Make our members your customers
A Network TEN and News Limited Venture
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OUR BUSINESS We are one of Australia’s largest Group Buying websites • We are jointly owned by Network Ten and News Limited – two of Australia’s largest media organisations. • Our News Limited assets include print media (e.g. Daily Telegraph, Herald Sun, Courier Mail, The Australian & mX) and digital media (e.g. news.com.au, taste.com.au), ensuring comprehensive daily national coverage to OurDeal consumers. • Our Network Ten assets include broadcast reach across Channel Ten, ONE, ELEVEN and corresponding digital program platforms. • We have continual radio programmes in place to ensure OurDeal has complete exposure across all media mediums. • Together with our database of over 600,000+* organically grown Members, OurDeal’s media portfolio offers clients the very best marketing opportunities for their business. • We understand the power of investing in Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) to enable our new and existing Members to easily find our merchants’ great Daily Deals.
We pride ourselves on our merchant relationships From start to finish, collaborative relationships with our partners are a necessity. Your best interests are our best interests! *Note: Sourced October 2011.
OurDeal is proud to be a founding signatory to the Australian Group Buying Code. Operating on a foundation of honesty and integrity, we have built up a large, confident Membership Database and strong merchant partnerships. The Code serves to develop consumer confidence and foster a trusting, mutually beneficial relationship between consumers and merchants. OurDeal has thrown its full weight behind this initiative in order to ensure a successful, rewarding experience for consumers and merchants alike.
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HOW OURDEAL WORKS
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MAKE CONTACT Contact an OurDeal Business Development Manager (BDM) who will guide you through the whole process from start to finish.
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AGREE TERMS We will work with you to create the best Deal we can. The better the Deal, the more successful it will be.
LAUNCH DEAL Your Deal goes ‘Live’ to reach OurDeal’s database of over 600,000* subscribers and potentially 2 million TV viewers!
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ENJOY NEW CUSTOMERS Watch as new customers stream in at no upfront cost, dramatically increasing your brand’s reach.
*Note: Sourced October 2011.
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OURDEAL ESCAPE
Welcome to OurDeal Escape, a dedicated travel channel for hungry travellers looking for inspiration for their next holidays and short breaks to escape from the ordinary daily grind!
Are you looking to make your destination stand out from all the online travel noise? • OurDeal Escape offers you an opportunity to be exclusively featured, not buried in search results listings from search engines and online travel agent sites. • Have your travel business and destination showcased exclusively for the week in front of 710,000+ members. • Our buyers are visual, it is not just about price. • Our strategy is to: - Hook them in with inspiration - Sell them on the destination - Wow them with features and inclusions - Close with an attractive total package offer, not just a single room rate saving
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Are you looking for a travel partner that can offer you Marketing, Branding, Sales and Customer Acquisition all in one place? • Through our relationship with Network Ten and News Limited we are able to offer some of our travel partners the opportunity to gain exclusive marketing and brand exposure for the Deal via our extensive, Television, Print and Radio advertising campaigns. • We deliver brand new customers right to your door, where you own the relationship once they are ready to book. • These new customers not only consist of buyers who were already in the market for your destination, but also new customers who were not even considering your destination until they were inspired by the Deal.
Are you looking for a travel partner that actually consults with you rather than dictates what will potentially work for your travel business? • Our experienced travel team are trained to consult with you to discuss packages that will not only be attractive to our members, but also manageable from a business sense on your end. • We will not set unrealistic demands, as our objective is for long term partnerships, not one off Deals. • Our Travel team all come from Travel backgrounds so already have a great understanding of the industry.
Escape ordinary exposure for your travel business, partner with OurDeal Escape and experience a new exciting way to engage customers with your brand directly!
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WHAT WE CAN DO FOR YOU
Access to New and Loyal Customers • Direct subscriber base of over 600,000* • Quality subscriber profile: • 18-40 years • Employed full time • High discretionary income • Strong purchasing pattern with a propensity for word-of-mouth communication and social networking
Tailored Solutions for Your Business • Tailored solutions (such as marketing, Deal terms and promotions) to meet your business needs: • Boost customers for low seasons or non-peak periods • Get customers through the door for up-sell opportunities • Build brand awareness through social media channels • Extend reach into specific, new consumer markets
Greater Reach for Your Brand • Tailored TV advertisements for live-to-air and Channel Ten web-channels. • Access to over 30,000* loyal Facebook and Twitter fans who have signed up in support of OurDeal. • Opportunity to promote your business to an internet savvy and highly influential audience.
Best Customer Service in the Market • Personalised and dedicated sales and Customer Support staff who you can trust. • Market competitive payment terms: • We return all Deal in-flow to clients instead of paying based on the number of vouchers redeemed. • Simple payment process that aligns with customer redemption profile. • OurDeal has a proven track record of working with large organisations. • OurDeal provides post-deal support from our BDM and customer support staff.
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*Note: Sourced October 2011.
CLIENT
BACKED BY A QUALITY TEAM
General Sales Manager Client/Merchant
Business Development Manager Sales Support
Technical Support Creative & Design Marketing & Strategy Customer Support
Comprising Strategists, Product Managers, Campaign Managers, Producers and an engaged Editorial Team, OurDeal makes it easier to facilitate your campaign from beginning to end, with high quality results. OurDeal’s knowledgeable Business Development Managers are focused on the delivery of high quality advertising solutions for clients and businesses.
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OUR TOOLS
OurDeal creates a shopping experience for the modern age that is simple, accessible and most of all affordable for both the consumer and the merchant. We foster an online community with Members from around the nation, brought together through the power of Group Buying to enjoy unbeatable Deals. We are currently extending our brand across multiple digital avenues to reach a wider audience and create an even more user-friendly experience. The OurDeal app for iPhone allows Members to browse our incredible Deals on the go from the convenience of their iPhones. OurDeal vouchers can be viewed on the iPhone, simplifying the redemption process so that Members using this service no longer require paper vouchers to redeem their Deals. The OurDeal app for iPhone has enabled us to reach an extra 7,000* Members every day. OurDeal’s Mobile Website extends this service to other smartphone users. Its launch has exponentially increased our mobile database, creating a brand that is more pervasive in the digital arena and accessible to a larger slice of the consumer market. OurDeal is at the forefront of the digital age. We are constantly tapping into cutting-edge new technologies and creating new avenues in which to reach current and potential Members. As we build up our portfolio of digital mediums, the OurDeal user experience is continually rendered simpler, more accessible and more user-friendly.
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*Note: Sourced October 2011.
le Ma
66 %
34
ma Fe
%
THE OURDEAL AUDIENCE
70%
30%
60%
25%
50%
20%
40%
15%
30%
10%
20%
5%
10%
0%
0%
Gender Breakdown
100k+
75-99k
50-74k
35-49k
20-34k
0-19k
55+
45-54
35-44
25-34
18-24
le
35%
Household Income Breakdown
Age Breakdown
50,000
500,000
Visits to OurDeal.com.au Every Day
Daily Email subscribers
34,639
24
OurDeal facebook followers
7,000
OurDeal iPhone App Page Views Every Day
≤1500 1500-2000
24
6
2000-2500 2500-3000
Peak time from 8pm to 11pm
≤100
18
3000+
18
6
100-200
12
Website Usage (24-hr time)
200-300 300-400
Peak time from 8am to 12pm
400+ 12
iPhone Usage
(24-hr time)
Note: Demographic information sourced from Google Ad Planner October 2011.
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HOLIDAY - CASE STUDIES
Elements Boutique Resort & Spa Hideaway
Deal: $550 for $1440 worth of value (62% off) Inclusions: A 5 night luxury escape for 2 at Elements Boutique Resort & Spa Hideaway in Koh Samui, Thailand. Includes 3 course dinner, daily breakfasts, massages and airport transfers. Validity: 8 months
219 vouchers sold in 12 days. $120,450 turnover. Mt Buller Chalet Hotel and Suites
Deal: $599 for $1210 worth of value (54% off) Inclusions: A two night ski escape two adults, breakfast, lift passes & $100 to spend at The Black Cockatoo Bar Restaurant at Chalet Mt Buller. Validity: 12 months
300 vouchers sold in 48 hours. $179,700 turnover.
La Krisp Property - Ettalong Beach Resort
Deal: $249 for $659 worth of value (62% off) Inclusions: Two luxurious nights for two people at the four star Ettalong Beach Resort including Breakfast, $64 Worth of Delicious Cuisine and Two Cinema Tickets. Validity: 12 months
400 vouchers sold in 4 days. $99,600 turnover.
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DAYDREAM ISLAND RESORT
Deal: $499 for $2016 worth of value (75% off) Inclusions: Four nights for up to 4 people in a garden balcony room, full breakfast daily, over 20 activities such as kayaking, paddle skiing, shark & stingray feeding, rainforest walks & gym Available Upgrades: Customers able to buy multiple vouchers for consecutive night stays. Upgrade options available from $125 to $499. Validity: 6 months Result: Client was able to upsell to 50% of OurDeal members who purchased.
562 vouchers sold in 72 hours. $282,000 turnover.
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