Tobe Report How She Wears It FW 2017/18

HOW SHE WEARS IT FW 2017/18

TOBE REPORT

EXOTIC URBANITY

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SMOKY NEUTRAL

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EDGE LANDS

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DARK PREFERENCE

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CONTENTS

LETTER FROM THE EDITOR

This 2017/18 Fall and Winter Tobe Report delivered four color stories: Exotic Urbanity, Cosmetic Neutral, Edge Lands and Dark Preference. From the dusty pastel to bright, and from minimal and earthy to dark classic, all the selected colors are linking to the global mood and they are cultural inspired as well. This report provides you with an easier way to explore the color possibilities and combinations for 2017/18 Fall and Winter. Enjoy,

Oudulin Chen

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

Color plays a major role in our daily life. It is not just one of the most important elements in the design world, it can also evoke a personality, a mood, a memory, and communicate with people in a visual way.

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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EXOTIC URBANITY

Exotic Urbanity looks into nostolgic and pastoral tones from the East. This modest palette gives a feminine, quirky but contemporary feeling, and also creates a beautiful and cozy impression with in the clean base.

RIGHT AT RETAIL

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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Drome FW16

Luisa Beccaria FW16

Ports 1961 FW16

Stella McCartney FW16

Prabal Gurung FW16

Iris Van Herpen FW16

Talbot Runhof FW16

Maiyet FW16

Céline FW16

Marni FW16

Acne Studios FW16

Prada FW16

Proenza Schouler FW16

Max Mara FW16

Balenciaga FW16

Bottega Veneta FW16

Rebecca Minkoff FW16

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

Rick Owens FW16

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

HOW SHE WEARS IT

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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SMOKY NEUTRAL

Smoky Neutral is inspired by the color story of nature. The raw and rich brown variations from the previous season develop into the luxe brown and moves into blackened bitter chocolate and toasted sable brown. Combined with clean, chocky grey variations, this palette gives a nature-like and minimal impression.

RIGHT AT RETAIL

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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Valentino FW16

Balenciaga FW16

HermĂŠs 1961 FW16

Louis Vuitton FW16

Max Mara FW16

Stella McCartney FW16

Genny FW16

Toga FW16

Peter Pilotto FW16

Akris FW16

Neil Barrett FW16

Ermanno Scervino FW16

Loewe FW16

Julien David FW16

Christian Dior FW16

Prada FW16

Veronique Leroy FW16

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

Lanvin FW16

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

HOW SHE WEARS IT

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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EDGE LANDS

Edge lands is inspired by the colors of 1980s, which is a bright, digital color palette. Colors like magenta, jelly bean green, imperial blue, and pure yellow really create a complimentary color story, as well as a very active impression.

RIGHT AT RETAIL

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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CĂŠline FW16

Vivienne Westwood FW16

Leitmotiv FW16

Luisa Beccaria FW16

Iris Van Herpen FW16

Sacai FW16

Anteprima FW16

Salvatore Ferragamo FW16

Jil Sander FW16

Proenza Schouler FW16

San Andres Milano FW16

Dolce & Gabbana FW16

Emporio Armani FW16

Jacquemus FW16

Balenciaga FW16

Delpozo FW16

Max Mara FW16

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

Marques Almeida FW16

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

HOW SHE WEARS IT

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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DARK PREFERENCE

Dark Preference looks into the beauty of darness for inspiration, as daylight fades to dusk. The colors are all with a decadently rich quality, as well as a defined sophistication.

RIGHT AT RETAIL

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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Christian Dior FW16

Givenchy FW16

Antonio Marras FW16

Dries Van Noten FW16

Versace FW16

Esteban Cortazar FW16

Delpozo FW16

Sonia Rykiel FW16

Stella McCartney FW16

John Galliano FW16

Elie Saab FW16

3.1 Phillip Lim FW16

Dries Van Noten FW16

Miu Miu FW16

Rodarte FW16

Narciso Rodriguez FW16

Rag & Bone FW16

TOBE REPORT - HOW SHE WEARS IT FW 2017/18

Three Floor FW16

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

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TOBE REPORT - HOW SHE WEARS IT FW 2017/18

HOW SHE WEARS IT

CREDITS PINTEREST UNSPLASH VOGUE.COM VSCO WGSN.COM

DISCLAIMER THIS IS A MOCK REPORT DONE FOR SAVANNAH COLLEGE OF ART AND DESIGN FOR THE FASHION MARKETING AND MANAGEMENT CLASS: CURRENT TRENDS AND FORECASTING WITH PROFESSOR ANTHONY MILLER