2 minute read
JUSTY
Be Global. Support Local.
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at the forefront, what makes Justy stand apart is her dedication to using social media to build a bond with her listeners.
How do you use social media to promote yourself and your music?
“At the end of our crazy journey, it really isn’t about talent, and it isn’t even really about exposure. It’s about community. That’s always been at the top of my list when navigating my socials because community means so much to me. My TikTok alone has created so much support toward my music that I see how important it is to not only be seen but to make them feel seen.”
Justy uses her time on her social media to have as many one-to-one conversations as she can with her supporters. To her, it’s essential to make time for fans, whether it’s a comment back or asking about their day. In her eyes, they invest in her and it’s critical to invest in them.
With such wise words and a full-picture outlook on how to build a solid support system, Justy looks up to the rapper Noname for putting person and community first. While she acknowledges that may sound odd to some, she feels it’s crucial to focus on the collective you’re growing. She also feels it's worthwhile to use music as a vessel to accomplish what you need to accomplish for your community, including more representation.
It’s because representation matters. Being heard matters. Even when you feel like you’re looking adversity in the face, it’s imperative to dig deep, keep trying, and find strength within yourself. One significant aspect of honing that confidence is self-love.
If you could describe self-love in three words, what would they be?
“I actually wrote a song about this. I would say rinse, repeat, and regress. Rinse in the sense that sometimes you have to completely clear yourself to get a better look at what you want and what you’re lacking. Repeat: Sometimes you’re going to have to go through the process more than once. And regress is accepting the duality of it and sometimes you don’t love yourself that much. I think if you can acknowledge that you create more of a healthy relationship with what self-love looks like for you.”
You're allowed to acknowledge that not every day will be perfect. Some days will be extremely challenging. For Justy, she meets those days head on and channels her emotions into music. Transferring it from her head and heart to music and lyrics allows her to put those emotions into something that hopefully helps someone else. It’s her passion and positivity that make her an inspiration and an artist to watch.
Her second album is slated to be released in 2024, but her single ‘Familiar’ from the project is now streaming!