OTC Beauty Magazine | June 2023

By Lexie Dy

Growing a business can be an exciting and challenging time for any entrepreneur. It requires dedication, hard work, and strategic decision-making. In this article, we’ll outline several practical next steps that you can take to help your business thrive.

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KNOWLEDGE TO KNOW

The Best in Beard Care: A Step by Step Guide on Tips to Share with Your Customers

By Dr. Shanessa Fenner

According to Statista, only 37% of men are practicing skincare daily and there is room for improvement. Great skin care is essential, and that is why a good skincare routine is mandatory in order to keep your skin looking its very best and preparing it for the effects of aging.

56 WORDS OF WISDOM

68

READER FEEDBACK

72

58 SHOW CALENDAR

60 COUPONS

AD INDEX ON THE COVER

The Doux is an award-winning brand of superfresh, texture-focused solutions inspired by Maya Smith’s life as a stylist and her love for The Culture. Merging old-school flava with new-school science, Smith developed a range of simple, multi-functional formulas designed to put an end to the complicated regimens and conflicting information that are shattering one’s confidence. At the Doux, we keep it sucka-free by ignoring the yip-yap and fake ingredient hype. Instead, we show & prove by Douxing the work & taking you back to the basics.

CEO: Ann Jhin

Editor: Allyson Leak

Art Director: Sam Choi

Advertising Manager: Candace Smith

Arabic Translator: Laura Albast

Columnists: Lafayette Jones, Edward Murawski, Andis

Contributors: Dr. Shanessa Fenner, Lexie Dy

To subscribe, call us at 678-805-3291 or visit www.otcbeautymagazine.com. Subscriptions are no charge for businesses (including retailers, manufacturers, and distributors) in the U.S. of the beauty and barber supply industry.

For all other subscribers, yearly subscriptions (12 issues) are $48.00. Please send a check payable to OTC Beauty Magazine to: OTC Beauty Magazine; attn: subscriptions; 3587 Oakcliff Rd.; Doraville, GA 30340. Cover price is $6.00.

Post Master: Please send address changes to: OTC Beauty Magazine Attn: Subscriptions 3587 Oakcliff Rd., Doraville, GA 30340 Tel: 678-805-3291 Fax: 678-805-3292

and

tools

& treatments.

with the nourishing formulas in HASK shampoos

Enhancing The Customer Experience

Every customer interaction holds the potential for something truly magical and unforgettable. A genuine smile and attentive guidance can leave an indelible mark. Elevate your store to new heights by creating an atmosphere that feels like a haven of beauty and relaxation.

Aim to greet each customer enthusiastically, establish meaningful relationships, and invite your customer to actively participate in their beauty journey. You could ask for their input through online surveys or in-person conversations and allow them to rate their shopping experience. The insight will provide valuable guidance for continuous improvement and help you deliver a personalized shopping experience that resonates with your customer. From the information you gather, you can make unique product assortments, offer special discounts, and create an environment where your customers feel seen, heard, and valued.

In this issue, we delve into the profound impact of a quality customer experience. We aim to equip you with the strategies to create unforgettable experiences that captivate your customers. From beard care and skincare to styling products and hair clippers, we showcase the latest men’s grooming products and hair tools that cater to the modern man. Check out a step-by-step guide on beard care tips you can share with your customers on page 26, tips for growing your business on page 18, and ways to make the right marketing plan on page 10.

Thank you for reading our magazine and being part of our community. Your passion, dedication, and commitment to excellence inspire us to work hard to provide the best industry knowledge to help your business grow.

Allyson Leak EDITOR

TWO NEW PRODUCTS. ONE NEW LOOK. SAME GOLDEN TOUCH.

The My Black Is Beautiful Golden Milk Collection is back with our Hydrating Curl Cream and Defining Jelly. Discover it all on a shelf near you.

ADVICE

BY ALLYSON LEAK

Making the Right MarketingPlan

To stay ahead in the game and maximize the sales of men’s grooming products in your shop, developing a targeted plan specifically tailored to these products is crucial. Once you implement any of these steps, remember to monitor and get feedback so that you can continually refine and improve your marketing approach.

Consider the following strategies:

Targeted Marketing: Besides marketing campaigns geared towards your whole store, why not create campaigns specifically for men? You can highlight the benefits of your grooming, skin, and hair products. You can utilize the benefits of QR codes in your campaigns as a way to keep track of how well the Ad’s are doing.

Product Bundles: These are perfect for people on the go who need to grab something quick for themselves or a gift for someone else. You can bundle shaving sets and beard care products into attractive packages at a discounted price.

Expert Advice & In-Store Demonstrations:

You could give your expert advice and write a guest article on a local barber’s blog or website. If you write an article or participate in an

interview for exposure, make sure there is a call to action at the end where you offer a discount or giveaway to the blogger’s reader base. Another idea is to have live demonstrations and workshops on beard maintenance, healthy hair, and skin care routines in your store. When you provide valuable knowledge, you can become a trusted authority in the minds of your customers.

Cross-Promotion: Consider collaborating with local barbershops to cross-promote each other’s businesses. Work with your team to make a list of which businesses to reach out to and ways that it could be a mutually beneficial relationship.

Loyalty Programs: Create a loyalty program where customers can earn points with each purchase to qualify for discounts, giveaways, and free samples. This will help build a loyal customer base.

Walker Tape Extreme Hold

Walker Tape®’s Extreme Hold is our strongest, siliconebased liquid adhesive. It is an easy to apply and easy to remove maximum wear (4+ weeks) adhesive. Extreme Hold gives wearers a firm and comfortable bond.

Softee Argan Oil Styling Gel

Softee Argan Oil Styling Gel combines moisturizing Argan Oil with repairing Panthenol (Pro Vitamin B5), Aloe, and Wheat Protein into a gel offering great styling possibilities from soft, bouncy curls to bold updos.

Walker Tape®’s Action Adhesive Remover

Walker Tape®’s Action Adhesive Remover quickly breaks down adhesives for a no-fuss removal process. This skin-friendly remover is specially designed to be fast-acting, gentle, and work quickly to break down tough adhesives. For clients with sensitive skin, this remover’s quick and effective formula is ideal.

Rosemary Braid, Love & Edge GEL

Peruvian White Braid, Loc and Edge Gel is a deep penetrating moisturizing treatment for natural care of braids, locs and edges. Enhanced with rosemary which minimizes breakage of hair, delivering stronger locs, fuller edges and healthier braids.

Softee Olive Oil Styling Gel

Softee Olive Oil Styling Gel combines moisturizing Olive Oil with repairing Panthenol (Pro Vitamin B5), Aloe, and Wheat Protein into a gel offering great styling possibilities from soft, bouncy curls to bold updos.

CONFIDENCE STICKS

Help your clients achieve their best look yet with the highest quality hair replacement products.

100% VIRGIN JAMAICAN BLACK CASTOR OIL LAVENDER OIL

100% Pure Natural Oil

Jamaican black castor oil became a distributed remedy as a natural hair moisturizer. It was common knowledge that a man or woman could make their hair grow by rubbing Jamaican black castor oil. Our blend transforms the original formula into a revised recipe for hair and skin restoration. sun-brewed to achieve the healthiest, most satisfying, Jamaican Black Castor Oil your hair has ever experienced.

Keratin 2 Minute Reconstructor

ApHogee Keratin 2 Minute Reconstructor is a powerful strengthening conditioner for moderately damaged hair. It helps hair maintain moisture, rebuild strength, and elasticity. It is recommended on tinted, bleached or relaxed hair. It soothes irritated scalp and may be applied following each shampooing until the healthy condition of the hair is restored. ApHogee Keratin 2 Minute Reconstructor helps repair damage caused by chlorine and hard water.

100% VIRGIN JAMAICAN BLACK CASTOR OIL TEA TREE OIL

100% Pure Natural Oil

Jamaican black castor oil became a distributed remedy as a natural hair moisturizer. It was common knowledge that a man or woman could make their hair grow by rubbing Jamaican black castor oil. Our blend transforms the original formula into a revised recipe for hair and skin restoration. sun-brewed to achieve the healthiest, most satisfying, Jamaican Black Castor Oil your hair has ever experienced.

Argan Oil Treatment

Infused with 100% natural Argan oil, One ‘n Only Argan Oil Treatment is the ultimate styling and finishing product for healthy, high-gloss hair! It’s non-greasy, alcohol-free, and absorbs instantly to smooth the cuticle for silky and frizz-free hair. It helps protect, revive, and detangle your customers natural hair, wigs, and extensions of any texture.

Tea Tree Oil & Rosemary PreShampoo Scalp Scrub

A hypoallergenic and dermatologist approved hair scrub that deeply cleanses by exfoliating product buildup from the scalp, smoothing out dry skin and nourishing strands. This nonstripping, sugar-based scrub is infused with tea tree oil and rosemary to gently exfoliate the scalp – removing dry flakes, excess oil, product buildup and dead skin cells. Provides soothing relief to a dry, itchy scalp, leaving it feeling clean, rebalanced and refreshed.

The Best Next Steps to Take When You’re Trying to Grow Your Business

Growing a business can be an exciting and challenging time for any entrepreneur. It requires dedication, hard work, and strategic decisionmaking. In this article, we’ll outline several practical next steps that you can take to help your business thrive.

Find the Right Employees

The right employees will help your business grow, and choosing the wrong ones can negatively impact growth. When hiring, look beyond their qualifications and credentials to their strengths, attitude, and work ethic.

Consider hiring employees with complementary skills to diversify your team’s talents. This approach ensures that your team can tackle any challenges that come your way.

Use Data Analytics

Data analytics is a powerful tool that can help your business grow in many ways.

By using data analytics tools like Google Analytics, you can identify areas of your business that are performing well and those that require improvement.

With this data in hand, you can make informed decisions about where to allocate your resources and how to optimize your business operations.

Attend Networking Events

Attending networking events is an excellent way to meet new people and connect with potential customers or partners. These events provide an opportunity to learn from others and establish meaningful relationships. When attending networking

Growing a business can be an exciting and challenging time for any entrepreneur.

events, be prepared to talk about your business and what makes it unique. Additionally, be sure to listen to what others have to say and offer value when appropriate.

Diversify Products/Services

Diversifying your products and services can help your business grow and garner new customers. By adding complementary products or services, you can increase the value you offer to your existing customers while attracting new ones.

When introducing new products or services, conduct thorough research and consider partnering with industry experts to ensure your business is well-positioned to succeed.

Revamp Your Marketing

Your marketing strategy is key to your business’s success. Revamping your marketing efforts by using social media, email marketing, or other methods can help you reach new customers and retain existing ones. When revamping

your marketing strategy, consider hiring a specialist or outsourcing the task to a reputable agency.

Expand Internationally

Expanding internationally can be a great way to grow your business and achieve new levels of success. However, it’s essential to conduct comprehensive research and ensure that your business is well-positioned for international expansion.

Consider hiring a consultant with expertise in international business to help you navigate the complex process of expanding overseas.

Take Advantage of Technology

Technology plays a crucial role in business growth. It can streamline your business processes, improve your customer experience, and boost your marketing efforts.

Take advantage of technological advancements by investing in software and tools that align with your business goals. Be open to new technologies and consider hiring an IT professional to manage your technology systems.

Implement a Documenting Management System

Implementing a documenting management system is essential for any growing business. This system ensures that you keep track of all your business documents, including contracts, invoices, and receipts.

You can use free online PDF tools to create, edit, or sign documents digitally. There are even free tools available online that allow you to convert PDFs from other formats (click here for more info). By doing so, you can save time, reduce errors, and improve business efficiency.

By taking steps like using a document management system and revamping your marketing strategies, you can help your business reach new heights of growth and success. Remember, growing a business takes time, effort, and dedication, so be patient, stay focused, and keep pushing forward.

Meet Lexie

Lexie Dy has an important mission: to help young people prepare for successful careers in today’s tough job market. At Ready Job, Erica helps develop lesson plans and other educational resources, all geared toward helping the site’s visitors build the skills needed to excel in any workplace.

The best leaders help their teams learn regularly from their successes, not just occasionally from their failures.

The Ultimate Setup:

One of the most challenging skills to master as a barber is removing the skin line. You can not underestimate the help you will get executing this technique with the proper tools set up correctly.

I want to share my favorite setup that helps me tackle these problems. At the YouTube Barber Academy, we recommend having two trimmers and two clippers. Personally, I love using the Stylecraft Instinct clippers and the Saber trimmers.

For one of the Instinct clippers, we will use the Fapor blade that comes in its stock, and for the other Instinct, we will put a taper blade on it. This allows me to remove any harsh line I encounter, along with the forgiveness you get from a Taper blade that will help you reduce errors.

I can even change the lid color to tell them apart at a glance. The vector motor will maintain a constant cutting speed of 11k+ RPMs making the cut more predictable when encountering bulk.

For the Saber trimmers, I will set one very close to make razor-like lines, and I will set my other Saber’s blade back. Now I can hit every length between my electric shaver on up and easily tackle any fade.

Edward Murawski Youtube Barber Academy: 125K subscribers Shop Owner | Creative Education Director Gamma+ | Stylecraft

BY DR. SHANESSA FENNER

THE BESTIN BEARD CARE:

A STEP BY STEP GUIDE ON TIPS TO SHARE WITH YOUR CUSTOMERS

According to Statista, only 37% of men are practicing skincare daily and there is room for improvement. Great skin care is essential, and that is why a good skincare routine is mandatory in order to keep your skin looking its very best and preparing it for the effects of aging. It is especially important to take care of the skin underneath a beard.

Exfoliate. Use a quality scrub to remove those dead, flaky skin cells and to prevent bumps and infections underneath the skin.

Here are some tips on how to take care of your beard:

Wash and condition your beard on a daily basis. Use a highquality beard shampoo and conditioner on your beard. Do not use products with harsh chemicals.

Use beard oil. It is used daily for softening and soothing new growth.

Use a beard comb and brush to keep the beard fresh and maintained. The beard comb is used to detangle the facial hair and the beard brush is for detangling and distributing the oils evenly on your beard.

Clean your neckline. Use a trimmer to clean up the neckline. When shaving the neck, shave in the same direction that the hair grows rather than against them.

Some of the tools that can be used for skin care include:

Facial cleansing brushCleansing brushes are great for keeping blemishes away and promoting lymphatic drainage that stimulates the surface of the skin to help detox it.

Hot and cold steamerThe hot steam opens the pores so the skin can be receptive to facial masks and treatments. The cold mode closes the pores, tightens the skin and locks the moisture in.

Face massager - This tool improves circulation to reduce stress, relax muscles, reduce wrinkles and puffiness and tones the face.

Trim your beard. Trimming a beard prevents flyaway hairs, split ends and dryness.

Beard derma roller for beard growth - It stimulates beard growth and provides a lush full beard. The roller is rolled over the skin to increase collagen production. Most experts recommend using it twice a week with a serum in order to penetrate and absorb deeply to optimize follicle growth and repair.

REMOVES DIRT FROM PORES, PROMOTES HEALTHY SKIN AND REDUCES INFECTION, REMOVES SCAR TISSUES AND ACNE MARKS, STRETCH MARKS, USED BY WHOLE FAMILY

Men’s Grooming 101

Quality products and tools have the power to be transformative. More and more people are using personal style and grooming as a form of self expression. Check out the Jinny Top 5 products that customers can’t seem to get enough of.

Andis T-Outliner

Trimmer

Item # AN4710

This is the perfect professional trimmer for allaround outlining, dry shaving and fading. It offers close-cutting and carbon-steel T-blade for detailing. The powerful, high-speed motor runs cool and quiet and it can go up to 7200 strokes per minute. The contoured housing fits comfortably in the hand and it comes with a genuine OEM Andis Blade Brush to clean and care for your trimmers.

BABYLISSPRO® Matte Black Boost+ Trimmer

Item # FX787BP-MB

The Metal Lithium Trimmer features a new higher speed, higher torque brushless motor - 7200RPM. It features all metal housing and a new DLC DeepTooth T-Blade (Replacement Blade FX707BD2). It has a new Diamond-Textured Rubber Handle, comes with a 4 hour runtime, and a detent hanging hook.

King Research Clippercide Spray

Item # KG72130

This 5 in 1 formula disinfects, lubricates, cleans, cools and anti-rusts.

The effective formula disinfects and lubricates to reduce friction. It cleans by blowing the air to clean between the teeth and cool the blades. Regular use also helps to make clipper blades last longer.

Wahl Professional 5 Star Cordless Magic Clip Hair Clipper

Item # WA8148

Wahl’s Magic Clip uses their patented staggertooth blade and is designed for creating seamless blends and textures when hard or soft line fading and bulk hair removal with the freedom of a cordless clipper; the world’s bestselling professional clipper!

The Magic Clip wireless clipper makes a crisp, crunch sound allowing the barber or stylist to know hair is being cut resulting in a polished, finished look. Comes with a durable housing that is lightweight and ideal for all-day professional use.

SCURL 360 Style Wave Control Pomade

Item # LR914

Created especially for styling close-cut 360 waves. It enhances natural waves with no greasy build-up and provides superior hold that lasts all day. Enriched with nourishing Shea Butter, it adds softness and natural shine.

by Kim Gravel

Showcasing the confidence she’s gathered from her own life journey, Kim Gravel--beloved QVC star and creator of Belle by Kim Gravel and Belle Beauty--invites you to look at yourself with a fresh new lens, encouraging you to start where you are and become the person you were meant to be.

In Collecting Confidence, Kim reminds you that you are not your current circumstance. You are not your current habits. Where you are right now is, in fact, simply your starting place to become who you’re meant to be. If you’ve lost your way and forgotten who you are, this book will

• equip you to glean empowerment from life’s lowest moments.

• blend down-home wisdom with laugh-out-loud humor.

• inspire you with no-holds-barred stories from Graceland to Piggly Wiggly.

• help you understand the importance of how you see yourself.

• change your perspective to realize mistakes can be stepping stones.

Now is the time to be still, listen to God, and start collecting confidence one step, one lesson, one experience, and even one mistake at a time. As Kim says, “You can’t be authentic in the world if you can’t be real with yourself.” Collecting Confidence is a sumptuous collection of life experiences, hard-earned wisdom, and unexpected blessings.

CLIPPER TIPS

Father’s Day Gift Guide

By Andis

Father’s Day is just around the corner, and you might be wondering what to get for your dad, husband, brother or any other man in your life who deserves some pampering. Professional-grade men’s grooming products are a great way to show your appreciation and help them look and feel their best. These latest Andis tools are sure to be a gift they’ll remember.

reVITE™ Clipper

This sleek new clipper, available in two versions, was developed with an innovative blade set design that combines the functionality of an adjustable blade with the convenience of a removable blade, making blade swapouts and maintenance easier than ever. The snap-on design makes it easy to switch between a Fade blade (00000-000) and a Taper blade (000-1) in seconds.

beSPOKE™ Trimmer

Featuring revolutionary wireless induction charging and a next-level design, the beSPOKE Trimmer is the ultimate precision trimming tool. The high-speed rotary motor and open blade design with the close-cutting GTX-Z blade delivers power and precision to create tight lines, slick fades and maintain facial hair.

reSURGE™ Shaver

For a smooth and close shave, the reSURGE Shaver is a must-have for every man’s grooming arsenal to achieve smooth, irritation-free shaves. Its pivoting head allows for seamless contouring and constant skin contact, while a long-hair trimmer cuts time shaving, raising the bar for a better experience.

For more information on these tools and to view videos on how you can create your way, visit andis.com

Sponsored by Andis Co.

grow your best beard ever with the beard struggle

Providing all-natural grooming products for the modernday Viking, The Beard Struggle is the most innovative, community-driven men’s grooming company you’ll ever have the pleasure of knowing. From every type of beard product imaginable to cologne, to skincare to deodorant and more, The Beard Struggle recognizes that being a man and trying to navigate the confusing world of endless grooming products and

bizarre unheard of ingredients is in fact, a struggle. But not for long, the struggle ends here. The Beard Struggle gives your customers what they want, and what they need. Organic, cruelty-free, sustainable, incredible smelling and highperforming men’s grooming products, for every man and their inner warrior.

If you have a beard, how is it? Thin? Rough? Patchy? Dull? If you’re going to don a beard, why not have the best freaking beard ever, with the help of The Beard Struggle! Providing all-natural grooming products for the modern-day Viking, The Beard Struggle is the most innovative, community-driven men’s grooming company you’ll ever have the pleasure of knowing. Just ask their 12,000+ active members and over 100,000 longtime customers that live and breathe the brand.

From every type of beard product imaginable to cologne, to skincare to deodorant and more, The Beard Struggle recognizes that being a man and trying to navigate the confusing world of

endless grooming products and bizarre unheard of ingredients is in fact, a struggle. But not for long, the struggle ends here. The Beard Struggle gives you what you want, and what you need. Organic, cruelty-free, sustainable, incredible smelling and highperforming men’s grooming products, for every man and their inner warrior.

Please see below for some of their cult favorites and if you have a relevant story in the works, perhaps a killer Father’s Day gift guide, let’s talk shop. I’m always happy to share more and of course request samples for editorial consideration.

CONCENTRATED COLOGNE

OIL ($49.99): Looking for a fragrance that will last all day? With up to 24 hours of wear time, these colognes are 6x more concentrated than traditional colognes, so a little goes a long way. They are alcohol and paraben-free, and cruelty-free and vegan-friendly. Offered in a 15 mL / 0.5 US. fl. oz. Warrior-Glass™ roller bottle, which is perfect for taking on the go.

VOXTR BEARD GROWTH ACCELERATOR ($44.44+): This TBS

Micro-Needle Derma Roller and Voxtr Beard Growth Serum are a classic combination that provides sleek, thick facial hair. The Follicle Acceleration Matrix™, a unique combination of scientifically researched ingredients, helps to stimulate hair growth by promoting follicle growth. It improves the look and feel of skin (since it hydrates, reduces irritation and signs of aging) and it retains moisture to keep skin hydrated and healthy. The TBS Micro-Needle Derma Roller works to micropuncture your skin to promote better oil absorption (particularly useful when using beard oils and tonics) and boosts hair growth, prevents hair loss, and reduces itching.

NEW MARAUDER’S DEFENSE ALLNATURAL DEODORANT ($15.99): It’s time to upgrade your deodorant game with Marauder’s Defense - the 100% natural deodorant that packs a serious punch. Crafted with only the finest ingredients, Marauder’s Defense is tough on odor and gentle on skin. Say goodbye to harsh chemicals and hello to all-day freshness with this powerful formula that’ll keep you feeling confident no matter what the day throws your way.

TONIC + ELIXIR BUNDLE ($32.99):

Packed full of 100% natural, plant-based ingredients, Day Liquid Oil & Night Liquid Oil have been meticulously formulated to moisturize, protect & nourish the beard around the clock. Castor oil lubricates the hair shaft, increases hair flexibility & reduces breakage while Abyssinian Oil acts as a shield against irritants & contains anti-fungal properties. The Babassu Oil will gently moisturize your skin without leaving an oily sheen and the amazing Golden Jojoba Oil closely resembles your skin’s natural oils, moisturizing the scalp.

OAM SKIN & CIARA COLLABORATE WITH QVC FOR A VIDEO-RICH SHOPPING EXPERIENCE, INVITING CONSUMERS TO LEVEL UP THEIR SKINCARE ROUTINE

OAM Skin (On A Mission), the innovative skincare brand created by Grammy Award-winning entertainer Ciara, is excited to announce its collaboration with QVC - giving the brand the opportunity to connect directly with consumers through video-rich shopping experiences.

Launched last September, OAM Skin simplifies skincare, offering solutions, formulated with an innovative blend of Vitamin C - developed, and tested for all skin tones and skin types. All products contain their proprietary Tri-C Pro-Peptide Complex™ which combines three forms of Vitamin C and Peptides, that help to brighten and hydrate skin with non-irritating formulas. Every product in the OAM system is numbered to help consumers properly layer products and use them as a full skincare routine.

“The reason I decided to create OAM was to simplify skincare and harness the benefits of Vitamin C in non-irritating formulas for all skin types. Seeing the results and positive responses from customers who have been using the products has been so

rewarding and this launch with QVC opens endless opportunities to connect with a larger community. I’m so excited that more people have the opportunity to level up their skincare routine with OAM!” - Founder & Executive Chairwoman Ciara

OAM Skin is scheduled to premiere during QVC’s Master Beauty Class 24-hour event on Tuesday, May 23, 2023 at 6PM EST.

OAM Skin Founder, Ciara and Skincare Advisory Board Member, Yolonda Frederick-Thompson will join QVC Program Host, Shawn Killinger, live on-air to debut the collection and share the story behind OAM and the products

OAM Skin will also be participating in two Master Beauty Class livestreams on Tuesday, May 23, 2023 which will be streaming on QVC.com and across QVC’s social media and streaming platforms:

1. Shades of Summer Beauty (5PM EST) - In this segment, beauty brands break down summer 2023’s top trends in beauty for every shade. Beauty is not “one size fits all,” and thank goodness for that. Summer beauty is no different and when it comes to melanin-rich skin, choosing the right products, from SPF to moisturizers, is pivotal to achieving results.

2. 1,2 Step...to Summer Skin! Just prep...and GLOW! (9PM EST) - An epic class on summer skin featuring OAM Skin’s new-to-the-Q Skin Radiance System. Sit down with Ciara for a “girlfriend to girlfriend” lesson in how the Vitamin C-formulated skincare line will hydrate and brighten your skin for a natural glow to level up your skincare just in time for summer!

To highlight the premiere of the brand on QVC, OAM Skin will be featured across all QVC platforms including QVC broadcast, QVC. com, QVC’s Facebook and YouTube, and streaming app, QVC+.

products which offer both immediate and long-term results that are very demonstrable in a visual shopping format. We are excited to work with QVC to deepen consumer engagement and relevance across their broadcast, social, digital, and live streaming channels, which allows OAM Skin and Ciara to have many touchpoints with its consumers!”CEO Jamira (JC) Johnson

“We love the simplified approach that OAM Skin brings to skincare,” said Anna Baker, Vice President, General Merchandise Manager, Beauty, QVC.

“The majority of QVC customers are women over 50 and skincare is a very important part of their beauty routine. We think OAM Skin will really resonate with our customers because it is a full skincare routine rooted in Vitamin C with a numbered system to properly layer the products to see the most results. This brand has a powerful story, and we are excited to have Ciara share her passion with our QVC customers and bring this brand to life across our video commerce platforms.”

All 5 products from the OAM Vitamin C Radiance Collection will be debuting on QVC and QVC.com, including the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, 20% Vitamin C Brightening Serum, and Vitamin C Radiance Moisturizer.

ABOUT OAM:

“We could not be more thrilled to share our products with a wider audience through QVC’s reach. Consumers know that QVC sets a high standard for their skincare brands, and our missions are aligned around rigorous testing and efficacy requirements. QVC’s unique shopping experience is so well suited for our

OAM offers clinical skincare made simple and made for all. Products are dermatologist tested and proven to work for all skin types and skin tones. Created by entrepreneur, producer, and artist Ciara, OAM stands for “On a Mission.” OAM was created by Ciara to give everyone access to the power of clinical level products through a simplified routine that works, and is formulated and proven for all skin tones and types including sensitive skin. All products are formulated with the Tri-C ProPeptide Complex™, a proprietary blend of peptides and trifecta of highly refined Vitamin C.

TRIED & TRUE MEETS CURLY GIRL APPROVED

From the creators of ORS Olive Oil comes the brand that’s making waves for curly girls everywhere: CurlShow! No matter the type, texture, porosity, or pattern, we believe your curls deserve the spotlight. So Show Up, and Show Out.

46% of People of Color Say Employers Could Do More to Decrease Hair Discrimination

Having a diverse workforce can lead to a more inclusive workplace culture, and improve communication, productivity, and creativity among employees. When people come from different backgrounds, races, and genders, it can help not only their coworkers but also the company as well, to understand the needs of a diverse customer base.

However, the representation of diversity can often result in backlash or discrimination, especially when expressing your racial identity through how you wear your hair. For people of color (POC), expanding natural hair and its acceptance in the workplace has been an ongoing battle.

At StyleSeat, we know how important it is to express yourself through beauty, so we were curious to know how Americans feel about natural hair representation in the workplace. To find out, we surveyed 1,252 Americans about their thoughts on natural hair in the workplace and what people of color have experienced as a result of wearing their natural hair. Our pool of respondents included people of color and white people, but sometimes we report their responses individually.

Key findings

• Wearing their hair natural to work is preferred for 83% of people of color.

• People of color are discriminated against for wearing their natural hair, according to 54% of respondents.

• Employers could do more to decrease hair discrimination, according to 46% of people of color.

Hair discrimination people of color (POC) receive at work

Hair discrimination in the workplace can impact an employee’s confidence, focus, and overall well-being. While some companies take steps to protect POC wearing their natural hair by adopting “natural hair policies” and conducting diversity and inclusion assessments, other companies are still behind on the

movement. So much so that 46% of POC think their employer could do more to decrease hair discrimination at work.

Although 83% of POC prefer to wear their natural hair to work, 16% have felt discriminated against for doing so. Discrimination at work can present itself in many forms, one way is by limiting the roles certain people can take on. Almost double the amount of people of color feel they didn’t get a job because of their appearance compared to white people who have felt that way. When looking specifically at Black and Hispanic people, we found both have felt like they’ve been negatively impacted at work because of their appearance.

“Can I touch your hair” — unprofessional responses to natural hair

Along with discrimination, some POC experience racially charged comments and unprofessional situations because of their natural hair. Comments like “you change your hair a lot,”

jokes about their hair, and asking which part of their hair is real are some of the common comments POC receive about their hair. Common unprofessional situations people of color have encountered include someone asking to touch their hair, and 23% have had people actually touch their hair without asking.

When it comes to more, 60% of people of color think POC are discriminated against at work for wearing their natural hair, and 51% of white people feel the same way. Even with apparent discrimination, the majority feel like society is moving in the right direction with 85% of POC reporting that they think society is becoming more accepting of natural hair in the workplace.

How natural hair is represented in the workplace

Although natural hair is not chemically straightened or altered, POC still showcase their natural texture in different styles. The most popular natural hairstyles that are seen in the workplace are very curly hair, followed by braids, afros, fades, and locs.

Hair is such an important part of one’s physical appearance that our entire pool of respondents, including white people, report it being the second most prominent feature after the eyes, and 86% of those surveyed admit they notice their coworkers’ hairstyles. When it comes to natural hair in the workplace, 97% of our respondents say they don’t care if a POC wears their natural hair to work, yet 40% of people have heard someone comment to a person of color about their recent hair change.

71% believe natural hair is acceptable in all industries Americans don’t only pay attention to the natural hair in their offices but also the representation they see across industries. Although 71% of people believe natural hair is acceptable in all industries, there are industries where people report they’re least likely to see POC wearing their natural hair, like the military and the government.

When it comes to industries people wish they saw more POC wearing their natural hair, media, news, and government top the list.

Conclusion

The workplace is becoming more inclusive to POC wearing their natural hair, but there is still work to be done. Representing natural hair in different hairstyles that you prefer is a great way to spread diversity across the workforce.

At StyleSeat, you can find a hairstylist near you who can help show your uniqueness in the workplace with a beautiful natural hairstyle. Whether you’re looking for someone who specializes in braids, fades, twists, or another natural hairstyle, StyleSeat’s platform can make your search easy.

At work, the hairstyles you wear don’t go unnoticed, even if you’re not a person of color. A majority (61%) of people have gotten a general comment about their hair while at work, and 48% have had someone comment to them about another coworker’s hairstyle.

Methodology

From March 14, 2023 to March 15, 2023, we surveyed 1,252 Americans about their thoughts on natural hair in the workplace and what people of color have experienced as a result of wearing their natural hair. Respondents ranged in age from 18 to 76 years old, and were 47% female, 51% male, and 2% nonbinary.

Mastering the Art of Grooming & Care

These men’s grooming and care products are a must-have for your store. These top-notch selections are sure to delight your customers and keep them coming back for more.

Brut Tattoo Care Lotion

Brut Tattoo Care Lotion

Brut Tattoo Care Lotion is a concentrated balm formulated with a blend of powerful moisturizers that hydrates skin. It enhances tattoo color vibrancy daily and leaves the skin hydrated and smooth.

BEVEL Sulfate Free Shampoo & Conditioner

The Bevel Moisturizing Sulfate-Free Shampoo gently cleanses textured hair without stripping it of its natural oils or patterns. It works best if your customers use the sulfate-free Shampoo to start clean and reduce buildup without stripping their hair of its natural oils. Then, they can follow up with our sulfate-free Conditioner to help moisturize and condition the hair, providing the slip to detangle curls.

Magic Men’s Grooming Facial Exfoliating Scrub

Infused with cocoa and shea butters, cedarwood and avocado oils, this is the perfect product for your customer’s when they need gentle exfoliation of the skin under and around their beard, face and scalp.

Benefits:

• For the beard- the magic grooming softening scrub for men deeply cleanses beard and removes residue, leaving your beard feeling tangle free and conditioned

• For the face- say no to razor bumps with our magic men grooming face exfoliator and scrub away dead skin to leave skin and pores feeling smooth and fresh

• For the scalp- The magic exfoliating scrub for men cleanses and conditions, leaving your scalp feeling comfortable. It is formulated with no mineral oils, No drying alcohol and no Parabens

Thick Beard & Mustache Growth Serum

If your customers are having trouble with beard growth, they can grow a longer, thicker, softer beard and mustache… Naturally! Godefroy THICK is a night-time treatment that combines Jamaican castor oil and plant extracts to provide intense nourishment to men’s facial hair. Used nightly, it can help to eliminate beard itch and flaky skin. THICK can also soften and add shine and luster to your facial hair.

Robert H. Schuller Pastor, Motivational Speaker, Author

Anybody who succeeds is helping people.

The secret to success is find a need and fill it; find a hurt and heal it; find a problem and solve it.

SHOW CALENDAR

WHEN WHAT

WHERE CONTACT

June 3 - 5 Premiere International Beauty Event Orlando Florida www.premiereorlandoshow.biz

June 4 - 5 Hair & Barber UK, Lane Longford Coventry CV6 6AQ https://hairukshow.com

June 24 - 26 International Beauty Show (IBS)

Las Vegas, NV www.ibslasvegas.com

June 24 - 26 International Esthetics Cosmetic & Spa Conference Las Vegas, NV www.iecscchicago.com

June 24 - 25 The Makeup Show

July 7 - 13 CosmoProf

July 11 - 13 Hair Expo Africa

July 16 - 17 AACS CEA Conference

July 22 - 24 Bronner Bros. International Beauty Show

July 27 - 29

Nashville,TN www.themakeupshow.com

Las Vegas, NV cosmoprofnorthamerica.com

Lagos, Nigeria www.hairexpoafrica.leohtafricaevents.com/

Houston, TX www.beautyschools.org

Long Beach, CA www.bronnerbros.com

Vietnam International Exhibitions & Conference on Cosmetics Beauty Hair And Spa Vietnam www.cosmobeauteasia.com/ vietnam/

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

only,

refund

*Original Phone ATLANTA 1-800-936-8733 CHICAGO 1-800-535-6110 DALLAS 1-800-925-4669 FORT LEE 1-856-735-0089 HOUSTON 1-713-343-5636 LOS ANGELES 1-877-644-0167 MIAMI 1-866-616-3200 NEW JERSEY 1-844-358-8967

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request. 4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted

only, NO COPIES will be accepted. **Copy of invoice MUST ACCOMPANY refund for credit.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice.

5. NO RETURNS will be accepted on coupon purchases.

I. Purchase the required amount of the vendor’s products. Coupon good for ONE TIME PURCHASE ONLY.

2. Fill out the coupon, supplying all necessary information.

3. Return the refund coupon* along with a copy of your original Jinny invoice** per Manufacturer’s request.

4. You’ll receive a credit from your Jinny Beauty Supply Accounting Department to be used on your next Jinny invoice. 5. NO RETURNS will be accepted on coupon purchases.

of invoice MUST ACCOMPANY refund for credit.

READER FEEDBACK

Let your voice be heard!

In this segment, OTC Beauty Magazine wants to find out what is important to you, our loyal readers. Posing a handful of questions each month, our goal is to learn through feedback how to better serve you. We ask that you take a few minutes to share your thoughts; write responses on this sheet and mail it back to us, or send it via email.

여러분의 목소리를 내세요!

여러분의 목소리를 내세요! OTC 뷰티 매거진은 소중한 여러분의 의견을 수렴하려고 합니다. 매달 몇 가지의 질문을 통해 여러분의 의견을 듣고, 좀더 발전된 잡지를 만들고자 합니다. 약간의 시간을 내 주시어 여러분의 생각들을 전달해 주세요. 질문지에 답변을 하여 저희 사무실로 보내주시거나 이메일을 보내 주시면 됩니다. (연락처는 이 페이지 맨 밑에 있습니다)

• What are some of the most popular men’s products in your store?

• Why do you think those items have been successful?

• Is there any other topic that you would like to see covered in OTC Beauty magazine?

When we receive your feedback we will choose a few answers to feature in the next month’s issue. You could be famous just by answering a few questions – simple as that! We look forward to hearing from you and thank you for supporting this publication. 보내주신 답변 중 몇몇을

Name (성함)

Store Name (상호명) __________________________________

State (주) ___________________________________________

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TT1B/27 TT1B/30 TT1B/350 TT1B/BG TT1B/BLUE

TT1B/PURPLE TT1B/RED