Serving Colorado's Gay Community For more than 37 years.
//2013 Media Kit www.outfrontonline.com
OUR “WHY”
We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity. We are committed to providing Colorado's LGBT community—and their friends—a powerful media platform to educate, celebrate and activate that belief.
Why we start with WHY. www.outfrontonline.com http://youtu.be/pI0cJdOzUcQ 10 Minute Video
Here's “WHY” Gay men and lesbians own more homes and cars, travel more, spend more on spend more on electronics, have the largest disposable incomes of any niche market. And it’s a sizable niche: LGBT consumers make up to 10% of the U.S. consumer market. *2012 Community Marketing Inc.
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the LGBT community by the numbers
$100K 60% OWN A HOME
AVERAGE HOUSEHOLD INCOME
71%
COLLEGE GRADUATES
88%
OWN AT LEAST ONE CAR
84%
CURRENTLY EMPLOYED
37% MAKE PURCHASING DECISIONS AT WORK
$100
WEEKLY SPEND ON BARS/RESTAURANTS
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360° NETWORK Out Front has built a powerful 360° media network in order to engage our audience through multiple media channels—expanding our reach and frequency, while catering to the media habits of our community.
the Out Front network www.outfrontonline.com
OUT FRONT MEDIA by the numbers
70K+
READERS PER MONTH
41K
UNIQUE PAGE VIEWS / MO.
33.3 60/40 MEDIAN AGE
MALE : FEMALE RATIO
1.4M
SOCIAL MEDIA VIRALABILITY
24
SEMI MONTHLY PRINT ISSUES
28K
MONTHLY EMAIL IMPRESSIONS
100+
COLORADO NEWSSTANDS
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Content is King. With more than 37 years of celebrating, educating, and activating —Out Front is the fourth oldest continuous running LGBT publication in the country. Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives.
www.outfrontonline.com Publicity Photo Š Dame-Edna.com.
We are committed to including even more voices, insights, and perspectives in 2013. News & Politics
Health & Beauty
Nightlife & Entertainment
Speak Out Local Color National News Political Column Voices Angels Among Us - Nonprofits
Fashion Police Health Feature Beauty Column Bleeds Like Me (HIV+) Food for Thought (Spirituality)
Events Calendar Bar Tab Dining Out Culture Feature Travel Near & Far Shopping Sports / Outdoors
Work & Living Allies – Biz Professionals Auto Review Home & Living We Love our Pets Sexuality Back In the Day
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Your Brand. 24 Our Events
and Special Editions
JUNE – Colorado’s Pride is the largest SEPTEMBER – An evening of celebrating gay, lesbian, bisexuals, trans and allies who are committed to making a difference in our community.
APRIL – Every April marks Out Front’s Anniversary. This year we proudly celebrate 37 years in business.
Pride Event in the entire region. Drawing over 500,000 visitors from Wyoming, Nebraska, Kansas, Utah, New Mexico and the Dakotas.
AUGUST –
JANUARY –
Who’s the best of the best in our Community. The OUTstanding Awards acknowledges local businesses for their outstanding service.
AIDS Walk is fueled by more than 13,000 individuals in raising funds and awareness for HIV and AIDS.
NOVEMBER Things to do. Places to go. Gifts to give. The perfect guide for the holiday season.
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We Don’t Want You To Run an Ad. We are seeking true brand partners. We’ve spent decades building our loyal and connected network within the Colorado LGBT community. We will do more for you than run an ad. Given the depth and breadth of our media network, we can be very creative in putting together a multimedia solution that will ensure your brand will not only be scene but used.
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Programs as Unique OUT FRONT PRINT EDITIONS 24 2x monthly, full color, tabloid as Your Brand QRAVE™ is a multi-channel
loyalty program created to drive traffic weekly to retailers, restaurants, and bars. BAR TAB™ is a multi-channel campaign that keeps your bar top of mind in the community. The perfect venue for businesses with thought leaders and experts who want to educate.
Don’t-miss theatre, concerts, comedy, drama, film, and tickets
The go-to places for a fabulous culinary time with friends.
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24
UTAH
WYOMING
ZIP CODE AREAS 80205 80210 80903 80309 80045 80211 80906 80404 80112 80216 80909 80501 80113 80218 80918 80521 80122 80223 81003 80523 80126 80224 81089 80524 80202 80226 81001 80525 80203 80231 81301 80631 80205 80247 81502 80639 80207 80301 82007 80901 80209 80302 82051
NEBRASKA
Fort Collins Loveland Longmont Estes Park Thornton Greeley Boulder
Westminster Golden Arvada Grand Junction
Aspen
DENVER
Aurora Lakewood Englewood Littleton Highlands Ranch Castle Rock Colo.Springs Manitou Springs Fountain Pueblo
San Juan
Durango
Trinidad
NEW MEXIC O www.outfrontonline.com
KANSAS
* 2010 United States Census
Cheyenne
Jackson
Distribution Zones Every county in Colorado has Self-reported Same-Sex Couples, except San Juan and Jackson.
STATEWIDE
We have packages for all budgets. Packages will stretch your budget dollars even further— by up to 60%!
$500
MONTHLY BUDGET
Bikini Briefs
$1,000 $1,500
$2,000
$2,500+ MONTHLY BUDGET
MONTHLY BUDGET
MONTHLY BUDGET
Pretty In Pink
Butch & Sassy
Over the Rainbow
Goin’ GaGa
GREAT VALUE
BETTER VALUE
BEST VALUE
Package advertisers must run for a minimum of three months.
MONTHLY BUDGET
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DATES & DEADLINES PRINT We've made our deadlines really easy to remember. Out Front is published twice a month on the first and third Wednesdays. Your deadlines are on the same Wednesdays for the following issue.
ONLINE / EMAIL Out Front e-Edition (OutBox) is deployed every Wednesday at 3pm. Online space reservations and artwork are one week prior to placement. Banner campaigns run for 30 days from start date.
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NOTE: All sizes listed are the “live” area for advertising space. Our news magazine format does not support full bleeds.
PRINT AD SIZES
Print ads to be provided as CMYK high resolution PDFs with all fonts and images embedded.
OUTBACK CLASSIFIEDS
MARKETPLACE CLASSIFIEDS
2.1875 x 1.1563 (1 Unit)
2.1875 x 2.5625 (1 Unit)
2.1875 x 2.5625 (2 Units)
2.1875 x 5.375 (2 Units)
1/6 VERTICAL 1/4 VERTICAL FULL PAGE 9.5” x 11.0”
4.625” x 3.5”
4.625” x 5.375” 1/3 VERTICAL
2/3 VERTICAL
3.125” x 11.0”
6.25” x 11.0”
1/2 VERTICAL 4.265” x 11.0”
1/2 HORIZONTAL 9.5” x 5.375”
www.outfrontonline.com Out Front is not responsible for any advertising that runs with misspellings, errors or omissions.
LEADERBOARD – 728 X 90 PIXELS
Banner ads to not exceed 125k. Animated GIFs and Flash ads are supported. Out Front is not responsible for any advertising that runs with misspellings, errors or omissions.
DISPLAY BOX 300 X 250 PIXELS
SKYSCRAPER - 120 X 600 PIXELS
NOTE: All sizes listed are the “live” area for advertising space.
HALF-SCRAPER 120 X 300 PIXELS
ONLINE AD SIZES
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Why we start with WHY. This video has profoundly changed the way we work at Out Front and it is fundamentally what sets us apart from all other media organizations. The world operates at three distinct levels; what we do, how we do it and most importantly WHY. It is the simple discipline of rearranging the order that creates phenomenal results. If Out Front ever claimed to have a “secret ingredient” to our success, this would be it…
If the video does not play and you have internet access, click here http://youtu.be/pI0cJdOzUcQ
Click here to go back to where you left off in the Media Kit.
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