Asia Outlook - Issue 17 by Outlook Publishing

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Royal Cargo targets world-class total logistics status via rapid regional growth

Unlimited

Horizons HIGH ARCTIC ENERGY SERVICES 38

Driving innovative solutions in the worldâ&#x20AC;&#x2122;s harshest environments

CENTURYLINK 48 Identifying the right blend of IT services for enterprise customers

APOLLO TOWERS MYANMAR

Capitalising on one of the last greenfield telecom opportunities in the world

CUMMINS SALES AND SERVICE SINGAPORE 74

Legendary dependability and world-class support

ASIA OUTLOOK ISSUE 17 A L S O F E A T U R I N G : V E O L I A W A T E R T E C H N O L O G I E S | I G E L E L E C T R I C | S A E S L

Big Box

Downtown Line 1 – Tunnel Eye

UIC @ Shenton – Self-Climbing Liftcore

Yishun Community Hospital

W E L C O M E Emerging Innovation When one thinks of thriving Asian economies, inevitably the likes of China, Japan, South Korea, India and the Middle East spring to mind. Fixing the gaze further east and Royal Cargo targets Asia-Pacific, in recent times, has world-class total also entered the fray with the likes logistics status via rapid regional growth of - previously labelled emerging markets - Singapore, Indonesia and Malaysia offering alternative lucrative options for foreign direct investment and expansion attractiveness. The third tier of emergence may well be the one to keep a close eye on over the coming years though, with a host of nations making their mark on international industry; capitalising on trade opportunities, technological advancements and the ability to fast-forward to the most contemporary business solutions. This month’s showcasing section hones in on two such exponents in the form of Royal Cargo in the economically thriving Philippines, and Apollo Towers in the largely untouched tech domain of Myanmar. While the former heads up this month’s assortment via its rapid growth towards achieving world-class total logistics solutions, the latter represents a fascinating insight into the globalisation of previously isolated tech trends, as the business capitalises on one of the last true greenfield telecom opportunities in the world. The theme of innovation continues throughout 2015’s penultimate Asia Outlook; via CenturyLink Asia Pacific’s concerted focus on strengthening its Hybrid IT solution in the APAC region; The Global Innovation Index’s analysis of Singapore, Hong Kong and Japan as Southeast Asian pacesetters; Veolia Water Technologies’ fully integrated water reclamation programme across the same region; and three of manufacturing’s most enlightened market players in the form of IGEL Electric, SAESL and Cummins Sales and Service. We end this month’s journey around the southeast of the continent in Papua New Guinea, following on from Interoil’s story of oil & gas triumph in the country two months ago. High Arctic Energy Services has not only aided the former in its successes, but has simultaneously diversified and expanded to become the only operator currently drilling holes in the nation amid challenging market Matthew Staff conditions and the world’s harshest Editorial Director, Outlook Publishing environments. Enjoy the issue! W W W. ASIAOUTLOOKM AG .COM

Unlimited

Horizons HIGH ARCTIC ENERGY

SERVICES 38 Driving innovative solutions in the world’s harshest environments

CENTURYLINK 48 Identifying the right blend of IT services for enterprise customers

APOLLO TOWERS MYANMAR

Capitalising on one of the last greenfield telecom opportunities in the world

CUMMINS SALES AND SERVICE SINGAPORE 74

Legendary dependability and world-class support

ASIA OUTLOOK ISSUE 17 A L S O F E A T U R I N G : V E O L I A W A T E R T E C H N O L O G I E S | I G E L E L E C T R I C | S A E S L

EDITORIAL Editorial Director: Matthew Staff matthew.staff@outlookpublishing.com Deputy Editor: Emily Jarvis emily.jarvis@outlookpublishing.com

PRODUCTION Production Manager: Daniel George daniel.george@outlookpublishing.com Art Director: Stephen Giles steve.giles@outlookpublishing.com Advert Designer: Mandy Farnell mandy.farnell@outlookpublishing.com Images: Thinkstock by Getty Images

BUSINESS Sales Director: Nick Norris nick.norris@outlookpublishing.com Operations Director: James Mitchell james.mitchell@outlookpublishing.com Sales Managers: Eddie Clinton eddie.clinton@outlookpublishing.com Tom Cullum tom.cullum@outlookpublishing.com Project Directors: Arron Rampling arron.rampling@outlookpublishing.com Donovan Smith donovan.smith@outlookpublishing.com Project Managers: Joe Palliser joe.palliser@outlookpublishing.com Josh Hyland josh.hyland@outlookpublishing.com

ADMINISTRATION Finance Director: Suzanne Welsh suzanne.welsh@outlookpublishing.com Admin Assistant: Sophia Curran sophia.curran@outlookpublishing.com Office Manager: Katie Park katie.park@outlookpublishing.com Web Design: Hamit Saka IT: James Le-May

OUTLOOK PUBLISHING Managing Director: Ben Weaver ben.weaver@outlookpublishing.com Chairman: Mark Weaver Contact: Outlook Publishing Ltd Woburn House, 84 St Benedicts Street, Norwich, Norfolk, NR2 4AB, United Kingdom Sales: +44 (0) 1603 959 652 Editorial: +44 (0) 1603 959 655 SUBSCRIPTIONS Tel: +44 (0) 1603 959 655 matthew.staff@outlookpublishing.com

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In this issue of Asia Outlook...

SHIPPING & LOGISTICS

38 6

NEWS

GII 2015 Setting the Pace for Global Innovation

ROYAL CARGO Unlimited Cargo Horizons

Keeping up with the demands of global logistics

APOLLO TOWERS MYANMAR World-Class Tower Proposition

Capitalising on one of the last greenfield telecom opportunities in the world

HIGH ARCTIC ENERGY SERVICES Differentiating through Delivery Driving innovative solutions in the world’s harshest environments

MANUFACTURING

IGEL ELECTRIC GMBH Efficient Motor Starting and Stopping

Advantages and disadvantages of current starting methods

All the latest top stories across the month from Asia

How thinking local can help unlock untapped innovation potential in Southeast Asia

T E C H N O L O G Y

HAPPYFRESH SINGAPORE The Future of Online Grocery Shopping

Redefining what it means to go shopping in Southeast Asia

CENTURYLINK ASIA PACIFIC Global Leader in Hybrid IT Identifying the right blend of IT services for enterprise customers

The best, servicing the best

S E C T O R F O C U S

22 28

SHOWCASING LEADING COMPANIES Tell us your story and we’ll tell the world

CUMMINS SALES AND SERVICE SINGAPORE Unleashing the Power of Cummins

Delivering legendary dependability and world-class support

ENERGY & UTILITIES Sustainability at the Heart of Peninsular Malaysia TRX Project to become Southeast Asia’s first commercial water reclaim programme

SINGAPORE AERO ENGINE SERVICES (SAESL) Expertise and Precision

E V E N T

F O C U S

SINGAPORE JEWELLERY AND GEM FAIR

Showcasing a colossal selection of exquisite fine jewellery and gems worth more than S$2.5 billion

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T E C H N O L O G Y

Verizon Launches Go90 Trial Mobile Video Service Verizon Communications has launched a trial version of its new video mobile service in a bid to be the first telecom player to compete with mobile ad industry titans Google and Facebook The Company’s new “Go90” mobile app has initially been offered to a select number of Verizon customers, with supported advertisements from well-known brands. According to a Company spokesperson, the service could be officially launched to all Verizon users as soon as later this month. Companies from Netflix Inc to Dish Network Corp already offer web-based video services through subscriptions, but Verizon’s ad-

supported, short-form video model seems an unusual approach to a somewhat niche market. “Go90 pits Verizon against internet advertising industry heavyweights Google and Facebook, and advertisers will take a ‘wait and see’ approach to determine how many viewers Verizon captures,” telecom industry consultant, Tim Farrar noted. “Pretty much without exception telecom operators have not been successful as third parties in exploiting the internet access service, whether

it’s video or anything else,” Farrar said. “What percentage of people’s app viewing is going to be over a Verizon app versus YouTube or Facebook...That’s the biggest uncertainty.” Verizon’s Senior Vice President, Brian Angiolet, said that Go90 is to target young viewers, or millennials, with between 100-200 hours of exclusive content from online video networks such as AwesomenessTV and Machinima. The free service will drive all its revenue from data usage and targeted advertising. Since purchasing AOL’s ad technology in June for US$4.4 billion, Verizon is to leverage its expertise in order to have the best chance to prove its advertising potential. These tools from AOL enable Verizon to deliver targeted web and mobile ads. Combine this with Verizon’s customer data skillset and analysts predict that this should improve targeting. Verizon’s rival AT&T Inc has said it also has mobile video services targeting youth in the works. Verizon is currently the only video service to offer advertisers customer data based on location, at the personal level rather than the household level, with unprecedented knowledge of purchase intent and a wealth of demographic and prior purchase information. According to the Company, Go90’s content portfolio will evolve in the coming months, with upcoming digital video service promising content from the National Football League, DreamWorks Animation’s AwesomenessTV unit and Vice Media. As its trial period begins, content partners include Comedy Central, Food Network, ESPN, Discovery Network and VH1. From the web, it will offer videos from Maker Studios, Machinima and StyleHaul, among others.

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C O N S T R U C T I O N

Arcadis Rebrand Strengthens Global Positioning Arcadis has unveiled its new, refreshed brand identity and will now go to market globally under one brand. The announcement follows two years of investment in joining up its 28,000 people in a single operating model, which enables Arcadis to bring the very best knowledge and technical expertise to clients across the globe. The new brand will be adopted across the 70 countries in which Arcadis operates and will see legacy brands being phased out, including Langdon & Seah, Hyder Consulting,

ARCADIS Logos and EC Harris. Callison and RTKL, Arcadis’ architectural brands, are also merging to create CallisonRTKL. Neil McArthur, Chief Executive Officer, Arcadis said: “Our clients tell us that the challenges they face call for their business partners to adapt and innovate, to bring their best ideas and expertise from around the world. Over

the past two years we have invested heavily in our business to meet these client needs. “We are already seeing this approach bear fruit through applying our global capabilities to win work on mega projects such as the Kingdom Tower in Saudi Arabia and the protection of New York following Hurricane Sandy.” The refreshed brand reflects Arcadis’ ability to seamlessly draw on our global capabilities to provide exceptional and sustainable outcomes across the whole lifecycle of natural and built assets. “Coming together under the single new brand is also an important step in bringing our people together to realise our passion of improving the quality of life and being recognized as the best,” McArthur adds.

T E C H N O L O G Y

Tableau Marks Singapore’s Golden Jubilee with New Office Tableau Software unveiled its new office in Singapore in September, as the country celebrated its 50th birthday. The announcement of its new 50,000 square foot office underscored the importance of Singapore as Tableau’s regional hub. When it is fully opened, the new office will have capacity for more than 300 employees. APAC is a key region for Tableau; and contributing to Tableau’s increasing relevance in the region is the recognition by more organisations of the benefits of having self-reliant, data-driven strategies. An IDC study commissioned by Tableau this year found that firms which enable their employees to access and analyse data for themselves are twice as likely to outperform organisations that don’t.

Tableau staff at a partner enablement training activity in 2014. Source: NPP Asia

“As Singapore takes steps to become the world’s first ‘Smart Nation’, we find that it continues to be the perfect location to expand in the region,” said JY Pook, Vice President of APAC for Tableau. “Our mission to help people see and understand data fits in well with the nation’s innovative landscape and plans for transformation in the next 50 years.” Tableau first opened its Singapore office in 2012. The opening of its

office at South Beach Development marks a culmination of successive expansions of operations across the region in recent months. In July, Tableau announced the opening of its new Japan office in the heart of Ginza, Tokyo, followed by the launch of its Shanghai office in Raffles City, Huangpu District in August. The milestone event saw more than 100 local customers and partners toast to the Company’s success in China.

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S H E A LT H C A R E

China Faces Ageing Population

M I N I N G

JCB Commits To Indonesia at Mining Indonesia 2015 JCB Southeast Asia unveiled its ‘Dancing Diggers’ to the Asian market at the Mining Indonesia 2015 show in September, marking its first appearance at the prestigious event held in Jakarta. Tom Cornell, Managing Director of JCB Southeast Asia said: “Indonesia is a strategic priority for JCB and we understand the specific challenges faced by customers in Indonesia. With that in mind, we are continuously expanding the dealers’ network across the country to provide excellent service coverage and a parts distribution network.” At the show, JCB also launched its comprehensive range of products tailored specifically to the Indonesian construction and mining sectors, along with presenting an innovative new telematics machine. Taking centre stage was the Company’s heavy-line range of equipment designed to offer class-leading fuel efficiency and productivity. One key innovation drawing visitor attention at the show was JCB LiveLink, which delivers improved fleet control and is suitable for use with the vast majority of JCB machines.

According to a new report from the World Health Organisation (WHO), Hong Kong will expect to see more than 40 percent of its population above the age of 60 by 2050, which will demand major societal changes. “Today, most people, even in the poorest countries, are living longer lives,” says Dr Margaret Chan, Director-General of WHO. “But this is not enough. We need to ensure these extra years are healthy, meaningful and dignified. Achieving this will not just be good for older people, it will be good for society as a whole.” The report says that realigning health systems to the needs of older people will be crucial, in addition to the need for governments around the world to develop long-term care systems. This will require a shift from systems that are designed around curing acute disease, to systems that can provide ongoing care for the chronic conditions that are more prevalent in older age. Initiatives that have already proved successful can be expanded and introduced in other countries.

C O N S T R U C T I O N

KONE to Supply Elevators to Masteri Thao Dien in Ho Chi Minh City KONE has signed a deal to supply 40 elevators to Masteri Thao Dien, a luxury residential development in District 2, Ho Chi Minh City, Vietnam. Situated in front of Hanoi Highway, Masteri Thao Dien will house high-end apartments, commercial offices, a shopping centre and other recreation facilities such parks, swimming pools, a playground and sport centre in an eight-hectare site. The shopping centre, Vincom Mega Mall Thao Dien, an investment of Vingroup, will be the biggest shopping centre in the east of Ho Chi Minh City and will be linked to the An Phu metro station that is due to commence operations in 2018. “We are extremely pleased that Masteri Thao Dien chose KONE as its supplier for this project and serve the growing urban population of Ho Chi Minh City with our pioneering ecoefficient solutions,” commented Neeraj Sharma, Executive Vice President for KONE Asia Pacific and Middle East.

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L O G I S T I C S ENTERTAINMENT

Cardinal Maritime Opens New Office in Hong Kong

Netflix to Reach New Asian Markets in Early 2016 Internet television network, Netflix will expand into Singapore, South Korea, Hong Kong and Taiwan in early 2016 as part of its regional expansion plans. The streaming service has big plans for Singapore , with plans for this office to become the hub for its expanding operations in Asia. “As the central hub in Southeast Asia, Singapore is a sophisticated and diverse place that will find much

to love about the Netflix service,” said Netflix CEO, Reed Hastings. “The combination of increasing internet speeds and availability of smart phones and TVs will provide consumers with the anytime, anywhere ability to enjoy their favourite movies and TV shows on Netflix.”

Cardinal Maritime – one of the fastest growing logistics service providers in the UK – has opened a new office and business centre Brian Hay, CEO in Hong Kong to facilitate its expansion into Asia. An established brand in more than 90 countries, the Company decided to open the office and business centre in order to facilitate the growth of its clients which trade out of China. Brian Hay, CEO of Cardinal Maritime Group, said: “A growing number of ambitious companies are trading and manufacturing out of overseas countries, such as China, and we’re excited to be able to provide improved services for our clients in such a thriving location for trade.” M A N U FA C T U R I N G

Efacec Partners with Three Regional Experts

T E C H N O L O G Y

Bookmate Enters Indonesia with Indosat Announcing a new partnership with Indosat, one of Indonesia’s largest telecommunication networks and service providers, Bookmate is to launch a mass market mobile reading service to the Indonesian market, under the Bookmate-Cipika Books brand. The Asian ebook market is

Efacec has announced three exclusive partnerships that are designed to enhance the Company’s presence within Southeast Asia. The new forecasted to reach $2.2 billion by contracts are with Sinar Mas Agro the end of 2016 and high levels of Resources and Technology TBK (PT smartphone penetration on the Smart TBK) in Surabaya, Indonesia; as Asian continent has provided an ideal well as Lian Hock Hardware Pte Ltd platform for the service. (Lian Hock) and a leading print and Andrew Baev, Managing Director of supply chain solutions partner, which Bookmate, commented: “Smartphone are both located in Singapore. penetration and mobile services The three separate projects will see growth are booming in Indonesia and Efacec customising and implementing we see this as a huge opportunity a series of advanced material handling to build the market leader in mobile solutions, including the aisle-switching reading together with Indosat, technology, automatic storage and Indonesia’s most progressive mobile retrieval system (ASRS), finished goods operator.” transport system, and radio-frequency identification technology (RFID).

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TELL US YOUR STORY

AND WEâ&#x20AC;&#x2122;LL TELL THE WORLD A S I A O U T L O O K is a digital and print product aimed at boardroom and hands-on decision-makers across a wide range of industries on the continent. With content compiled by our experienced editorial team, complemented by an in-house design and production team ensuring delivery to the highest standards, we look to promote the latest in engaging news, industry trends and success stories from the length and breadth of Asia. We reach an audience of 190,000 people across the continent, bridging the full range of industrial sectors: mining; oil & gas; logistics; resources; manufacturing; construction; engineering; technology; food & drink; retail; finance; and healthcare. In joining the leading industry heavyweights already enjoying the exposure we can provide, you can benefit from FREE COVERAGE across both digital and print platforms, a free marketing brochure, extensive social media saturation, enhanced B2B networking opportunities, and a readymade forum to attract new investment and to grow your business. To get involved, please contact Outlook Publishingâ&#x20AC;&#x2122;s Managing Director, Ben Weaver, who can provide further details on how to feature your company, for free, in one of our upcoming editions.

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Email: ben.weaver@outlookpublishing.com

G L O B A L

I N N O V A T I O N

I N D E X

Setting the Pace for Global

INNOVATION Singapore, Hong Kong and Japan are at the front of the pack as Asia’s innovation leaders, according to 2015’s Global Innovation Index Writer: Dr. Rafael Escalona Reynoso, Lead Researcher at The Global Innovation Index

ith half of its economies ranked in the top 40, Southeast Asia and Oceania maintain their innovation dynamism this year, according to The Global Innovation Index (GII), 2015. Recognised as a hub for technology and innovation, the region is home to some of the world’s largest and most prosperous economies; namely Japan, Singapore and Hong Kong (China) are helping set the pace of innovation globally and are noted to be major contributors to industrial-commercial growth and prosperity in the region. In innovation, the region’s performance is led by high-income economies like Singapore, South Korea and Japan. These nations perform above the regional average in all areas measured by the GII and are on-par with nations at the top of the global rankings. This is especially true for human capital and research, and infrastructure, two of the pillars of the GII, areas in which these nations perform above the global leader, North America. Singapore, in particular, brings to the

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141 ECONOMIES

The GII surveys 141 economies around the world, half of which are from Southeast Asia

region outstanding performances in infrastructure and business sophistication, categories in which it holds the highest rankings globally. The GII, which is co-published by Cornell University, INSEAD and the World Intellectual Property Organisation (WIPO) and surveys 141 economies around the world, shows how China and Malaysia, two upper-middle income economies, also help boost the region’s innovation performance. These two are the only non-high-income nations approaching the top 25 economies in the rankings. China displays a strong performance in areas associated with knowledge and technology outputs and is also highest among the middle-income economies in terms of quality of innovation. Quality, in this sense, is measured by high rankings in three indicators: University rankings, patent families filed in at least three offices and citable documents. China ranks globally 11th, 29th and 16th, respectively. Malaysia, on the other hand, holds the top spot in both net high-tech imports and exports, and also makes the top 10

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G L O B A L

I N N O V A T I O N

Global Innovation Index 2015 Press Conference: Baroness Neville-Rolfe, UK Minister for Intellectual Property (left) and WIPO Director General Francis Gurry (right)

in quality of innovation for middleincome economies. Slightly further down the rankings, however, are a series of fast-moving economies, and these are the ones to watch. Although most of these economies perform below the region’s average in all GII pillars, they exhibit notable performance progress in certain areas. This group is led by a subset comprised of Vietnam, the Philippines and Cambodia. For example, Vietnam shows strength in knowledge and technology outputs, an area in which it performs above the region’s average. It also performs well in the indicators of credit and

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I N D E X

‘...innovation is viewed as essential to addressing pressing societal problems such as pollution, health issues, poverty, and unemployment’

Singapore, in particular, brings to the region outstanding performances in infrastructure and business sophistication

knowledge absorption. The Philippines demonstrates high levels of research & development expenditures by the business sector, while Cambodia performs above the regional average in market sophistication, reaching the top of the global rankings in microfinance gross loans. This entire group of movers is

‘Vietnam shows strength in knowledge and technology outputs, an area in which it performs above the region’s average. It also performs well in the indicators of credit and knowledge absorption’

notable because it shows the widest margin of improvement in the region. And there is potential for further progress with common areas of opportunity for this entire cluster including institutions, human capital and research, and infrastructure. These areas are critical for the development of a solid innovation framework as illustrated by growth in other regions. In particular, a more solid institutional framework helps attract business and fosters growth by offering better governance and adequate levels of protection and incentives for innovation. In order

to make human capital and research prosper, higher standards in education and research activity – determinants for local innovation – are key. Effective and ecologically-friendly communication, transport, and energy infrastructure facilitate the production and exchange of ideas, services and goods. They also feed into the innovation system by enabling increased productivity and efficiency, lower transaction costs, better access to markets and sustainable growth. For some nations in this emerging cluster, innovation is viewed as essential to addressing

pressing societal problems such as pollution, health issues, poverty, and unemployment. GII analysis also shows that increasing business linkages to science and its institutions - including foreign subsidiaries and the recruitment of scientists - is often the single biggest challenge in developing economies. The design of policies to promote innovation while taking into account these factors is central to the advancement of local plans and strategies in these nations. These are all areas of opportunity that, if addressed locally, can help further boost Southeast Asia and Oceania’s innovation performance. The latest GII also highlights a number of nations that have, in recent years, shown a consistency in innovation performance as compared with their income group peers. Within this cluster, four economies from the Southeast Asia and Oceania region have been identified: China, Malaysia, Mongolia and Vietnam. Since 2011, these countries have displayed a

GII 2015 panel discussion: “Empowering the innovation economy for growth and development”

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G L O B A L

I N N O V A T I O N

measured capacity to innovate above their expected level of economic development and have consistently excelled above their peers in various areas measured by the GII. For these economies a continuity of efforts and practices can guarantee their position at the forefront of innovation globally, further helping the region to maintain its notable innovation performance. While large upper-middle income economies are clearly the innovation motor of Southeast Asia and Oceania, there is clearly a dynamic group of middle and lower income nations that are helping boost the region’s overall performance. Recent structural changes at the core of economies like China, Japan and South Korea will continue to foster suitable

I N D E X

‘...there is clearly a dynamic group of middle and lower income nations that are helping boost the region’s overall performance’

Baroness Neville-Rolfe, UK Minister for Intellectual Property, introduces the Global Innovation Index 2015 report presentation

Bruno Lanvin, INSEAD`s Executive Director for Global Indices, speaks to the GII 2015 panel`s theme: “Empowering the innovation economy for growth and development”

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Southeast Asia and Oceania economies per income group, GII and regional rankings: COUNTRY

INCOME GROUP

Singapore

High income

G11 RANK

REGIONAL RANK

Hong Kong (China)

High income

Republic of Korea

High income

New Zealand

High income

Australia

High income

Japan

High income

China

Upper-middle income

Malaysia

Upper-middle income

Vietnam

Lower-middle income

Thailand

Upper-middle income

Mongolia

Lower-middle income

Philippines

Lower-middle income

Cambodia

Low income

Indonesia

Lower-middle income

Fiji

Upper-middle income

115

Myanmar

Low income

138

Tokyo, Japan continues to foster suitable environments for industry

‘Recent structural changes at the core of economies like China, Japan and South Korea will continue to foster suitable environments for industry and commerce in the region’ environments for industry and commerce in the region. These nations’ abundant natural resources and plentiful supplies of relatively low-cost skilled and adaptable labour will also allow for their innovation performance to thrive in years to come. As for those emerging economies in the region, it is critical that they explore avenues to achieve higher levels of innovation-led development locally and more efficiently. We can see from The Global Innovation Index 2015 that a well-coordinated innovation policy plan with clear targets and a matching institutional structure have proven

WIPO Director General, Francis Gurry speaks to the GII 2015 panel

to be an adequate tool for success, especially for economies at lower levels of development. And while significant resources are often devoted to attracting foreign multinationals and investments, policymakers in developing countries should also consider how to capture and maximise knowledge spill-overs to the local economy. Focusing on the design and

enhancement of these types of policies at national level could have a dual benefit, helping bolster innovation performance not only in the country itself but in the region as a whole. This article received further contribution from Dr. Soumitra Dutta, Anne and Elmer Lindseth Dean and Samuel Curtis Johnson, Graduate School of Management, Cornell University.

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The Future of Online Grocery Shopping Markus Bihler, Group CEO and Co-Founder of HappyFresh says that the Company is to play a key role in influencing the future of food shopping habits in Southeast Asia, starting with its ecommerce fresh grocery service Writer: Emily Jarvis echnology is transforming the way the consumer packaged goods (CPG) industry operates, and although this change has been more evolutionary than revolutionary, there is no doubt that digital is redefining what it means to go shopping; the lines between the physical and digital worlds are blurring. FoodTech Company, HappyFresh has chosen to capitalise on this developing online fresh grocery ecommerce trend, as the first and fastest-growing online grocery platform delivering foods across Southeast Asia. Asia Outlook spoke to Group CEO and Co-Founder of HappyFresh, Markus Bihler on the popularity of online shopping and its plans to change the future of online shopping. Asia Outlook (AsO): Talk me through the initial premise when starting HappyFresh? Markus Bihler (MB): Imagine a grocery store where you can receive

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personal recommendations and offers the moment you step in the store, where checkout takes seconds and you can pay for groceries without ever taking out your wallet. I still remember flying into Jakarta for the first time, only to be stuck in traffic for three hours on my way into town. You combine this infrastructural challenge with my very heartfelt dislike for the activity of shopping and love of cooking and you have the core of HappyFreshâ&#x20AC;&#x2122;s ecommerce service offering: fresh groceries to your doorstep; picked for you by a professional shopper and delivered to your doorstep within one hour. The name was chosen to function as a matter of fact label that states whatâ&#x20AC;&#x2122;s in the box, and HappyFresh, I would argue, is a name that does exactly that. AsO: How did you know that an ecommerce grocery store would be a

success? MB: Online grocery shopping is particularly popular in Asia, where

the continued increase in mobile adoption and broadband penetration, particularly in the developing regions, has also helped boost online grocery sales. Regionally, Asia-Pacific consistently exceeds the global average for adoption of all online retailing options. Ordering online for home delivery is the most commonly preferred flexible retailing option in the region. Moreover, customers are also becoming very selective when it comes to quality foods. A Nielsen study shows that todayâ&#x20AC;&#x2122;s shoppers are seeking fresh, natural and minimally processed foods with beneficial ingredients that help fight disease and promote good health. This presents tremendous opportunity among niche consumer segments, especially in the healthy eating space and other categories that may be more difficult to find on in-store shelves. As a result, a number of specialty retailers have emerged in the health and wellness space, from national online grocery delivery services with extensive fresh sections to local produce delivery services.

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From here, we looked at the basics. With the growing number of smartphone users, we had to make sure that enough of these potential customers were motivated enough to utilise our service. Internally, we had to make sure that we partnered with enough high quality and popular retailers with a broad assortment of produce. AsO: Why did you choose to locate the HappyFresh headquarters in Indonesia? MB: Southeast Asia is a wonderful region that is full of exciting metropolitan cities with very rich culinary traditions and an interesting culture. Indonesia and the rest of Southeast Asia is a very exciting market for us. We have encountered a great community of start-ups and pool of local and international talent. The outlook for the retail industry in Southeast Asia has never been more promising, with online retail now beginning to emerge. There are opportunities abound in this region with its sophisticated food-loving consumers, growing populations and steady economies. In Indonesia for example, middle and upper income consumers will continue to drive the growth of modern, online retailers. Customers are increasingly qualityconscious, demanding higher levels of service and demand for processed foods and dairy is growing, particularly in urban areas, driven by changing lifestyles as people work longer hours and seek greater convenience. AsO: In what countries is the HappyFresh service now available? MB: We are now active in Indonesia (Jakarta), Malaysia

Reaching a whole new demographic of customers

(Kuala Lumpur), Thailand (Bangkok) and soon in Taiwan (Taipei). Our plan is to become Southeast Asia’s leading food marketplace company, and we want to operate in all major, trafficcongested mega cities in the region. Kuala Lumpur and Jakarta are very interesting markets for us. Spending power and credit card penetration are higher in Kuala Lumpur than in Jakarta, and in general people are more used to buying things online there. Jakarta, on the other hand, is interesting because we really feel we can solve a huge problem here. We all know about the infrastructure challenges this city faces and the

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traffic problems this often leads to. That’s why we think HappyFresh will have a big impact here; it’s one less trip you need to make, which often translates into several hours saved that you can now spend on things you would rather be doing. For retailers who already have an online shopping platform, we can provide an additional sales channel to reach a whole new demographic of customers that they may not have been able to reach before. AsO: How does HappyFresh differentiate itself from regional competition? MB: We are aware that many countries in which we operate

Markus Bihler

Group CEO and Co-Founder of HappyFresh Markus is Group CEO and Co-Founder of HappyFresh, Southeast Asia’s leading grocery delivery Company. Founded by a group of passionate entrepreneurs and backed by great investors HappyFresh is headquartered in Jakarta and operates across the region. Prior to re-locating to Asia Markus ran online retailer Tirendo in Europe (sold to Frankfurt-listed Delticom AG in 2013), was a private equity investor with The Blackstone Group and EQT Partners, and a consultant with BCG. Markus is a graduate of Balliol College, University of Oxford with a doubledegree in Economics & Management and a fellow of the German National Academic Foundation. already have local online grocery shopping sites, such as redmart.com in Singapore and Presto Grocer in Malaysia. However, we work hard to be the partner of choice for the best and most established offline grocery retailers in order to bring more of them online. We strongly believe in our dedicated professional shoppers who receive in-house training in order to pick the best fresh products for customers to make our partners shine. And the message to our partners is simple: Focus on what you are really good at, which is running grocery stores, then let us help you bring your brand and your products to an incremental set of customer groups.

In addition, let us help you reach customers that are normally outside your catchment area or would have otherwise ordered a pizza rather than ingredients for home cooking delivered within an hour. For all of this, we provide a readyto-use solution to our retail partners, at no upfront cost, with a great tech product, fleet of drivers, shoppers and customer service agents ready to bring our partners’ products out to shine. In short: we help supermarkets increase their business through a new revenue steam and help them move into the growing digital world. In support of this, we run an in-house customer insights team that is solely focused on analysing the behaviour and preferences of customers to help our partners make better choices, improve promotions, decrease out of stock and inventory write-offs and increase a supermarket’s marketing efficiency.

AsO: What do you think the future holds for online shopping and in-store digital technology and what will this mean for retail in Asia? MB: In the past, home delivery of milk and other daily necessities became a staple for many families. In some markets, the milkman never really went out of fashion; the concept of a merchant delivering groceries and household staples or ready cooked meals to a home is very much alive and well. We are seeing a resurgence of the home delivery model, with a twist. Consumers aren’t just picking up the phone to order; they’re increasingly going to the retailer’s webpage or using their mobile app. The milkman is back, but this time, he’s gone digital. Increasingly, retailers are introducing ecommerce models that make it even easier for tech-savvy, time-crunched consumers to get the items they need. Therefore, it is critical that retailers and manufacturers understand how these consumers are using technology.

For more information on HappyFresh, visit: www.happyfresh.com

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Sustainability at the Heart of Peninsular Malaysia

Veolia Water Technologies is to bring the first fully integrated commercial water reclaim programme to Southeast Asia to sustainably combat the regionâ&#x20AC;&#x2122;s water shortages Writer: Veolia Water Technologies ith growing global demands from agricultural and energy sectors, as well as diminishing supply due to climate changes and reduced rainfall, water is quickly becoming a scarce resource with no alternative substitute. In light of this challenge, awareness has been growing towards the notion of water reuse. Although it is not a new concept, water reuse only started to garner stronger public interest in recent years, offering an alternative sustainable resource opportunity in a world where water is increasingly in short supply. As shortages become more acute over the next 10 years, governments and multinational corporations (MNCs) worldwide have started to buckle down and look for ways to manage the remaining water reserves. In embarking on this path, many have turned to professional water solutions providers to mitigate the crisis. In line with this, Veolia Water Technologies, a global leader in optimised resource management, was appointed to provide a wastewater treatment and reclamation plant for the prestigious Tun Razak Exchange (TRX) Project in Kuala Lumpur, Malaysia. In addition to being the first fully integrated commercial water reclaim programme in Southeast Asia, the TRX Project is also one of Veoliaâ&#x20AC;&#x2122;s most significant global projects in sustainable development.

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Mohammad Akhir Ahmad, Managing Director for Operations & Maintenance in Southeast Asia at Veolia Water Technologies, shared: “With water scarcity threats looming above our heads, proactive water strategies have to be taken immediately. “The TRX Project showcases Veolia’s recycled water technologies, and our ability to achieve high water recovery rates for the project. Resource planning is one of our fortes, and we identified an opportunity in the TRX Project that Veolia could contribute to.”

Efficient solution

After several rigorous rounds of selection, Veolia secured a 20-year partnership with TRX. Set in the

heart of Kuala Lumpur, Malaysia, the TRX Project is an iconic 70-acre development poised to be the new world-class financial district that encompasses investment grade A office space incorporating residential, hospitality, retail, leisure and cultural offerings. TRX is to support the Greater Kuala Lumpur/Klang Valley, one of the National Key Economic Areas under the Malaysian government’s Economic Transformation Programme (ETP), an initiative to support the government’s vision of transforming Malaysia into a high-income nation by 2020. Elaborating on the strict and controlled nature of the initial selection process, Akhir shared: “We

About Veolia Veolia Group is the global leader in optimised resource management. With more than 179,000 employees worldwide, the Group designs and provides water, waste and energy management solutions that contribute to the sustainable development of communities and industries. Through its three complimentary business activities, Veolia helps to develop access to resources, preserve available resources and to replenish them. In 2014, the Veolia Group supplied 96 million people with drinking water and 60 million people with wastewater service, produced 52 million megawatt hours of energy and converted 31 million metric tonnes of waste into new materials and energy.

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The TRX Project construction site in August, 2014

were upfront about our expertise with wastewater and water reclaim projects, and were also forward about Veolia’s ability to meet TRX’s expectations of 60 percent reduction in total fresh water demand. “Veolia’s approach to this project was simply to achieve a high recovery rate and low operating cost, achieving a uniquely affordable yet efficient solution for TRX.” As Malaysia’s new international finance and trading hub, the TRX Project is designed in accordance with the highest environmental standards, and the development will focus keenly on water reuse. The Project is the first development in the country to achieve multiple accreditations, including the

Leadership in Energy and Environmental Design (LEED) Gold Certification in the ‘Neighbourhood Development Plan’ category and the first township level Green Building Index (GBI) Platinum Certification in Malaysia. Globally, Malaysia is one of the wettest countries with the highest average annual rainfall of around 3,000mm. Despite this, the once waterabundant Malaysia is now rapidly facing water scarcity threats as Duncan Briggs, Commercial Director at Veolia Water Technologies explained: “The growing water stress in Malaysia is a real challenge. By engaging in water reclamation activities, we maximise the water value for non-potable purposes at TRX.

“We also hope to influence the future of green developments in Malaysia through our actions of meeting water reuse commitments in the TRX project”

“We also hope to influence the future of green developments in Malaysia through our actions of meeting water reuse commitments in the TRX project.”

Creating value

For the TRX Project, Veolia aims to recover at least 80 percent of the expected 3.8 million cubic meters of sewage generated every year for reuse purposes within the TRX district. The reclaimed water will count towards reducing site-wide fresh water demand by more than 50 percent, exceeding international best practice standards of 40 percent reduction in potable water. To deliver the results that TRX strived for, Veolia proposed a redundant system with five wastewater solutions for maximum value to the client, described by Briggs as being “compact, robust, and straightforward”. The primary wastewater treatment solution for the TRX Project is Multiflo™, an efficient process for removing total suspended solids (TSS), colour, algae and heavy metals. The technology produces a highly concentrated and thickened sludge

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required for the wastewater treatment process. The discharge then enters the MBBR tank, which stabilises discharge quality while it removes chemical oxygen demand (COD), biochemical oxygen demand (BOD), and nitrogen present in the wastewater. Alizair® deodorisation treatment

will also be incorporated to ensure the complete removal of unpleasant emissions. As the wastewater treatment plant will be built within the TRX district, Veolia integrated a biofilter that would oxidise malodorous substances into inorganic and odourless compounds. Veolia

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also included a smart water network comprising two unique technologies – Endetec’s Tecta and Kapta units – to ensure microbiological security, arming TRX with the best water quality management system in Malaysia. Briggs elaborated: “The Tecta unit provides accurate microbiological

Veolia’s MBBR technology has more than 850 references worldwide, including plants in Malaysia

“Veolia’s innovative water and wastewater technologies are capable of going the extra mile to provide our client with more value,” Akhir stated. “Regardless of the water consumption demand, Veolia will be able to replace half of that water demand with reclaimed water, fully supporting TRX as they continue to integrate sustainability practices within their infrastructure. The TRX Project is particularly meaningful for Veolia as its strong environmental beliefs speak A greener KL volumes to us.” An alternative water resource such as Sharing his conviction that TRX will this provides better resilience in terms be the catalyst to transform future of the availability of a continuous developments in Malaysia, Briggs non-potable water supply for the concluded: “With Veolia’s proprietary financial district, ensuring that business water and wastewater technologies, activities can continue to run, even the TRX Project looks set to achieve when faced with local water shortages. its goal of being the first green Although Veolia is under obligation development in Peninsular Malaysia.” to recover at least 80 percent of TRX’s For more information on the TRX sewage, the global provider is able to Project, visit: www.veolia.com recycle all of the wastewater; going above and beyond TRX’s demands and setting a good example for the region in terms of sustainability practices. Project will be Veolia’s first Kapta application in Southeast Asia. “In-keeping with TRX’s objective to establish a state-of-the-art green business facility, Veolia was careful to put together wastewater solutions such as Alizair®, which is ecological in nature. The low electricity and chemical consumption of our solutions were also factors that seamlessly matched TRX’s long-term sustainability goals.”

platform testing onsite, which is the most efficient way of monitoring contamination. On the other hand, the Kapta system, a miniaturised in-line multi-parameter water sensor probe for real-time continuous potable water monitoring, has had good applications in municipal networks, and the TRX

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is a leading business-to-business publication promoting and showcasing the leading companies across an array of sectors on the continent. Appearing in both digital and print, the publication is aimed at boardroom members and hands-on decision makers, reaching more than 190,000 business executives. Every other month we feature leading companies and business executives by profiling their operations and success stories. Covering areas of best practice, capital investments, the supply chain, innovation and continuous improvement, we aim to promote all that is good about the industry and the region, with your company taking centre stage throughout it all. Producing business profiles across the full range of sectors and every corner of the continent, Asia Outlook is the platform to promote your business success.

Read on for this monthâ&#x20AC;&#x2122;s profiles. Emily Jarvis, Deputy Editor emily.jarvis@outlookpublishing.com

If you want to enjoy the exposure and coverage we can offer, please feel free to contact us to discuss the opportunity further. Tell us your story and weâ&#x20AC;&#x2122;ll tell the world. Matthew Staff, Editorial Director Tel: +44 (0) 1603 959 655 matthew.staff@outlookpublishing.com

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After four decades of rapid growth in the ASEAN region, Royal Cargo is now targeting the status of a world-class total logistics provider by investing in the cloud-based cargo solution, CargoWiseOne Writer: Emily Jarvis Project Manager: Tom Cullum

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Unlimited Cargo

Horizons oyal Cargo has spent decades establishing a solid foundation and strong value proposition, in order to build a global network of companies and trusted agents and become recognised as a total solutions provider for cargo transportation and handling. For 37 years, the Company has demonstrated its ability to capitalise on industry trends and leverage the growth gained to strategically branch-out into new markets across the globe; including Germany, the UK, Singapore, Hong Kong, Vietnam, Cambodia, China, Palau, Guam and the US. Thanks to an economic boom in the Philippines in the early 90s, dictating an influx in demand for infrastructure projects, Royal Cargo has now shifted its focus to strengthening its vast operations and further improving core technologies; particularly investing in a cloud-based cargo solution, CargoWiseOne (CW1), to improve the process and service efficiencies offered to its clients. With 10 global offices in addition to its headquarters in the

Philippines, the Company is proud to have developed its own network of more than 350 partners and agents in more than 100 countries. â&#x20AC;&#x153;Annual revenue growth figures for the past three financial years stand at an impressive 42 percent, with a gross margin of 43 percent and net income of 45 percent. Partially a result of the major contracts we won in our project transportation business - but also our investments in technology - this further reinforces our longterm stance in the global logistics sector,â&#x20AC;? Royal Cargo President and Chief Executive Officer (CEO), Elmer Sarmiento details.

ASEAN integration

In recent years, the Philippines has gained the status of an emerging

Receiving of wind farm hub onto multi-axle trailer at Onri Port, Currimao, Ilocos Norte

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NEWTECH EQUIPMENT SPECIALIST COMPANY

EWTECH delivers thousands of valuable cargoes and equipment units each year, serving numerous multinational corporations engage in mining, power generation, oil & gas explorations, project contracting & developing, manufacturing, equipment fabrications, brokering and forwarding.

Specialised Logistics Services > Freight forwarding International and domestic, including customs clearance

> Contract logistics Cold chain and logistics covering warehousing and distribution

> Projects and heavy lift transportation > Trucking service > Specialised services Premium Courier, the fast and efficient transportation of high value goods, and pharmaceutical products

> Liquid transportation solutions Including ISO tank containers and flexi tanks

> Crane rental and business process outsourcing

Premium Courier is the dedicated arm in providing logistics management solutions for pharmaceutical and biotechnology companies

economy, with higher employment levels, low inflation and rising remittances from Filipino overseas workers just some of the elements spurring growth. Sarmiento further explains: “Considered the world’s largest centre for business process outsourcing, the Philippine economy is driven by the needs of the country, insular consumption and the consequent construction boom, especially in mass housing. We are seeing explosive growth in cities outside of the Metro Manila and there is a resurgence of interest from Japanese companies who are looking to relocate their manufacturing plants from China to the Philippines.” These wider industry and economic performance indicators are affecting Royal Cargo’s business in ASEAN in an extremely positive way, resulting in investment into regional expansion and the opening of a new branch in Singapore. “Further integration of the Philippines into the ASEAN region has resulted in the country gaining

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Dealing with cargoes as heavy as 90 tonnes, as long as 15 metres, as wide as six metres, and as high as 4.5 metres; NEWTECH trucks are renowned and recognisable not only for their striking orange and blue signature colours but also for their competitiveness and quality of services, and their competent staff and crew who devote time and effort to deliver units in the cheapest, safest and quickest way at all times. The Company’s current success is a culmination of an eventful history starting in 2006 as NEWTECH EQUIPMENT SPECIALISTS COMPANY was established to formalise the hauling activities of Oro Villa Construction. From 2006-2007, rampant buying by exporters of heavy equipment in the Philippines made a name for NEWTECH to be known in the entire Luzon Areas. Concurrently, Maxima Machineries, an authorised dealer of the Komatsu brand, tapped the exclusive services of NEWTECH for the delivery of brand new equipment to its clienteles all over the Luzon and Visayan regions. In late 2008, NEWTECH also earned the trust and confidence of Monark Equipment, an exclusive distributor of Caterpillar, and has been one of its heavy haulers since then. Simultaneously, Ericsson Telecoms also contracted NEWTECH for their entire Luzon Projects. NEWTECH auspiciously managed to position itself logistically as one of the top 20 heavy haulers in the Philippines towards the end of 2008.

T 63 02 7769010 up to 12 E newtech2006@yahoo.com neuteq2009@rocketmail.com

www.newtech-equipment.com.ph

NEWTECH EQUIPMENT SPECIALIST COMPANY

WE MOVE YOUR VALUABLE CARGOS & EQUIPMENT CHEAPER….FASTER…SAFER

We are equipped to mobilise or demobilise:

• Heavy equipment (Construction or Industrial) • Oversized pallets/cargos • Standard/Hi-cube container vans, ISO Tanks • Bitument tanks, Chemical tanks • High voltage transformers / Towers / Power generators • Industrial machinery & equipment

Newtech Equipment Specialist Company FAX: (632) 776 9010 -13 TEL: 0932 - 8602057 0928 - 5067457 0918 - 9915100 newtech2006@yahoo.com nauteq2009@rocketmail.com

Owned & operated by:

Nueteq Trucks & Trailers Co., Inc. 4247 Fastrack 2 Avenue, San Agustin Village, Moonwalk, Paranaque City, Philippines, 1709

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Blade trailer carrying a wind farm blade (L 49.55M x W 2.94M x H 3.65M) going up the hill in Brgy, Caparispisan, Pagudpud, Ilocos Norte

Awards ROYAL CARGO was named the Best Logistics Service Provider of the Year by Frost and Sullivan in 2015. Other awards include the Best Oversized Cargo Transporter in the Philippines and the Best Cold Storage Operator in the country in 2006, 2008, and 2009. The 3PL division bagged numerous awards from clients, including the Best Services Provider in Process Meats and various Goal-Zero Incident awards

its status as a major hub for trade,” Sarmiento highlights. “However, this has placed increased pressure on the ports, and the port congestion experienced in Manila last year has put a dampener on attracting increased trade. However, I am confident this challenge will be overcome and we as a Company have positioned our agents to cater for the expected increase in inter-ASEAN trade,” he adds. In order to capitalise on these regional trade prospects, the Company is expanding its cold storage offering, from 9,000 to 17,000 pallet positions in an investment worth US$ 18 million. “We remain focused on our newly signed project contracts and developing the branches we have in Visayas and Mindanao into self-sustained locations capable of generating their own revenues. This involves ensuring that we have highly technical and skilled workers in position across the region,” the CEO explains.

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CargoWiseOne

Technology plays a very important role in Royal Cargo’s commitment to provide the necessary tools to optimise productivity and keep up with the demands of the global market. “Ultimately, these investments in IT are there to benefit the customer and allow us to respond faster to their needs. So we also utilise technology to support our internal business systems, communications and data exchanges with our customers and partners,” Sarmiento summarises. After years of research and significant investment, Royal Cargo became an early industry adopter of cloud computing, and has recently started to implement its CW1 cloudbased end-to-end solution; targeting the integration of all of the Company’s local branches, global operations, customers and partner agents across the world. “The software is designed to streamline our processes and increase the efficiency, visibility

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TMW

TMW provides express customs clearance for airfreight cargoes in Manila. A premium service customized for critical air shipments with the following key features: • FAST: No time wasted. Cargo is released 3 hours from arrival at Manila airport • NON-STOP: 24/7 operations to enable customs clearance during night time, weekends and holidays • COMPLETE: One-stop cargo clearance facility with dedicated team of Customs officials deployed at the TMW warehouse facility This service is suitable for all airfreight cargo consignments without limitation on weight, size, volume or value. Telephone: +63 2 879-6294 Telefax: + 63 2 879-6297 Email: tmwoffice@tmwol.com

Royal Cargo P3, Ninoy Aquino Avenue corner Multinational Village, Paranaque City, Metro Manila, Philippines

Michael K. Raeuber, CEO & Company Founder After establishing Royal Cargo in 1978, Raeuber has spent the past four decades fine-tuning his business into the world-class logistics service provider it is today. His determination and passion to succeed has been filtered throughout the Royal Cargo team and is reflected in the Company vision and mission. and profitability of our operations. It also amplifies our capability to provide the best possible service to all of our clients,” says Sarmiento. Once data is added to CW1, the information is instantly accessible across Royal Cargo’s worldwide operations. All data and information is hosted in three data centres across the Asian continent and is stored in the cloud, with remote access 24-seven. “The system simplifies the complex and repetitive workflow of the logistics operation and in turn, reduces the margin of error,” he adds.

Design, supply, install & commission

Processing Plants, Coldstores and Ice Plants Sales of: Compressors, Blast Freezers, IQF Freezers, Chillers and “Logix” Refrigeration Energy Management (REMS)

We Deliver Solutions Refrigeration Control System

Exclusive distributor of Logix in the region. Reducing Energy Use By Up to 40%

www.jandctrade.com.ph inquiry@jandctrade.com +63 2 3766085

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In recent months, the Company has migrated its email communication system into CW1 by working together with Microsoft. “This is to ensure that we achieve the best workflow levels possible, in the most reliable and secure environment to provide a more streamlined service to our valued customers and stay ahead of the competition. “Moreover, other internal documents are integrated within our cloud system including those relating to accounting, along with an ecommerce solution that allows us to better manage our sales and customer relationship management (CRM) services,” the CEO highlights.

Mobile technology

Further enhancing its invested interest in the best solutions for its customers, Royal Cargo has utilised mobile technology in order to provide customers with an additional visibility tool that enables them to track and

Royal Cargo’s door-to-door liquid transportation complies with the highest environmental and safety standards set by the International Maritime Organisation

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...we will continue to look closely at future opportunities we can take advantage of in the technology space in order to maintain the best efficiencies possible

trace their shipments via a smartphone application. “It is important that we keep up with our customers’ digital lifestyle, therefore we equip our delivery personnel with smartphones so they can capture and submit critical information including actual date, time and location of where their shipment was delivered, e-signature of the consignee, plus a real-time photo taken when the shipment was received,” says Sarmiento. By continuing to find ways to improve internal and external policies and processes, Royal Cargo has been able to sustain momentum in a growing global logistics market. The Company’s CEO puts such strong growth down to “Royal Cargo’s aggressiveness, full management support and seamless execution”. He concludes: “With a continuous improvement plan revolving around the continuous economic growth of the Philippines and ASEAN region and its presence on the world stage, we will continue to look closely at future opportunities we can take advantage of in the technology space in order to maintain the best efficiencies possible.”

Royal Cargo’s international and domestic freight forwarding division has provided a competitive sea and air transport services for more than 30 years

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Differentiating

Delivery THROUGH

Following a successful decade of diversifying and problem-solving in the lucrative Papua New Guinean oil & gas domain, High Arctic Energy Services casts an eye towards future opportunities in neighbouring countries Writer: Matthew Staff â&#x20AC;˘ Project Manager: Eddie Clinton

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igh Arctic Energy Services has capitalised on one of the most prosperous oil & gas regions in the world over the past decade, not only introducing a trademark level of quality across its specialised oilfield services, but doing so in some of the most challenging and treacherous conditions tackled within the industry. Papua New Guinea (PNG)’s doubleedged sword of lucrative market opportunity and almost unrivalled difficulty in actually carrying out operations has made it a niche area for operators willing to take on the challenge in recent years, and with the oil price crisis adding a further dimension of risk at present, the ability to differentiate and form a positive reputation has never been more vital. This is exactly what High Arctic has achieved however, meeting its elite array of customers’ needs since 2006

through a unique approach to problem solving, innovation and providing niche, value-added solutions. Vice President of International Operations, Mike Maguire notes: “High Arctic is a Canadian, specialised oilfield services Company listed on the Toronto Stock Exchange. When the Company first expanded into new countries in 2003, we took the same technologies, processes and our expertise in snubbing and well control services in particular. Once we were established in PNG we quickly evolved our service offering to include drilling and the logistical support of remote drilling operations. “With the operation in PNG, we have had to focus on applying technologies and processes to areas which are much harder to work in,” continues the President of International Operations, Darren Greer. Despite the original foray into the wider international arena, Papua

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VOLANT Do more with less. Volant delivers highly effective equipment and services to provide casing and liner solutions. Our solutions are simple, affordable, and proven to do more in even the most challenging field conditions. At our core, Volant is a technology company. We design and manufacture new equipment to make your work more productive, safer and easier. We do this through smart-design; it’s our commitment to Doing more with less. Our ideas come from getting up close and personal with industry challenges; our success from applying the basics simply and effectively to deliver elegant solutions.

HAES’ newest drilling rig (115) set-up on a mountain in the Gulf Province of PNG

New Guinea alone now forms 90 percent of High Arctic’s operations, a business model which has been hugely successful as a result of the Company’s innovative approach and solutionsdriven culture. “In Papua New Guinea we have specialist drilling rigs that operate like any other but are heli-portable,” Greer explains. “The locations we operate at sit on top of mountains with no road support, so whereas a regular land or onshore oil & gas rig breaks down into components in the 40-50 tonne range, ours breakdown into four tonne loads so we can still load and transport them underneath a helicopter between mountain tops.” Maguire adds: “Our niche is working in places where the logistical terrain challenges make it really difficult to work and Papua New Guinea certainly falls into that category. “Everywhere we work is

disconnected from anywhere else we work, so what we’ve done in PNG is different to any other previous expansion, in that we’ve taken our specialist technical services but have then adapted them to overcome the challenges of a mountainous jungle environment.”

Platform to build from

Incepted in 1993, the Group’s initial success in Canada and other international markets led to the business looking for expansion opportunities around 2003, leading the business to Papua New Guinea’s shores. Simply a strategic move to diversify its presence at first, the decision to move into the country turned out to be a masterstroke, as High Arctic found itself in a “real sweet spot” to achieve commercial growth and explore new, lucrative opportunities.

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Our equipment isn’t just smart; it’s tough enough to withstand even the harshest conditions. We offer robust technologies that are designed, tested and manufactured in-house and then proven where it matters – in the field. The result: A full suite of products that earn their place as industry benchmarks. Volant products are making a difference around the world – enhancing operations on six continents. We’ve gained this presence since 2001; the result of strong and stable relationships with satisfied customers. Our role is standing shoulder-to-shoulder with you to facilitate successful wells. This includes an emphasis on solutions before sales and relationships that exemplify service, quality and safety. • We believe good customer service delivers solutions before sales. • We believe good solutions maximize productivity and safety. • We know our products and service facilitate successful wells.

Find out more at:

www.volantproducts.ca www.volantoiltoolsUS.com

Volant would like to say a big THANK YOU to all of our customers. In 10 short years, youâ&#x20AC;&#x2122;ve made the Volant Casing Running Tool the most widely used CRT in the world. If you havenâ&#x20AC;&#x2122;t experienced the difference a Volant CRT can make, there has never been a better time to discover how we can help your company do more with less.

sales@volantproducts.ca volantproducts.ca | sales@volantoiltoolsUS.com volantoiltoolsUS.com Visit us at ADIPEC 2015, booth 3142.

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The first such opportunity came about in 2006 when the country’s largest oil & gas exploration and development Company, Oil Search approached High Arctic for workover services; a moment which set the tone for much of the latter’s progression ever since. “Oil Search gave us a platform to build from and we have provided them with not just a drilling service or a solution to just drill holes, but service and support equipment to help facilitate on site logistics and stable all-weather drilling worksites,” Maguire recalls. “Since then, Oil Search has been a tremendously supportive client as our service has grown from a relatively small specialist offering to us being their drilling contractor in the country.” Offering a much wider array of services in the process, this evolution has been the segway into numerous subsequent opportunities alongside major industry players, including ExxonMobil on its successful PNG LNG project, and consequently Interoil where High Arctic once again demonstrated its willingness to go the

Everywhere we work is disconnected from anywhere else we work, so what we’ve done in PNG is different to any other previous expansion” – Mike Maguire, Vice President of International Operations

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STAR SAFETY

tar Safety is a leading supplier of personal protective equipment and rescue products to clients in the energy and resource sector throughout Asia Pacific/ Australia. Specializing in custom designed high quality Flame Resistant and Insect Protection industrial workwear, Star Safety also provide a complete range of gas detection, working at heights safety equipment and hazardous substance spill control systems. Our experienced specialists provide tailor-made solutions for clients facing the ongoing challenges of safety in the workplace. Star Safety is proud to partner with High Arctic on their successful venture. T +61 7 4634 8834 E sales@starsafety.com.au

www.starsafety.com.au

DRILLING TOOLS AUSTRALIA

TA are Australia’s largest supplier of well control equipment. DTA have a quality network of global manufacturers including Integrated BOPs, Consolidated Pressure Control Accumulators, Sara Sae flow line products and American Manufacturing Pump Fluid End Expendables. Backed by many years of industry experience, DTA has strategically selected and designed quality API Certified & Monogrammed well control equipment with stock on the ground ensuring fast turn around and supply. DTA also deliver a well control training programme, run monthly through our joint venture with Lloyds Register Energy Drilling. DTA are Australia’s leading Authorised Pressure Control Repair & Service Centre for Asia Pacific fully equipped to repair and recertify well control equipment. We’re proud to be a strategic partner of High Arctic Energy Services, delivering first class innovative pressure control solutions to the Asia Pacific region.

INTRODUCING

SUPERIOR PROTECTION AGAINST

INSECT PROTECTION

Mosquitoes Flies Ticks Fleas

INSECT PROTECTION WORKWEAR FLAME RESISTANT WORKWEAR

INSECT PROTECTION

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Components are designed to be broken down into four tonne loads that can be transported by helicopter

extra mile in order to find the optimum solution in line with regional demands. Greer continues: “It’s a small world and Papua New Guinea is an even smaller world. Good news travels fast and bad news travels really fast, so the last job is your reputation and that’s what we pride ourselves on.” Maguire adds: “Due to the market slowdown, there are now several rigs sitting idle in Papua New Guinea and we like to think that the fact that we are very solutions-driven and focus on efficiencies and close collaboration with our customers is what makes us the only drilling contractor drilling holes in PNG today.”

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Game-changing capital investment

12 MONTHS Time the Company spent rebuilding two rigs and reengineering them to work safely in PNG

The Company’s aforementioned work alongside Interoil has been particularly indicative of High Arctic’s approach since it entered the Papua New Guinean market, working alongside the operator on its significant Triceratops-3 site to give the Company its biggest year to date. “Across the second half of last year up until now we have brought two new drilling rigs into the country, with the total spend across the two amounting to around US$75 million; incorporating procurement, refurbishment, shipping, transportation, warehousing and all other aspects involved,” Maguire says. Scouting worldwide for the

optimum rig to utilise for the project, High Arctic discovered a game-changer in regards to expanding its footprint in the country, renovating and shipping two rigs found in Brazil to advance the Company’s already unique service offering for its customers. “We spent close to 12 months rebuilding these rigs and reengineering them to work safely in PNG. Interoil worked with us throughout and supported the process fully, leading them to be very happy with what they’ve seen from us at Triceratops-3,” Maguire enthuses. A further game-changing capital investment in recent years has seen the introduction of Dura-Base Composite Mats, spending $35 million over the past five years in addressing terrain challenges and the instability that comes from heavy rainfall and regular land slippage. Maguire continues: “There hasn’t been any oil & gas drilling done in Papua New Guinea in the past five years that hasn’t been done on top of Dura-Base Mats, and this goes hand in hand with the rigs we operate in the country in terms of reducing the amounts of non-productive time, easing logistical challenges and making our customers’ operations more efficient.”

It’s incredibly important - and one of our core beliefs - that we are a sustainable employer here, so we hire locally from the regions we operate in and train them” – Darren Greer, President of International Operations

Sustainable legacy

The difficulties encountered within Papua New Guinea don’t just end at environmental considerations either, with the population scattered around the country in villages and land-dwellings an equally significant consideration for a Company looking to make a positive impact. Continuous engagement and enrichment has therefore become one of the most pivotal facets of High Arctic’s continuous improvement strategy to ensure that all work carried out is not only done fairly, equitably and efficiently, but is ideally done so by local citizens. Greer states: “Across our Papua New Guinea operation, we have around 400 personnel, 325 of whom are PNG citizens. “It’s incredibly important - and one of our core beliefs that we are a sustainable employer here, so we hire locally from the regions we operate in and train them; in some cases from entry level all the way to front-line operators, as trade-qualified technicians, and ultimately into crew supervisors.” This same local ethos is applied within High Arctic’s supply chain and formulation of business partnerships where the Company sources locally wherever possible, and subsequently enjoys longstanding relationships with a host of local businesses and landowner companies.

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If it wasn’t for the local community, we’d have never got successfully off the ground to begin with” – Mike Maguire, Vice President of International Operations

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“We’re very proud of this legacy, and we have people working for us who have been here since the first day we started operations in Papua New Guinea,” Maguire says. “If it wasn’t for the local community, we’d have never got successfully off the ground to begin with. “We were given a lot of support from the local chamber and a lot of the local business community has helped steer us towards a position where we could introduce necessary services and attract the right kind of people who share our culture and our vision.”

Solutions-focused

The sustainability and longevity that High Arctic’s commitment to innovation, finding solutions and local enrichment brings will undoubtedly continue to stand the Company in good stead over the coming years, and especially once the commodity market becomes more amenable again. However, the track record and portfolio that has been attained in the process is likely to have even more positive ramifications, as the Company’s reputation translates across to the wider Asian continent. “In the short-term the plan is to consolidate our position in Papua New Guinea,” Greer notes. “We’ve had a big year of growth which is now playing out, but as the commodity market improves in neighbouring countries, the methodology and approach that we’ve been successful with in PNG allows us to look at other Southeast Asian countries, which is where we’ll be looking for future growth.” Maguire continues: “We don’t differentiate ourselves in PNG through our provision of drilling services. We do so through delivering these services efficiently and cost effectively in some of the harshest environments in the world.” With much of Southeast Asia dense in rainforest and remote, challenging environments, the opportunity to

HAES drilling crew on one of its highland drilling rigs

replicate its success and track record on a wider scale is a seemingly natural progression, with Papua New Guinea having provided the perfect platform for High Arctic Energy Services to broaden its legacy, and spread its solutions-driven philosophy to more customers than ever before. “We’ve always been a solutionsfocused Company and that’s part of the legacy from when we started as a private business in 1993,” Maguire concludes. “We’ve seen that if we can provide solutions in these harsh environments for our customers, where there’s a lack of infrastructure, then it creates a sense of partnership. “Every senior member of staff here has got vast experience in the global oil & gas industry over many years, but the relationship that we enjoy with our customers here at High Arctic is something I’ve not experienced before.”

HAES team conduct a job hazard analysis

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GLOBAL LEADER IN

Hybrid IT ith an 85 year-long history, stemming from being the second largest telco in the US, CenturyLink has now reached new heights as a global Hybrid IT provider, thanks to making aptly timed acquisitions and strategic moves into cloud and associated services in the late 2000s. Today, the Company has a comprehensive suite of Hybrid IT offerings, including data centre collocation managed services, cloud and network services in the US, EMEA and Asia Pacific. CenturyLink has a global reach across 85 countries with more than 400,000 kilometres (km) of owned and operated fibre network in the US, and a 480,000km international transport network. The CenturyLink Data Centre Initiative (DCI) interconnects not just other CenturyLink data centres and buildings, but to more than 250 third party data centres, and more than 40,000 buildings and offices. “Our comprehensive IT solutions help enterprises accelerate business performance throughout their organisation, and ultimately transforms an IT department from a cost centre into a business enabler,” explains CenturyLink’s Managing

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With a clear vision to transform its business to become a truly global IT services provider, CenturyLink embarked on a series of strategic acquisitions from 2008 to enhance its overall service offering. Today, the Company is focused on strengthening its position as the global leader in Hybrid IT Writer: Emily Jarvis • Project Manager: Donovan Smith

Gery Messer

Managing Director, Asia Pacific

Director for Asia Pacific, Gery Messer. “We began to see a growing trend in businesses outsourcing their workloads to the cloud early in the game, and we identified this as a key focus area to capitalise on, making a decision to enhance our overall offering in accordance with this trend. Looking back, it is obvious we made the right decision and we are ahead of the industry when it comes to our expertise in Hybrid IT,” explains Messer. CenturyLink has come a long way from being a US$2.6 billion business with 6,500 people in 2008 servicing mainly US customers, to one with combined revenues of more than US$18 billion, 45,000 employees with an end-to-end portfolio. With more than 60 data centres

globally, coupled with the support of its local infrastructures and dedicated in-house expertise and support, CenturyLink customers can enjoy consistent levels of service anywhere in the world. “These are just some of the reasons why 98 percent of Fortune 500 companies chose us for their cloud, collocation, network and managed services needs. We have a robust, mission-critical platform that supports various industries, including financial services, retail and government,” Messer adds. “Our uniqueness and ability to compete within a competitive market extends from our reputation, vast experience and proven track record. Unlike our competitors, we own our data centres, and we manage our data centres end-to-end with our skilled in-house talent. This is a key differentiator and sets us apart from others.”

A cut above the rest

Some of CenturyLink’s more recent Asia-Pacific expansions include the availability of its global managed hosting services in China to better serve multinational corporations conducting business in the world’s second-largest economy. CenturyLink customers can now access a comprehensive portfolio of managed hosting, security, cloud and networking solutions through a Shanghai data centre. “For multinational corporations looking to grow their customer base, entering China presents enormous opportunities and challenges,” explains Messer. “CenturyLink makes it easy for businesses to host within China’s borders, offering access to the same highly secure managed services and consistent IT experience available

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EXFO support CenturyLink’s expansive IP-network system “In order to ensure the best quality of service possible and improve overall customer experience. EXFO’s service assurance solutions have enabled CenturyLink to increase visibility throughout its network, flagging potential issues before affecting customers and offering operational efficiency pointers to optimise the network quality.”

across our global footprint.” On the cloud front, CenturyLink has a proven history and has a total of 13 cloud nodes globally. Since 2011, the Company has been offering its public cloud making it one of the first cloud offerings in the region. In March 2015, CenturyLink Cloud, the fourth generation cloud, was launched in Singapore. Further to this, in April 2015, the Company announced their global data centre expansion into Australia, one of the most connected countries in the world. Messer details: “CenturyLink has a great value proposition for local companies in Asia-Pacific who are looking to expand to the US and/or EMEA. Given that we own our data centres and operate fibre network in the US, coupled with an international transport network, we can offer better performance, agility and cost effectiveness when compared to other providers.”

It’s all about the people

Throughout the decades of CenturyLink’s existance, the Company has never detracted focus from the one thing that made it successful: its people. CenturyLink prides itself for nurturing the right talent that will drive their business and ensure their customers receive the highest levels of service quality.

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Recent Company Timeline 2015 Acquired Orchestrate, a Company that offers a fully managed database service for rapid application development 2014 Acquired Cognilytics, a leading provider of advanced predictive analytics and big data solutions to midsized and large enterprises > Acquired Data Gardens, a pioneer of disaster recovery and threat management software systems > Launched its managed hosting availability in China 2013 Acquired cloud provider, Tier 3 to accelerate the Company’s cloud platform strategy and AppFog to extend its Platform-as-a-Service (PaaS) capabilities 2011 Acquired Savvis, a global leader in cloud infrastructure and hosted IT solutions 2009 Acquired Embarq Corporation, the largest independent local exchange carrier in the US > Acquired Qwest, a telecommunications and network provider

EXFO

enturyLink constantly innovates to push the boundaries of performance, reliability and quality even further. In order to continue growing, the company needed to gain more visibility throughout its network and access actionable information to proactively detect and address potential end-to-end service impacting issues—all in order to optimize service delivery, improve quality of service (QoS), and maximize customer quality of experience (QoE). Over the years, EXFO developed a strong relationship with CenturyLink, demonstrating its leadership and technological expertise by introducing innovative solutions tailored to help CenturyLink overcome challenges in a competitive market and achieve key corporate objectives including improved end-to-end quality of service and operational efficiencies. EXFO’s Service Assurance Division proposed a comprehensive solution comprised of a centralized test orchestration system (EXFO Worx) and strategically deployed measurement probes (Verifiers) throughout CenturyLink’s network. This combination solved the operator’s challenges in multiple ways: • The Verifiers provided continuous network and service assurance via highly accurate performance measurements taken at the transport and application layers — a unique approach that combines QoS and QoE in a single platform. • EXFO Worx gave users complete network visibility by managing and leveraging the highly scalable Verifiers and processing millions of measurements per second, enabling quick deployment of new services and test sequences as well as providing near real-time access to performance metrics. • The solution generated gains in process efficiency via centralized test management service activation, where trucks rolls were eliminated in favor of remote service turn-up and troubleshooting.

www.EXFO.com/Xtract

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“I am very proud of my Asia Pacific team. Together, we have achieved so much in such a short time. It’s remarkable to see such passionate people,” Messer shared. “All our achievements in Asia-Pacific are only possible with the support of a worldclass team and I am very honoured to be working alongside them.”

What is Hybrid IT?

Hybrid IT delivers the network, systems and IT environment to businesses that need to optimise their IT infrastructure, workloads, and business strategy with the best mix of internal and external solutions for critical business needs. Hybrid IT is not a one-size-fitsall solution, but instead should be uniquely tailored to the capabilities and strategy of the business. CenturyLink can manage their collocation, private and public cloud assets, and network demands so that IT can be an agile service provider to their organisations and end users Demand for Hybrid IT is driving business growth across Asia-Pacific. According to Frost & Sullivan’s recent report titled ‘Asia-Pacific Data Centre and Cloud Computing Market Update 2015’, Hybrid IT is fast becoming the new

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iena has been partnering with CenturyLink for over 15 years to deliver best-in-class solutions for carriers and enterprise, specializing in: • Connecting to the cloud - named the current leader in the data center interconnect market by research firm Ovum, Ciena has a successful track record of providing scalable, efficient, and cost-effective solutions. • Bandwidth on demand - transform your networks into nimble and dynamic platforms, with SDN enabled applications • Security - safeguard your critical data from unwanted intrusions, transporting it reliably and transparently across a variety of architectures. For more information on Ciena’s capabilities, visit:

www.ciena.com/solutions/enterprise

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Awards CenturyLink has been operating and serving global and local customers in Asia-Pacific since 1999, and has invested more than US$400m across the region since 2008. Over the past two years, the company has accumulated an impressive list of regional awards and accolades, reinforcing its dominance as a leader in hybrid IT: > Awarded the ‘Asia Pacific Hybrid IT Strategy Award’ in the 2015 Frost & Sullivan Asia Pacific Best Practices Awards > Best in the ‘Managed & Consulting Services’ category of Enterprise Innovation Technology Innovators Awards, 2015

Need for financial and human resources to manage IT infrastructure continues to grow

normal across organisations in AsiaPacific. With the increasing utilisation of data centres and cloud services across the Asia-Pacific region,increase companies have see significant in people and or costs every yeartheir gradually updated upgraded existing IT systems, giving rise to the Hybrid IT environment.

What’s trending

Key Business Priorities

ToP 3 AsIA/PACIfIC IT Concerns 1

Lack of ICT budget for the business requirements

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25 50

Need for financial and human resources to

manage IT infrastructure continues to grow According to a study conducted by international research firm, Vanson Bourne, cost savings, in-house skills say that their company mandates shortages and growing emphasis on them to control see significant increase in power and cooling people and costs every year consumption costs in their datacenter business-advancing applications will drive enterprises to outsource nearly 70 percent of their IT infrastructure by 2018. This study projects a reversal of say that their company mandates today’s situation, in which 65 percent them to control power and cooling consumption costs in their datacenter of IT infrastructure resides in in-house environments, and suggests most organisations will arrive at outsourced Asia/Pacific CIOs' cloud through hybrid approaches top business priorities Asia/Pacific CIOs' to collocation and managed-service top business priorities models.

Winner of the ‘Data Centre & Hosting’ category of Computerworld Reader’s Choice Awards 2015 > Winner of the ‘Cloud Services’ category of the Network World Asia Reader’s Choice Awards 2015 > Winner of the ‘DCIM Award’ category of the Network World Asia Information Management Awards’ 2015 > Recognised as a visionary in the 2014 Gartner Magic Quadrant for Cloud-Enabled Managed Hosting Asia Pacific > Winner of the ‘Best Hybrid Cloud Service’ category of Asia Cloud Computing Awards 2014

This third installment of the IDC Infographic series sponsored by CenturyLink throws the spotlight on the role of scale, efficiency and execution in driving competitive differentiation.

P A C I F I C

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25%

The Call for Efficiency

The Call for Efficiency People and power costs are forecast to constantly rise with the need for new skills and more, densely packed hardware form factors

People and power costs are % forecast to constantly rise with the need for new skills and more, densely packed hardware form factors

of Asia/Pacific organizations are suffering from the increase in costs and yet...

are doing nothing to measure power consumption. These organizations need to change and take control of these issues

of Asia/Pacific organizations are suffering from the increase in costs and yet...

Consumption-based Services for Better Cost management

are doing nothing to measure power consumption. These organizations need to change and take control of these issues

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limitations/restrictions among top Asia/Pacific IT Concerns

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top 3 It Concerns of the Asia/Pacific C-Suite Lack of ICt budget for the business requirements “Outsourcing and adopting Lack of understanding of new technologies a Hybrid IT approach Growing complexity in IT environment/variedwill allow user requirements businesses to focus their internal resources on mission-critical systems and applications on-premise, whilst How to take risks allowing businesses to tap into a provider like CenturyLink for additional out of business external skills and resources on Risk Management in 5 Asia/Pacific to systems and processes1off-premise, Tops Asia/pacific organizations say ICt priorities mitigate risk and alsoreviewing provide an added and developing innovative competitive advantage,” a robust governance Messer summarises. strategy and plan is a top priority For more information on CenturyLink, Building a more secure visit their website: www.centurylink. IT environment com/business/enterprise An IDC infographic 1

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To download the full IDC toplinebetter titled ‘Managed Hybrid IT – Enabling Enterprise Agility’, click HERE or simplifing

1 in 5 Asia/Pacific organizations say reviewing and developing a robust governance Risk management for strategy and plan is a

IT infrastructure

Source: IDC Asia/Pacific C-Suite Barometer Survey This IDC Infographic was produced by IDC Go-to-Market Services. Any IDC information or reference to IDC that is to be used in advertising, press releases, or promotional materials requires prior written approval from IDC. For more information, visit: www.ap.idc.asia or email: gmsap@idc.com Copyright 2015

Sponsored by

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Tower Proposition World-Class

Apollo Towers is capitalising on what could be one of the last true greenfield telecom opportunities in the world, bringing its experience of operating in emerging markets to Myanmar Writer: Emily Jarvis • Project Manager: Donovan Smith

n 2013, Myanmar’s President, Thein Sein signed into effect the Telecom Law, constituting one of the last true greenfield telecom opportunities in the world. As part of the country’s continuing effort to open up to the rest of the world through foreign investment opportunities, the new Law provided an exciting opportunity for telecommunications start-up Company, Apollo Towers. Founded in 2013 by telecom veteran, Sanjiv Ahuja - who is well regarded in the industry through his former position as Chief Executive Officer of Orange, in addition to his position as Chairman of Eaton Towers in Africa – Apollo Towers Myanmar was comprised of a number of experienced senior decision makers from the very beginning, demonstrating its broad understanding of the tower industry and exhibiting the entrepreneurial talents needed to operate in emerging markets. Coupled with this high calibre senior

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Greenfield site

experience came an equally impressive support structure in the form of major shareholder TPG, a US-based private equity firm which has around $70-80 billion assets under management globally. “Apollo Towers sits within the TPG Growth Fund which focuses predominantly on Southeast Asia. And in July this year, we were pleased to announce Myanmar Investments Limited as a new shareholder; an AIM-listed private equity Company based here on the ground in Yangon,” comments Henry Butler, Corporate Finance Manager of Apollo Towers Myanmar. Having now been in business for more than 18 months, the Company has the largest portfolio of towers among the four telecommunications companies in the country, having recently completed its first order for more than 1,000 for Norway’s Telenor. “We are now building a second order for 700 towers for the same client, with the aim of completing these by the end of this year,” Butler says.

Greenfield tower camouflaged as a palm tree

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GTL LIMITED

TL Limited (GTL), a Global Group Enterprise, is a diversified technology and infrastructure services Company focused on the telecom industry. The Company provides network services to telecom operators, OEM’s and tower companies. GTL’s current business focuses around leveraging 3G/4G/LTE expertise in network planning & optimization, and operations centric managed service solutions that help operators optimize costs and enhance their revenues. GTL is also evolving a strategy focused on Remote Network Infrastructure Management Services (RNIMS), Customer Experience Management Solutions based on our expertise in Managed Services, Planning and Optimization businesses.

Local construction workers laying foundations during rainy season

Additionally, Apollo Towers also provide services for the two other telecommunications operators in the country, Ooredoo and KSGM (MPT), hosting them on existing sites as colocators. “In spite of two very long monsoon seasons, a nascent regulatory environment, and having to train as we go in a country whose working population had no prior experience of building towers, we are proud to have got to where we are today; investing a huge amount of time and money into the tower infrastructure required in Myanmar. I am confident that we are well placed to keep building telecom infrastructure here for years to come,” the Company’s Managing Director, Philippe Luxcey adds.

Value-add

Since establishing two years ago, Apollo Towers has strongly believed in its world-class tower proposition and all the accompanying services required

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By providing power in addition to towers, network operators are able to offload the added difficulty of upholding a network, allowing them to focus on market penetration

www.gtllimited.com in order to sustain its integrated tower offering; something which only one other of the four tower companies in Myanmar offers. “We believed then, as we do now, that the provision of power is a key selling point for emerging market tower companies. By providing power in addition to towers, network operators are able to offload the added difficulty of upholding a network, allowing them to focus on market penetration. This view has been upheld as we now establish ourselves as the leading tower Company here in Myanmar for the long-term,” explains Butler. Today, not only does Apollo Towers provide the highest quality towers, but the Company also maintains 99.9 percent network uptime, in line with Western performance standards. “In spite of extremely unreliable grid quality, this achievement has only been possible thanks to a strong experienced management team, efficient processes and long days of hard work,” Luxcey adds.

Network Planning & Design Network Rollout Benchmarking & Optimization Operations & Maintenance Energy Management Managed Services

GTL Limited is a diversified Technology and Infrastructure Services Company focused on Telecom. The Company provides network services to Telecom Operators, OEM’s and Tower Companies.

Telecom @ Your Service

iGTL Myanmar Ltd, G1-19, Block-D, Pearl Condominium, Kabaaye Pagoda Road, Yangon – 11201. Myanmar. Phone : +95-18604700 / 701 (board line) | Mobile: +95-9500-4174 Email ID : sanjayhirpara@gtllimited.com

www.gtllimited.com

Leapfrog technologies

Although Myanmar shares some of the same characteristics and many of the same challenges that would be expected from an Asian frontier market, the country is also set apart from its Southeast Asian neighbours in a number of ways, including through the rapid pace of technological evolution. Butler highlights: “Myanmar has skipped many of the stages of the technology revolution that we have witnessed in other Southeast Asian countries; consider the fact that Telenor started by providing both 2G and 3G upon entering the market, but are now setting up 3G equipment for example. This is because the demand for data is vastly higher than anyone anticipated and the market is being driven by the reducing cost of smartphones and the large young population in the country.” With the uptake of 3G showing no

www.lineagepowersystems.com

Lineage Power Pvt. Ltd, a subsidiary of PACE Group, is a global leader in providing innovative Energy Management products & solutions for the telecom sector. We pride being the front runner in offering a wide spectrum of green technology solutions that are environmental friendly, energy efficient & cost effective. We provide Telecom Site Energy Solutions, Solar Hybrid Energy Solutions, and Battery Hybrid Solutions & Remote Monitoring Solutions. We also facilitate after sales Product Services, TSP/EPC Services and O&M Services. All major telecom operators in India, Africa and Myanmar find a mention of their names in our clientele. The group has over 3000+ strong workforce spread across India, Africa and Myanmar.

T: 080 2841 1633 - 40 186/3, Katha No. 117, Whitefield Rd, Hoody Village, sales@lineagepowersystems.com Mahadevapura, Bengaluru, Karnataka 560048

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signs of slowing down, the industry requires a strong backbone of tower infrastructure to facilitate this demand. “This means more towers and showcases the great potential in Myanmar. More than 5,000 towers have already been built here and this is only just the beginning. It is the operator’s aim to build up to around 18,000 towers in the next three years to achieve the target of 95 percent coverage, so there is still a great deal of investment to come,” Luxcey further details.

Apollo Towers strives for diversity, equality and experience within its workforce

Working in tandem

Drawing on the similarities between emerging economies, Apollo Towers’ team was bolstered with experience and training from four reputable giants known in both regions; namely Leadcom, Camusat, GTL and iEngineering. “All of these companies have significant experience operating and building in emerging markets in Africa and Asia, as well as Eastern Europe, so for them Myanmar was just a new country and was not an exceptional challenge,” Butler emphasises. “There was no tower building background in Myanmar like in Africa where you have contractors who move from one operator to another. Here the country was opening up so everything was new, which meant that all players were continuously learning and improving their processes. It was a big adjustment, but now it’s working well and we are already seeing more streamlined processes, particularly around site acquisition.” Again pairing similarities with many African nations, and indeed the world, Apollo Towers places a concerted focus on employing Myanmar nationals; hiring a total of 111 permanent staff, of which 83 are local.

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Rooftop towers are a key product for the company

“And we want this number to grow,” Luxcey adds. “Although we had to rely on expatriates to begin with, our goal now is to always hire a Myanmar local when we can, and to upskill our existing Myanmar employees to the levels you would see in any international company. Ultimately, the aim is to leave Apollo Towers in the hands of the Myanmar people.” Moreover, by providing language lessons to any Myanmar staff that want to participate and supporting staff who want to take professional exams, amongst other things, Apollo Towers is able to retain most of its workforce for the long-term. “It is worth noting that we are also attentive to social issues related to our activities and try and make a difference wherever we can. We believe our main contribution can come through the way we operate and the work that we provide to local communities,” explains Luxcey.

Emerging a leader

Greenfield tower 60 metres

With a long-term goal to be the leading and most reliable independent tower service provider in Myanmar already ringing true, Apollo Towers is now able to leverage its business model of providing integrated tower and power services in order to sustain and capitalise on the future tower infrastructure boom in the country. Luxcey concludes: “In order to strengthen our leading position at the forefront of Myanmar’s tower industry, our goal is to aim for continuous improvement of our operations and ensure international best practice and standards are maintained to increase our advantage. This will involve moving into more rural areas, where we hope to pick up even more collocating tenants. “We aim to provide the safest, strongest towers, and use the most efficient, cost effective, power equipment to keep the network going long into the future.”

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Efficient

Motor Starting and Stopping

oth in low and medium voltages, three-phase induction motors are the most widely used, due to their availability, simplicity, robustness and low cost. Despite these advantages of the “industrial-standard-motors”, their operation presents great challenges for many companies, especially regarding motor starting and stopping. Companies are able to handle these challenges depending on their specific conditions. During direction line (DOL) starting and stopping, low and medium voltage motors experience starting currents of up to eight times the nominal current, high acceleration rate or high torque. These characteristics cause voltage dips in the network as well as mechanical wear, and in some cases,

Mechanical stress while DOL-start

IGEL Electric’s soft starter technology has proven itself around the world since the Company’s inception, and CEO, Andreas Formwald looks into the reasons why Writer: Andreas Fornwald, CEO, IGEL Electric GmbH Project Manager: Ben Weaver

destruction of equipment; for example the gearing, couplings, shafts, belts or fragile parts of products. One of the most common problems during motor starting and stopping is the so-called water hammer in pipelines, caused by sudden reduction of flow rate during sudden stopping of the pump. Although the motorpump combination is hardly under any mechanical stress, this is not the case for the valves, and the pipeline. A repair of such equipment is very timeconsuming and costly.

Raising regulatory requirements

Utilities and regulatory bodies are also steadily raising the requirements for three-phase induction motors. Various EU-regulations aim to reduce energy consumption and CO2 emissions. The “Amendment 04/2014”, following the IEC 60034-30:2008, deals with the energy consumption, energy efficiency and energy classes (IE) of threephase induction motors. Hereby the following classification is established: • IE1 (Standard Efficiency) • IE2 (High Efficiency) • IE3 (Premium Efficiency) • IE4 (Super Premium Efficiency)

Andreas Fornwald, CEO

The certification according to the ISO 14001 plays an increasing role for companies, as the demand for

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The MV-CS System disposes a new generation of medium voltage switchgears, consisting of two independent components; the Basic Unit and the Withdraw Unit

efficient and low-loss drive-solutions is continuously growing. The higher the rating in one of the efficiency categories is, the more competitive oneâ&#x20AC;&#x2122;s products become.

Network operators

Additionally, the instability of power grids has considerably increased since adding renewable energy providers. This is why network operators have introduced more restrictive rules for adding new consumers especially with electrical drives that use soft starters and frequency converters for motors with a voltage rating higher than 1 kV. Most technical instructions and addition requirements already include these regulations.

Star-delta-starter

To start and stop motors in a way that is both technically and energy efficient â&#x20AC;&#x201C; and several starters and starting methods are advisable â&#x20AC;&#x201C; the commonly used star-delta-starter is often given the preference, due to its low space requirement and low cost as well as its

The Withdraw Unit contains all relevant electrical components. It is inserted into the Basic Unit by an integrated roller system. After insertion, the system is connected to the mains supply by a fixed switching sequence

not to be underestimated. Also, high torque and current peaks during the switchover are possible. Altogether, an optimal motor protection is only possible with further components, i.e. further costs. The Basic Unit contains the system cabinet, the energy distribution components and the cable connection compartment

reduced starting current. However, there are also great disadvantages: It offers no adjustable starting characteristics and a soft stop is not possible at all. As the motor requires six wires, the cable costs are

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Starting with autotransformers

Like the star-delta-starter, the autotransformer starter offers a reduced starting current. However, it requires a lot of space in the switchboard and is comparatively expensive. The limited allowable number of starts each hour limits the suitability of this solution for more demanding applications. For this

reason, and because the switchover of the starting characteristic is only possible utilising electro-mechanical devices, auto transformer starters are used less and less.

Frequency converters

Many companies use frequency converters for their drives. Strong arguments in its favour are the continuously adjustable motor start keeping nominal torque, as well as the also continuously adjustable and therefore precise speed control. This way, the frequency converter enables a direct regulation of the currently needed torque by permanently adjusting the voltage and frequency. This leads to an improvement of the mechanical efficiency in the entire drive train. However, every light has its shadow. As the frequency converters need a controlling-system, companies are faced with considerable costs. To prevent storage damage, motors - which operate with a frequency converter - need isolated storage space, which increases the cost of the motor. Also, the efficiency of the frequency converter, especially in the lower-end application, leaves a lot to be desired. Electrical losses can be as high as five percent. Furthermore, the converter can be a high EMI-load for the network. The high heat generated alongside reduced torque can also be critical.

Soft starter

IGEL MV-CS device

A more economical alternative to the aforementioned starting methods is the soft starter. Due to the used semiconductor technology, the soft starter does not need much maintenance and offers different starting and stopping performance. The starting phase lasts for a maximum period in the range of 30 seconds, after which the soft starter is switched to the bypass mode. Accordingly, EMI-loads to the network only occur while starting and stopping.

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In the meantime, heat dissipation is only generated during the short period of starting and stopping phases. This is how the soft starter altogether reduces mechanical stress. In comparison to the frequency converter, the soft starter is not only of a much smaller build, but also can boast efficiency above 99 percent. The settings of starting and stopping parameters are easy to handle. By this feature, voltage control and voltage ramp can be individually defined. Due to these characteristics, soft starters nowadays are used in almost all industrial applications, especially for drives that require a soft torque process or reduction of starting currents as well as weak networks. In comparison to the frequency converter, the soft starter can claim a much lower failure rate, so that its failure rates are considerably below those of the converter. The reason behind this is the built-in Thyristors, which are more reliable and soft starters are not equipped with IGBTs.

Typical starting procedure of a motor with a soft starter

The ISA-SL Appliance Range represented a product highlight for the Company in 2014 and impressively emphasises market leadership in softstarters

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Analogue and digital

For simple applications with small to medium power below 250 kW, the manufacturer offers analogue soft starter units with two-phase control, which are generally without integrated bypass-contactor. Those units are easier to handle and are promoted as an alternative to the star-delta starter. An added advantage is that only in-line connection is required, eliminating the need for six-wire connection dictated by star-delta configuration. In low voltage and medium voltage installations, digital soft starter units with three-phase control, are used for demanding industrial applications. The units offer adjustable current-limits and complete motor protection, such as

The ISA-TS soft starter (200 kW to 3 MW, up to 11 kV) is suitable for drives with a low starting current and/or a high starting torque. As compared to a frequency converter of similar rating the ISA-TS needs just 50 % of the space. Reduce costs, energy consumption and space requirement with the new ISA-TS from IGEL®. IGEL® Electric GmbH • Industrieweg 13–15 • 48324 Sendenhorst • Germany Fon +49 (0)2526 9389-0 • Fax +49 (0)2526 9389-22 • info@igelelectric.de www.igelelectric.de

electronic overload protection, under current protection, phase failure/phase sequence protection, and UNDER/ OVER voltage protection. Operators can establish communication links with the digital soft starter units utilising the field buses’ communication ports installed. In the low-voltage range the units can be configured either as in-line connection

or as in-delta connection, meaning time bypass-contactors can be added.

Disadvantages of soft starters

Since soft starting and soft stopping minimises the water hammer effect, a typical application of soft starters is pump starting/stopping. Furthermore, soft starter units are used to soft start/ soft stop fans, compressors, milling

Companies can effectively prevent mechanical wear and destruction when starting and stopping industrial motors

machines, screw conveyors, blowers, agitators, mixers and in some cases belt conveyors. The disadvantage of the soft starter technology compared to the frequency converter, it is not able to control the speed and thus not suitable for applications requiring speed control. When starting loads have high inertial torque - for example in ball mills - it is easily applicable and has to be selected higher in power. If speed control is not required, and it is only desirable to have a soft starting performance with the aim of minimising electric network disturbance as well as mechanical wear, the soft starter is the obvious choice. The soft starter technology by IGEL Electric has proven itself over the years and is used all over the world, both in low voltage as well as mediumvoltage applications. Units of up to 14 MW have been successfully installed and tested.

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SINGAPORE AERO ENGINE SERVICES LIMITED (SAESL)

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Expertise &Precision SAESL’s longstanding partnership with Rolls-Royce in Asia-Pacific has led to almost two decades of success in manufacturing Trent engines for airlines across three continents Writer: Matthew Staff Project Manager: Tom Cullum

or nearly 15 years, Singapore Aero Engine Services Limited (SAESL) has been one of the pioneering manufacturing companies in the region, cementing its position as Rolls-Royce’s Trent Centre of Excellence to lay the foundations for an ever-increasing influence in the wider sector. Specialising in the repair and overhaul of Rolls-Royce’s Trent aero engine assortment - including the Trent 500, Trent 700, Trent 800 and Trent 900 for both Airbus and Boeing aircraft - the Company’s growth is evidence enough of the operational excellence achieved since its inception in 2001; subsequently carrying out work on more than 2,000 engines for clients across three continents. All told, SAESL’s portfolio comprises operations alongside 15 globally notorious businesses, applying its highly reputed range of services which include not only engine overhauls, but also more specific component maintenance and repairs, engine testing and on-wing support through boroscoping and boroblending. “Through its parent companies, SAESL combines the knowledge of Rolls-Royce, an original equipment manufacturer, with 20 years of overhaul experience of Hong-Kong Aero Engine Services Limited and Singapore Airlines Engineering Company,” the Company explains. “SAESL has an innovative

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state-of-the-art, in-line gantry system that is capable of handling module change and module overhaul work... This gives us flexibility to manage our engine load. “Our qualified and experienced overhaul support team provides 24-seven assistance to all our customers. Additionally, we offer advanced component repair capabilities and are the recognised Rolls-Royce Centre of Excellence for compressor blade repair amongst other high technology repair processes.”

Leveraging expertise

As one of the world’s most renowned and active manufacturers, the international cachet that comes with working alongside Rolls-Royce has gone a long way in facilitating SAESL’s own development, both internally and externally. Subsequently producing Trent Engines for a host of national airlines including AirAsia, Air New Zealand, Air

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SAESL has built more than 2,000 Trent engines

Through the GEC model, we will be able to leverage Tata Technologies’ expertise as an engineering partner and technology consultant, allowing us to further develop engine and component repair capability

Transat, China Southern, Delta Airlines, Emirates, Etihad Airways, Garuda Indonesia, Malaysia Airlines, Middle East Airlines, Qantas, Qatar Airways, Singapore Airlines, Thai Airways, Virgin Atlantic and Yemenia Airways - the extent to which SAESL’s engineering capabilities can be found continues to open further doors for the Company. In 2015, one such door has opened in India with SAESL partnering with Tata Technologies to launch a Global Engineering Centre, designed to provide comprehensive services for equipment harmonisation, as well as an improvement in lean operations and turnaround times. As part of the deal, Tata will help to enhance the internal processes that go into the complex manufacturing of Trent engines, paying special attention to tooling and manufacturing, engineering services, technology consulting and component repair; agreed upon under the GEC (Group

Executive Council) model. “Through the GEC model, we will be able to leverage Tata Technologies’ expertise as an engineering partner and technology consultant, allowing us to further develop engine and component repair capability,” SAESL Chief Executive Officer (CEO), Paul Inman was quoted as saying at the time of the announcement. “With our existing relationship, Tata Technologies has understood our requirements and is helping us meet demands while focusing on building quality and reducing costs.” Tata Technologies’ Managing Director and CEO, Warren Harris added: “At Tata Technologies, we focus on working as a team with our partners to create exceptional products through improved engineering and design, and product development technology.”

Strength to strength

With the backing of Rolls-Royce and more than 2,000 engines successfully engineered to varying requirements, SAESL’s end product capabilities are undoubted, but this is not to say that the Company doesn’t continue to refine its own manufacturing processes too, as epitomised by the

recent Tata partnership. Such a commitment to operational excellence is compounded by its up-skilling of employees, and general dedication to enhancing the talent pool within the sector and region. Known and named as a ‘Centre of Excellence’, the training of employees is key to ensure that the end products do remain equally excellent, and the sustainability of this approach has recently been addressed by another pivotal initiative being undertaken alongside Rolls-Royce. Supported by International Component Overhaul and Singapore Airlines - as well as European logistics specialists, Kuehne + Nagel - Rolls Royce and SAESL are highlighting the importance of STEM subjects (science, technology, engineering and maths) in an attempt to encourage students into the aerospace and manufacturing sector in years to come. Ultimately, the Trent 1000 school tour hopes to reach as many as six million people by 2020 through a range of programmes, aided by Rolls Royce’s business partners, to ensure that the currently flourishing industry in Singapore continues to thrive in the future.

Commitment to operational excellence is compounded by its up-skilling of employees

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JEBSEN & JESSEN

ince 1963 we have worked in partnerships with global market leaders, including SAESL, facilitating and capitalising on opportunities throughout South East Asia. Through our more than 50 subsidiaries and associate companies, in various sectors as diverse as manufacturing, engineering and distribution, we serve over 20,000 customers in the region and beyond. Our state-of-the-art regional infrastructure facilitates cost-effective access to the diverse markets in South East Asia quickly and efficiently. Beyond the region we are closely connected to a network of sister companies in Australia, Europe and Greater China. T +65 6305 3688 E info@jjsea.com

SAESL’s engineering capabilities continue to open doors for the Company through strategic parternships

“SAESL understands that it is our people who made what SAESL is today,” the Company states in relation to its continued support of individual development. “We celebrate its success with various company events, which foster stronger working relationships amongst ourselves. Through team work, we continue to go from strength to strength.” The SAESL Sports and Recreation Committee further emphasises this ethos, fostering a positive atmosphere, indicative of what is required to be a vibrant and entrepreneurial business. “We work hard and play hard,” the Company affirms.

Quality and safety

The creation of proactive and mutually beneficial relationships is also seen throughout SAESL’s supply chain, having worked alongside local partners for the best part of two decades in some cases. Stability in areas such as this provide

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Quality and safety are primary considerations for all operations undertaken by SAESL at all times

www.industrial.jjsea.com the ideal platform to be flexible and proactive in others, especially regarding the ongoing investments that are required to keep ahead of the industry curve, and in line with RollsRoyce’s globally competitive demands. At the beginning of 2015, a new test pod was purchased to this end - a joint venture with Rolls Royce - while SAESL is also planning to move into laser repair in order to improve efficiencies by as much as 80 percent. All in all, being stagnant or reactive is not an option, and a further $90 million has been spent in recent months to increase building capacities; investing in a new facility capable of holding more than 300 engines. From a product perspective, there is also a host of new engines in the process of being added to the portfolio, which could give SAESL its most significant rise in business for years. All of this is underpinned by the Company’s commitment to expertise and precision; a philosophy which

Working together for tomorrow

Industrial Services Aerospace Department We have a strong presence in the equipment supply chain for the maintenance, repair and overhaul (MRO) sector of the aerospace industry. Through partnerships with leading equipment suppliers, we are able to offer the latest technology, project management and innovative repair process solutions, and this increases customers’ cost savings.

Singapore, Malaysia, Thailand, Indonesia and Hong Kong Our key customers include prestigious names like the Rolls-Royce Group, GE Engines Group and Pratt & Whitney Group.

demands nothing less that optimum processes, optimum manufacturing equipment, and optimum management systems in place. “Quality and safety are primary considerations for all operations undertaken by SAESL at all times,” the Company notes. “Evident by our Airworthiness approvals and other certifications attained, the integrity of our customers’ engines and components are of the highest priority. “To this end, we have an established quality and safety management systems that ensure that our customers’ needs are fully met, while complying with all regulatory and legal requirements.”

respectively. The latest partnerships alongside Tata and Rolls Royce, accompanied by the Company’s capital expenditures and internal advancements, will add 2015 to this list of landmark periods, as it continues to strive to be the best, in order to serve the best. “SAESL has grown significantly over the years and with a reputation for service excellence and a strongly established customer base, we are well positioned in the Asia-Pacific region for continued growth through the reliable and effective repair, maintenance and

Servicing the best

Glancing back at the continuous improvement of SAESL, significant milestones are evident in 2009 and 2013 through the extension of its original facility and the construction of its own new engine test centre,

Asia engine plant for Rolls-Royce

www.industrial.jjsea.com Tel:(65) 6305 3657

overhaul of Rolls-Royce Trent engines,” the Company says. “We are committed to servicing the best by the best.” An ethos of servicing the best also incorporates a concerted effort in surrounding communities as part of its corporate social responsibility efforts, adding a further string to SAESL’s bow and ensuring that it has all the facets required within the Company, to be the manufacturer that the wider industry continues to put its faith in. SAESL adds: “With more than a decade of operational history, SAESL has established a culture of quality and safety that is embraced by all our employees, from the top management down to our competent workforce. “This culture is nurtured through various training and awareness programmes, fostering an atmosphere of open reporting and prompt feedback between the leadership and the team, who form the backbone of SAESL’s core competencies.”

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Power of Cummins UNLEASHING THE

The established Fortune 500 Company has almost 100 years of experience in working alongside some of the worldâ&#x20AC;&#x2122;s leading EPC operators, and is replicating this model on an equally successful scale across Southeast Asia Writer: Matthew Staff Project Manager: Eddie Clinton

s one of the worldâ&#x20AC;&#x2122;s most renowned and reputed manufacturing entities, Cummins has long had to find a balance between standardising market-leading practices on a global scale with a close adherence to local regulations and trends, but has certainly achieved just that in Southeast Asia from its Singaporean base. Present in the region for the best part of two decades, Cummins Sales and Service Singapore acts as an increasingly pivotal hub within its

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wider international strategy; a hub which also incorporates a presence in Bangladesh, Brunei, Indonesia, Laos, Malaysia, Philippines, Sri Lanka, Thailand and Vietnam. Given that the global behemoth finds itself situated in more than 190 countries all-told, its saturation in this market may not be surprising, but the ability to replicate business models, business successes and market share dominance across its distribution, filtration, engine manufacturing and power generation arms nevertheless remains impressive.

customer satisfaction in mind, and are applied throughout Cummins’ product portfolio in Southeast Asia. “We serve original equipment manufacturers (OEMs), dealers, enduse customers and many others in the following markets: on-highway (trucks, buses, recreational vehicles and emergency vehicles); off-highway and industrial (construction, agriculture, mining, rail, defence, oil & gas and material handling; power generation; and commercial and recreational marine. “As our customers are increasingly operating on a global basis, we will elevate to the level where every customer everywhere in the world will feel the full power of Cummins each time they interact with us.” Operating under the principle of “advanced power, every time” the

Cummins’ four business units ENGINE

P OW E R G E N E R AT I O N The key to the business’s continued and consistent positive standing in the sector derives from a clearly laid out set of missions and considerations which filter down from the very top of the Group hierarchy, and across every inch of its worldwide network. “Making people’s lives better by unleashing the power of Cummins,” stands head and shoulders above all philosophies and is applied by each and every one of the Group’s 54,000 employees. “The Company takes pride in manufacturing technologies that serve

the varied needs of its customers worldwide,” Cummins emphasises on its website. “To do that, Cummins unleashes the power of its employees. Their energy and commitment make it possible for the Company to maintain a leadership position in the markets it serves.”

Advanced power, every time

An equally vital supporting cast of missions, principles and values further ensure that all work is carried out with the highest levels of efficiency, sustainability, responsibility and

COMPONENTS

DISTRIBUTION

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geographic expansion; making sure that the products being delivered from Singapore or the wider region were inline with the same synonymous levels of quality being seen in its native US, or indeed the rest of the world. “We care about your business and your success,” the Company continues. “Our goal is always to have the most comprehensive understanding of your needs and challenges so that we can best determine how our products and services uniquely serve you.” A standalone Support subsidiary encapsulating areas of customer assistance, a contact directory, a service locator, online parts and services, product registration and distribution is further demonstration of this ethos, and as the Group CEO explains, the service doesn’t just stop there: “Our customer support job doesn’t end when we sell the product. “To help make our customers successful, we’ve got to make sure they can use the product to the full extent of its capability,” Chairman, Tom Linebarger says.

constant strive to improve upon the existing market offering occurs across Cummins’ four business units - engine, power generation, components and distribution - which envelop a plethora of sub-sectors embracing the design, manufacture, distribution and maintenance of fuel systems, controls, air handling, filtration, emission solutions and electrical power generation systems. The end result is a passion for advanced, dependable power which makes Cummins a partner of choice in each of its operating regions.

Innovation you can depend on

Competitive edge

“Customers are the lifeblood of our business,” the Company affirms. “Cummins strives to provide high quality products, processes and services to give us the competitive edge that keeps our customers coming back time and again.” As the primary differentiator, and the stated reason for Cummins’ global success since it was incepted in 1919, customer support excellence, and the existing relationships that the Company has with multinationals, has been key to each aspect of its

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Cummins’ common rail fuel injection system

Optimising operations is something that Cummins has honed and refined both internally and externally, beginning with an unrivalled commitment to innovation, and ending far beyond the realms of manufacturing via numerous corporate social responsibility, sustainability and environmental initiatives. While the latter reaps the benefits of Cummins’ substantial wealth, it is the

Cummins strives to provide high quality products, processes and services to give us the competitive edge that keeps our customers coming back time and again

former that generates said wealth to begin with, with innovation engrained in the Company’s culture. “Throughout the almost 100-year history of our Company, our product innovations have enabled us to develop technologies to meet and exceed stringent emissions regulations across the globe and provide our customers with the products they need to be successful,” the business notes. “Today, innovation is just as critical to our success as it was in the early days. “With our mature market emissions near zero, our focus now is on improving product efficiency and understanding our customers’ needs better than anyone else through the development of strong partnerships. “Understanding our customers’ needs before they do and applying the creative ingenuity to make us better, faster, first, is the key to our future success in an increasingly competitive environment. “With ‘innovation you can depend

on’, Cummins will see the future first and beat our competition to it.” Seeing the future first is an equally apt motto in addressing the needs of others; something which Cummins does extensively via its three-pronged global impact strategy. Comprising areas of the environment, education and equal opportunity, the all-encompassing CSR banner also brings into play areas of sustainability and diversity; both of

‘Seeing the future first is an equally apt motto in addressing the needs of others; something which Cummins does extensively via its three-pronged global impact strategy’

which have become staple pillars of Cummins’ overall success. The Company concludes: “Cummins recognises that, with its role as a corporate leader, comes a responsibility to help improve the communities in which employees work and live. It is a responsibility the Company brings to life through its actions and the activities of its employees. “As a company, we are committed to ensuring that everyone in our workforce has equal access to opportunity. It is one of our most deeply held values. “Likewise, as we work to improve communities throughout the world, we are committed to helping remove barriers that may prohibit people from achieving their full potential. “In each Cummins community, we seek to support the groups that are marginalised with the belief that when anyone is unable to access basic economic or social opportunities, the entire community is diminished.”

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SINGAPORE JEWELLERY & GEM FAIR 2015

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Singapore Jewellery & Gem Fair 2015

A cut above the rest: October’s event is set to dazzle with a colossal selection of exquisite fine jewellery and gems worth more than S$2.5 billion WIDELY RECOGNISED as the largest and most significant fine jewellery event in the region, Singapore Jewellery & Gem Fair 2015 will open its doors from 22-25 October at the Sands Expo and Convention Centre in Singapore. From the most coveted to the most practical, the third edition of the fair will see an expanded range of irresistible propositions to satisfy every desire for fine jewellery and gems. Southeast Asia’s most important jewellery show will present more than 200 exhibitors representing every gem and jewellery sector in 10 themed and country pavilions. Counting internationally-acclaimed jewellers from Austria, Belgium, Germany, Hong Kong, India, Italy, Japan, Switzerland, Taiwan, Thailand, USA, Singapore and other parts of the world as its exhibitors, the fair will awe visitors with a massive selection of uniquely crafted jewellery and gemstones.

With a showcase of more than 100,000 pieces of fine jewellery as well as loose gems, diamonds, precious stones, and pearls ranging from affordable pricing to millions of dollars, the fair promises the ultimate jewellery shopping experience for everyone. Visitors can expect endless options from luxurious collectibles to everyday wear pieces and from engagement rings to gifts for someone special. In addition, visitors will have the opportunity to win attractive prizes such as hotel vouchers and skincare hampers at the daily lucky draws, as well as a two-day-one-night stay at Marina Bay Sands Orchid Suite. Apart from its sheer size, the fair is also markedly differentiated in the regional marketplace for extending exclusive quality items “from the source” at the most alluring prices to its visitors. This is possible as its exhibitors are manufacturers and wholesalers

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supplying jewellery and gemstones to big, reputable brands and jewellery chain stores across the globe. The Singapore Jewellery & Gem Fair is exclusively endorsed and supported by the Singapore Jewellers Association (SJA) and the Diamond Exchange of Singapore (DES). It is an event by UBM Asia, organiser of the most professional international jewellery fairs in 15 cities, including the world’s number one fine jewellery event; the September Hong Kong Jewellery & Gem Fair.

EVENT

DETAILS

WHEN: 22-25 October, 2015 WHERE: Sands Expo and Convention Centre, Singapore REGISTER:

www.singaporejewellerygemfair.com

Remote monitoring system (RMS) Measure, Monitor & Notify Sole distributor in Malaysia & Brunei

Features • Fuel transparency and optimisation • Customisable monitoring systems • Internet web portal owners • Discover and prevent fuel theft occurrences

Benefits • Full system provided • View data with Desktop, Notebook, Tablet, iPhone • Automated data transfer to shore • Assured accuracy in fuel measurement

MEGAJAYA MARINE SERVICES SDN. BHD. Lot 678, 1st Floor, Black 9, MCLD, Jalan Jurinea, 98000 Miri, Sarawak, Malaysia. Phone: +60 16 886 8428 / +60 19 854 8428 943802-T w w w. a q u a m e t ro . co m