INTRODUCING JAPAN’S BEST GUIDES

When entrepreneur Max Mackee returned to Japan after studying in London, he found some inspiration in Japan’s mountains after spending time with knowledgeable local guides like Tomoki Fuse; people passionate about sharing their local knowledge and local mountains but there wasn’t really good forum for presenting themselves.

“I met many guides who taught me about things such as dealing with avalanche risk, and had so many experiences that impressed me with their outlook on life,” he says. “I felt that there wasn’t a place where the guides could really introduce themselves, and that’s why I decided to create Kammui,” he says.

Kammui is an Ainu word meaning “spirit.” One of Mackee’s ideas (as a passionate backcountry snowboarder himself) is that the connection with nature is part of our spiritual side, and a key to our well-being.

“Our mission is to create the optimal pathways for people to get back to nature,” he says, “which then leads to health, spirituality and sustainability.” By providing an engaging showcase to the best guides in Japan,” he adds, “people can find pathways to the guides and experiences easier, which in turn ensures that guides can connect with more customers and build a sustainable income."

Kammui was initially launched in Japanese, but there is an increasing number of pages in English featuring guides covering a wide range of seasonal outdoor activities in beautiful natural areas all over Japan. To find out more visit kammui.com/en/