The O’Loughlins and the HBA Present
T h e P o rt l a n d Home & Garden Shows 2011-2012
Dear Friend, We are again pleased to invite you to increase your business at the best home and garden shows in the Northwest. Preliminary sales for our 2011 Fall Home & Garden Show and spring 2012 Portland Home & Garden Show are exceeding expectations. Even when the weather got tough this spring, our attendance bucked the trend and vendors saw an incredible weekend turnout that reminded them of past shows. The 23rd Annual Portland Fall Home & Garden Show, Sept. 29 – Oct. 2, 2011, is the first, largest and best attended fall event in the Northwest. Presented in conjunction with the Professional Remodelers Organization (PRO), the fall show has become the cornerstone event for companies to garner leads and produce sales before the winter months set in. There is no better way to bridge the gap from fall to spring than with the Portland Fall Home & Garden Show. The 65th Annual Portland Home & Garden Show, February 22 – 26, 2012, is the biggest and the best of them all. There may be other shows, but there is only one like this. The granddaddy of them all is consistently the top producer of business for industry vendors. The reason is simple; we refuse to take shortcuts and our varied customer base proves this point. The list is enormous and spans from simple garden bulbs to the specialty builder. The general public knows this and that quite simply is why they keep coming back. With features like the Smart House, dazzling display gardens and all the specialty organizations to round out the show, there is no reason to miss this 65 year tradition. As third generation show producers, we invite you to participate in the best home and garden shows in the Northwest. No other marketing opportunity can provide the kind of environment where consumers attend the show to obtain information in order to influence their purchasing decision. This audience wants to be sold. Good selling,
The O’Loughlins
Survey Identifies prime sales prospects! Attendee Marital Status
Attendee Travel Distance To The Shows
5%
Seminars
200+ miles
22%
4%
26%
* Respondents could make more than one choice.
13%
4%
Other
What Attendees Came To See*
Gather Information
100 - 200 miles
27%
Single
Amenities
36% 69%
43%
50 - 100 miles
Plant Sale
56%
Married Under 50 miles
Years Attendees Shopped Our Shows
50% Remodeling
Attendee Age Range
Attendee Income Levels
14%
31%
65+
5+ Years
51%
$65k+
60% 24%
40 - 65
3 - 5 Years
$50 - & $60k
20% 25 - 39
45% 0 - 2 Years
18% 15% $40 - $50k
6% 18 - 24
16% Under $40k
Experienced exhibitors know
that a top quality consumer exposition delivers the most targeted buying audience possible.
The thousands
who attend the semi-annual Portland
Home & Garden Shows come for good reason - to see and buy the latest in home and horticultural products and services. Dollar for dollar, no print or electronic advertising medium can deliver so much, so quickly, for so little.
Presented with the
September 29 - October 2, 2011 • Expo Center
WILL CALL
ENTRANCE
Floor plan and exhibit hours subject to any necessary change without notice. Floor plan by O’Loughlin Trade Shows. Copyright 2011.
BOOTH SPACE $900 US per Booth • 9'–10' booth space.
• $100 discount per booth with an HBA membership number.
• 8' backwall drapes and 3' • One parking pass for the first 10’x10’ or 10’ x 20’ booth. One sidewall drapes provided. • One electrical outlet up to 5 amps capacity provided.
additional parking pass will be given per additional 200 sq. ft.
EXHIBIT HOURS
ROLL-UP DOORS
SYMBOLS
Thurs., Sept. 29
11 AM to 8 PM
Fri., Sept. 30
11 AM to 8 PM
HALL D DA 20’H x 20’W DB 20’H x 20’W
Building Support Post FH Fire Hose In-Floor Electrical Panel Uneven Floor
Sat., Oct. 1
10 AM to 8 PM
Sun., Oct. 2
10 AM to 6 PM
HALL E EA 18’H x 20’W EB 18’H x 20’W EC 21’4’’ H x 20’W
*
Portland’s best-loved Fall Home & Garden Show is a wonderland of Northwest living. Home design, building, remodeling, decorating, gardening and landscaping— everything related to 21st century homelife comes alive here.
For sponsorship opportunities or more information, contact:
The revitalized Expo Center will again flourish September 29 - October 2, 2011 with fresh features, proven attractions and countless seasonal specials. Shouldn’t your business be part of the selling action? Reserve your space today, before it is too late.
E-Mail & Website:
Mail:
Phone:
24-Hour Fax:
info@otshows.com www.otshows.com 503-246-8291 800-343-6973
P.O. Box 80750 Portland, OR 97280-1750
503-246-1066
February 22 - 26, 2012 • Expo Center ROLL-UP DOORS HALL C C 15’H x 15’6’’ W D 20’H x 20’W HALL D DA 20’H x 20’W DB 20’H x 20’W HALL E EA 18’H x 20’W EB 18’H x 20’W EC 21’4’’ H x 20’W SYMBOLS Building Support Post FH Fire Hose In-Floor Electrical Panel Uneven Floor
*
BOOTH SPACE $1050 US per Booth • 9’–10’ booth space. • 8’ backwall drapes and 3’ sidewall drapes provided. • One electrical outlet up to 5 amps capacity provided. • $100 discount per booth with an HBA membership number. • One parking pass for the first 10’x10’ or 10’ x 20’ booth. One additional parking pass will be given per additional 200 sq. ft.
EXHIBIT HOURS
WILL CALL
EARLY EXHIBITOR ENTRANCE
Wed., Feb. 22
11 AM to 8 PM
Thurs., Feb. 23
11 AM to 8 PM
Fri., Feb. 24
11 AM to 8 PM
Sat., Feb. 25
10 AM to 8 PM
Sun., Feb. 26
10 AM to 6 PM
For sponsorship opportunities or more information, contact:
Phone:
503-246-8291 800-343-6973
24-Hour Fax: 503-246-1066
E-Mail & Website: info@otshows.com www.otshows.com
Mail: P.O. Box 80750 Portland, OR 97280-1750
ENTRANCE
Floor plan and exhibit hours subject to any necessary change without notice. Floor plan by O’Loughlin Trade Shows. Copyright 2011.
Need More Reasons to Exhibit? If you’ve never exhibited in a trade show before, or if it’s been a while, let us show you how easy and profitable it can be. We’ll give you the guidance, information and support you need to put together a powerful presence. Many of our exhibitors report that they initiate over half of their annual sales at
our shows, and we’ll help you get ready to do the same–with tips for setting up your booth, research on how to attract and sell attendees, and checklists to ensure that your show experience is as successful as it can be. So if you’ve been putting it off, wait no longer.
Reserve your space today!
For the price of a booth, what can you get in other media? Newspaper
Radio
Television
Billboard
Internet Advertising
1-column x 6˝ ad (1/20th page, black & white) in the Sunday Oregonian, one time.
4 one-minute commercials in morning drive time on a top Portland station.
No way! You can’t even produce a commercial for this amount, let alone buy air time.
Never mind! Cost of one standard poster panel for 30 days exceeds this amount, not to mention design and production.
Forget it! Your Internet “consultant” will hardly return your phone call for the amount you would spend on a booth.
THE COST-effectiveness of our shows cannot be matched by the traditional media. For 4-5 days, you can meet thousands of motivated homeowners face to face at our events. Book your space now!
Plan Ahead For These Other Outstanding O’Loughlin Shows. Tacoma Fall RV Show®
Portland Boat Show®
Northwest Flower & Garden Show®
Fall RV & Van Show®
Washington Sportsmen’s Show®
Central Oregon Sportsmen’s Show®
Tacoma Fall Home Show®
Tacoma Home & Garden Show®
Tacoma RV Show®
October 6 - 9, 2011 Tacoma Dome
September 15 - 18, 2011 Portland Expo Center October 6 - 9, 2011 Tacoma Dome
January 11 - 15, 2012 Portland Expo Center
January 25 - 29, 2012 Puyallup Fair & Events Center January 25 - 29, 2012 Tacoma Dome
Pacific Northwest Sportsmen’s Show® February 8 - 12, 2012 Portland Expo Center
February 8 - 12, 2012 Washington State Convention Center March 8 - 11, 2012 Dechutes County Fair & Expo Center Dates TBD Tacoma Dome
FAX APP
Send to our 24 Hour Fax
503.246.1066
Apply online at
otshows.com/apply What You Get At O’Loughlin Home Shows...
Yes, Please Send Me Contract(s) For Exhibiting In: ❑ Portland Fall Home & Garden Show September 29 - October 2, 2011 • $900 US Per Booth
Expo Center ®
$100 Discount per booth with an HBA membership number One Parking Pass for the first 10’ x 10’ or 10’ x 20’ booth. One additional parking pass will be given per additional 200 sq. ft.
CLIENT # _____________ ACCT# _____________
❑ Portland Home & Garden Show
®
February 22 - 26, 2012 • Expo Center $1050 US Per Booth
• • • • • •
$100 Discount per booth with an HBA membership number One Parking Pass for the first 10’ x 10’ or 10’ x 20’ booth. One additional parking pass will be given per additional 200 sq. ft.
Your Contract Will Be Sent To You upon approval of your application
• • • • • • • • • •
this is an application only
Please Print: We need ____________________________________________________________________________________ (9-10’x 10’) Booth(s) Specific Item(s) to be Exhibited: ____________________________________________________________________________________ Company: ________________________________________________________________________________________________________ Contact: __________________________________________________________________________________________________________ _ Mailing Address: __________________________________________________________________________________________________ Street Address (if different than above): _____________________________________________________________________________________
• • •
City: ____________________________________ State: ________ Zip/Postal Code:_______________________ (Please complete all 9 digits) Telephone: (______)_______________________________________________________________________________________________
• •
Fax: ( ______ ) ____________________________________________________________________________________________________ E-Mail: _________________________________________________________________________________________________________
•
Website:____________________________________________________ HBA Number: __________________________________________________
• ❑ CHECK HERE IF RECEIVING DUPLICATE MAILINGS
❑ PLEASE TAKE ME OFF YOUR MAILING LIST
Saturation Media Advertising Focused Target Markets Extensive PR Coverage Highly-Qualified Prospects Ideal Marketing Dates The Best Home Show Building in the Northwest First-Rate Exhibitors On-Site Show Management Designed Crowd Traffic Patterns On-Site Parking Maximum Exhibit Space Exposure Professional 24-Hour Security Reduced Headquarters Hotel Rates Move-In, Move-Out Assistance Professional On-Site Staff One Free 5 Amp Electrical Outlet Per Booth Decorator Package Availability Industry/Consumer Networking Exciting Selling-Oriented Atmosphere Unmatched Feature Attractions Fresh, Innovative Ideas Every Season Proven Track Record of Sales Success Four Generations of Personalized, Family Service
DETACH HERE
septEMBER/OCTOBER 2011
February 2012
Expo Center - Portland, Oregon
Expo Center - Portland, Oregon
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www.homebuildersportland.org
O’Loughlin Trade Shows P.O. Box 80750 Portland, OR 97280-1750
503-246-8291
TOLL FREE 800-343-6973 Fax 503-246-1066 e-mail: info@otshows.com website: www.otshows.com or www.portlandhomeandgardenshow.com Contacts: Terrence O’Loughlin, Phil Parker, Bob O’Loughlin, Nicky Cochrane
Cover photo courtesy of John Curtiss 2011 Spring Home & Garden Show All Natural Landscape
D I S C O V ER WH Y T HE G RA S S I S G REENER W I T H U S .
PRSRT STD U.S. Postage P.O. Box 80750 Portland, OR 97280-1750 CHANGE SERVICE REQUESTED
PAID
Portland, OR Permit No. 195