ess your busin Makeour ourmembers membersyour your customers customers Make
A Network TEN and News Limited Venture
4
OUR BUSINESS We are one of Australia’s largest Group Buying websites • We are jointly owned by Network Ten and News Limited – two of Australia’s largest media organisations. • Our News Limited assets include print media (e.g. Daily Telegraph, Herald Sun, Courier Mail, The Australian & mX) and digital media (e.g. news.com.au, taste.com.au), ensuring comprehensive daily national coverage to OurDeal consumers. • Our Network Ten assets include broadcast reach across Channel Ten, ONE, ELEVEN and corresponding digital program platforms. • We have continual radio programmes in place to ensure OurDeal has complete exposure across all media mediums. • Together with our database of over 600,000+* organically grown Members, OurDeal’s media portfolio offers clients the very best marketing opportunities for their business. • We understand the power of investing in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) to enable our new and existing Members to easily find our merchants’ great Daily Deals.
We pride ourselves on our merchant relationships From start to finish, collaborative relationships with our partners are a necessity. Your best interests are our best interests! *Note: Sourced October 2011.
OurDeal is proud to be a founding signatory to the Australian Group Buying Code. Operating on a foundation of honesty and integrity, we have built up a large, confident Membership Database and strong merchant partnerships. The Code serves to develop consumer confidence and foster a trusting, mutually beneficial relationship between consumers and merchants. OurDeal has thrown its full weight behind this initiative in order to ensure a successful, rewarding experience for consumers and merchants alike.
1
HOW OURDEAL WORKS
1
MAKE CONTACT Contact an OurDeal Business Development Manager (BDM) who will guide you through the whole process from start to finish.
2 3
AGREE TERMS We will work with you to create the best Deal we can. The better the Deal, the more successful it will be.
LAUNCH DEAL Your Deal goes ‘Live’ to reach OurDeal’s database of over 600,000* subscribers and potentially 2 million TV viewers!
4
ENJOY NEW CUSTOMERS Watch as new customers stream in at no upfront cost, dramatically increasing your brand’s reach.
*Note: Sourced October 2011.
4
2
WHAT WE CAN DO FOR YOU
Access to New and Loyal Customers • Direct subscriber base of over 600,000* • Quality subscriber profile: • 18-40 years • Employed full time • High discretionary income • Strong purchasing pattern with a propensity for word-of-mouth communication and social networking
Tailored Solutions for Your Business • Tailored solutions (such as marketing, Deal terms and promotions) to meet your business needs: • Boost customers for low seasons or non-peak periods • Get customers through the door for up-sell opportunities • Build brand awareness through social media channels • Extend reach into specific, new consumer markets
Greater Reach for Your Brand • Tailored TV advertisements for live-to-air and Channel Ten web-channels. • Access to over 30,000* loyal Facebook and Twitter fans who have signed up in support of OurDeal. • Opportunity to promote your business to an internet savvy and highly influential audience.
Best Customer Service in the Market • Personalised and dedicated sales and Customer Support staff who you can trust. • Market competitive payment terms: • We return all Deal in-flow to clients instead of paying based on the number of vouchers redeemed. • Simple payment process that aligns with customer redemption profile. • OurDeal has a proven track record of working with large organisations. • OurDeal provides post-deal support from our BDM and customer support staff.
3
*Note: Sourced October 2011.
CLIENT
BACKED BY A QUALITY TEAM
General Sales Manager Client/Merchant
Business Development Manager Sales Support
Technical Support Creative & Design Marketing & Strategy Customer Support
Comprising Strategists, Product Managers, Campaign Managers, Producers and an engaged Editorial Team, OurDeal makes it easier to facilitate your campaign from beginning to end, with high quality results. OurDeal’s knowledgeable Business Development Managers are focused on the delivery of high quality advertising solutions for clients and businesses.
4
4
OUR TOOLS
OurDeal creates a shopping experience for the modern age that is simple, accessible and most of all affordable for both the consumer and the merchant. We foster an online community with Members from around the nation, brought together through the power of Group Buying to enjoy unbeatable Deals. We are currently extending our brand across multiple digital avenues to reach a wider audience and create an even more user-friendly experience. The OurDeal app for iPhone allows Members to browse our incredible Deals on the go from the convenience of their iPhones. OurDeal vouchers can be viewed on the iPhone, simplifying the redemption process so that Members using this service no longer require paper vouchers to redeem their Deals. The OurDeal app for iPhone has enabled us to reach an extra 7,000* Members every day. OurDeal’s Mobile Website extends this service to other smartphone users. Its launch has exponentially increased our mobile database, creating a brand that is more pervasive in the digital arena and accessible to a larger slice of the consumer market. OurDeal is at the forefront of the digital age. We are constantly tapping into cutting-edge new technologies and creating new avenues in which to reach current and potential Members. As we build up our portfolio of digital mediums, the OurDeal user experience is continually rendered simpler, more accessible and more user-friendly.
5
*Note: Sourced October 2011.
le Ma
66 %
34
ma Fe
%
THE OURDEAL AUDIENCE
70%
30%
60%
25%
50%
20%
40%
15%
30%
10%
20%
5%
10%
0%
0%
Gender Breakdown
100k+
75-99k
50-74k
35-49k
20-34k
0-19k
55+
45-54
35-44
25-34
18-24
le
35%
Household Income Breakdown
Age Breakdown
50,000
Visits to OurDeal.com.au Every Day 24
7,000
OurDeal iPhone App Page Views Every Day ≤1500 1500-2000
24
6
2000-2500
Peak time from 8pm to 11pm
≤100
18
2500-3000 3000+
18
12
6
100-200
Website Usage
200-300
(24-hr time)
300-400
Peak time from 8am to 12pm
400+ 12
iPhone Usage
(24-hr time)
Note: Demographic information sourced from Google Ad Planner October 2011.
4
6
CASE STUDIES
Aussie Farmers Direct - Melbourne
Deal: $20 for $75 worth of value (73% off) Inclusions: Fresh fruit, veggies, premium meat and dairy delivered from the farm straight to your door. Validity: 6 months
1,015 vouchers sold in 5 hours. $20,300 turnover.
MasterChef Magazine - National
Deal: $20 for $40 worth of value (50% off) Inclusions: Become a MasterChef at home with an 11 issue subscription to the new MasterChef Magazine, delivered to your door monthly. Validity: 12 months
8,839 vouchers sold in 5 days. $176,780 turnover.
Fitness First - Sydney
Deal: $30 for $148 worth of value (80% off) Inclusions: Three weeks unlimited access plus a one hour personal training session at your local Fitness First. Validity: 2 months
1,033 vouchers sold in 48 hours. $30,990 turnover.
7
HERON ISLAND - Great Barrier Reef
Deal: $897 for $2,637 worth of value (66% off) Inclusions: A tropical three night escape to Heron Island on the Great Barrier Reef for two people: Accommodation, boat transfers, daily breakfast, lunch & dinner included. Bring the kids at no extra cost. Validity: 12 months
591 vouchers sold in 5 days. $530,127 turnover.
4
8
TESTIMONIALS
“I couldn’t be happier with my result, almost every single client has been more interested in Naturopathy, and they are coming to me with real issues to work on. Thank you so much for the opportunity. I want to book again as I’d love to keep up the momentum and really boost my client base. Thanks again OurDeal!” Polly Molesworth - Naturopath, Sydney “As a new business, our greatest challenge was lack of exposure. OurDeal has helped tap a new market of customers who have purchased not only the OurDeal promotion but also other products on offer. The marketing campaign was more successful than we could have imagined and our BDM has been easily contacted and ready to iron out any issues every step of the way.” Jacqui and Andrew - Lantern Ghost Tours, VIC “OurDeal was the best local promo we have ever done! The process has been easy to implement and the voucher system worked well. OurDeal, thanks for your help!” Wayne Peterson - Franchisee, Subway, South Melbourne “We ran a Car Service Deal with OurDeal to increase our customer base. They made it very easy, explaining every step of the process and ensuring I was happy with how my business was presented. The response was fantastic, the phone did not stop ringing with bookings and enquiries! We sold 116 vouchers and got a really good mix of local clients that have returned. We ran Deals with other Group Buying sites but have decided to partner exclusively with OurDeal from now on. This is the best marketing we have ever done and we will be doing it again.” Mike - Cars Complete, QLD “Fernwood Fitness ran a national side Deal with OurDeal with the goal of generating leads into our clubs to build towards a national open day. I am pleased to say that we did see new customers driven to the business, giving us the opportunity to sell longer term memberships. On the day we ran the Deal with OurDeal, our website recorded at that time its highest ever spike in traffic, which is important to us in this digital market. We look forward to working with them again as we incorporate the Group Buying model into our overall marketing strategies.” Bianca Richards - Fernwood Fitness, Nationwide
9
BRANDS WE HAVE WORKED WITH
MasterChef® Shine (Aust) Pty Ltd. Licensed by Shine 360°
4
10