FASHION AVENGERS… ASSEMBLE BY RILEY RUNNELLS PHOTOS BY PROVIDED
The Marvel Cinematic Universe (MCU) has put stans and casual viewers alike in an unwavering chokehold. Between the coronavirus quarantine giving the opportunity for people to binge-watch every film in the order they choose, and being fed so much new content, Marvel has effectively infiltrated every aspect of pop culture. Though a lot of the Marvel projects are stand-alone, it is much more rewarding to watch all of the films together. The characters have become figureheads for all ages, and subsequently the merchandise sales have skyrocketed. Stores like Target, the Disney Store, and Hot Topic have all made millions selling shirts with the Marvel logo and characters on them, costumes, action figures, and more. Fashion has been a huge source of advertising for the MCU. Not only through the fashion line released through Hot Topic in 2015 from Her Universe and Disney Consumer Products, but through a collective called 158 | THREAD
the Fashion Avengers. No, the Fashion Avengers were not assembled by Nick Fury and S.H.I.E.L.D. to save the universe from impending doom. However, they are, like the Avengers, seeking to make global change by joining forces to inspire action. Fashion Avengers is an amalgamation of global fashion organizations that are working together to achieve the United Nations’ Sustainable Development Goals. Initialized by Project Everyone, an initiative to accelerate progress toward a fairer, greener, and more just world by 2030, Fashion Avengers has garnered the support of the British Fashion Council (BFC) and the Council of Fashion Designers of America (CFDA). Models, brands, agencies, and media are all coming together to support this global effort. At the time of publication, the lineup of partners includes PANGAIA, Marie Claire, Burberry, Rankin, Bottletop, Vanish, Pour Les Femmes, ForwardPMX, and
