Spring/Summer 2024 Market Guide

Page 1

Spring/Summer

MARKET GUIDE
2024

KEY COLORS

The Design, Development, and Sourcing teams at Outdoor Cap dedicate numerous hours to research each year. We explore various avenues, including analyzing current in-store o erings, upcoming line developments, white-label brand creations, direct-to-consumer products, WGSN trend forecasting, and direct consumer research. The valuable insights gathered are merged into comprehensive seasonal trend guides. These guides serve as internal references and components are shared with the public, demonstrating our commitment to stay at the forefront of the industry.

COLOR OF THE YEAR

LONG-TERM COLORS

DIRECTOR OF DESIGN
JON FORST
SEASONAL COLORS
NUTSHELL PMS 2469 CYBER LIME PMS 381 FONDANT PINK PMS 672 RADIANT RED PMS 4058 ELEMENTAL
BLUE PMS 2166
APRICOT CRUSH PMS 163
BOONIES | BUCKETS | LIFEGUARD SHAPE | REVERSIBLE | PRINTS & PATTERNS
SUN PROTECTION
MARKET REPORT S/S 2024 SUN PROTECTION
Outdoor Cap BH600 Outdoor Cap CAMP01 Devereaux Golf Outdoor Cap CSB-100 Outdoor Cap STW-400 Southern Tide Marsh Wear Outdoor Cap OC200 Nike Adidas

MENS CASUAL OVERSIZED GRAPHICS | ROPES | FULL MESH CROWNS

SOLID COLORS | 5-PANEL FOAM FRONTS | GENERIC CAMO

Outdoor Cap CACTUS02 Three Under OC771CAMO Melin Duluth Trading Simms Dead Drift Sendero Provisions Co. Outdoor Cap flx672M-E Ten Tree Outdoor Cap OC604M Katin
MARKET REPORT S/S 2024
Howler Brothers
MENS CASUAL

LADIES CASUAL

DIRECT EMBROIDERY | 5-PANEL FOAM FRONTS

SOLID COLORS | ALL OVER PATTERNS | DAD HATS

L
MARKET REPORT S/S 2024
&
LADIES CASUAL Free
Easy
Parks Project. Adidas Gigi Pip Nike Coal Headwear Outdoor Cap OCFOAM Outdoor Cap RMBLR-04 Wrangler WRA-122 lululemon Outdoor Cap SMILE01 Free Fly
COLOR BLOCKING | FLAG BACKGROUND ART
STYLIZED FLAGS | CROPPED FLAG | SILICONE WELDS STARS & STRIPES
MARKET REPORT S/S 2024 STARS & STRIPES
Outdoor Cap OC801P Seager Co. Outdoor Cap FLAG02 Kuiu Ariat Tuckernuck Pabst Blue Ribbon Outdoor Cap CWF-405 Outdoor Cap USA771 Wrangler WRA-116 737 Duck Club

Outdoor Cap is here for you with insight into market trends, an understanding of what sells, and strong sourcing partnerships. With over 45 years of experience, Outdoor Cap is committed to meeting all your headwear needs.

For more information reach out to marketing@outdoorcap.com to connect with our research teams. All images used in this guide are either public domain or created by the Outdoor Cap team. Copyright© Outdoor Cap Company 2024. All Rights Reserved.

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