THE
BRAND BOOK
May 11-12, 2017 • Metropolitan Pavilion, New York City, NY
WELCOME
and thank you for joining Outdoor Retailer, the largest outdoor gear, apparel, accessories and technology tradeshow, as we host the second annual Get Outdoors–NYC media event. This event will provide you with access to the brands making the news, along with outdoor industry influencers that can easily serve as story resources on important trends and industry developments, now and in the future. The outdoor industry is one of the most powerful economic drivers in the United States evidenced by the fact that the federal government has begun measuring and reporting outdoor recreation economy statistics as part of the U.S. Gross Domestic Product reports. Outdoor recreation generates $887 billion in consumer spending and 7.6 million American jobs. This year, take advantage of insights and learnings from The NPD Group, a leading global information company. As the Get Outdoors-NYC Official Trend Sponsor, they will provide insights and analysis on U.S. outdoor trends for the new Media Spotlight lounge. Get Outdoors-NYC will help illustrate NPD’s retail trends by showcasing brands and products that embody those stories. The NPD Group is a vital resource for market research into the outdoor industry’s impact on the overall economy. The outdoor brands in attendance at this event represent apparel, footwear, technology and gear – everything you need to gather relevant content for a variety of stories: gear reviews, gift guides, consumer trends, family camping, innovative lifestyle apparel, trending footwear, form-vs-function, premium accessories, Made in America, corporate social responsibility and more. The Outdoor Retailer staff is here to serve as your resource. Do not hesitate to reach out to us to support your content needs or obtain access to the brands or statistics you might need to report on the industry. And definitely plan to attend Outdoor Retailer Summer Market, July 26-29, 2017, in Salt Lake City, Utah, where you can interact with the entire industry. Meet the brands, get a pulse on the industry, identify trends and test and report on the latest gear, accessories, technology and apparel. Celebrating 35 years, Outdoor Retailer connects approximately 50,000 attendees per year including retailers, manufacturers, reps, industry advocates and media who are all on hand to conduct the business of outdoor recreation. The show provides a platform for critical face-to-face business initiatives, line previews, launches, networking and retailer education, providing the perfect place for you to get the scoop on the latest product launches and industry news.
CONTENTS PR contact name, email and brand URL appear on brand pages for easy follow-up.
AETREX WORLDWIDE
NALGENE OUTDOOR
ALADDIN
NETGEAR
APPLIED DNA SCIENCES
ORTLIEB WATERPROOF
ARMITRON ADVENTURE
PELICAN PRODUCTS, INC.
CAMP CHEF
PRIMALOFT
CARHARTT
SCENTLOK TECHNOLOGIES
CASIO PRO TREK SMART
SOG KNIVES & TOOLS
COAST PRODUCTS
SURVIVAL MEDICAL
DRYMAX
SVEN CAN SEE
FREE COUNTRY
TEAM WENDY
GCI OUTDOOR
TUESDAY CYCLES
HIGH BREW COFFEE
ULU BOOTS
HOVER-1
WASPCAM
HYPERLITE MOUNTAIN GEAR
WEARSAFE
KLYMIT
WOLVERINE
LIFESTRAW
ZIPPO MANUFACTURING COMPANY
MOUNTAIN KHAKIS
INTRODUCING
¤
the companies participating in Get Outdoors–NYC 2017:
Melissa Libner aetrex@turnerpr.com
www.aetrex.com
AETREX WORLDWIDE
alycia@momentummediapr.com elisa.young@pmi-worldwide.com
ALADDIN Alycia Cavadi Elisa Young
www.aladdin-pmi.com www.aladdin-pmi.com
Kristen Bujold john.shearman@adnas.com
www.adnas.com
APPLIED DNA SCIENCES
rfredman@egluck.com
www.armitron.com
ARMITRON ADVENTURE Rachel Fredman
#FINDYOURADVENTURE www.armitron.com/adventure
Brooks Hansen brooksh@campchef.com
CAMP CHEF
OUTSIDE
www.CampChef.com
#FEED YOUR
CARHARTT Lindy Mueller lmueller@carhartt.com Tim Gilman tim@thebrandamp.com Lia Giordano lia@thebrandamp.com
www.carhartt.com www.carhartt.com www.carhartt.com
Sue VanderSchans svanderschans@casio.com
wsd.casio.com/us/en/wsd-f20/
CASIO PRO TREK SMART
elliotball@coastportland.com
www.coastportland.com
COAST PRODUCTS Elliot Ball
Megan Carson megan@drymaxsports.com
DRYMAX www.drymaxsports.com
davidk@freecountry.com
FREE COUNTRY David Klaus
www.freecountry.com
Scott Kaier scott@verdepr.com
www.gcioutdoor.com
GCI OUTDOOR
lamp@havasformula.com
www.highbrewcoffee.com
HIGH BREW COFFEE Krista Lamp
HOVER-1 Avi Afriat avi@dglusa.com
www.hover-1.com
joe@hyperlitemountaingear.com
www.hyperlitemountaingear.com
HYPERLITE MOUNTAIN GEAR Joe Conway
Sierra Krebsbach
KLYMIT sierra.krebsbach@klymit.com
www.klymit.com
LIFESTRAW Meryl Rader mer@vestergaard.com
www.lifestraw.com
Allison Keller allison@cgprpublicrelations.com
www.MountainKhakis.com
MOUNTAIN KHAKIS
mgray@graycreate.com
www.nalgene.com
NALGENE OUTDOOR Marcia Gray
Nathan Papadopulos
NETGEAR npapadopulos@netgear.com
www.arlo.com
logan@uncommoncommunications.net
www.ortliebusa.com
ORTLIEB WATERPROOF Logan Vonbokel
Leigh Dow leigh@48westagency.com
www.pelican.com
PELICAN PRODUCTS, INC.
jason@cgprpublicrelations.com
PRIMALOFT Jason Silva
www.PrimaLoft.com
FEEL THE PERFORMANCEâ„¢ STAY IN THE MOMENT
Nick Andrews nick@scentlok.com
www.ScentLok.com
SCENTLOK TECHNOLOGIES
matt@palemorning.com
www.sogknives.com
SOG KNIVES & TOOLS Matt Crawford
Karen Toth karen@survival-medical.com
www.survival-medical.com
SURVIVAL MEDICAL
SVEN CAN SEE Pam Wadler pam@trentandcompany.com Aracely Gomez aracely@trentandcompany.com
www.SvenCanSee.com www.SvenCanSee.com
Lisa Ott lbrooksott@teamwendy.com
TEAM WENDY www.teamwendy.com
lcooper@advancedsports.com
www.tuesdaycycles.com
TUESDAY CYCLES Lenna Cooper
Valerie Burroughs valerie@chinook-usa.com
ULU BOOTS WWW.ULUBOOT.COM
ckooistra@cedarelectronics.com
WASPCAM/ COBRA ELECTRONICS Chris Kooistra
www.waspcam.com
Clay Blackham clay@methodcommunications.com
WEARSAFE www.wearsafe.com
devon.vanoostveen@wolverine.com
WOLVERINE Devon Vanoostveen
www.wolverine.com
Laura Bonnema lbonnema@devriesglobal.com
www.zippooutdoor.com
ZIPPO MANUFACTURING COMPANY
CELEBRATING 35 YEARS OF OUTDOOR COMMUNITY To see more brands that make up the breadth of the outdoor industry and join our celebration of public lands, we invite you to join us.
Summer Market Expo July 26-29, 2017
Demo Experience July 25, 2017
Media Preview July 25, 2017
SALT LAKE CITY, UT
JORDANELLE STATE PARK, UT
5 - 7 P.M. • SALT LAKE CITY, UT
This Land Is Our Land March July 27, 2017 4:30 - 6:30 P.M. • SOUTH PLAZA
To register as VIP Media, contact Kate Lowery Director of PR: kate.lowery@outdoorretailer.com or (949) 226-5779
1,500+
BUYERS
The heart of the show, 71% of our buyers represent independent specialty shops. Be sure to capture their news and story lines.
OUTDOOR BRANDS
29,000+ TOTAL SUMMER MARKET SHOW ATTENDEES
41 COUNTRIES
LIFESTYLE APPAREL
Modern lifestyle trends are defined at Outdoor Retailer. Get your fashion and footwear storylines at Outdoor Retailer where the latest in lumbersexual, athleisure, running apparel and lifestyle wear is launched and on display.
SOURCING
More than 300 raw materials suppliers are at Outdoor Retailer. Get the scoop on the latest materials and technology.
OUTDOOR RETAILE
Turn to Outdoor Retailer Magazine for insights subscription base of 90,000 specialty retaile we invite you to contribute your retailer-focused
MEDIA PREVIEW
Enjoy exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry. Staged the evening before the show opens, it’s your opportunity to build relationships and get a jump on show coverage.
ER MAGAZINE
about the outdoor industry. With a ers and industry professionals, d stories at edit@outdoorretailer.com.
PRODUCT TESTING
The Demo Experience puts product in your hands—in the environment they were intended. See it. Try it. Buy it.
BRAND EXPOSURE
More than 700 media outlets came to Summer Market 2016 to meet more than 1,500 brands and non-profits that define the outdoor experience and influence consumer spending. Don’t miss out!
TRENDS
Trends are defined at Outdoor Retailer. Come to see everything from apparel to gear trends influencing the outdoor industry.
STORY TELLING
The outdoor industry is a passion-driven group and storytelling is key. Be on hand to get the full story.
Attend Outdoor Retailer and join the conversation. outdoorretailer.com
Outdoor Retailer
31910 Del Obispo, Suite 200, San Juan Capistrano, CA 92675
www.outdoorretailer.com