WELCOME TO WHERE YOU BELONG
2017 MEDIA KIT updated: 1/6/17
SIMON SINEK Author of “Start with Why: How Great Leaders Inspire Everyone to Take Action” >>CLICK HERE TO WATCH
2015 Love Wins Rally
OUR WHY We believe every person and culture can be a worthy and vibrant contribution to the fabric of humanity. PHOTO: CHARLES BROSHOUS
We are committed to providing the LGBT community and their friends a powerful media platform to educate, celebrate, and activate
2017 MEDIA KIT
WHERE YOU BELONG We’re more than a magazine. OUT FRONT and
We are the social, print, and digital platform for the LGBT and allied community to connect, explore, express, advocate, and celebrate exactly where they belong: OUT FRONT.
its staff have won more than a dozen regional and national awards and recognitions for our work and
OUT FRONT has built a powerful 360° media network in order to engage our audience through multiple media channels — expanding our reach and frequency, while catering to the media habits of our community.
service to the communty.
2017 MEDIA KIT
WELCOME TO A $1 TRILLION MARKET You read that right. Gay men and lesbians own more homes and cars, travel more, and have the largest disposable incomes of any niche market. And it’s the largest niche market: the adult LGBT population is 23M+ and its consumers make up 10% of the U.S. consumer market.
(2016 Bloomberg)
2017 MEDIA KIT
DON’T JUST TAKE OUR WORD FOR IT Get the numbers you deserve.
900B
20%
15%
18-24
Age of readers
55+
32% 33%
25-34
35-54
80B
100K
$1T
$80B
SPENDING MARKET
DENVER IS THE FASTEST GROWING METRO IN THE U.S.
33.3 MEDIAN AGE 60/40 MALE:FEMALE RATIO
ANNUAL SPEND IN TRAVEL
3X
$100K
ANNUAL HOUSEHOLD INCOME
MORE LIKELY TO EAT OUT & GO TO ENTERTAINMENT
COLORADO HAS THE 6TH FASTEST-GROWING ECONOMY + 7TH LARGEST LGBT COMMUNITY IN THE U.S.
87%
SWITCH TO BRANDS WITH A POSITIVE LGBT STANCE
74%
ARE BRAND LOYAL
71%
ARE COLLEGE GRADUATES
2017 MEDIA KIT
84%
ARE CURRENTLY EMPLOYED
64%
URBAN DWELLERS
(Google Analytics 2016, Community Marketing 2013, U.S. Census 2014, Witek Combs Communications 2011, CNN Money 2014, 9news Census Data)
YOUR 360° MEDIA NETWORK Round-the-clock content + exposure.
PRIN T
DIGITA L
new!
24
mobile app + website
semi-monthly print issues each year
coming spring 2017
70K+
readers per month
190+
newstands in + around Colorado
online
75K+ unique page views per month
outbox
52 outbox emails each year
edirectory + ecalendar
S O CIAL
your community resource for small businesses + events
13K+ likes (+8%/wk) 240K post reach (avg. monthly) 4,050+ followers 5,900+ impressions (weekly)
15 website
207% above national average
CTR (click through rate)
OUT FRONT
AVG 13.5% NATIONAL
AVG 6.5%
1,800+ followers
10 78%
returning readers
05
avg. page view
50 seconds
15 outbox
open rate
E V EN T S
126% above
national average
OUT FRONT
AVG 13.5% NATIONAL
PRIDE
SPONSORED
AVG 10.7%
POWER GALA
10
click rate 2.5% (weekly)
(ConstantContact, Google Benchmarks, Display Benchmarks Tool)
2017 MEDIA KIT
PROGRAMS FOR EVERY BRAND Sponsored Content Native content gets more eyes than a traditional advertisement. The perfect marriage of advertising and editorial; sponsored content is for those who want to educate, not just advertise.
Hidden amidst the bookshelves are secrets waiting to be discovered by future revelers.
Custom wallpaper adorns the ceilings, each color a separate piece, painstakingly applied by hand.
P H O T O G R A P H Y B Y PA U L W E D L A K E P H O T O G R A P H Y
M O D E L AS H L E Y H OWA R D
An elaborate solid wood staircase adorns the grand foyer.
Like what you see? Inquire within. SPONSORED CONTENT
34
|
M AY 0 6 , 2 0 1 5
|
OUTFRONTONLINE.COM
Generator Real Estate Paul Tamburello & Lexi Steinhauer 303.991.6204 // lexi@thinkgenerator.com
OUTFRONTONLINE.COM
18%
higher purchase intent with sponsored content
|
M AY 0 6 , 2 0 1 5
|
35
25%
more consumers look at in-feed, sponsored content than standard advertising
70%
of individuals want to learn about products through content rather than traditional advertising.
On average, consumers spend
2 1/2
almost minutes with a branded story -- the same amount as editorial content.
(cmo.com/features/articles/2016/6/6/15-mindblowing-stats-about-sponsored-content.html)
2017 MEDIA KIT
PROGRAMS FOR EVERY BRAND eDirectory + eCalendar eDirectory allows you to feature your business to our nearly 1 Million readers. eCalendar — let the community know about your upcoming event. Listings have all the features you could want — descriptions, photos, maps, video, keywords, hours, + more.
Small Business Packages As a small business, OUT FRONT understands the need to keep costs low and visibility high. marketplace ad
12/24 ads per year
web ad front page visibility one million impressions
2017 MEDIA KIT
PACKAGES FOR EVERY BUDGET Packages will stretch your budget even further — by up to 60%.
BIKINI BRIEFS $ 5 0 0 M O N T H LY B U D G E T
PRETTY IN PINK $ 1 0 0 0 M O N T H LY B U D G E T
B U TC H & SAS SY & * % % B D C I = AN 7 J 9 < : I G R E AT VA L U E
OVER THE RAINBOW ' % % % B D C I = AN 7 J 9 < : I B E T T E R VA L U E
GOIN’ GAGA ' * % % B D C I = AN 7 J 9 < : I B E S T VA L U E PHOTO: JAY DIERS
2017 MEDIA KIT
EVENTS TO TAKE YOUR BRAND FARTHER Put your ideas into motion. With events ranging from PrideFest to Power Party, and more, this is where you belong. Sponsorship packages range to fit your budget and include promotional advertising, contests, backpacks, step & repeat, parade vehicles, + more. Your future clients can share their cover picture + your custom advertising message with all their friends.
aids walk colorado aspen gay ski week boulder pridefest colorado aids project red ball colorado springs pride denver comic con denver pridefest human rights campaign gala matthew shepard honors gala northern co pride one colorado ally awards wyoming rendevous + More
2017 MEDIA KIT
2016 Denver PrideFest
$15.5M+ direct economic impact
400,000+ annual guests in attendance
8,500 bags filled with your message
PRIDE & SUMMER GUIDE Broadcast your message in the largest and most popular Pride Guide: nightlife, concerts, events, and must-haves for Pride and beyond. PHOTO: NIKKI KUSHNER
ASK YOUR MARKETING EXECUTIVE FOR DETAILS
PRIDEFEST Added awareness for your brand. Join forces with OUT FRONT at Denver PrideFest and other regional pride celebrations. With sponsorship options ranging from advertisements
to product placement, your business can share in the added exposure of PrideFest without the extra work.
2017 MEDIA KIT
PAST NOTABLE ATTENDEES Senator 2016 Power Gala
Mark Udall Governor John Hickenlooper Mayor Michael Hancock Speaker Mark Ferrandino Senator Pat Steadman Representative Beth McCann Denver Clerk + Recorder Debra Johnson former Boulder County Clerk Clela Rorex
PHOTO: FROM THE HIP
+ MORE
POWER GALA POWERFUL SPONSORSHIPS
Show your support for the cause. OUT FRONTâ&#x20AC;&#x2122;s annual celebration recognizes members and allies of the LGBT community who
have done powerful and extraordinary work and changed the landscape for the LGBT community.
Take your brand and message further with branding opportunities in promotional advertising, gift bags, event program, step and repeat + more. ASK YOUR MARKETING EXECUTIVE FOR DETAILS
2017 MEDIA KIT
THE SPREAD Print Distribution + Top Read Cities Arvada Aspen
CHEYENNE
S T E A M B O AT SPRINGS
ESTES PA R K
FORT COLLINS GREELEY LOVELAND
THORNTON
ASPEN
GRAND JUNCTION
Colorado Springs
AURORA
LAKEWOOD ENGLEWOOD
Dallas, TX
HIGHLANDS RANCH
LITTLETON CASTLE ROCK COLORADO SPRINGS F O U N TA I N
MANITOU SPRINGS
Boulder Cheyenne, WY
DENVER
WESTMINSTER A R VA D A GOLDEN
Boston, MA Castle Rock
LONGMONT
BOULDER
Aurora
Denver Des Moines, IA Durango Englewood Estes Park Fort Collins
PUEBLO
Fountain Golden
WA LS E N B U RG
DURANGO
TRINIDAD
Grand Junction Greeley Highlands Ranch Kansas City, MO Lakewood
DISTRIBUTION ZONE
Every county in Colorado has self-reported same-sex couples, except San Juan & Jackson. ( 2010 United States Census)
Littleton Longmont Loveland Manitou Springs Minneapolis, MN
WH ERE O UR RE A D ERS A RE
Moab, UT New York, NY
Top Colorado Cities
Top States
(outside co)
Philadelphia, PA Portland, OR Pueblo
1
Denver
1
California
Salt Lake City, UT San Francisco, CA
San Diego, CA
4
Colorado Springs
2
Texas
7
Centennial
3
New York
8
Boulder
4
Illinois
9
Fort Collins
5
Florida
Seattle, WA Steamboat Springs Thornton Trinidad Walsenburg Washington, DC Westminster
+ MORE 2017 MEDIA KIT
2017 EDITORIAL CALENDAR Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives. For more than four decades, we’ve been providing our readers a space where they belong.
JA N 04
2016 IN REVIEW
JUL 05
H A P P I N E S S // C I N E M A Q
JA N 18
TA B O O
JUL 19
C O N S E R VAT I V E LG B Ts
FEB 01
D E AT H + D Y I N G
AU G 02
M E N TA L H E A LT H //A S Y L U M S
FEB 15
MEDICAL BREAKTHROUGHS
AU G 16
B EST O F D E N V E R
M A R 01
BISEXUAL
SEP T 06
THE WOMAN’S ISSUE
M A R 15
M EE T T H E N AT IV ES//W E D DI N GS
SEP T 20
HOMELESSNESS
A PR 05
THE MONEY ISSUE
O C T 04
THE POWER ISSUE
A PR 19
CANNABIS ISSUE
O C T 18
H A L LO W E E N // S U P E R N AT U R A L
M AY 03
GOD + SPIRITUALITY
N OV 01
THE TRANS ISSUE
M AY 17
LG BT FO R D U M M I ES
N OV 15
S H O P P I N G + H O L I D AY S
JUN 07
PRIDE + PRIDE GUIDE
D EC 06
S I N G L E S VS ‘ S H I P P E D
JUN 21
P R I D E R E V I E W // C O M I C C O N
D EC 20
THE ELDERS
Please note this is the proposed editorial calendar for 2017. We do not guarantee any story will be published. The calendar is subject to change at editor’s discretion.
common topics include: LGBT NEWS & POLITICS | LOCAL BUSINESS PROFILES | SOCIAL COMMENTARY | LEGAL ISSUES SPORTS | FOOD & RESTAURANTS | FILM, THEATER, & CONCERTS | BARS & NIGHTLIFE | EVENTS ARTS & ATTRACTIONS | LOCAL & NATIONAL TRAVEL | PERSPECTIVES | CELEBRITY INTERVIEWS FAITH & SPIRITUALITY | ADVICE | HEALTH & FITNESS | HOME DESIGN | REAL ESTATE | FINANCES AUTO | BEAUTY | FASHION | CANNABIS | RELATIONSHIPS & SEXUALITY
2017 MEDIA KIT
2017 PRINT SPECS + DEADLINES
F U L L PA G E LIVE AREA:
ISSUE D AT E
MATERIALS FOR AD CREATION
CAMERA READY ARTWORK
JAN 04
12/16
12/22
7 ” W X 9. 5 ” H
2/3
JAN 18
01/03
01/10
TRIM:
4.58”W X
FEB 01
01/17
01/24
9. 5 ” H
FEB 15
01/31
02/07
MAR 01
02/14
02/21
MAR 15
02/28
03/07
APR 05
03/21
03/28
APR 19
04/04
04/11
M AY 0 3
04/18
04/25
M AY 1 7
05/02
05/09
1/3
JUNE 07
05/23
05/30
2.167 ”W X
JUNE 21
06/05
06/12
9. 5 ” H
J U LY 0 5
06/19
06/26
J U LY 1 9
07/04
07/11
AUG 02
07/18
07/25
AUG 16
08/01
08/08
SEPT 06
08/22
08/29
SEPT 20
09/05
09/12
OCT 04
09/19
09/26
8”W X 10.5”H BLEED:
8.25”W X 10.75”H
1/2
1/2
VERTICAL
H O R I Z O N TA L
3.375”W X
7”W X
9. 5 ” H
4.625”H
1 /4
1/6
OCT 18
10/03
10/10
3.375”W X
3.375”W
NOV 01
10/17
10/24
4.625”H
X 3”H
NOV 15
10/31
11/07
DEC 06
11/12
11/28
DEC 20
12/05
12/12
Magazine size: 8” W X 10.5” H Print ads are to be provided as CMYK, high resolution (min 240 ppi) pdf,tiff, or jpeg with all fonts and images embedded. Note: All listed sizes are the trim/live area for advertising space (premium page lists all areas). OUT FRONT is not responsible for any advertising that runs with misspellings, errors, or omissions.
MARKETPLACE
OUTBACK
1 UNIT: 2.167”W X 2.263”H 2 UNITS: 2.167”W X 4.878”H
2017 MEDIA KIT
1 UNIT: 1.563”W X 2.1875”H 2 UNITS: 1.563”W X 4.625”H *BAR TAB DIMENSIONS SAME AS OUTBACK 1 UNIT
DIGITAL ADVERTISING A proud part of our 360° media network
M O RE LOVE WEBSIT E LE AD E RB OARD 7 28 x 90 px 2 interchangable spots. Appears on all pages.
H O ME PAG E SLID ER 1150 x 500 px Appears on home page.
ME D IUM REC TAN G LE 300 x 2 50 px 3 interchangable spots. Appears on all pages.
O U TB OX AD 300 x 2 50 px 9 interchangeable spots; presenting sponsors go above the fold, featured sponsors are throughout the email. All ads link to a url of your choice. We offer a text-only option for this ad, with 5 interchangeable spots, the text-only version is up to 140 characters about your event, and the date/location.
HALF PAG E BANNE R 300 x 600 px Appears on all pages.
FACE B O O K P OS T 4: 3 r ati o Need a little extra love for your brand, event, or product? OUT FRONT offers Facebook posts on our page to our thousands of readers. All posts include a photo and up to 240 characters of text, as well as a link to a url of your choice.
2017 MEDIA KIT
TERMS + CONDITIONS
PHOTO: SOPHY HOLLAND
The details we want you to know for the best success.
We give deep discounts for long-term contracts. Early cancellation will result in a non-discounted rate charge (earned rate). First and last month are due in advance in order to have the option to cancel early with 30 days written notice. We require a credit card on file for all advertisers without established credit. OUT FRONT is a net-14 company, we offer a 14 day grace period. We begin assessing 1.5% interest per month after 30 days of delinquency. Graphic design is an added value service at OUT FRONT, you may opt out if you donâ&#x20AC;&#x2122;t require it. However, if you later decide to use the service, we charge $50.00/hour.
2017 MEDIA KIT
O F FI C E phone
web outfrontmagazine.com
303.477.4000
GO AHEAD. JUDGE US BY OUR COVERS. Our advertisers know we have staying power. Now you have the opportunity to reach the same conclusion.
B IL L IN G
A R T/ ED I T O RI A L
billing@outfrontmagazine.com
art@outfrontmagazine.com editorial@outfrontmagazine.com
M A RK E T IN G
& SALES
dustin krier
trevor hoyt
director of sales & marketing
marketing executive
dustin@outfrontmagazine.com
trevor@outfrontmagazine.com
topher la fleur
marketing executive
topher@outfrontmagazine.com
2017 MEDIA KIT