Explore Big Sky - July 16 to 29, 2021

Page 4

4 July 16 - 29, 2021

OPINION

Explore Big Sky

Letter from the Publisher: 10 years of PBR Nearly 15 years ago Big Sky PBR was a dream discussed tableside with Andy and Jacey Watson; a rendering showed an arena in the shadow of Lone Peak, and a bold sunset casting a colorful sky. I could only imagine the crowd of cheering fans.

generating millions of dollars of economic impact for the community and over $1 million in donations for local non-profits and charities.

Fans have been gracious in supporting this event, sponsors have shown up in countless ways to make this event a success, and PBR has recognized us as Event of the Year seven times over!

Let’s hope we can celebrate this event together another 10 years from now – imagine the continued legacy of fun, goodwill, and connection this event will produce for our incredible community.

The original premise of Big Sky PBR was to bring an authentic, fun event to Big Sky to celebrate community while also raising money for important causes – all enjoyed amongst a setting that Mother Nature has blessed us with. Ten years later Big Sky PBR is a thriving, sold-out event

Grateful,

If you are reading this letter, you have likely helped play a role in making this event such a pivotal part of the Big Sky community. As you watch Thanks to a key partnership with Jim Murphy, seeded by original the sunset over Lone Peak and enjoy this event, please know that I sponsorship and support from the Yellowstone Club, Simkins Family, and appreciate your support. You helped make a dream a reality. Big Sky Town Center, and made a reality by the hard work of the Outlaw Partners team, welcome to the 10th year of Big Sky PBR! An additional sincere thank you to my Outlaw Team and the talented staff from PBR who orchestrate such a professional show…you are world Taking pause to celebrate 10 years of “Big Sky’s Biggest Week” is exciting class! A special note to Montana’s home state hero Flint Rasmussen and humbling. Time flies when you are having fun and the Big Sky for being part of this event for all 10 years; Chad Berger who has been PBR has been a blast; it seems like just yesterday that we were borrowing instrumental in curating the livestock since day one; and lastly, the show bleachers, stacking hay bales on flatbed trailers for overflow seating, and would never happen without the riders and livestock who show up every awarding Montana native Beau Hill with the inaugural win. year – we are grateful for your support.

Eric Ladd Chairman, Outlaw Partners


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