Living on the Laneige

Living on the Laneige BY KAYLA BENNETT PHOTOS BY PROVIDED

Laneige originated in South Korea in 1994 and garnered its name from the French word “la neige,” meaning “the snow.” What is the big deal about Laneige and why has it become so popular recently?

Thanks to TikTok, the new obsession with dewy skin, and the model-off-duty look, Laneige has been at the top of many people’s “must-have” lists. Specifically, the Lip Sleeping Mask has been the most popular. Many TikToks have talked about how “gorgeous, gorgeous girls” use the Lip Sleeping Mask all hours of the day, not just night.

Made for those with dry, flaky skin, most of the cosmetic brand’s products hydrate the skin, leaving it looking fresh and plump. But let’s be honest: the brand can benefit all skin types.

Because the brand focuses so hard on keeping the skin fresh, Laneige studies “Water Science” and works to master the art of true hydration – its hashtag is even #hydratewithlaniege. The brand claims on their website that whatever skin type or concern there is about one’s skin, there is a Laniege water science complex to answer it.

Some of their most popular products alongside the Lip Sleeping Mask are the Water Sleeping Mask and the Cream Skin Toner & Moisturizer. The products, however, are not limited to only hydration; they also focus on rejuvenation and having a “youthful” glow.

Though Laneige has focused on having night products that can create results for the morning, any time of day is a good time to use their products. The products can be a great base for a full-glam or they can be used as the whole makeup look – the flexibility creates endless opportunities.

The appeal of Laneige itself may come from the positive results, but the company’s aesthetic earns it some points as well. The brand keeps up a very trendy feel, creating a “fresh” feeling when used. The packaging even brings a little color into everyone’s life, adding all the more reason to give it a try. Laneige can be the newest step to a makeup-free look.

Laneige can be found on social media as well: @laneige_us on Instagram and TikTok. One can find and buy products both online and at Sephora.

Whether it is for an on-thego look or the look right before hitting the pillow, Laniege can be trusted to add liveliness into everyone’s routine.