THE
BRAND BOOK
June 8-9, 2016 • Metropolitan West, 639 West 46th Street, New York City, 10036
WELCOME
and thank you for joining Outdoor Retailer, the largest outdoor gear, apparel, accessories
and technology tradeshow, as we host Get Outdoors–NYC. This event is intended to provide you with access to the brands making the news, along with outdoor industry influencers that can easily serve as story resources on important trends and industry developments, now, and in the future. The outdoor industry is one of the predominant economic drivers in the United States. Interior Secretary Sally Jewell recently announced that the federal government will begin measuring and reporting outdoor recreation economy statistics as part of U.S. Gross Domestic Product reports. This is the first time the federal government will be quantifying the outdoor recreation sector in its jobs and economic impact report, and is a clear statement about the impact the industry makes on the overall economy. The outdoor brands in attendance at this event represent apparel, footwear and gear – everything you need to gather relevant content for a variety of stories: for gear reviews, gift guides, consumer trends, family camping, innovative lifestyle apparel, trending footwear, form-vs-function, growing outdoor engagement and more. The Outdoor Retailer staff is here to serve as your resource. Do not hesitate to reach out to us to support your content needs, or obtain access to the brands or statistics you might need to report on the industry. And definitely plan to attend Outdoor Retailer Summer Market, August 3-6, 2016, in Salt Lake City Utah, where you can interact with the entire industry. Meet the brands, get a pulse on the industry, identify trends, and test and report on the latest gear, accessories, technology and apparel. Celebrating 35 years, Outdoor Retailer connects approximately 46,000 attendees representing the retailers, manufacturers, industry advocates and media all on hand to conduct the business of outdoor recreation. The show provides a platform for critical face-to-face business initiatives, line previews, launches, networking and retailer education, providing the perfect place for you to get the scoop on the latest product launches and industry news.
CONTENTS PR contact name, email and brand URL appear on brand pages for easy follow-up.
3M™ THINSULATE™ INSULATION
NDK NIDECKER DESIGN
BACKPACKER APPAREL
PAU HANA SURF SUPPLY
CARPE’ INSECTAE
PRIMALOFT®
COLDPRUF BASE LAYER
RAESWEAR
CONCEPT III TEXTILES
REI
DANNER FOOTWEAR
ROCKPORT
EAGLES NEST OUTFITTERS
SURFTECH
FLIR SYSTEMS, INC.
SVEN CAN SEE
GRAND TRUNK
SYLVANSPORT
HOBIE
TERRAMAR SPORTS
HYPERWEAR®
THE ORIGINAL MUCK BOOT COMPANY
INVISIBLE SHOWER
THE REAL DEAL BRAZIL
KAMIK
THULE
KELTY
TIFOSI OPTICS, INC.
KÜHL
WASPCAM
LIFESTRAW
WOLVERINE
MOUNTAIN KHAKIS
WRANGLER RIGGS WORKWEAR
MUNK PACK
INTRODUCING
the companies participating in our first annual Get Outdoors–NYC.
®
Erin Bix ebix@mmm.com
www.thinsulate.com
3M™ THINSULATE™ INSULATION
zoeb@dbebz.com
www.backpackerapparel.com
BACKPACKER APPAREL Zoe Bebon
Randy Cross randy@allnaturalrepellent.com
www.allnaturalrepellent.com
CARPE’ INSECTAE
iconnor@coldpruf.com
www.coldpruf.com
COLDPRUF BASE LAYER Ian Connor
Jen Miller jmiller@conceptiii.com
www.conceptiii.com
CONCEPT III TEXTILES
Concept III representing Polygiene and Coolcore
jeff@coldsplinters.com
www.danner.com
DANNER FOOTWEAR Jeff Thrope
Amy Allison amy@eaglesnestoutfittersinc.com
www.eaglesnestoutfittersinc.com
EAGLES NEST OUTFITTERS
haley.ellison@flir.com
www.flir.com
FLIR SYSTEMS, INC. Haley Ellison
Belinda Neff belinda@grandtrunk.com
GRAND TRUNK www.grandtrunk.com
HOBIE Ingrid Niehaus ingridniehauspr@gmail.com
www.hobiecat.com
Kate Doyle
HYPERWEAR kate@hyperwear.com
® www.hyperwear.com
steven@bankmiller.com
www.invisibleshower.com
INVISIBLE SHOWER Steven Bank
KAMIK Kevin Sweeney ksweeney@litzkypr.com
www.kamik.com
KELTY Jason Silva jason@cgprpublicrelations.com
www.kelty.com
PHOTO CREDIT: FREDRIK MARMSATER
KÜHL Melanie Webb melanie@kuhl.com
®
www.kuhl.com
LIFESTRAW Meryl Rader mer@vestergaard.com
www.lifestraw.com
Nicole Kieser nicole@cgprpublicrelations.com
www.mountainkhakis.com
MOUNTAIN KHAKIS
amanda@boldbrewteam.com
MUNK PACK Amanda Ciesielczyk
www.munkpack.com
Eric Lund/Christopher Stearns elund@buxtonco.net/chris@thehartfordmint.com
www.buxtonco.net/NDK
NDK NIDECKER DESIGN
sarah@pauhanasurfsupply.com
www.pauhanasurfco.com
PAU HANA SURF SUPPLY Sarah Euler
Jason Silva jason@cgprpublicrelations.com
®
PRIMALOFT
STAY IN THE MOMENT
FEEL THE PERFORMANCE™
www.primaloft.com
leigh@raeswear.com
RAESWEAR Leigh Cockram
www.raeswear.com
REI Courtney Gearhart cgearha@rei.com
www.rei.com
jessica.becker@rockport.com
ROCKPORT Jessica Becker
www.rockport.com
Rob Farrow
SURFTECH rob@surftech.com
www.surftech.com
Jillian.K@svencansee.com
SVEN CAN SEE Jillian Kotsiopoulos
www.svencansee.com
Kyle Mundt kyle@sylvansport.com
SYLVANSPORT www.sylvansport.com
tmendl@terramarsports.com
www.terramarsports.com
TERRAMAR SPORTS Tom Mendl/Natalie Vinegar
Monica Higgins monica@hollywoodpr.net
www.muckbootcompany.com
THE ORIGINAL MUCK BOOT COMPANY
rachel@realdealbrazil.com
www.realdealbrazil.com
THE REAL DEAL BRAZIL Rachel Whitten
THULE Chris Ritchie chris.ritchie@thule.com
www.thule.com
erin@tifosioptics.com
www.tifosioptics.com
TIFOSI OPTICS, INC. Erin Dahlquist
Rebecca Kufrin rebecca.kufrin@skyya.com
WASPCAM www.waspcam.com
michelle.burkhardt@wolverine.com
WOLVERINE Michelle Burkhardt
www.wolverine.com
Jennie Klahre jklahre@fwv-us.com
www.wrangler.com
WRANGLER RIGGS WORKWEAR
VIP Media Invitation
To see more brands that make up the breadth of the outdoor industry, we would like to invite you to join us:
SUMMER MARKET TRADESHOW
AUGUST 3-6, 2016 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH
AUGUST 2, 2016 8:00 AM - 4:00 PM
PINEVIEW RESERVOIR AT CEMETERY POINT MARINA, UTAH
’16MEDIA PREVIEW
AUGUST 2, 2016 5:00 PM - 7:30 PM
A designated media shuttle will take attendees from the Open Air Demo to the Media Preview
WINTER MARKET TRADESHOW
JANUARY 10-12, 2017 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH
To register as VIP Working Media contact Kate Lowery, Director of PR to assist you • kate.lowery@outdoorretailer.com or 949-226-5779
1,600+ 28,000+ 53
BUYERS
The heart of the show, 73% of our buyers represent independent specialty shops. Be sure to capture their news and story lines.
OUTDOOR BRANDS
LIFESTYLE APPAREL
Modern lifestyle trends are defined at Outdoor Retailer. Get your fashion and footwear storylines at Outdoor Retailer where the latest in lumbersexual, athleisure, running apparel, and outdoor wear is launched and on display.
TOTAL SHOW ATTENDEES
EXPORT
Outdoor Retailer Summer Market is proud to host the U.S. Department of Commerce’s International Buyer Program, bringing hundreds of international retailers. Join us and learn the global impact of the outdoor industry.
COUNTRIES
Attend Outdoor Retailer and join the conversation. outdoorretailer.com
SOURCING
More than 300 raw materials suppliers, only at Outdoor Retailer. Get the scoop on the latest materials and technology.
MEDIA PREVIEW
Enjoy exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry. Staged the evening before the show opens, it’s your opportunity to build relationships and get a jump on show coverage.
PRODUCT TESTING
The Open Air Demo puts product in your hands—in the environment they were intended. See it. Try it. Buy it.
BRAND EXPOSURE
600 media outlets came to Summer Market to meet more than 1,600 brands and non-profits that define the outdoor experience and influence consumer spending. Don’t miss out!
TRENDS
Trends are defined at Outdoor Retailer. Come to see everything from apparel to gear trends influencing the outdoor industry.
OR MAGAZINE
Turn to Outdoor Retailer Magazine for insights about the outdoor industry. With a subscription base of 90,000 specialty retailers and industry professionals, we invite you to contribute your retailer-focused stories at edit@outdoorretailer.com.
STORY TELLING
The outdoor industry is a passion-driven group, and storytelling is key. Be on hand to get the full story.
Outdoor Retailer
31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675
www.outdoorretailer.com