Serving Colorado’s Gay Community years for more than
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WHERE YOU BELONG
[ MEDIA KIT 2014 ]
OUR WHY
[ WHY WE BEGIN WITH WHY ] We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity.
We are committed to providing the Colorado LGBT community – and their friends – a powerful media platform to educate, celebrate and activate that belief.
SIMON SINEK Author of Start with Why: How Great Leaders Inspire Everyone to Take Action CLICK HERE TO LEARN WHY (VIA YOUTUBE)
OUR WHY
[ WHERE YOU BELONG ]
CLICK HERE TO LEARN MORE (VIA YOUTUBE)
For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
YOUR WHY
[ SPENDING POWER ] Gay men and lesbians own more homes and cars, travel more, spend more on electronics, and have the largest disposable incomes of any niche market. And it’s a sizeable niche: LGBT consumers make up 10% of the U.S. consumer market. *2013 Community Marketing inc.
YOUR WHY
THE LGBT COMMUNITY
[ BY THE NUMBERS ] 60%
$100K
AVERAGE HOUSEHOLD INCOME
OWN A HOME
71% ARE COLLEGE GRADUATES
37% 84%
MAKE PURCHASING DECISIONS AT WORK
88%
ARE CURRENTLY EMPLOYED
$100
OWN AT LEAST ONE CAR
WEEKLY SPEND ON BARS & RESTAURANTS 33.3 MEDIAN AGE 60/40 MALE:FEMALE RATIO For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
OUR MEDIA
[ WHAT WE ARE ] WE ARE MORE THAN A MAGAZINE. We are the social, print and digital platform for the LGBT and allied community to connect, explore, express, advocate, communicate, celebrate and exist exactly where they belong: OUT FRONT.
If you stack up 24 issues of Out Front, you will not find a more comprehensive representation of our community.
For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
OUR MEDIA [ THE 360˚ NETWORK ]
Out Front has built a powerful 360° media network in order to engage our audience through multiple media channels – expanding our reach and frequency, while catering to the media habits of our community.
For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
OUR MEDIA [ BY THE NUMBERS ]
7 0K+ readers per month
41K
1 .4M
28K
24
100+
unique page views per month social media viralability monthly email impressions semi-monthly print issues/yr. Colorado newsstands
For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
CONTENT IS KING
QUEEN Like our audience, our award-winning content is wildly diverse and touches on all the important issues that shape our lives. For nearly four decades, we have been giving our readers a space where they belong.
OUR CONTENT We are committed to including diverse voices, insights and perspectives in every issue. FOCUS
SOCIAL
LIVING
LGBT News & Politics
Food & Restaurants
Faith & Spirituality
Speak Out (Opinion)
Film, Theater & Concerts
Health & Fitness
Local Nonprofit & Business Profiles
Bars & Nightlife
Home Design
Community Voices
Arts & Attractions
Real Estate
Upcoming Local Events
Finances
Professional Networking
Auto
National Events
Beauty
Travel
Fashion
Humor
Relationships & Sexuality
Legal Resources
Community Sports Celebrity Interviews
In addition, our OUTBOX email blast is deployed every Wednesday with events for the week, breaking news and highlights from our current issue.
STATE SENATOR PAT STEADMAN 2013 OUT FRONT POWER AWARD RECIPIENT
OUR CONTENT Cover Story
Features & Keywords
Issue Date
Art Deadline
JAN
AFTER EQUALITY
community, volunteerism, activism
JANUARY 1
DECEMBER 18
AGE
youth, retirement, planning, health, beauty
JANUARY 15
JANUARY 1
FEB
LOVE
romance, dating, marriage, relationships
FEBRUARY 5
JANUARY 15
MONEY
financial health, taxes, planning, purchases
FEBRUARY 19
FEBRUARY 5
MAR
TRANS
spring, visibility, activism, health services
MARCH 5
FEBRUARY 19
COMEDY
Pride Season Travel
MARCH 19
MARCH 5
APR
ARTS
Out Front’s OUTstanding Awards
APRIL 2
MARCH 19
GAY & LATINO/A IN AMERICA
culture, tradition, equality
APRIL 16
APRIL 2
MAY
MARRIAGE EQUALITY
Patio Guide, legal services, event planning
MAY 7
APRIL 16
FABULOUS
fashion, accessories, beauty, festivity
MAY 21
MAY 7
JUN
PRIDE PREVIEW
summer, events, accommodations
JUNE 4
MAY 21
PRIDE 2014
celebration, services, tourism
JUNE 18
JUNE 4
JUL
PRIDE WRAP-UP
Colorado Gay Rodeo
JULY 2
JUNE 18
IDENTITY
community, allies, volunteerism
JULY 16
JULY 2
AUG
HISTORY
Colorado AIDS Walk
AUGUST 6
JULY 16
ENTREPRENEURS
networking, finances, small business services
AUGUST 20
AUGUST 6
SEP
FASHION
fall, clothes, accessories, makeup, hair
SEPTEMBER 3
AUGUST 20
OUT FRONT POWER PARTY
community, recognition, politics, non-profits
SEPTEMBER 17
SEPTEMBER 3
OCT
WOMEN
diversity, local business, wellness
OCTOBER 1
SEPTEMBER 17
ELECTION
politics, marriage equality, voting
OCTOBER 15
OCTOBER 1
NOV
FAMILY
winter, restaurants & food, shopping
NOVEMBER 5
OCTOBER 15
GIFT & GIVING GUIDE
traditions, goods & services, volunteerism
NOVEMBER 19
NOVEMBER 5
DEC
[ 2014 EDITORIAL CALENDAR ]
CONNECT YOUR BRAND TO OUR FEATURED CONTENT
GAY & BLACK IN AMERICA
diversity, culture, civil rights
DECEMBER 3
NOVEMBER 19
YEAR IN REVIEW
holidays, community, parties, contributions
DECEMBER 17
DECEMBER 3
LIVING GUIDE*
PRIDE / SUMMER GUIDE*
HEALTH & WELLNESS GUIDE*
WINTER GUIDE*
*see next page for details about our quarterly guides For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
OUR CONTENT [ 2014 GUIDES ]
LIVING GUIDE A guide for life’s major milestones & purchases: weddings, cars, travel, homes and much, much more
PRIDE/SUMMER GUIDE Broadcast your message in Colorado’s largest and most popular Pride Guide: nightlife, concerts, events and must-haves for Pride and beyond
YOUR BRAN D
HEALTH & WELLNESS GUIDE
OUR ES GUID
Everything our readers need to stay active, healthy and happy in every area of their lives
WINTER GUIDE Featuring Colorado’s hottest winter activities, gear, services and destinations special magazine inserts that readers can utilize year-round
For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
WE ARE SEEKING TRUE B R A N D PA R T N E R S We don’t want you to run an ad. We’ve spent a lot of time and effort building the loyal, connected network that is the Colorado LGBT community. We will do a lot more for you than ‘run an ad.’ Given the depth and breadth of our media network, we can be very creative in putting together a multimedia solution that will ensure your brand will not only ‘be scene’ – but used.
ADVERTISING PROGRAMS AS UNIQUE AS YOUR BRAND
A multi-channel campaign that keeps your bar top of mind in the community
The go-to places for a fabulous culinary time with friends
Don’t-miss theatre, concerts, comedy, drama, film and tickets
The perfect venue for businesses with thought leaders and experts who want to educate
CLICK HERE TO VIEW SAMPLES For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
DISTRIBUTION
[ STATEWIDE ] Arvada
Grand Junction
Aspen
Greeley
Aurora
Highlands Ranch
Boulder
Lakewood
Castle Rock
Littleton
Cheyenne, WY
Longmont
Colorado Springs
Loveland
Denver
Manitou Springs
Durango
Pueblo
Englewood
Steamboat Springs
Estes Park
Thornton
Fort Collins
Trinidad
Fountain
Walsenburg
Golden
Westminster
distribution zone Every county in Colorado has self-reported same-sex couples, except San Juan & Jackson * 2010 United States Census
[ NATIONWIDE ] Boston, MA | Dallas, TX | Des Moines, IA | Kansas City, MO | Minneapolis, MN | New York, NY Philadelphia, PA | Portland, OR | San Diego, CA | San Francisco, CA | Seattle, WA | Washington, DC For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM
W E H AV E PA C K A G E S FOR ALL BUDGETS Packages will stretch your budget dollars even further – by up to 60%!
BIKINI BRIEFS $500 Monthly Budget
PRETTY IN PINK $1,000 Monthly Budget
B U TC H & SAS SY $1,500 Monthly Budget • GREAT VALUE
OVER THE RAINBOW $2,000 Monthly Budget • BETTER VALUE
BE LIKE BECKHAM $2,500+ Monthly Budget • BEST VALUE
CONNECT
If you are interested in creating a unique brand partnership and reaching the affluent and colorful LGBT community—contact us 303-477-4000 • advertising@outfrontonline.com
SPECS [ AD SIZES ] Full page 8.75”w x 11.25”h
2/3 5.75”w x 11.25”h
1/2 vertical 4.25”w x 11.25”h
Marketplace 1 Unit: 2”w x 2.625”h 2 Units: 2”w x 5.5”h 4 Units: 2”w x 11”h
1/2 horizontal 8.75”w x 5.5”h
Outback 1 Unit: 2”w x 1.18”h 2 Units: 2”w x 2.63”h
1/3 2.75”w x 11.25”h
1/4 4.25”w x 5.5”h
1/6 4.25”w x 3.6”h
Note: All sizes listed are the live area for advertising space. t Print ads are to be provided as CMYK, high resolution (300 ppi preferred) pdf, tiff or jpeg, with all fonts and images embedded. Out Front is not responsible for any advertising that runs with misspellings, errors or omissions
ONLINE ADVERTISING
Leaderboard Skyscraper
Half scraper
Display box
Leaderboard: 728px w x 90px h Half scraper: 120px w x 300px h Display box: 300px w x 250px h Skyscraper: 120px w x 600px h Note: Banner ads are not to exceed 125k. Animated GIFs and Flash ads are supported
For more information contact us @ P: 303-477-4000 | E: ADVERTISING@OUTFRONTONLINE.COM