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The Gentleman’s Grooming Guide

Just like women, men like to look their best. However, delving into self-care and grooming may not come as naturally for some as others. Maybe your male customers are unsure of what to purchase to soften their beard or moisturize their hair. Choosing the correct products can be challenging. That’s why it’s crucial to have quality products in stock, so your shoppers know that they’ll always get what they need from your store. Check out these 12 grooming staples that we’re sure your customers will love.

BEARD SOFTENER

Customers with textured beards will tell you that manageability is a big deal. Tangled strands can make grooming a hassle. Enter the Uncle Jimmy

Beard Softener. This conditioning balm absorbs quickly and eliminates rough, dry and brittle beards.

WAVE POMADE

When a shopper wants perfect waves and a soothed scalp, recommend the Deep Wave Wave Forming Pomade. Not only does this lightweight, non-greasy pomade provide lasting hold for waves, but its collagen and active protein formulation penetrates and soothes the scalp, as well.

CURL ACTIVATOR

When curls are the name of the game, you can’t go wrong with the Luster’s S Curl No Drip Curl Activator. It defines textured strands and eliminates breakage while adding sheen. Plus, it’s ideal for daily use, making it a staple to keep in stock for your shoppers.

STYLING GEL

Sometimes, a man just wants to keep his strands under control. Help him preserve his style with the Pinaud Clubman Styling Gel. The alcohol-free gel helps your hair “memorize” its style.

SHAVING BALM

When men shave, they run the risk of getting razor burn. But with The Mane Choice Head Honcho Hair & Beard Oil + Butter = THE BALM, fellas can soothe their skin after a fresh shave. This wonder product also adds shine, protects, nourishes and softens the face, hair and beard.

WAVING BUTTER

When moisture and definition are the goals, the Barber Shop Aid Waving Butter is the perfect solution. Formulated with shea butter for softening, multiwax for a firm hold and Sweet Almond Oil for shine, this product proves why it deserves to be in every guy’s grooming kit.

BEARD OIL

There’s nothing worse than dealing with under-beard acne. The last thing you need is your beard styling products to create skin irritations or clog pores. Luckily, there’s the Just For Men Beard Oil that leaves your beard feeling soft and smooth without causing acne.

MOISTURIZING LOTION

To shave or not to shave - that is the question for a lot of men. Those who choose to shave their heads for a bald look, suggest the High Time Moisturizing Lotion with Tea Tree Oil. This all-in-one balmy lotion can protect, condition and treat a shaved scalp against sun damage, ingrown hairs and flaking.

GROWTH SERUM

Growing a beard or mustache isn’t as easy as it looks. Some fellas need a little help with growing their facial hair. The Godefroy Thick Beard & Mustache Growth Serum offers a longer, thicker and softer beard and mustache. This four-week night treatment increases blood circulation and encourages growth.

JBCO POMADE

We all know that Jamaican Black Castor Oil is an excellent ingredient for hair growth, but when you combine it with natural beeswax to target weak hair, you’ll come up with the Sunny Isle Jamaican Black

Castor Oil Pomade for Men. Not only is this a great styler, but it’s ideal for delivering moisture to the scalp and prevent flaking and dryness.

THE CLASSIC POMADE

There are tons of pomades on the market, but none have had the Royal Crown Pomade for Men’s longevity. This pomade provides great hold, ample shine and a classic scent.

GROWTH OIL

If all you’re looking for is a product that encourages hair growth, you’ll love the Tress World Organic Hair Growth Stimulator. This hair growth oil incorporates a blend of seven certified organic essential oils that penetrate the hair root.