OFM Media Kit 2022
"THERE'S NO TURNING BACK" 45+ Year Legacy At the height of the LGBTQ civil rights movement, Phil Price founded a publication—a voice, a safe space, a place of belonging—about and for the community. OFM (OUT FRONT Magazine) is the nation’s secondlongest-running queer* media outlet, and the longestrunning independent, queer magazine. During our legacy, we have documented the AIDS crisis, samegender marriage legalization, the saga of trans folks and queer people of color fighting for the rights they deserve, as well as riots, deaths, victories, and so, so much more. Taking the magazine to new heights during an unpredictable pandemic year, Maggie Phillips and Addison Herron-Wheeler acquired OUT FRONT Magazine in October 2020. To reflect their desires to appeal to more unique aspects of the LGBTQ community, they rebranded to OFM and take great pride in preserving the history of the publication throughout its new branding. OFM is proud to be queer-women owned and operated! OFM remains a free resource to our community thanks to our sponsors and advertising partners.
*PFLAG.org defines queer as: "A term used by some people—particularly youth—to describe themselves and/or their community. Reclaimed from its earlier negative use, the term is valued by some for its defiance, by some because it can be inclusive of the entire community, and by others who find it to be an appropriate term to describe their more fluid identities." OFM uses the word "queer" to be inclusive of the entire community and all of its fluid identities.
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MORE THAN A MAGAZINE PRINT & DIGITAL EDITION
72.4 K AVERAGE DIGITAL EDITION IMPRESSIONS
6.8K EMAIL SUBSCRIBERS
23K AVERAGE MONTHLY PRINT EDITION IMPRESSIONS
373
SOCIAL MEDIA
COLORADO DISTRIBUTION
16.6K
LOCATIONS
WEB 22.7K USERS
25.9K MONTHLY
6K
4.8K
SESSIONS
36.2K MONTHLY PAGEVIEWS
115.2K MONTHLY AD IMPRESSIONS
Monthly stats = 2021 average
Statistics as of 12/31/2021
OFM 2022 EDITORIAL CALENDAR
OFM 2021 ISSUES
OUR READERS Google Analytics
Facebook Age & Gender
Instagram Age & Gender
*Note that none of these stats account for other gender identities
MARKETING TO OUR COMMUNITY $72,200 Median Household Income
$107,200 Same-Gender Couple Median Household Income
73% Have a Bachelor 's Degree or Higher
https://www.cmi.info/documents/temp/CMI-15th_LGBTQ_Community_Survey_US_Profile_2021.pdf
LGBTQ buying power in the U.S. is more than $1 trillion. With a surprising 66% of LGBTQ+ individuals saying, 'I don’t see my lifestyle represented in advertising' and 51% saying, 'I wish I could see more advertising with families like mine,' ... this is a marketer’s paradise. It’s a large and funded demographic who wants to be represented and that wants to do business with companies that authentically engage with it. FORBES.COM
PRINT. ISN'T. DEAD. In a survey done by Two Sides, they discovered print magazines are rated as the single most trusted news source. A separate survey found 86% of respondents favored print. Understandably, 63% of people believed reading news in print gave them a deeper understanding of a story. WALSWORTH.COM
86%
Regularly read or view LGBTQ media
70%
Think more positively about companies that advertise in LGBTQ media
74%
Are more likely to purchase from a company that outreaches and advertises to the LGBTQ community
79%
Think more positively about companies that sponsor LGBTQ community organizations and events
79%
Enjoy and are more likely to share funny, LGBTQ-themed ads, according to Google’s research
86%
Boycott brands that take anti-LGBTQ political or social stands
Support in the Workplace Have you considered utilizing ad space to attract more diverse candidates? It worked for Sexy Pizza! An excited new Sexy Pizza employee approached our Denver Pride booth and let us know they saw the ad in our magazine and applied for and got the job
81%
70%
Feel their employer is LGBTQ friendly and supportive
Feel LGBTQ-supportive companies have made a positive difference for their LGBTQ employees
If your company/organization is accepting and affirming, our community is looking for YOU!
LGBTQ-Affirming Healthcare The mental and physical health concerns of the queer community have continued to rise due to the pandemic, as has the need for affirming healthcare providers. If you or your organization provide affirming healthcare services and/or coverage, our community is looking for YOU!
93%
92%
Have Health Insurance
Are Vaccinated
https://www.cmi.info/documents/temp/CMI-15th_LGBTQ_Community_Survey_US_Profile_2021.pdf
LGBTQ Consumer Purchasing Plans for Major Purchases
Entertainment
Alcohol
Cannabis Consumption
For more detailed demographics go to: https://www.cmi.info/documents/temp/CMI-15th_LGBTQ_Community_Survey_US_Profile_2021.pdf
OPPORTUNITIES Print + Digital + Beyond Leverage our connectivity, and reach through multiple different channels to foster a relationship with our community that allows you to engage throughout the year, not just during the busy Pride season. Stand out and be proud—anywhere and everywhere!
WEB ADS
Leaderboard, 728 x 90 px, 72 ppi Three positions between each section on home page, bottom/between each article
Medium Rectangle, 300 x 250 px, 72 ppi Four positions on the right of each section on home page, right of each article
Half Page Banner, 300 x 600 px, 72 ppi Three positions on the right of each section on home page, right of each article
EMAIL NEWSLETTER Embedded YouTube Video Videos get great engagement; just be sure to make them compelling! Wide Rectangle (NEW!), 650 x 300 px, 72 ppi Take up the section divider with your ad stretched across the two ad spaces. Medium Rectangle, 300 x 250 px, 72 ppi Spread throughout the page in-between sections.
SOCIAL MEDIA Facebook
Find up-to-date social media guides at sproutsocial.com
POST: 1,200 x 630 px We can post your photo and important message to showcase our brand partnership!
Story 1080 x 1920 px image or short video
Post / Story / Video 1200 x 675 px We'll Tweet your message to the masses
Story 1080 x 1920 px image or 15-second video
Post Ad 1080 x 1080 px Slides or 30 sec/1 min/2 min video option
Reel 1080 x 1920 px 2+ minute video
LIVE! From interviews to drag performances with product reviews, people love to tune in and see it live!
PRINT & DIGITAL MAGAZINE
Double Page Spread
Full Page
Two-Thirds Page
16" wide x 10.5" tall + 0.125" min. bleed all around, 300 PPI, CYMK
8" wide x 10.5" tall with 0.125" min. bleed all around, 300 PPI, CYMK
4.58" wide x 9.5" tall, 300 PPI, CYMK
Quarter Page
New! OneThird Page Rectangle
3.375" wide x 4.625" tall, 300 PPI, CYMK
Half Page Horizontal 7" wide x 4.625" tall, 300 PPI, CYMK
One-Third Page Verticle 2.167" wide x 9.5" tall, 300 PPI, CYMK
Half Page Vertical
One-Third Page Rectangle
3.375" wide x 9.5" tall, 300 PPI, CYMK
3.375" wide x 6.125" tall, 300 PPI, CYMK
One-Sixth Page 3.375" wide x 3" tall, 300 PPI, CYMK
Bar Tab Highlighted listing w/address and 3 daily specials, and 1.536" wide x 2.1875" tall ad, CYMK , 300 PPI
SPONSORED CONTENT Our readers love our content's variety, and our partners love to educate and explore new ways to engage, both in print and online. Reach our readers meaningfully!
EXPERIENTIAL MARKETING Our community loves to gather, and there is nothing that leaves a more lasting and authentic impression than a human interaction. Sponsor our events to promote your brand; attend to meet our community in person, and add your swag to our bags that we distribute events throughout the year!
BRAND PARTNERSHIPS We've spent a lot of time and effort building a loyal, connected network in the LGBTQ community. Given the scope of our media network, we can be very creative in putting together a multimedia solution that will ensure your brand will be seen and trusted. Below are some of our brand partners! Our experience with OUT FRONT has been very satisfying. This partnership allows us to reach the LGBTQ community across print and digital media provided by a trusted source. The most rewarding part has been working on collaborative events where we meet face-to- face with readers while sharing our brand story, engaging in dialogue, and celebrating diversity that shapes a better world for all. Margarita Perez, CEO, 1906 New Highs
Through our long-standing partnership with OUT FRONT, Good Chemistry Nurseries has developed meaningful relationships throughout the LGBTQ+ community. From advertising to events, OUT FRONT offers it’s partners the best in class services, along with personalized support for our goal of finding unique ways to connect with one of our target audiences.
Katie Kinne, Director of Communications, Good Chemistry Nurseries
CONTACT INFORMATION Phone Number
LET'S WORK TOGETHER!
Email Address Website
303• 477 • 4000 marketing@outfrontmagazine.com
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