6 minute read
grow your best beard ever with the beard struggle
Providing all-natural grooming products for the modernday Viking, The Beard Struggle is the most innovative, community-driven men’s grooming company you’ll ever have the pleasure of knowing. From every type of beard product imaginable to cologne, to skincare to deodorant and more, The Beard Struggle recognizes that being a man and trying to navigate the confusing world of endless grooming products and bizarre unheard of ingredients is in fact, a struggle. But not for long, the struggle ends here. The Beard Struggle gives your customers what they want, and what they need. Organic, cruelty-free, sustainable, incredible smelling and highperforming men’s grooming products, for every man and their inner warrior.
If you have a beard, how is it? Thin? Rough? Patchy? Dull? If you’re going to don a beard, why not have the best freaking beard ever, with the help of The Beard Struggle! Providing all-natural grooming products for the modern-day Viking, The Beard Struggle is the most innovative, community-driven men’s grooming company you’ll ever have the pleasure of knowing. Just ask their 12,000+ active members and over 100,000 longtime customers that live and breathe the brand.
From every type of beard product imaginable to cologne, to skincare to deodorant and more, The Beard Struggle recognizes that being a man and trying to navigate the confusing world of endless grooming products and bizarre unheard of ingredients is in fact, a struggle. But not for long, the struggle ends here. The Beard Struggle gives you what you want, and what you need. Organic, cruelty-free, sustainable, incredible smelling and highperforming men’s grooming products, for every man and their inner warrior.
Please see below for some of their cult favorites and if you have a relevant story in the works, perhaps a killer Father’s Day gift guide, let’s talk shop. I’m always happy to share more and of course request samples for editorial consideration.
Concentrated Cologne Oil
($49.99): Looking for a fragrance that will last all day? With up to 24 hours of wear time, these colognes are 6x more concentrated than traditional colognes, so a little goes a long way. They are alcohol and paraben-free, and cruelty-free and vegan-friendly. Offered in a 15 mL / 0.5 US. fl. oz. Warrior-Glass™ roller bottle, which is perfect for taking on the go.
Voxtr Beard Growth Accelerator ($44.44+): This TBS Micro-Needle Derma Roller and Voxtr Beard Growth Serum are a classic combination that provides sleek, thick facial hair. The Follicle Acceleration Matrix™, a unique combination of scientifically researched ingredients, helps to stimulate hair growth by promoting follicle growth. It improves the look and feel of skin (since it hydrates, reduces irritation and signs of aging) and it retains moisture to keep skin hydrated and healthy. The TBS Micro-Needle Derma Roller works to micropuncture your skin to promote better oil absorption (particularly useful when using beard oils and tonics) and boosts hair growth, prevents hair loss, and reduces itching.
NEW Marauder’s Defense All-Natural Deodorant ($15.99): It’s time to upgrade your deodorant game with Marauder’s Defense - the 100% natural deodorant that packs a serious punch. Crafted with only the finest ingredients, Marauder’s Defense is tough on odor and gentle on skin. Say goodbye to harsh chemicals and hello to all-day freshness with this powerful formula that’ll keep you feeling confident no matter what the day throws your way.
Tonic + Elixir Bundle ($32.99):
Packed full of 100% natural, plant-based ingredients, Day Liquid Oil & Night Liquid Oil have been meticulously formulated to moisturize, protect & nourish the beard around the clock. Castor oil lubricates the hair shaft, increases hair flexibility & reduces breakage while Abyssinian Oil acts as a shield against irritants & contains anti-fungal properties. The Babassu Oil will gently moisturize your skin without leaving an oily sheen and the amazing Golden Jojoba Oil closely resembles your skin’s natural oils, moisturizing the scalp.
OAM SKIN & CIARA COLLABORATE WITH QVC FOR A VIDEO-RICH SHOPPING EXPERIENCE, INVITING CONSUMERS TO LEVEL UP THEIR SKINCARE ROUTINE
OAM Skin (On A Mission), the innovative skincare brand created by Grammy Award-winning entertainer Ciara, is excited to announce its collaboration with QVC - giving the brand the opportunity to connect directly with consumers through video-rich shopping experiences.
Launched last September, OAM Skin simplifies skincare, offering solutions, formulated with an innovative blend of Vitamin C - developed, and tested for all skin tones and skin types. All products contain their proprietary Tri-C Pro-Peptide Complex™ which combines three forms of Vitamin C and Peptides, that help to brighten and hydrate skin with non-irritating formulas. Every product in the OAM system is numbered to help consumers properly layer products and use them as a full skincare routine.
“The reason I decided to create OAM was to simplify skincare and harness the benefits of Vitamin C in non-irritating formulas for all skin types. Seeing the results and positive responses from customers who have been using the products has been so rewarding and this launch with QVC opens endless opportunities to connect with a larger community. I’m so excited that more people have the opportunity to level up their skincare routine with OAM!” - Founder & Executive Chairwoman Ciara
OAM Skin is scheduled to premiere during QVC’s Master Beauty Class 24-hour event on Tuesday, May 23, 2023 at 6PM EST.
OAM Skin Founder, Ciara and Skincare Advisory Board Member, Yolonda Frederick-Thompson will join QVC Program Host, Shawn Killinger, live on-air to debut the collection and share the story behind OAM and the products
OAM Skin will also be participating in two Master Beauty Class livestreams on Tuesday, May 23, 2023 which will be streaming on QVC.com and across QVC’s social media and streaming platforms: products which offer both immediate and long-term results that are very demonstrable in a visual shopping format. We are excited to work with QVC to deepen consumer engagement and relevance across their broadcast, social, digital, and live streaming channels, which allows OAM Skin and Ciara to have many touchpoints with its consumers!”CEO Jamira (JC) Johnson
1. Shades of Summer Beauty (5PM EST) - In this segment, beauty brands break down summer 2023’s top trends in beauty for every shade. Beauty is not “one size fits all,” and thank goodness for that. Summer beauty is no different and when it comes to melanin-rich skin, choosing the right products, from SPF to moisturizers, is pivotal to achieving results.
2. 1,2 Step...to Summer Skin! Just prep...and GLOW! (9PM EST) - An epic class on summer skin featuring OAM Skin’s new-to-the-Q Skin Radiance System. Sit down with Ciara for a “girlfriend to girlfriend” lesson in how the Vitamin C-formulated skincare line will hydrate and brighten your skin for a natural glow to level up your skincare just in time for summer!
To highlight the premiere of the brand on QVC, OAM Skin will be featured across all QVC platforms including QVC broadcast, QVC. com, QVC’s Facebook and YouTube, and streaming app, QVC+.
“We love the simplified approach that OAM Skin brings to skincare,” said Anna Baker, Vice President, General Merchandise Manager, Beauty, QVC.
“The majority of QVC customers are women over 50 and skincare is a very important part of their beauty routine. We think OAM Skin will really resonate with our customers because it is a full skincare routine rooted in Vitamin C with a numbered system to properly layer the products to see the most results. This brand has a powerful story, and we are excited to have Ciara share her passion with our QVC customers and bring this brand to life across our video commerce platforms.”
All 5 products from the OAM Vitamin C Radiance Collection will be debuting on QVC and QVC.com, including the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, and Vitamin C Radiance Moisturizer.
ABOUT OAM:
“We could not be more thrilled to share our products with a wider audience through QVC’s reach. Consumers know that QVC sets a high standard for their skincare brands, and our missions are aligned around rigorous testing and efficacy requirements. QVC’s unique shopping experience is so well suited for our
OAM offers clinical skincare made simple and made for all. Products are dermatologist tested and proven to work for all skin types and skin tones. Created by entrepreneur, producer, and artist Ciara, OAM stands for “On a Mission.” OAM was created by Ciara to give everyone access to the power of clinical level products through a simplified routine that works, and is formulated and proven for all skin tones and types including sensitive skin. All products are formulated with the Tri-C ProPeptide Complex™, a proprietary blend of peptides and trifecta of highly refined Vitamin C.