LUNCHBOXWAX

by Denny Patterson

LunchboxWax is a boutique, speed-waxing franchise that was founded by Debi Lane in Boise, ID in 2010. The brand’s mission is to empower guests through waxing services that allow people to be confident, hair-free, and carefree in minutes.

“The culture at LunchboxWax plays an important role, with inclusivity at the forefront of the business,” Salon Director Amanda Shoemaker says. “Based on its slogan, ‘We Wax Every Body,’ the essence of the brand is to create beautiful experiences powered by mindful intentions.” Unfortunately, 2020 has not been kind to millions of businesses, and the beauty industry was no exception. COVID-19 forced LunchboxWax to operate in new ways. The Denver location, 1000 S. Colorado Blvd. Suite 106, was closed from March 18 to May 9. “As COVID-19 has made an impact on our world and our communities, we have focused on keeping momentum,” Shoemaker says. “We are so fortunate to have such amazing guests and a fabulous team to keep us moving forward. Utilizing Zoom to stay connected, we have implanted virtual discovery days. I am proud to say that our team both in our Denver salon and nationwide with LunchboxWax have remained united, strong, and versatile.” Once LunchboxWax was told it was safe to reopen, they reached out to all their guests to keep them involved. As a waxing salon, they have always kept a high standard of sanitation and disinfection. LunchboxWax will ensure to follow all protocols that are set forth from the Department of Regulatory Agencies for salons. In addition to standard protocols, CDC guidelines provided by the state and county have been implemented to protect guests and staff and to help stop the spread of COVID-19. “As we take the health and safety of our community very seriously, we made sure to use the best protocols, procedures, and disinfection so we can perform our services in a safe environment,” Shoemaker says. “During this time, we launched our new Define Line for eyebrows. This was a fun topic to lighten the conversations in our salon during this stressful time.”

The LunchboxWax team will always dedicate their time to individualize each service for the best results for each person. As for what’s next, Shoemaker says the goal for 2021 is to take the salon to the next level.

“We know there will be challenges ahead as the world navigates this pandemic, but we will continue to be adaptable, accepting, and purposeful,” she says. For more information on LunchboxWax, visit lunchboxwax. com, or call (303) 625-9375.