Art Emm

Director of Purchasing

Planning and executing a show of this scale is no small feat. What goes into ensuring each event is a success for both exhibitors and attendees? How do you work with brands and partners to create a seamless and rewarding experience for attendees?

Art Emm: We do five major trade shows each spring and yes, a lot goes into planning these events. Each year we want to make sure that our vendor partners and our OTC store owners and managers get the maximum benefit from our shows. We work very closely with our vendor partners to make sure at the show they have innovation or key item information to share with the industry as well as powerful deals to help our customers ensure they have the top selling items on their shelves. Jinny Beauty Supply also goes above and beyond to reward our customers for their support with rewards for visiting and communicating with as many vendors as possible and additional discounts and rewards as they place their orders on the incredible deals we work on with our vendor partners.

What’s your favorite part of seeing the Jinny Big Show come to life at each location?

Art Emm: I love seeing the interaction between our vendor partners and the store owners and managers. It is great to see a vendor working with our customers on ways to keep their business strong and grow in the future. It could be new

items added to their store, or a different way to merchandise or promote existing items. I also love to see customers interacting with vendors they may not have approached normally. The reward program encourages our customers to meet and engage with all of the vendors at the show. The vendors love it and the stores like it because they can achieve enough points to get the reward they are striving for.

Beauty trends come and go—what’s one product or category that has stood the test of time in your opinion?

Art Emm: That is tough to say, I know the conditioning and moisture category is very important to the customer base, but I think gels and edges have remained constant and with the big boom in braiding gels, it’s made this category even stronger.

What’s the most exciting part of your role in ensuring Jinny Beauty stays ahead of the curve?

Art Emm: Staying ahead of the curve is always tough, especially when you are the leader, someone is always coming after you. I feel we do the best in the industry to help our vendor partners and our OTC store customers be in the best position for success utilizing the tools and opportunities we provide.

With beauty trends always evolving,

Q&A

what’s one trend you predict will dominate in 2025, and how is Jinny Beauty embracing it?

Art Emm: I wish I could predict which one will dominate, I wish I had a crystal ball to see what the next best thing is going to be. At Jinny Beauty Supply we do our best to keep our hand on the pulse of the industry and make sure we have all categories covered as opposed to putting all our focus in one area. We do pay close attention to trends and are usually at the forefront as things heat up for a product or category.

How do these events contribute to Jinny Beauty’s overall mission and commitment to the beauty supply industry?

Art Emm: Jinny Beauty Supply cares so deeply for this industry and we have always stayed true to that and we focus all our attention on making this industry better and better every year. We are always working closely with our vendor partners to make sure our customers have everything they need to help grow their business, that includes new item innovation, special deals and promotions, marketing materials, education, and so on. These shows are another opportunity for our customers to secure more knowledge about the brands they carry and those they don’t that will help them keep their business strong and in turn keep our industry strong.

MIAMI, FLORIDA

JINNY | FORT LEE

대뉴욕뷰티서플라이협회

창립30주년 회원의 밤 행사후

2025 대뉴욕뷰티서플라이협회 창립30주년 회원의 밤 행사가 지난 3월23일 롱아일랜드소재 Leonard’s Palazzo에서 350여 참석자들과 성대하게 치루어졌다. 1995년 창립이후 30년 동안 뉴욕의 전 지역에 한인리테일 비지니스로서 굳건한 자리를 지키고 있으며, 대부분의 업소가 협회와 함께하고있으며 회원들의 단단한 결속력을 바탕으로 지속적인 성장을 기대한다.

이번 행사에 참여한 업체에서는 신제품을 비롯 트레이드쇼를 방불케하는 부스를 참여시켜 참석자들의 큰 호응을 이끌며 현장 판매 오더까지 얻는 큰결과를 이룬 행사가 되었다. 특히 이번에 대규모 웨어하우스를 갖춘 Nicka K & Absolute New York의 행사부스는 여느 뷰티트레이드쇼보다 인기가좋아 긴줄을 서서 차례를 기다리는 풍경도 연출이 되면서, 미처 준비하지 못한 업체관계자는 다음 행사를 기약한다고 전하기도 했다. 행사에 참여했던 어느 업체는 이번 30주년 행사 프로모션으로 디스카운트를 제시했는데 회원들의 오더량이 예상보다 훨씬 많아서 오더량을 한정했다는 후문이 있다.

아무래도 시기적으로 뷰티업계가

기지개를 펴는 때이며, 오랜기간

뉴욕 회원의밤이 열렸던 시기와 같고 참여 업체들이 상대적으로

동부쪽에 많기에 이번과같은

역대급 행사가 이루어 지게된것이

아닌가 전하였다.

한편 박용환 회장은 이번행사에

아낌없는 후원을 해주신 Jinny Beauty에 Eddie Jhin사장님에게 감사 말씀 전해 주셨습니다.

현 박용환회장은 더 발전된 협회를

통하여 ONE MORE 30 YEARS의

새로운 목표를 발표하면서 모든

참석자들의 열렬한 호응을 받기도 했습니다다. 이번 행사에는 협력사

우수세일즈맨 7인의 시상과 협회원 및 협력사등의

N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N N

E E E E E E

O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O

W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W

W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W W

R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R RR R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O

S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S S W W W W W W W W W W W W W W W W

GINGER VIBES

OTC BOOK CLUB

Persuade with a Digital Content Story!: How Smart Business Leaders Gain a Marketing Competitive Edge

By: Lisa Apolinski and Henry J. DeVries

Consumers are hungry for good digital content. Storytelling can persuade potential clients to connect with your brand on a human level, trust your brand promise, and become a repeat customer, even during uncertain economic times. That means happier clients and consistent revenue streams for organizations.

In this book you will discover the different types of stories that matter, along with a blueprint for developing short stories that can have an immediate impact on your marketing. If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Digital Content Story! is the book for you.

Beauty

Bu

Sophia Winston Advertising Sales Representative

Q: What should beauty supply owners suggest for customers dealing with postpartum hair loss?

A: Sophia Winston: Postpartum hair loss is common, and beauty supply owners can be a great resource for new moms experiencing this. Recommend gentle, sulfate-free shampoos and conditioners, and suggest products that encourage regrowth, like biotin or keratin-based treatments. Avoid recommending any harsh chemical treatments and instead focus on nourishing the hair and scalp.

Q: How can beauty supply stores help customers choose the right lash styles for different eye shapes?

A: Sophia Winston: Eyelash styles can really transform a look. For round eyes, recommend lashes that are longer at the outer corners to create a more almond-shaped effect. For almond-shaped eyes, most lash styles work well, so encourage customers to experiment. Hooded eyes benefit from lashes that are fuller in the middle to open up the eyes.

Sophia Winston, a multifaceted beauty enthusiast, makeup artist, and advertising professional has over nine years of experience in the beauty industry.

JBS Beauty Club has all your accessory needs with necklaces, earrings, scarves, sunglasses, etc. Stock your store with only the best from JBS. As part of the largest beauty supply distributor, you can always buy items by the piece and at great prices. For more information, call 800-361-0786 or visit them at 4300 Northeast Expressway, Doraville, GA.

Day IN THE LIFE

A Day in the Life: Behind the Scenes with E.T. Browne’s

Director of R&D, Barbara Mitchell

OTC: What’s your title and role at the company?

Barbara: As the Director of Research and Development, I have the privilege of leading a talented and dedicated team of chemists who are passionate about innovation and excellence. Together, we tackle the intricate challenges of developing haircare, skincare, and body care formulations. This process involves everything from selecting the finest ingredients to thoroughly evaluating each formula, ensuring that our products not only meet but exceed the highest standards of safety, quality, and regulatory compliance, while aligning closely with our marketing team’s goals.

In my role, I also maintain regular communication with the marketing team to provide updates on project status, overall health, and timelines. As a team leader, I take great pride in fostering an inclusive environment where team members feel empowered to share their experiences and learn from one another. My focus is on building a high-performing team through mentoring, encouraging collaboration, and promoting effective communication, all in pursuit of delivering superior products that truly make a difference and become a part of our core shoppers head to toe regimens.

Barbara Mitchell, the Director of Research and Development at E.T. Browne, is at the heart of the company’s product innovation, crafting the formulations that make Palmer’s a household name. With her extensive background in cosmetic chemistry and her passion for inclusivity in the beauty industry, Barbara is leading the charge in developing products that are not only effective but deeply connected to the meaningful moments in people’s lives.

OTC: What is the company’s mission, and how does it drive what you do?

Barbara: In line with our company mission, I approach the creation of our formulations with immense care, intention, and heartfelt dedication. I understand that the end result is not merely a product on a shelf; it represents cherished moments and connections. I formulate with deep thoughtfulness because I envision the little girl getting her hair washed in the kitchen sink with our Coconut Shampoo, sharing a bonding experience with her mother. I imagine a father helping his son get ready for school, applying Palmer’s iconic Cocoa Butter solid to his face with love. And I can picture a bride walking down the aisle, radiantly glowing on her special day, thanks to our STO Oil. These moments are all expressions of love. It’s not just about the products, it’s about the individuals behind the products; it’s about crafting experiences and fostering connections that matter most.

OTC: What inspired you to pursue a career in the beauty and hair care industry?

Barbara: As a child, I loved experimenting with my mother’s makeup and mixing lotions and potions in the bathroom. During my teenage and young adult years, I often turned to DIY solutions because

I couldn’t find any products on the market to manage my curls. I soon realized that this challenge wasn’t just my own; there has long been a gap in the beauty market for African American men and women. This lack of representation inspired me to pursue a career in cosmetic chemistry, with the goal of diversifying the beauty industry. I wanted to ensure that everyone had access to quality, effective, and affordable products that truly meet their needs. It is truly rewarding to be able to combine my passion for beauty with my love for science to create products that make a positive difference in people’s lives.

OTC: Can you walk us through a typical day at work? What’s the first thing you do when you get to the office?

Barbara: No two days are ever the same, and that’s what makes my job so exciting! Each day presents unique and unexpected challenges. As soon as I arrive at work, I check my email for any urgent matters that require my immediate attention—like a formula scheduled for launch that has unfortunately failed a critical test, prompting me to devise an action plan as quickly as possible.

If there aren’t any pressing issues to address, I typically spend my day supporting our chemists in troubleshooting various formulation concerns, whether it’s adjusting the viscosity of a formula or figuring out how to solubilize a water-soluble ingredient in an anhydrous base. I also collaborate with the team to optimize product cost, aesthetics and performance, whether that means addressing concerns around product application, fragrance or desired benefits, to name a few.

Additionally, I organize lab experiments and trials, research the latest ingredients and industry trends, and meet with raw material suppliers to stay updated on the newest material technologies. Once a formula is approved, I work closely with marketing to determine the necessary testing to substantiate our product claims and coordinate this testing with external vendors.

In the final stages of development, I meticulously review product artwork to ensure that all label information, including ingredient lists, claims, use instructions, and warnings, is accurate. I also double-check the final formula sheets and specifications before submitting them to the plant for production.

While the days can be hectic, especially when juggling multiple projects at once, seeing the products we’ve worked so hard on finally make it to the store shelves make it all worth it!

OTC: How do you prioritize your tasks and responsibilities during the day?

Barbara: I can’t imagine getting through my day without a to-do list! My job is fast-paced, with priorities constantly changing. Just yesterday, marketing asked for a body oil formula with a coconut fragrance, and today, they’ve decided they want it as a lotion with a cocoa butter scent instead. This dynamic environment certainly keeps me on my toes, which is why I always keep my to-do list close by. It helps me stay organized by allowing me to add and remove tasks as needed, and I refer to it often to stay on track.

I prioritize tasks based on launch timing, using the launch date as a benchmark to backtrack and determine when we need to secure final formula approvals and complete all necessary testing. From there, I plan our projects accordingly.

There are often urgent matters that require immediate attention. For example, if a key ingredient is unexpectedly discontinued by our supplier, we must quickly find and evaluate a suitable replacement to prevent stock shortages on affected products. Likewise, if we encounter quality issues, such as leaking packaging or a formula that discolors, it’s imperative to address these problems promptly to avoid potential removal of our products from retailer shelves. Additionally, if regulatory requirements necessitate the removal of an ingredient, like parabens, it’s critical to resolve that before the compliance deadline.

Hard at work with my team

Ultimately, it’s all about staying organized and adaptable, ready to pivot directions at a moment’s notice in order to keep our projects on track.

OTC: What’s your favorite part of the day at work, and why?

Barbara: I’m an early bird, typically arriving at the office around 7:30 in the morning. My favorite part of the day is those first few hours when I can plan my day and dive into deep work without distractions. It’s a quiet, productive time that helps me set a positive tone for the rest of the day.

OTC: Can you share an exciting project or initiative you’re currently working on?

Barbara: I’m excited to share that Palmers is making great strides toward sustainability! We’re proud to announce our initiative to transition our products to recycled packaging while also improving our manufacturing processes to boost energy efficiency. This commitment reflects our dedication to environmental responsibility and our passion for building a more sustainable future.

OTC: What’s your favorite product, and how do you incorporate it into your daily routine?

Barbara: My absolute favorite product is the “Palmer’s Coconut Oil Formula Deep Conditioning Protein Pack”. This is my go-to when I’m on the go! I travel frequently so it is perfect for my carry-on and I always have one handy, in my gym bag, too. The Protein Pack keeps my hair shiny and moisturized and my curls poppin’!

OTC: How do you stay inspired and keep the creative energy flowing throughout your workday?

Barbara: I rely on a few strategies to keep me inspired and energized throughout the day. First, I make sure to start my day with a routine that includes some time for reflection or planning. This helps me feel grounded and ready to tackle challenges with a clear mind. I also find that switching up my environment or taking breaks during the day can spark new ideas—whether it’s just getting up from my desk and taking a quick walk, having an afternoon cup of tea, or chatting with a colleague. Inspiration often comes when you least expect it, so I try to stay open to new experiences or different perspectives. Collaboration is another key to maintaining creativity. I love bouncing ideas off my team, as their input helps me think outside the box and approach problems from different angles. Finally, I make time for personal projects and hobbies outside of work, which can provide a fresh perspective and fuel my creativity in unexpected ways.

OTC: How would you describe the company culture, and how does it influence your approach to your work?

Barbara: I deeply value the close-knit, family-like environment at work, where everyone supports each other and creates a strong sense of community. There are no “silly” questions, and all ideas are embraced. The freedom to express myself and explore new concepts is incredibly energizing, sparking innovation and enabling me to push boundaries in my work. This dynamic atmosphere not only fuels my creativity but also makes each day feel both exciting and rewarding, as I have the chance to contribute in meaningful ways. Knowing that my contributions are appreciated keeps me motivated and engaged.

OTC: How does collaboration and teamwork factor into your daily routine?

Barbara: Teamwork and collaboration are vital components of my role. Whether I’m troubleshooting a formulation issue with the chemists, working through a supply issue with purchasing or working with marketing to translate technical info into consumer friendly language, two heads are always better than one! By sharing ideas and building on each other’s contributions, while leveraging each person’s individual skills and strengths, we’re able to generate innovative and improved concepts. While each person is assigned their own projects, we always approach our work as a team. For critical projects, we’re all hands on deck. In fact, there was a time when I even rolled up my sleeves and jumped into the lab to help

make a batch! It’s experiences like these that strengthen our team and lead to the best results.

I love working on my balance and staying active.

OTC: Do you have any personal rituals or habits that help you stay balanced, motivated, and productive?

Barbara: Working out regularly is a non-negotiable for me. It plays a vital role in maintaining both my physical health and my mental well-being. Engaging in some form of daily exercise, whether it’s lifting weights, practicing gymnastics, or even just going for a walk, boosts my energy and sharpens my focus, helping me tackle both personal and professional challenges more effectively. It’s a routine that is essential to keeping me balanced and motivated!

OTC: Looking ahead, what are you most excited about for the future in the coming year?

Barbara: I am super excited to see how technological advances will continue to transform the beauty industry, especially in skincare and haircare innovation. As consumers demand more effective and cleaner products, researchers like myself and product developers are pushed to find creative solutions, such as lab-engineered ingredients. A great example of this is lab-grown collagen, which is a cruelty-free alternative to animal collagen and an eco-friendly alternative to plant derived collagen, closely mimicking human collagen at its molecular level. This bioengineered collagen has truly revolutionized skincare and mature skin targeted products. I’m eager to see even innovations like this and look forward to what the future has in store.

OTC: After a busy day, how do you unwind and recharge?

Barbara: After a busy day, I love to unwind by taking a long walk with my dogs. It’s my favorite way to clear my mind and relax. Listening to my favorite music, an engaging book, or chatting with Mom makes my walks even more enjoyable. It’s the perfect combination of exercise, fresh air, and a little bit of entertainment that helps me recharge for the next day!

OTC: What’s the most rewarding part of your job?

Barbara: I absolutely love creating products that help women look and feel their best! There’s a special kind of joy that comes from that moment when your hair is on point and your skin is flawless. Being able to evoke that feeling in others is incredibly rewarding. When you look good, you feel good, and it empowers you to take on the world with confidence—whether you’re heading to a job interview or a first date. It’s inspiring to know that my work can play a role in enhancing someone’s self-esteem and helping them shine in those important moments.

Natural Hair: Celebrating the Beauty of Curl Patterns

Embracing Natural Curls: Understanding and Caring for Every Curl Type

Natural hair is a powerful form of self-expression and empowerment. As a beauty supply store owner, understanding the different curl patterns and how to care for them is essential to providing the best products and advice for your customers. Whether your clients have tight coils or loose waves, here’s a quick guide to help them embrace their natural textures. Natural hair is beautiful, and each curl type has unique needs. By stocking the right products and providing expert advice, you can help your customers embrace and care for their curls with confidence. Educating your clients on their specific hair needs will strengthen their trust in your store and enhance their overall hair care experience.

Understanding Curl Types: A Quick Guide

• Type 1: Straight Hair

Straight hair lacks curl but may need volume. Offer lightweight mousses, texturizing sprays, and curl enhancers for customers looking to add some volume.

• Type 2: Wavy Hair

Wavy hair forms loose “S” shapes. Recommend sea salt sprays, light curl creams, and frizz-control serums to enhance natural waves without weighing them down.

• Type 3: Curly Hair

Curly hair forms tight ringlets. For this type, offer curl defining creams, leave-in conditioners, and edge control gels to tame frizz and define curls.

• Type 4: Kinky/Coily Hair

Coily hair has tight, dense curls. Customers with this texture will need thick butters and oils, deep conditioners, and detangling tools to manage breakage and keep hair hydrated.

Must-Have Products for Each Curl Type

• For Type 2 (Wavy Hair):

• Sea Salt Sprays for texture

• Curl Creams for definition

• Mousses for volume

• For Type 3 (Curly Hair):

• Curl Defining Creams for bounce

• Leave-In Conditioners for moisture

• Edge Control Gels for sleekness

• For Type 4 (Coily Hair):

• Moisturizing Butters and Oils for hydration

• Detangling Combs to avoid breakage

• Deep Conditioning Masks for strengthening

Key Tips for Customers

• Moisturize Often: Natural hair needs moisture, especially curly and coily types. Recommend regular use of leave-in conditioners and hydrating oils.

• Avoid Heat Damage: Minimize heat styling to prevent dryness and breakage. Suggest heat protectant sprays for occasional styling.

• Protective Styling: Suggest twists, braids, and bantu knots as ways to protect the hair while keeping it stylish.

• Night Care: Advise customers to use satin or silk pillowcases or hair wraps to reduce frizz and breakage during sleep.

• Regular Trims: Encourage trimming to keep hair healthy and reduce split ends.

Merchandising Tips

• Create a Natural Hair Section: Designate a space for natural hair care, making it easy for customers to find what they need.

• Bundle Products: Offer curated bundles for different curl types, such as a “curly hair essentials kit” or a “coily care bundle.”

• Offer Styling Tips: Use in-store signage or QR codes linking to online tutorials. Share styling tips on your social media to add value for customers.

• Partner with Local Stylists: Consider in-store demonstrations with local natural hair specialists to build trust and attract more customers.

GODDESS STRENGTH

HAIR REGROWTH TREATMENT

When it comes to restoring beautiful hair

• Keratin strengthens hair structure, making it more resistant to breakage and heat damage.

• Keratin restores porous gaps in hair strands, making it smoother, easier to brush, and less likely to dry out.

• Keratin repairs the hair cuticle, reducing frizz and making curly hair easier to style. without straightening

• Keratin .

#1 BRAND FOR WOMEN OF COLOR

SHADES EXPERTLY MADE FOR TEXTURED HAIR

AllDay Locks™️ Braid Gel

It smooths and tames frizz while the improved extreme hold formula helps styles look better, for longer! It leaves braids, locs, twists, and cornrows looking sleek, lustrous, and defined. It’s fantastic for flake-free, extreme hold for all your customers go-to braided hairstyles and fabulously doubles as an edge control when they need it. It’s infused with lavender, peppermint, witch hazel, and sage to help alleviate dryness, itchiness and flakiness. This styling product was made specifically to celebrate every one of your customers unique styles and looks, to make them feel beautiful, confident, and one of a kind.

Lottabody Coconut Oil and Shea Wrap Me Foaming Curl Mousse

This is an anti frizz foaming mousse for curly hair that deeply moisturizes, leaving curly hair soft, nourished, and brilliantly shiny. The formula ensures quick and hassle-free styling, making this curling mousse perfect for on-the-go moments and spontaneous looks. It’s ideal for wash and wear styles. This curl mousse is your customers all-in-one solution for defining curls, controlling frizz, and adding body and shine.

Top 5

Styling Essentials

Offering the best styling products is key to keeping customers coming back for more. From braid gels that provide extreme hold to foaming mousses that define curls and heat protectants that add shine, the right products can transform any hairstyle. This selection of must-have styling essentials ensures your customers achieve sleek, nourished, and long-lasting looks—whether they’re braiding, curling, or straightening their hair.

BB Foam Wrap Lotion

This versatile styling foam provides structure while also moisturizing and adding shine. This multipurpose product ensures your customers’ hair stays healthy and vibrant without leaving any residue. Your customers can experience the versatility and benefits of BB Foam Wrap Lotion for healthy, shiny, and well-structured hair.

Eco Style Gel Olive Oil

This hair gel is made with 100 percent pure olive oil that smooths the cuticle layer of the hair, locking in moisture and shine. It adds softness to your customers’ tresses and helps reduce split ends and further damage. Your customers hair will remain supple and moisturized without wax or grease. This is the ideal styling product to work into a morning routine to give your customers a boost of confidence.

Fantasia IC Hair

Polisher Heat Protector

Straightening Spray

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

Community Corner

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요! 여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의

시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로

보내주시거나 이메일을 보내 주시면 됩니다.

(연락처는 이 페이지 맨 밑에 있습니다)

• What natural products are selling the best in your store?

• Do you currently have an area offering hair care tips for natural styling?

• Is there any other topic you want to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을 뽑아 다음달에 기재하도록

Name (성함)

Store Name (상호명) __________________________________

State (주)

Mail this form to: ( 보내실곳 : ) OTC Beauty Magazine, Attn: Editorial Dept. 3587 Oakcliff Rd. - Doraville, GA 30340 Email: editor@otcbeautymagazine.com

Date Description

March 30-April 1 ISPA Phoenix, AZ www.experienceispa.com/events

April 2-4 Dermatological Beauty Connect Miami, FL www.dermabeautyconnect.com

April 7–9 Innocos Napa Valley, CA www.checkout.tito.io/innocos/napa-valley

April 8-10 in–Cosmetics Global Paris, France https://www.in-cosmetics.com

April 9–10 LuxePack Shanghai Shanghai, China www.luxepackshanghai.com/

April 12–14 Forum de l’Esthétique et du Spa Paris, France www.congres-esthetique-spa.com/

April 15–17 PCE Yinghe Personal Care Expo Guangzhou, China www.spcexpo.com

April 21-23 Beautyworld Saudi Arabia Riyadh, Saudi Arabia www.beautyworld-saudi-arabia.ae.messefrankfurt.com

April 28-30 Beautyworld Japan Tokyo, Japan https://beautyworld-japan.jp.messefrankfurt. com/tokyo/en.html

May 2-4 Aesthetic Anti–Aging Medicine World Conference Asia Taipei, Taiwan www.amwc-asia.com/en/home.html

May 3-6 Cosmetista Expo North & West Africa Casablanca, Morocco www.cosmetistaexpo.com/en/

May 7-8 LuxePack New York New York, NY www.luxepacknewyork.com

May 8-10 Beauty Istanbul Istanbul, Turkey https://beauty-istanbul.com/

May 12-14 China Beauty Expo Shanghai, China www.chinabeautyexpo.com/

May 13-15 Packaging Premiere & PCD Milan, Italy www.packagingpremiere.it/e

May 24-26 EGY Beauty Africa Cairo, Egypt www.egybeautyafrica.com/

May 26-27 Naturally Good Expo Sydney, Australia www.naturallygood.com.au/get-involved/exhibit

May 28-30 CosmoBeauty Seoul Seoul, South Korea www.cosmobeautyseoul.com