THE URBAN MOUNTAIN JOURNEY
PREMIUM SPORTSWEAR SPRING–SUMMER 14
LIVING IS ALL ABOUT DOING THINGS WITH PASSION. IN LIFE AND IN
SPORT, EVERY DAY, EVERYWHERE, IN THE CITY AND IN THE MOUNTAINS. There is a certain kind of passion that all people with an active lifestyle know. A desire to push your body on a city run or on a bike ride through a steep mountain pass. Odlo’s Spring/Summer 14 collection offers garments that help you achieve your goals, allowing you to train longer, perform harder and stay comfortable – in the city, in the mountains or both.
The city of Bilbao on the northern Spanish coast embodies the spirit of this season’s collection with a vibrant city center surrounded by mountains and nature.
AMBASSADOR
JON OLSSON
The Swedish pro freeskier and alpine ski racer knows the importance of preparation in sport and balance in life. What’s your fitness routine in summer vs winter? It’s easier to train in the summer, as you don’t have to consider how your legs will feel on your next ski session, but I try to hit the gym every day no matter the season. It used to be tougher for me, but when I started with CrossFit, my motivation doubled and I love it. How do you reward yourself after a tough period of training? I just try to get up in the morning, and enjoy having the time to sit down and have a coffee without knowing that I have to go out and
push myself all day. Having time left over for everything else is a big reward for me. Describe the importance of good undergarments, both for skiing and working out. If you ski almost every day, it’s important to be comfortable and warm. The same goes for training off the slope. I love the ¾-length tights for indoor and summer training; I barely feel that I have them on – they are so light! What makes skiing so magical? It’s the freedom. Once you get on the lift, you forget about everything else.
Jon is wearing the Muscle Force Vis tights and the windproof Väg jacket.
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On her: Kimber top and Shana tights. On him: Hologram hoddy vest over the Lander crewneck T-shirt.
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RUNNING
RHYTHM OF THE ROAD
The sun warms your face and your footsteps become lighter as you once again find that familiar, rhythmic stride. You’re off.
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AMBASSADOR
INGALENA HEUCK
The former long-distance runner has been one of Germany’s great young talents with a half-marathon championship to her name. She retired from competitive running in 2013 yet still embodies the passion and dedication of an athlete in her prime.
Ingalena is wearing the Raja dress over a Kimber top and Shana tights.
Running gear for the practical and style-conscious woman. The figure-flattering Raja dress with mesh inserts for ventilation is worn over the reversible Kimber top and Shana tights in stretch tricot.
INGALENA HEUCK
RUNNING IN A NEW DIRECTION
The coach and former German half-marathon champion is using her passion for sport to motivate others. Ingalena Heuck has had a lifelong love affair with running. As a young girl in her native Germany, she did it all: soccer, handball, swimming and tennis. But it was running that sparked her deep passion for sport – a passion that led to a successful cross-country career and a 2010 German half-marathon championship title. “I don’t consider myself to be a star or someone special,” she says. “I like sharing my passion with others. I am part of the sports family and I find that incredibly beautiful – to be a part of this group that has such a passion.” Her devotion to the sport has taken her from professional athlete to coach. Her love of running – a sport she calls a way of life – helped her recover from persistent foot injuries that
Ingalena is wearing the Hologram hoddy vest over the Jade crewneck T-shirt.
ultimately led to her retirement in early 2013. “When I run, my thoughts get lighter with every step I take – body and spirit become one,” she says. “The open space of nature opens up your mind.” With the support of family and friends, this determined athlete has gracefully moved on to the next phase of her career. With a level head and an unyielding excitement for the sport, she is helping guide athletes to greatness. “As an athlete, I have not been a person who just puts effort and energy in trying to achieve as much success as possible,” she says. “I like motivating and convincing others with my passion. That’s what I believe I am accomplishing and what I like doing.”
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The Muscle Force ¾ Bia tights with warp-knit fabric offer optimal support to reduce muscle vibration, helping you save energy and perform longer. Worn with the Bia ½ zip T-shirt, the windproof Väg jacket, and the Mesh Speed cap.
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BIKE
NO ORDINARY ROAD TRIP
A day out on the road is best spent with a killer view, the right equipment and great friends.
SMART GARMENTS THAT KNOW THE ROAD AHEAD. PROTECTION FROM THE ELEMENTS AND COMFORT ON YOUR RIDE – ALL WITHOUT SACRIFICING STYLE.
Wind and rain protective jackets, highly breathable materials and smart accessories.
A NEW MATCH
SCOTT-ODLO MTB RACING TEAM
Odlo is proud to be the new title sponsor for the mountain biking squad, sharing its passion and knowhow with the elite team. Odlo and the Scott racing team have been long-time partners. And happy ones at that. Now the two are taking their partnership to the next level as Odlo becomes the title sponsor of the team, enhancing their collaboration with the elite riders to develop the best in premium cycling equipment. As the team moves into its 12th season, it looks to build on its past success and prepare for the 2016 Olympic Games in Rio de Janeiro. Helping them on that journey is the first female rider on the team. Rising 19-year-old Swedish star Jenny Rissveds joins this accomplished group of Olympic medalists, and European and World Champions.
Es atempossed mi, et ut la sint dem. Ut que magnatur re aut alis erat enia et etur molu.
MANY ATHLETES, ONE GOAL AND THE KIND
OF SUPPORT ONLY TEAMMATES CAN PROVIDE.
Es atempossed mi, et ut la sint dem. Ut que magnatur re aut alis erat enia et etur molu.
The Mud jacket is made for rough weather with a transparent wind- and rain protective fabric. The breathable and windproof material is made of a combination of polyester and polyurethane, and is completely new to the market. It is worn with the Flash X shorts, the Tourmalet ½-zip shirt, and the Endurance gloves.
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OUTDOOR
THE CITY ESCAPE
Urban life requires a communion with the outdoors every now and then. A chance to clear your head in the crisp, natural air. And the only companion you need is a light jacket that can handle the changing elements.
Whisper windbreaker jacket and Quartz shorts over the Alexandra crewneck T-shirt.
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UNDERWEAR
LIGHT, FLEXIBLE SUPPORT THAT BEATS THE HEAT As temperatures rise, so does a competitor’s determination. It requires breathable, fast drying and comfortable underwear that can handle the dog days of summer.
Evolution X-Light Crewneck singlet.
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Both pages: Evolution X-Light V-neck singlet and briefs.
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A SOLID FOUNDATION IS ANYTHING BUT BASIC. THE SUMMER COLLECTION OFFERS SPORTS UNDERWEAR FOR ALL CLIMATES AND ALL SPORTS. ULTRA THIN, SEAMLESS AND FAST DRYING UNDERWEAR IS THE PERFECT BASE LAYER FOR ANY ACTIVITY, WHILE LONGER AND HARDER SESSIONS CALL FOR GARMENTS THAT REGULATE BODY TEMPERATURE AND REDUCE MUSCLE VIBRATION.
On her: Evolution X-Light brief and High Ultimate Fit bra. On him: Evolution X-Light crewneck singlet and boxer.
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On her: Muscle Force crewneck shirt and shorts. On him: Evolution X-Light boxer.
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