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JBF Business Media’s Atlanta Small Business Network By Beth Volpert Johansen Entrepreneurship and support of the small business is the heart and soul of JBF Business Media’s Atlanta Small Business Network. And at the center of JBF is the dynamic and forward-thinking pair, Jim and Bridget Fitzpatrick, who have taken the idea of entrepreneurship and nurtured it for the benefit of other entrepreneurs and small business owners throughout the Atlanta Metro Area. Headquartered in Gwinnett’s thriving Technology Park in Peachtree Corners, JBF fits right in alongside the ingenuity and creativity sparked by their professional and civic neighbors. Providing a platform for all things small business is central to JBF Business Media’s offerings. “Bridget and I thought to create this platform together for small businesses,” says Jim. “We have developed a rich content resource for entrepreneurs and owners like us, and have enjoyed a warm reception here in the small business community.” The platform supports those with fledgling ideas all the way through to experts in various areas of business. With their own television program, The Atlanta Small Business Show, airing on CBS Channel 46 and Peachtree TV, the company is able to showcase their content for the benefit of anyone willing to watch and learn. Jim and Bridget liken the Atlanta Small Business Network to a toolbox for building a successful business. Constantly expanding their panel of business experts, JBF covers topics such as: Branding, Training Tips, Marketing, Sales, Co-working, and Leadership. The list of topics is ever expanding in response to current trends. Each week, JBF conducts numerous interviews, shoots videos, and creates podcasts of varying lengths. Every piece of media is stretched to the fullest possible use and offered on a variety of platforms to ensure all information is user-friendly. “Some people like to read articles, others prefer watching video,” says Jim. “We also offer podcasts for those who are traveling or just prefer that medium.” Clients who seek JBF Business Media’s guidance find Jim and Bridget’s advice to be sound and sage. “Sometimes new small business owners or those with an entrepreneurial spirit can find that starting up is not only financially difficult, but also a little bit of a personally overwhelming experience,” says Bridget. “We ask questions from the perspective of being business owners ourselves, and try to walk them through the challenges facing businesses today.” A tour of the studio reveals an energetic corporate culture. Editing suites are staffed with creative employees who output several videos and shows daily. The high-tech set is designed to be customized for different clients who wish to shoot on site, as well as serving the weekend television shows. “We are the CNBC for small businesses here in Atlanta,” says Jim. “The website hosts our episodes and speaks to specific and relevant small business topics that extend beyond our local area.” Providing relevant and savvy small business content suitable for expansion into other markets is part of a larger plan for JBF Business Media. The lessons to be learned from experts in all areas of business translate to other markets similar to the Atlanta Metro. “We use a vetting process here to make certain those we interview have expertise in their specific topics,” says Jim. “Bestselling authors, speakers, trainers, and business owners offer a wealth of useful information that becomes part of our daily content offerings.” Taking a virtual tour of the Atlanta Small Business Network’s website is all-at-once Continued on page 22
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