Urban Call Briefs

from OTC - April, 2021

by OTC Beauty

Marketplace

By Lafayette Jones

BRIEFS

Terrie Clawson

International Sales, Dudley Beauty Corp., LLC

Betty Robinson Clawson

Director Dudley Beauty College - Chicago

Rhonda Newton

Registered Nurse and Hair Loss Expert

Stéphanie Dauphin

Sales Strategist and CEO of the Wellness Bosses

Kim Davies Smith

Customer Service, Sales & Marketing Expert

Terrie Clawson,

International Sales, Dudley Beauty Corp., LLC

Terrie Clawson, Director of International Sales & Key Accounts of the Dudley Beauty Corp., LLC, is responsible for recruiting and nurturing International distributors worldwide. Additionally, she has full P&L responsibility for key accounts within the Dudley customer network. A 40-year veteran of Dudley, she has successfully helped to develop distributors in the following countries: Africa, England, Mexico, the Virgin Islands, Bahamas, Barbados, the French Caribbean, Suriname, Brazil and Australia. Terrie Clawson has held numerous positions over the years including but not limited to Pioneer Route Sales Manager, Director of Dudley Cosmetology University, and Dudley Salon Group Manager. She is a member of the Dudley Executive committee and reports directly to the President of Dudley Beauty Corp, LLC.

She has an MBA from Wake Forest University. When asked the question, how one can accomplish one’s goals in life, she responds, “Find someone that has what you want and more. Then follow without question, without doubt or reservation. Believe that God will meet you at your level of expectation.”

Being an integral part of the Dudley company, Terrie Clawson was interviewed for the Dr. Joe L. Dudley, Sr. Legacy Project. Every.Black (a company that promotes entrepreneurship at www.Every.Black) was recently commissioned to produce the project to document the lifetime impact of this legendary businessman through a podcast at www.Patreon. com/JoeDudleySr where her interview can be viewed.

Betty Robinson Clawson,

Director Dudley Beauty CollegeChicago

The definition of a mother is to establish, direct, protect and support her young. Can you imagine a mother with over 6,000 children in 25 years? Wow! That’s what the current and former students of Dudley Beauty College-Chicago call Betty Robinson Clawson - their mother in business.

Dudley Beauty College-Chicago, located on the south side of Chicago for 25 years, has been an icon in the beauty industry for outstanding education.

BRIEFS By Lafayette Jones

The mission of the school is to develop professional cosmetologists, nail technicians, estheticians, instructor trainees and licensed professionals for the 21st century.

Betty Clawson came to Chicago at the suggestion of her bosses, Joe and Eunice Dudley. Betty, a country girl from rural North Carolina, doubted her own ability of building a business in a big city. But of course, after working with and following the guidance of the Dudleys she knew that they would not direct her wrong. So, in September of 1993, Dudley Beauty College - Chicago was born.

Betty Clawson’s experience for the past 50+ years with Dudley Products includes direct sales, professional route sales, territorial management, and the founding Dean of Dudley Cosmetology University in Kernersville, North Carolina. She attributes these experiences as preparation for leadership as a school director. But her relationship with God prepared her for this new responsibility of changing the lives of future business leaders in the field of cosmetology.

Being an integral part of the Dudley company, Betty Clawson was interviewed for the Dr. Joe L. Dudley, Sr. Legacy Project. Every.Black (a company that promotes entrepreneurship at www.Every.Black) was recently commissioned to produce the project to document the lifetime impact of this legendary businessman through a podcast at www.Patreon. com/JoeDudleySr where her interview can be viewed.

Rhonda Newton

Registered Nurse and Hair Loss Expert

Rhonda (McCoy) Newton is the youngest of six children born to Victoria and Autress McCoy, Sr. in Kansas City, Kansas. Newton’s mother, “Ms. Vickie,” was a licensed cosmetologist and business owner. Her father, commonly known as “Jack,” was an entrepreneur, as well. As the youngest, she watched all of her older siblings step into the family legacy of entrepreneurship. Naturally, she followed suit.

Ms. Vickie was working on a client at the time that she went into labor with Newton. However, being the professional stylist that she was, Ms. Vickie finished up with her client, closed the salon, headed to the hospital’s emergency department and walked in the doors. When asked why she was there to be seen she expressed that she was there to have her baby and shortly thereafter, Newton was born.

Newton grew up around the hair care industry her entire life. During Newton’s senior year of high school, she was given the opportunity to graduate early or attend a vocational technical school. Newton chose to attend vo-tech school and enrolled in the cosmetology program. Upon her graduation, she swiftly signed up for an advanced course that focused on the Pivot Point method/technique.

Newton worked diligently in the hair care industry from this time on with her mom and faithfully used Dudley products at the salon. When the opportunity presented itself in 1994, Newton attended the Dudley Cosmetology University training program. This training program exposed Newton to so much promise and opportunity in the haircare industry.

In 2002, Newton completed a bachelor’s degree in psychology. She began working for a large law firm in the area, all while still doing hair in the salon on the side with her mom. She decided to venture out on her own and provide her services on the Missouri side of the Kansas City Metro. With that, Salon Eminence came into being.

She then earned a bachelor’s in nursing and became a registered nurse in 2009. One day in 2015, she observed that this young lady in her early ‘20s had to have her hair shaved off on one side of her head. From that, Newton sought out information and ways to help people experiencing hair loss. From 2015 through 2019, she trained under a series of programs to learn all she could about hair loss. As a result, she created a business out of providing a natural-looking hair piece for people suffering from hair loss primarily for medical reasons.

During her interview on the Dr. Joe L. Dudley, Sr., Legacy Project (www. patreon.com/joedudleysr) conducted by Every.Black, she talks about how Dr. Dudley, co-founder of Dudley Beauty Products, encouraged her to go into business helping people suffering from hair loss.

Kim Davies Smith

Customer Service, Sales & Marketing Expert

Kim Davies Smith is a customer service, sales and marketing expert with over 25 years of experience serving companies such as General Motors, IBM and Smart Care Solutions formally Ecolab. Smith is skilled at building relationships and securing new business while delivering excellent customer service. With her positive attitude and passion of delivering solutions to complex customer problems are some of her most memorable accomplishments. Over the years, she has demonstrated her effective management skills of leading by example and teamwork to drive successful business results. Throughout her journey, there has always been change, ups and downs as she found opportunities to continue to learn and grow in other careers such as real estate sales, restaurant ownership and apparel sales.

Starting early in Smith’s life she has always paid attention to beauty and fashion, often imagining what it would be like to assist others in making

their clothing selections. As an apparel sales associate at EnVogue Boutique, she was able to explore and develop her abilities to understand the science of colors in fashion. Soon, she became a fashion advisor for her clientele, who always trusted her judgement to find the perfect clothing selections that enhanced their individual beauty. Smith realized that by changing the clothing on a mannequin, it could influence the way a person feels about fashion. She also believes that when you look good, you feel good, and if you feel good you do good.

Smith currently lives in Carmel, Indiana, volunteering her time and talents to support Indiana Black Expo, Circle City Classic, Habitat of America and seminars to promote home ownership in her community. At a young age, she traveled abroad to countries in East Africa such as Kenya, Tanzania, and Uganda that have enhanced her horizon.

Smith received her bachelor’s degree at Michigan States University from the school of Urban Development with aspirations to help urban areas to achieve economic growth and wealth. She gained an Associate degree in Electronics from Career Development Institute to develop her technical skills. Smith is also a graduate of IBM’s management development school and has received multiple awards for providing excellent customer service. Smith has participated on company committees to ensure team voices are heard and action is taken to help shape a productive work environment.

Smith Davies Smith is currently a member of Every.Black and serves as the Benefits Specialist assisting new members with taking advantage of their benefits. Every.Black is a company that assists entrepreneurs to create wealth by leveraging technology and utilizing a strategy of global networking.

Stéphanie Dauphin

Sales Strategist and CEO of the Wellness Bosses

Stéphanie Dauphin is a Sales Strategist and CEO of Wellness Bosses. Her company is dedicated to connecting Christian wellness business owners (including the beauty industry) with people who want to restore or maintain their optimal state of wellbeing. She is committed to make wellness accessible to more people by helping entrepreneurs with customer acquisition and with increasing their retention rate.

Dauphin has been helping entrepreneurs from Europe and America grow their business with specific marketing and sales strategies for more than 10 years. She is known for her ability to create customized sales strategies and helping business owners focus on money-generating activities and develop B2B partnerships.

Dauphin is also the author of the digital book, “Biblical Sales Principles. The Christian Business Guide For More Success and Abundance in Your Life.” Dauphin believes, “sales are one of the ways God allows us to take care of our fellow brothers and sisters.” In this e-book, Dauphin shows Christian business owners how to reach more people, transform more lives and identify the steps needed to increase the number of their paying customers, all based on fundamental Bible principles.

Dauphin began in this industry as an entrepreneur hosting many soldout beauty and wellness events such as retreats, wellness days, the Black Women Rise Summit and more. She is also a Toastmasters International Speaker and a recurring contributing writer with platforms such as “The Huffington Post” and the No. 1 Black-owned beauty and wellness French publication “Femme d’Influence Magazine,” writing on topics of entrepreneurship, wellness and self-love.

Dauphin’s academic background includes Diversity Management from the University of Liege (Belgium), a masters in social work from the University of Ottawa (Canada) and a bachelor’s in psychology from the University of Montreal (Canada). She is also a member of Every.Black (www.Every. Black), a company that assists entrepreneurs create wealth by leveraging technology and utilizing a strategy of global networking.

You can connect with her via Linkedin or by email at info@ stephaniedauphin.com

Each month, Urban Call Briefs covers subjects that provide readers of OTC Beauty Magazine with information on multicultural consumers, Hispanics and African Americans, who are the fastest growing consumer segments in the U.S. The mission of this column is to build a bridge of communications and information between manufacturers and retailers and the ethnic consumers they wish to serve better. The column offers resources covering marketing, retail merchandising, consumer research, purchase behavior, fashion and beauty trends, industry events and people, trade association news, new product launches and a potpourri of information designed to help the readers make intelligent decisions about the customers they serve. Urban Call is a registered trademark of Segmented Marketing Services, Inc. (SMSi). For more information, call 336-759-7477 or visit www.segmentedmarketing.com.

By Dr. Shanessa Fenner

Growing It Out

A Grooming Guide for the Black Male Shopper

There comes a time in a man’s life when he considers growing a beard. Of course, this task will require consistent maintenance and upkeep. When you first start growing a beard, leave it untouched the first 4-6 weeks. This allows the hairs to grow evenly. Every beard will grow at its own speed. Need some more tips? Read on!

Beard Basics

Establish a routine for your beard in order to maintain its growth and appearance. Wash your beard regularly at least 2 -3 times a week. Dry your beard thoroughly, and use beard oil to moisturize it. Brush to distribute the oil evenly throughout your beard and to stimulate the blood flow to your beard follicles. Use a beard brush and a beard comb to train your beard hair. For a neat appearance, trim your beard and clean up your neckline.

Here are a few products that can be used to maintain your beard.

Cantu Men’s 3 in 1

How about a single product that takes care of multiple needs? Cantu’s 3 in 1 Shampoo, Conditioner and Body Wash moisturizes dry scalp and skin. Infused with caffeine and hemp seed oil, it will help your hair grow stronger and thicker. Clubman Pinaud Beard Oil

If your beard is looking dry and dull, this oil is just for you. It is used for conditioning and hydrating the beard. The Macadamia Seed Oil formula is non-greasy and soothes dry skin while providing a light shine and moisture. It absorbs quickly and prevents the itching that comes with growing facial hair. The result is a full, supple beard with a lustrous glow.

Murray’s Billey’s Beard Balm

If you are the kind of guy that likes a soft beard, this balm, infused with coconut and shea butter, keeps your beard as soft as a baby’s bottom.

Wahl’s 5-Star Cordless Magic Clip Trimmer

Experience a one-of-a-kind powerful beard trimmer that’s on the market. It comes with multiple guards for a certain length and is praised for its lightness and power to maneuver around your beard easily.

This gadget keeps your cheek lines and neckline neat. It trims the hard-to-reach hairs on the neck. The super-sharp and light trimmer is built to last and holds a charge for a long time.

Longer Hair, More Care

Black men are growing their hair out more than ever. Facial hair can dramatically change your appearance/ Since hair grows about half an inch per month, it can take anywhere from six months to a year to get the length you desire. Be sure to get regular trims every 2-3 months to encourage hair growth and prevent split ends.

If you are growing long hair, it is important to wash your hair once every 1-2 weeks, depending on your hair’s needs. Your hair will let you know when it needs to be washed. If your hair smells, feels oily, looks dry or has dandruff, it needs to be washed. It is imperative that you use the right products to clean and moisturize your hair effectively.

When you have longer hair, it takes more time to wash and rinse it. If you have long locs, you must first wet them for 3-5 minutes because your hair is thicker and will take longer to get wet. Use a half-dollar amount of shampoo and start at the scalp, then work your way through the locs. Next, you will wash out the shampoo. The longer your locs, the more time is needed to rinse them out after a wash. Lift up the locs while rinsing to make sure the shampoo is thoroughly rinsed out. Remove excess water from your hair before applying the conditioner. Be sure to coat every strand. Rinse the conditioner out thoroughly.

Try these products to shampoo and condition the hair. ORS Creamy Aloe Shampoo

The shampoo is a remedy for dry hair and is formulated with aloe vera, olive oil and panthenol. It gently cleanses the hair, leaves it soft and tangle-free, and your hair will smell amazing.

Creme of Nature Argan Oil Intensive Conditioning Treatment

This intensively deep treatment can be used as a conditioner or a reconstructor. Infused with Argan Oil from Morocco, it prevents breakage, strengthens the hair and leaves the hair soft and silky.

Taliah Waajid Strengthener Therapeutic Formula

The light, non-greasy herbal formula combats dryness and itching. It contains oregano and menthol, and sage extract. Your scalp will feel revitalized, and the result is a healthy, shiny

mane.

SheaMoisture Jamaican Black Castor Oil Strengthen & Restore Shampoo

The peppermint-scented shampoo gently cleanses your locs of daily dirt and grime. Enriched with reparative omegas of Jamaican Black Castor Oil and Organic Raw Shea Butter, it hydrates dry, brittle hair from breakage and damage from pollutants.

The Mane Choice Hair Solution’s Multivitamin Scalp Nourishing Growth Oil

Use this oil daily to stimulate and soothe the scalp. It also helps to reduce shedding and will improve your scalp’s overall condition.

Meet Dr. Shanessa Fenner

Dr. Shanessa Fenner is an elementary school principal, TV show host, former radio personality, writer and model.

MEN’S COLLECTION

HAIRCARE HAIRCARE DEVELOPED DEVELOPED FOR THE FOR THE MODERN MAN MODERN MAN

• INTRODUCING THE NEW • SOFTEE MEN’S COLLECTION

Softee Men’s 2-in-1 Shampoo & Body Wash treat hair and skin to the ultimate refreshing shower experience. While the Softee Men’s Beard Oil works to smooth, shine and nourish facial hair and skin.

Softee Men’s 2-in-1 Shampoo & Body Wash and Softee Men’s Beard Oil are infused with tea tree & cedarwood essential oils. Both are known to be naturally beneficial in discouraging build up and increasing oxygen and nutrient supply to hair and skin.