Robert Kerdasha, AssuredPartners has you covered BY MICHAEL SOMERBY
Attention to detail—that’s where this story, a two-sided
someone who inherently understands the value of seeking only bespoke excellence in their field. Someone like Robert Kerdasha.
On the one side of said proverbial coin, an individual with a level of attention to detail that has proved a cut above. The fruits of that personal quality, coupled with hard work, are visible to even an outsider; your house(s); your car(s); your jewelry; your art; and so on.
Kerdasha began his journey in risk management
coin, starts.
Unfortunately, insurance coverage that doesn’t match that individual’s level of commitment to success is all too often on the reverse side of that coin, written, haphazardly, by professionals who are all too happy to toss signed documentation into a file cabinet. That’s where it will sit, never to be seen nor considered, until a problem arises. This disparity has led to much heartache amongst high-net-worth individuals, who—either out of a lack of knowledge, appropriate concern or grandfathered-in insurance relationships that began as far back as college days—have failed to protect their most valuable assets from ill-fitting and flippant levels of coverage. It’s an easily avoidable situation with the right insurance broker on your side, someone with a matched attention to detail,
over 30 years ago as a direct policy writer for Liberty Mutual, a proving grounds where he cut his teeth. In 1999, he parlayed that experience into starting his own agency, gaining the additional expertise, network and clientele that ultimately made him desirable to AssuredPartners, the Orlando, Florida, headquartered national insurance brokerage firm that specializes in commercial property and casualty insurance, employee benefits and personal insurance coverage. Specifically, following AssuredPartners’ 2014 acquisition of Kerdasha, the seasoned professional leads up a team that caters to the spectrum of needs of high-net-worth, successful individuals. The level of care Kerdasha brings to each of the 1,500 families enjoying his services begins with a proactive approach that identifies the hopes and expectations of individual clients. In a sense, rather than wait for a question to arise or a problem to manifest, Kerdasha and his team identify all outstanding variables, potential difficulties and exposures from day one,
46 | Summer 2020
VIEWS.
