EME Outlook - Issue 61

KOMATSU FOREST

One of the world’s leading manufacturers of forestry equipment and solutions

Ian Henderson , CEO of nuclear energy leader, Framatome Ltd, shines a light on the evolving landscape of electricity sources

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EDITORIAL

Head of Editorial: Jack Salter jack.salter@outpb.com

Deputy Head of Editorial: Lucy Pilgrim lucy.pilgrim@outpb.com

Senior Editor: Lily Sawyer lily.sawyer@outpb.com

Editor: Ed Budds ed.budds@outpb.com

Editor: Rachel Carr rachel.carr@outpb.com

Editor: Lauren Kania lauren.kania@outpb.com

PRODUCTION

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BUSINESS

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Josh Rayfield josh.rayfield@outpb.com

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BUSINESS DEVELOPMENT DIRECTOR

Thomas Arnold thomas.arnold@outpb.com

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SUSTAINABLE ROOTS

Welcome to our 61st edition of EME Outlook magazine.

Forests are crucial to sustaining humanity on Earth and are vital to people’s lives in more ways than we can imagine, providing oxygen, shelter, food, water, fuel, and much more.

They are equally important to nature as forests offer habitats for plants and animals, including some of our planet’s most iconic species like the tiger, giant panda, gorilla, and orangutan.

Our climate is also protected by forests, which absorb greenhouse gases and provide a buffer for people and nature from the consequences of a warming world, such as flooding and adverse weather.

Emerging from the trees on this issue’s front cover is Komatsu Forest, who manufactures equipment for professional forestry use worldwide.

For sustainable forestry that will continue to give value for generations to come, the company believes that forests need to be managed and maintained to be able to sequestrate carbon dioxide and provide valuable raw materials such as paper and wood.

We learn about Komatsu Forest’s contribution to this equation, as it develops solutions that can provide support throughout the full forestry lifecycle.

In the face of global climate challenges, GO Plc is likewise working to ensure its purpose is fulfilled through more sustainable operations.

We revisit Malta’s longest-standing telecommunications operator and learn how the company has further cemented itself as an industry leader.

“2024 has been a remarkable year in terms of our True Fibre network rollout, complemented by our changeover from copper to fibre technology for thousands of our customers,” explains CEO, Nikhil Patil.

Another familiar face we catch up with in this issue is Peter Dijkstra, CCO, who updates us on the latest developments during the past year at Trymax Semiconductor Equipment B.V., including its ultraviolet solutions and notable expansion in the US.

This issue also branches into the UK’s nuclear power industry with Framatome Ltd, Turkish aviation with Tailwind Airlines, and much more.

We hope that you enjoy your read.

Jack Salter Head of Editorial, Outlook Publishing

&

46 GO Plc

At the Centre of Malta’s Digital

Shaping a technological future ENERGY & UTILITIES

56 Framatome Ltd

Leaders in Energy and Innovation

An insight into the UK’s nuclear power industry SUPPLY CHAIN 66 Tailwind Airlines

Tails Up in Turkish Aviation Flying high above the rest

Fuelling

86 Choithrams A Dedication to Delight Half a century of retail excellence

92 City Grill Group

Satiating Bucharest Romania’s largest restaurant chain

100 Spartan

Fast-Food Warriors

Delivering Greek-reinterpreted cuisine to Romania

AUSTRALIA AND UAE ESTABLISH TRADE DEAL

THE GOVERNMENTS OF Australia and the United Arab Emirates (UAE) have reached a trade deal that centres around the shipment of agricultural products and resources between the two nations.

The agreement will free up the movement of Australian products by removing 99 percent of tariffs that have previously limited trade to the Middle East.

As Australia’s largest trade and investment partner in the region, the two-way trade with the UAE was worth AUD$9.9 billion dollars as of 2023.

The deal will also grant Abu Dhabi greater access to green energy investment and other critical materials.

ABU DHABI BUS SERVICE

GOING GREEN

ABU DHABI HAS recently launched a green bus service as part of the UAE’s ongoing efforts to reduce its carbon footprint. The new service will feature electric and hydrogen-powered buses, which will travel across the capital city on Route 65.

Officially launched by Abu

OVO ENERGY FINED FOR COMPLAINT RESPONSE FAILURE

UK-BASED ENERGY COMPANY, OVO Energy (OVO), has faced a significant fine of £2.4 million following its failure to respond to customer complaints effectively.

Ofgem reported that nearly 1,400 customers had reported difficulties, which resulted in some individuals waiting up to 18 months for their complaints to be addressed.

Following Ofgem’s intervention, OVO has applied more funding and resources towards complaint handling and taken actionable steps to improve its complaint management system.

Those who raised grievances in the past have been told to wait for OVO to contact them directly as the company continues to work through the backlog.

Dhabi Mobility, a division of the Department of Municipalities and Transport, the green bus service aligns with the city’s goal to become a public transport green zone by 2030.

Furthermore, this initiative is a key part of the Green Bus Programme, an action plan to transform the city’s public transport system and develop transit solutions that capitalise on hydrogen and electric power. ENERGY &

ECONOMY EFFECTS OF UK-EU TCA WORSEN

ACCORDING TO A recent report from Aston Business University in Birmingham, there has been a 27 percent drop in UK exports across the EU and a 32 percent reduction in imports from the region since the UK-EU Trade and Cooperation Agreement (UK-EU TCA) came into force in January 2021.

This has been primarily caused by stringent rules placed on UK-based businesses that have driven up costs. Indeed, the range of products exported from the nation has substantially decreased, with 1,654 fewer types of British products

CONSTRUCTION

OMAN WELCOMES LUXURY RESORT

OMAN’S EFFORTS TO expand its tourist industry can be seen in the latest unveiling of Hotel Indigo (HI) Jabal Akhdar Resort & Spa in the country’s picturesque Al Hajar Mountains.

The first HI resort of its kind in the Middle East, the hotel includes 173 rooms, suits, and chalets, each

exported to countries across the EU. However, tobacco products and railway and aircraft goods have not been affected by the agreement. Furthermore, the report does not include the services sector, which has flourished since the UK-EU TCA was signed over three years ago.

AUTOMOTIVE

ELECTRIC VEHICLES SURPASS PETROL IN NORWAY

THE NUMBER OF electric vehicles (EVs) on Norway’s roads now outweighs petrol-powered cars, according to the Norwegian Road Federation.

There are now over 754,000 registered EVs in the country, compared to 753,000 petrolpowered vehicles.

purposefully designed to reflect the unique Omani characteristics such as damask roses, pomegranates, and the beloved indigo plant.

The hotel also offers guests a vast range of experiences, including mountain hikes, cooking, and stargazing. Located at the highest point of the country on the Saiq Plateau, visitors can also enjoy sites of rugged peaks and small, hidden villages.

Despite having abundant oil reserves, Norway is aiming to become the first country to end petrol and diesel car sales by 2025. An increase in EV sales can be attributed to the fact that the Norwegian government recently introduced tax breaks and other incentives to encourage drivers to choose an eco-friendlier form of transport.

BUSINESS

TALKS TO SELL WORLD’S OLDEST SUNDAY NEWSPAPER

GUARDIAN MEDIA GROUP

(GMG) is reportedly in talks to sell The Observer, one of its biggest newspapers, to another media outlet. GMG has been approached by Tortoise Media (Tortoise), who is willing to invest approximately £25 million into the world’s oldest Sunday newspaper, founded in 1791, as part of an editorial and commercial renewal of the title. Tortoise is headed by James Harding, the former Editor of The Times newspaper and ex-Director of BBC News.

Implementing Agriculture 4.0

Sanjay Borkar, CEO and co-Founder

of

FarmERP, discusses the challenges and opportunities of implementing Agriculture 4.0 in the Middle

East and Europe

Writer: Sanjay Borkar, CEO and co-Founder, FarmERP

Implementing Agriculture 4.0 in the Middle East and Europe heralds a new era of agricultural practices, integrating advanced digital technologies such as the Internet of Things (IoT), artificial intelligence (AI), blockchain, and big data analytics. This transformation aims to revolutionise productivity, predictability, and profitability in farming by offering precise and efficient methods tailored to contemporary challenges. This adoption journey is both fraught with challenges and ripe with opportunities unique to these regions.

OVERCOMING OBSTACLES

One of the foremost hurdles in implementing Agriculture 4.0 is the technical proficiency gap among the agricultural workforce. Many farmers and agribusinesses in the Middle

East and Europe lack familiarity with modern digital tools, hindering their effective adoption and utilisation of Agriculture 4.0 technologies. This gap not only limits the potential benefits of advanced agricultural methods but also poses a barrier to widespread adoption. Furthermore, linguistic diversity in these regions complicates technology adoption. Effective translation and localisation efforts are crucial to ensuring local farmers and agribusinesses can understand and successfully implement digital tools. Additionally, the absence of comprehensive enterprise resource planning (ERP) platforms tailored towards agriculture in the Middle East further complicates operations for agribusinesses. The fragmented software landscape makes it challenging to streamline operations

and manage resources efficiently across the agricultural value chain. Moreover, the initial costs associated with implementing advanced technologies such as IoT devices, AI-based analytics, and blockchain systems pose a significant financial barrier, particularly for small and medium-sized farms. Overcoming these financial constraints is essential to ensuring equitable access to the benefits of Agriculture 4.0 across the agricultural sector.

GROWTH OPPORTUNITIES

Despite challenges, Agriculture 4.0 presents numerous opportunities for growth and enhancement in the Middle East and Europe. By addressing issues like water scarcity and optimising resource utilisation, these technologies have the potential to strengthen food security significantly. This not only enhances yield and quality but also ensures compliance with stringent food safety standards, crucial amidst growing global population pressures. Precision agriculture harnesses the power of AI and IoT to closely monitor crop health and implement targeted

interventions. By doing so, farmers and agribusinesses can ensure optimal growing conditions, resulting in higher-quality produce that meets stringent food safety standards. This capability becomes increasingly critical as global populations grow, intensifying demand on already limited resources. Additionally, precision agriculture practices play a crucial role in minimising environmental impact by optimising the use of fertilisers and pesticides. This is especially significant in delicate desert ecosystems, where maintaining ecological balance is essential for sustainable agricultural practices.

TRANSFORMATIVE POTENTIAL

Governments in the Middle East are increasingly recognising the transformative potential of Agriculture 4.0 and are initiating supportive measures. These include financial aid programmes, promoting public-private partnerships, and investing in R&D focused on Agriculture 4.0 technologies tailored to the region’s needs.

For example, in Saudi Arabia, a government initiative is piloting the use of AI-powered irrigation systems in desert farms. These systems analyse soil moisture and weather data to automatically adjust water application, potentially leading to

significant reductions in water usage in a region facing water scarcity challenges.

Extension services and digital literacy programmes also play a pivotal role in bridging the technological divide. By educating farmers and agribusinesses on digital tools and helping them interpret data effectively, these initiatives facilitate informed decision-making and promote the adoption of Agriculture 4.0 technologies.

By addressing these barriers and leveraging innovations in blockchain and food-sensing technologies, these regions can foster sustainable agricultural growth and enhance productivity. Embracing Agriculture 4.0 promises to revolutionise farming practices, ensuring a resilient agricultural sector prepared to meet the demands of the future.

ABOUT THE EXPERT

For over 26 years, Sanjay Borkar, CEO and co-Founder, has championed FarmERP’s mission to contribute to the UN’s Sustainable Development Goals (SDGs) of Zero Hunger and Climate Change. Armed with an engineering degree in computer science from the University of Pune, India, Borkar directs his focus towards sustainability, climate resilience, traceability, and food safety.

With a rich background spanning software development and management, he excels in spearheading the creation, promotion, and deployment of enterprise software solutions, including both software as a service (SaaS) and on-premises applications. His strategic acumen ensures FarmERP’s positioning for exponential growth in a fiercely competitive market.

EMBARK ON A GOURMET GETAWAY

Food

tour company, Eating Europe, invites travellers to discover culinary delights while delving into a tapestry of tales from each region. We explore the traditional tastes of the Italian portion of the journey

WRITER: RACHEL CARR

European cuisine encompasses a delightful array of flavours, ingredients, and gastronomic heritage that vary from region to region. From the inviting tavernas of Greece that serve up Mediterranean delights such as moussaka and souvlaki to the charming bistros of France where you can savour classic dishes like coq au vin and bouillabaisse, each locale offers a distinct and memorable dining experience.

However, one continental country has been synonymous with excellent food and wine for centuries: Italy. World-famous for over 350 types of pasta, Italian cuisine has numerous other elements, and Eating Europe provides insight into the broader menu with an immersive eatery experience in various cities. Despite myriad pasta choices, the variety and depth of the cuisine available on the tours extend beyond the traditional dish, which is a fundamental part of the country’s cultural identity.

For example, arancini are fried rice balls, a beloved street food in Sicily, particularly Palermo. They were believed to have been created during the 10th century under Arab rule, exhibiting the fusion of Bedouin cooking techniques with local ingredients. Designed as a portable meal easily transported and consumed by field workers, their name translates as ‘little oranges’, reflecting their shape and colour.

Meanwhile, for those with a sweet-tooth, Sfogliatelle is a famed Neapolitan dessert pastry with a distinctive shell-like shape – the two main types are riccia (curly) and frolla (smooth). It is filled with ricotta cheese, semolina, and candied fruit with a hint of cinnamon. Dating back to the 17th century, the sweet treat was initially created by cloistered nuns on the Amalfi Coast and subsequently brought to Naples, where it became a staple of the city’s pastry offerings. Drawing on insights such as these has been instrumental in shaping Eating Europe’s recipe for successful culinary tours.

AN APPETITE FOR CUISINE AND CULTURE

Encouraged by supportive friends who appreciated his love for Italian gastronomical delights, Kenny Dunn, Founder and CEO of Eating Europe, introduced Eating Italy Food Tours in 2011, offering travellers an authentic taste of Italian life. The tours are meticulously crafted to give travellers an exceptional and genuine taste of ‘la dolce vita’, showcasing the vivid medley of Italian cuisine and culture.

The business was established in 2003 when Dunn returned to his home state of Philadelphia, US, after globetrotting for three years and collecting food stories. His adventures included cooking on the beach in Indonesia and enjoying a feast in Morocco, with food serving as a cultural bridge in every country he visited.

In 2009, Dunn relocated to Rome, where his love for European cuisine thrived. He enjoyed taking friends and family to his favourite local eateries, introducing them to memorable individuals like Armando the gelato maker, and Flavio – the chef known for his exceptional carbonara. These adventures motivated Dunn to launch his own food tours, and success in Rome inspired him to expand to other European cities where he partnered with locals to create similar tours. This growth eventually transformed Eating Italy into Eating Europe, now offering immersive culinary experiences in 14 cities across the continent, sharing local flavours and stories with travellers. Since the business began, it has guided over 400,000 guests through the best eats in some of Europe’s most remarkable locations.

ITALIAN CITIES OFFERING A BLEND OF HISTORY AND FOOD

Rome: Famous for its antiquity and iconic dishes such as carbonara and cacio e pepe, the Testaccio area provides a vibrant food scene away from crowds of tourists.

Florence: Known for its Renaissance art and Tuscan cuisine. Exploring the Oltrarno and Santa Croce areas serve a taste of local life next to artisan shops.

Naples: The birthplace of pizza, the city offers a rich historical backdrop with its ancient ruins and bustling street markets.

Palermo: Sicily’s capital is influenced by Arab, Norman, and Italian cultures, in both architecture and food. Must-tries include arancini and panelle – the latter a fritter made of chickpeas.

Venice: This city is renowned for its canals and historic St. Mark’s Basilica. Culinary highlights include seafood risotto and sarde in saor (marinated sardines).

Milan: Known as a global fashion hub, Milan boasts historical sites such as the Duomo and dishes such as risotto alla Milanese (saffron) and osso buco (veal shanks in sauce).

Milan’s pizza on-the-go is highly recommended

SAVOUR THE FLAVOUR

Through collaborations with local chefs, vendors, and guides deeply rooted in their heritage, Eating Europe has established a winning formula that extends beyond Italy into other countries where it has established a presence. Guests are often amazed by Italian cuisine’s rich regional diversity; each area boasts distinctive dishes and traditions.

A lesser-known but heartwarming Tuscan dish is ribollita. This hearty vegetable and bread soup embodies the resourcefulness of using leftovers and seasonal produce and reflects the depth of comfort and nourishment it provides.

Each culinary creation is steeped in its rich past and traditions. For instance, the humble origins of cacio e pepe are deeply rooted in the pastoral traditions of central Italy. Imagine shepherds seeking a meal that was easy to prepare and comprised of long-lasting ingredients.

With pecorino romano cheese, black pepper, and pasta - all non-perishable and easily transportable - they crafted a dish that not only tells a story of resourcefulness but also embodies the Roman appreciation for high-quality, simple ingredients that together create a gastronomic masterpiece greater than the sum of its parts.

“Since the business began, it has guided over 400,000 guests through the best eats in some of Europe’s most remarkable locations”

Another fascinating story is that of coda alla vaccinara, a customary hearty Roman oxtail stew with vegetables and a rich tomato sauce, originating in the Rione Regola district. The vaccinari (butchers) who prepared the dish were known for using every part of the animal, ensuring nothing went to waste.

Traditionally served with polenta or bread to soak up the flavoursome sauce, coda alla vaccinara is a perfect example of cucina povera (poor man’s cuisine). Through slow cooking and careful preparation, inexpensive ingredients can be transformed into a delicious and satisfying meal.

THE ESSENCE OF ITALY

The historic marketplaces in Italy are vibrant hubs encapsulating Italian culture with all-pervading aromas tempting the discerning palate. They are places to purchase goods and centres of social interaction, where

“Through collaborations with local chefs, vendors, and guides deeply rooted in their heritage, Eating Europe has established a winning formula that extends beyond Italy into other countries where it has established a presence”

locals and visitors alike come together to savour the finest quality ingredients sourced from the region and appreciate the time-honoured production methods.

Markets such as Testaccio in Rome exemplify the spirited atmosphere and significance of fresh produce, artisanal goods, and community connections – all fundamental to the country’s culture. Eating Europe meticulously chooses marketplaces that offer genuine, high-quality local ingredients and artisan products to ensure an authentic experience for its customers.

The tour company values the chance to engage with local vendors, delving into their narratives and discovering the historical and cultural importance of the market within the community. By doing so, guests gain a unique insight into Italy through the eyes of locals.

A TASTE OF ITALY

Arancini – These golden-brown delicacies are typically stuffed with ragù, mozzarella, and peas, although variations exist with different fillings, such as ham and béchamel or spinach.

Coda alla vaccinara – As oxtail is tough meat, this dish is slowly braised until tender, absorbing the flavours of the tomato sauce, celery carrots, and a hint of cocoa powder, sometimes added to balance the dish’s richness.

Cacio e pepe – Preparation is simple yet requires finesse to achieve a creamy consistency. Starchy pasta water melts pecorino romano cheese, creating a smooth sauce that coats the pasta. Freshly ground pepper adds a distinct flavour, highlighting the quality of ingredients, especially the tangy pecorino romano cheese from sheep’s milk, which balances the heat of the pepper.

By providing an immersive experience, travellers can gain a deeper understanding of local food heritage and history. They also have the opportunity to taste a wide variety of regional dishes and drinks, which offers insight into Italian culture and daily life.

With myriad marketplaces, Eating Europe prioritises small group sizes to ensure personalised and immersive experiences for guests.

Moreover, the company searches for those who possess in-depth knowledge of culinary and historical subjects and can captivate and engage their audience. It is looking

for individuals who are not only adaptable and skilled storytellers but exude a friendly and welcoming persona. This is crucial in cultivating a comfortable and inviting atmosphere for guests, immersing them in an enlightening and enriching experience centred around local food and history, allowing Eating Europe to offer a truly inspiring and educational experience beyond simply eating.

Eating Europe - The Best Food Tours In Europe

CRICKET UNDER THE CLOUDS

England failed to lift the gloomy skies that descended upon The Oval with a subpar performance against Sri Lanka in the third Test

Writer: Jack Salter

England went into the third and final Test against Sri Lanka, which began on Friday 6th September at The Oval, having already wrapped up the series with a game to spare.

This was the hosts’ second series triumph of the summer, following a 3-0 victory against the West Indies in July.

However, in pursuit of a rare 100 percent home summer for the first time since 2004, England were denied successive clean sweeps by the

defiant visitors despite a positive start to the third Test.

Indeed, a truncated first day disrupted by bad light was ignited by a dazzling century from Ollie Pope, as the stand-in England captain batted brilliantly in conditions ideal for bowling.

Following an initial three-hour delay in the early afternoon, the game eventually resumed as Pope commandingly led the home side to 221-3, before the two teams were once again taken off the pitch by

Pathum Nissanka of Sri Lanka bats during day two of the third Test between England and Sri Lanka at The Oval

the umpires due to the stubborn grey skies, bringing the day to a premature end with more than an hour and a half still left to play.

POOR VISIBILITY

Only 44.1 overs out of a possible 90 were bowled due to the break in play and the early finish caused by bad light, which was subsequently met with a smattering of boos from the crowd.

Both the first and second Tests against Sri Lanka at Old Trafford and

Lord’s were also blighted with bad light delays, reigniting the debate about whether or not Test cricket is too cautious to play in gloomy conditions, with rules in place to protect players if visibility is poor.

Whereas the on-field umpires once ‘offered’ the light to the batting team, who could then decide whether or not they wanted to play on, decisions over light are now made solely at the umpires’ discretion.

Amid ongoing debate over the health of Test cricket, some argue that delays caused by bad light are damaging the game, and there was understandable frustration at more than half of the first day being lost to the light.

Potential solutions to this divisive issue include using a pink ball for part or the entirety of Test matches, banning short-pitched bowling during poor light periods, or simply playing on through the murky conditions.

Either way, the performance of England’s batters seemed to belie the bad light, as Pope’s 103 not out was complemented by the 86 runs of opener, Ben Duckett.

DISAPPOINTING DISPLAY

Bad light was once again a constant threat on a curious second day at The Oval, which saw England give Sri Lanka a way back into the final Test.

After a poor showing on Friday in favourable bowling conditions, the visitors were much improved as England lost their last seven wickets for just 64 runs and were bowled out for 325.

At the crease, Sri Lanka made good progress and chipped away at England’s lead, ending another day shortened by bad light 114 runs behind

the hosts on 211-5.

On day three, after being dismissed for 263, the tourists moved into pole position to win the final Test after England only scored 156 in a shocking second innings.

In bat for a second time on Sunday, Sri Lanka ended on 94-1 from only 15 overs, 125 runs short of a famous result.

A magnificent Pathum Nissanka century clinched an historic victory for the visitors on the fourth day, as Sri Lanka won the third Test by eight wickets.

Though they lost the series 2-1, it ended Sri Lanka’s 10-match winless streak against England, who paid the price for a despicable display that was just as bleak as the weather.

ENGLAND v SRI LANKA TEST SERIES

TEST 1

OLD TRAFFORD

21st – 24th August

ENGLAND – 358 and 205-5

SRI LANKA – 236 and 326

England win by five wickets

TEST 2

LORD’S

29th August – 1st September

ENGLAND – 427 and 251

SRI LANKA – 196 and 292

England win by 190 runs

TEST 3

THE OVAL

6th – 9th September

ENGLAND – 325 and 156

SRI LANKA – 263 and 219-2

Sri Lanka win by eight wickets

England win the Test series 2-1

PHOTO BY RICHARD HEATHCOTE/GETTY IMAGES

BREAKING THE ARCTIC ICE

Norway’s fjords have taken a bruising from excessive cruising, prompting the government to take action by prohibiting fuel-powered ships. We explore its impact on the country’s environment and local communities

Writer: Rachel Carr

Nestled on the stunning Scandinavian Peninsula, Norway stands out as one of the world’s most prosperous nations, thanks to its vast wealth of resources – most notably its abundant offshore oil reserves. Alongside

economic stability, the country is also renowned for its firm environmental commitments.

Celebrated for its mesmerising Aurora Borealis, long polar nights, and captivating tales of trolls, Norway possesses a landscape that can only

be described as nature’s masterpiece, featuring soaring white-capped mountains and verdant emerald forests.

The majestic fjords, one of the country’s most beloved landscapes, dates back to the Earth’s last ice age when glaciers carved out valleys that were subsequently flooded by seawater, creating breathtaking natural wonders.

Once home to the seafaring Vikings, the area is now crowded with tourists every season, mostly arriving by cruise ship to witness the dramatic spectacle of the enchanting fjords against the backdrop of the ethereal midnight sun in the summer season.

In winter, the Norwegian fjords are an incredible sight, and the increased opportunity to experience the magical Northern Lights dancing across the sky regularly ushers in even more tourists.

CONSEQUENCES FOR COMMUNITIES

Fortunately, the awe-inspiring Norwegian landscape and its pristine waters are being safeguarded by the government’s commitment to reducing cruise ship emissions.

Initially set for 2026, the ban on non-zero emission passenger vessels has been extended to 2032, ensuring the preservation of this iconic natural environment for future generations.

Additionally, cruise ships cause an influx of visitors on small fjord communities, such as Geiranger and Flåm, sparking debates and raising awareness of consequential issues. This led Bergen to stop tourist buses entering its historic city centre due to the number of people disembarking from large ships.

FANTASTIC FACTS ABOUT FJORDS

• There are more than 1,000 fjords zigzagging along the coast of Norway.

• The fjords are like living museums, as they have birthed many archaeological discoveries, from ancient campfires and flint arrowheads to Bronze Age carvings.

• Produce grows around the fjords due to the unique climate, yielding local flavours such as fragrant apples, sweet berries, edible flowers, and fresh seafood.

• Relying on waterways to travel, the Vikings’ boats had to be long and narrow, just like the shape of the fjords, giving the warriors an advantage when raiding and conquering their European neighbours.

• During Viking times, Sognefjord was an important trading route, connecting Bergen with the village of Sogn. It is also known as ‘King of the Fjords’ and is the longest and deepest in Norway.

• Hardangerfjord is the ‘Queen of the Fjords’ and Norway’s second-longest at 183 kilometres (km). It also features famous waterfalls such as Vøringsfossen and the country’s southernmost glacier, Folgefonna.

Furthermore, the resilient communities of the Indigenous Sámi people, whose generations of reindeer herders live in harmony with nature and the seasons, are being threatened by both a large amount of visitors and the effects of climate change.

In Northern Norway, meanwhile, the Lofoten Islands have been voted one of the planet’s most appealing destinations by National Geographic. Located just above the Arctic Circle, it is a popular route for cruise ships. However, vessels travelling through the archipelago break the ice and accelerate melting, resulting in their emissions settling on the ice and increased traffic that further disrupts local ecosystems. While climate

change is the main contributor, the presence of cruise ships in the Arctic causes significant environmental damage.

ENVIRONMENT VERSUS ECONOMY

Norway boasts the world’s secondlongest coastline and its fjords are the country’s top tourist attraction, with the popular route of The West Norwegian Fjords becoming a UNESCO World Heritage Site in 2005. However, long-standing conflict between the economy and the environment has resurfaced.

The scenic vistas are not only a treat for tourists, but also delicate and vital ecosystems for marine life, providing a home for fish, seabirds, whales, and

seals. Unfortunately, these habitats are at risk of destruction due to the cruise industry, which contributes three percent of the country’s greenhouse gas emissions.

In order to make sustainability profitable, it is essential to adapt rather than completely stop activities. It is worth noting that many large passenger vessels utilise heavy-fuel oils, which release sulphur oxides (SOx) and nitrogen oxides (NOx) into the atmosphere. Consequently, cruise ship operators have begun to make concessions for these emissions.

Another critical issue is the discharge of waste, including sewage, foodstuffs, and ballast water, which introduces harmful substances and invasive species into the fjords.

Additionally, the noise generated by cruise ships also disrupts sea mammals, which rely on unbroken sound for communication and navigation.

To tackle these issues, Norwegian authorities are implementing some of the world’s strictest environmental standards for cruise ships, especially those sailing through the areas of the fjords that are designated UNESCO World Heritage Sites.

RESTRICTIONS NOT EVICTIONS

In a bid to reduce the tourism industry’s carbon footprint, new regulations state that only cruise ships powered by cleaner technologies, such as electric or hydro propulsion, are permitted to access environmentally sensitive areas. Moreover, restrictions are imposed on the dimensions and quantity of cruise ships allowed in specific fjords.

Delaying the measures by six years will allow for the development of new vessels for the affected cruise companies. However, the ruling will still apply to tourist ships and ferries under 10,000 tonnes from 1st January 2026.

For instance, Hurtigruten, the original Norwegian cruise operator established in 1893, is widely recognised for its innovative approach

towards the use of alternative fuel for its fleet. The leading adventure travel company has been championing a greener future in tourism for some time and significantly invested in cutting-edge technologies such as liquefied natural gas (LNG) and shore power connections.

Another prominent example is Ambassador Cruise Line, whose MS Ambience and MS Ambition ships are already showcasing its commitment to eco-friendly travel with advanced emission control systems that meet Norway’s NOx requirements.

The company’s smaller, more efficient vessels prioritise sustainability and environmental stewardship, making them ideal for navigating the fjords and significantly reducing harmful air pollutants compared to traditional cruise ships, positioning Ambassador Cruise Line as a pioneer amongst other companies permitted to sail through the area.

Princess Cruises, Scenic, Fred. Olsen Cruises, and Cunard, alongside P&O Cruises, Havila Voyages, and Atlas Ocean Voyages, also lead the way in reducing their environmental impact on Norwegian waters.

THE FUTURE OF FJORD TOURS

The focus on sustainability ensures

that the cruise and tourism industries are constantly evolving. Although a complete ban is proposed for 2032, the transition to alternative energy for travelling around the fjords will begin before this date.

This shift allows tourists to experience Norway’s natural wonders while preserving its landscapes and minimising degradation.

In addition to reshaping the industry by pushing cruise lines to adopt greener technologies, the country is spearheading the future of cruising, thereby influencing other nations to follow suit.

Norway is making good progress in its efforts to build a sustainable destination. Not only has the government introduced a requirement for cruise ships to be zero emission, but the tourism authority has also worked with industry representatives to address the issue of mass tourism, which Instagrammers have exacerbated in recent years.

Setting out a sustainable framework for the next decade of tourism development, Visit Norway and various representatives created the tagline - “Big Impact, Small Footprint” - which will hopefully serve as a guiding principle for other global initiatives.

A production-line of exclusive content, delivered straight to your inbox

As manufacturing organisations worldwide confront unprecedented change, embracing technological innovations and incorporating critical environmental sustainability agendas, now more than ever is the time to showcase the strides being taken in this dynamic sector.

A multi-channel brand, Manufacturing Outlook brings you the positive developments driven by organisations across the global manufacturing industry through its various platforms.

Discover exclusive content distributed through its website, online magazine, social media campaigns and digital dispatches, delivered straight to your inbox with a bi-weekly newsletter.

Through these compelling media channels, Manufacturing Outlook will continue to foreground the movers and shakers of the industry.

To participate as a featured company and join us in this exciting endeavour, contact one of our Project Managers today.

SUSTAINING THE FUTURE OF FORESTRY

As one of the world’s leading manufacturers of forestry equipment and solutions, Komatsu Forest’s ability to offer quality, peace of mind, knowledge, and support to its customers is unparalleled. Jens Bengtsson, CEO, discusses the company’s dedication to both sustainability and continuous innovation

Writer: Lily Sawyer | Project

Manager: Nicholas Kernan

Founded in 1921, global equipment manufacturer Komatsu originates from the Japanese city of the same name –home of the former copper mine, Yusenji, which was once vital to the local community’s economy.

When Meitaro Takeuchi, Komatsu’s Founder, assumed ownership of Yusenji, he became aware that the mine’s copper deposits would soon run out.

However, rather than abandoning the development, he pre-emptively funded projects to upskill the local community, including Komatsu Iron Works – a machinery company for the maintenance of mining equipment.

Today, guided by Takeuchi’s principles – quality first, technology innovation, globalisation, and development of people – Komatsu serves multiple industries as one of the world’s leading manufacturers of forestry, construction, mining, and utility equipment.

Takeuchi’s commitment to local communities remains at the company’s core, influencing everything from the way it thinks about innovation to its onboarding processes and customer relations.

“Ever since the founding of our company, it has been important that we contribute to answering the

Jens Bengtsson, CEO

needs of society, both today and for generations to come,” opens Jens Bengtsson, CEO of Komatsu Forest.

Manufacturing equipment and products for professional forestry use worldwide, Komatsu Forest, a subsidiary of Komatsu, headquartered in Sweden, provides end-to-end solutions throughout the forestry lifecycle.

Reflected in its evolution as a truly global company with an extensive and diverse workforce, Bengtsson believes that when the people of Komatsu are united by a common goal, the remarkable can happen.

“We believe that value is best created together, and we accomplish more when we factor people, businesses, and the planet into our decisions,” he adds.

As such, due to the rich heritage and underpinning values that the entire group has carried forward for over 100 years, Komatsu Forest is a company poised for success.

INDUSTRY EVOLUTION

Over the years, the European forestry industry has witnessed significant evolution.

Today, sustainable forestry management and timber harvesting, such as that carried out by equipment produced by Komatsu Forest, is seen by many as a realistic solution to the use of fossil fuels and single-use plastics.

“Forestry is an essential business for the lifestyle we lead but also a major contributor to the necessary transition from fossil fuels to more sustainable materials – for example, exchanging plastics for paper or concrete for wood,” Bengtsson outlines.

The global shift towards limiting single-use plastics is very much ongoing, with raw forestry materials undeniably crucial in supplying alternatives.

However, trees themselves have also become increasingly valued and safeguarded for their role as essential contributors to

the environment, from biodiversity to climate change mitigation.

As such, a wide range of EU policies have emerged to protect European forests and sustain their environmental benefits, including the EU’s Forest Strategy for 2030, Biodiversity Strategy, Nature Restoration Law, and Renewable Energy Directive (RED).

Specifically, the Paris Agreement,

which sets out to cut global carbon emissions, directly benefits from living trees as essential mitigators of carbon dioxide (CO2).

“Standing forests are needed to sequester CO2 and thus contribute to achieving the Paris Agreement’s climate goals. As a result, we see new regulations for forestry coming into place all the time,” Bengtsson points out.

“EVER SINCE THE FOUNDING OF OUR COMPANY, IT HAS BEEN IMPORTANT THAT WE CONTRIBUTE TO ANSWERING THE NEEDS OF SOCIETY, BOTH TODAY AND FOR GENERATIONS TO COME”

– JENS BENGTSSON, CEO, KOMATSU FOREST

ELECTROMECHANICS FOR DEMANDING APPLICATIONS

Could you introduce us to STIGAB Stig Ödlund AB, its locations, facilities, products, solutions, history, etc?

STIGAB’s headquarter is situated in Huddinge, just south of Stockholm. We also have a facility in Flen where we manufacture marine controls. In total, we are made up of 24 employees. We have a broad range of electrical and mechanical components and solutions for demanding applications in harsh environments, with a focus on human machine interfaces (HMI). We deliver displays, joysticks, pushbuttons, e-switches, keyboards, toggle switches, and FNR-buttons, both as separate components but also in complete solutions combining these parts and cable harnesses. STIGAB was founded in 1984 by the Ödlund family. Since 2017, STIGAB is now a part of the Addtech Group which consists of more than 130 companies.

What is the company vision, and how does it align with clients’ goals?

Our vision statement is “Through personal commitment and long-term relationships, STIGAB’s

vision is to be the preferred partner for technical solutions. With our expertise, innovation and dedication, we aim to challenge industry standards and contribute to a sustainable and efficient future”. We believe we assist our customers to reach their goals by helping them find the best possible solutions for their applications, with a focus on technical support and design ideas, technology, ergonomics, economy, and sustainability.

Following on from that, where do you see STIGAB’s future in the industry?

In these times of changes towards electrification and automation, we strive, together with our partners, to be at the forefront with innovative products and solutions. We are challenged by our customers to constantly meet new demands and techniques. STIGAB has a high focus on sustainability which is also very important for companies today. In 2024 we were awarded a silver medal by EcoVadis which reflects our commitment to environmental, social, and ethical practices.

for demanding applications

How about the company’s relationship with Komatsu Forest? When did it begin, and what does it mean in terms of importance?

STIGAB has enjoyed a long-standing partnership with Komatsu Forest. We were supplying to Partek Forest before it became Komatsu Forest so for over 25 years! We have grown to be not only a component supplier but also a system supplier. During the development phase of the pallets we deliver today, there was a very close co-operation between Komatsu Forest’s amazing engineers, STIGAB, and the manufacturer OTTO Controls. We look forward to continuing our successful partnership with Komatsu Forest in the future.

Tell us what your cooperation with OTTO Controls entails and how vital are supplier partnerships to STIGAB?

STIGAB would not exist without the excellent support from our suppliers. OTTO Controls has been our partner for more than 25 years and we have a close relationship that aligns with our goal to be able to support our customers in the best possible way. STIGAB has been awarded their number one distributor worldwide for the last two years and we are of course very proud of that! OTTO Controls also works closely with us and when necessary, also with our customers to suggest, develop, and design customised solutions. They have extensive technological knowledge and experience and a great customer support.

Are there any exciting new plans or innovative products on the horizon for STIGAB?

Since STIGAB now has a production site for marine controls, we expect to be able to make customised solutions in-house in the future.

Apart from that, our suppliers constantly develop and release new products. From OTTO Controls, we have for example the new CAN-based keypad solution. There are also a lot of released products and many on-going development projects to fulfill customer safety demands.

To meet the challenges within automation, STIGAB continue to grow our sensor product line.

Our plan is to carry on doing our utmost to meet our customers’ needs, and through this, we anticipate delivering many new and innovative products in the future!

Website URL: stigab.se

Email address: info@stigab.se

Phone: +468970990

THE KOMATSU WAY

To fulfil its vision of being an indispensable partner to the professional forestry industry, Komatsu Forest meets its customers’ expectations with products and services of the highest quality. To achieve this, it works according to the Komatsu Way:

SAFETY FIRST – The company cultivates safety in its working environment, people, and behaviour.

QUALITY ASSURANCE – Komatsu Forest conducts extensive quality assurance assessments throughout production to ensure high-quality products.

CONTINUOUS IMPROVEMENT – The company seeks continuous improvement in all aspects of its work by following the plan-do-check-act model.

CUSTOMER FOCUS – It is important for the business to fully understand the customers’ working environments to sufficiently meet their needs.

ISO 9001 CERTIFICATION – Komatsu Forest’s structured way of working across the board has earned it ISO 9001 certification. The result of this certification is quality across all stages of production and throughout the company.

Komatsu Forest recognises how both the modern forestry industry and the safeguarding of European forests are important developments that should be supported and believes that they need not be opposing factions.

The company contributes to this equation by developing forestry solutions that can support and contribute to the environment during the full forestry lifecycle.

“For sustainable forestry that will continue to add value for generations to come, we believe that forests need to be managed and maintained considerately so that it can keep providing the valuable raw materials,” he confirms.

MINIMUM EMISSIONS, MAXIMUM ADAPTABILITY

To achieve holistic management of the entire forestry cycle, Komatsu Forest, including subsidiaries, offer

One Stop Shop

Welcome to our “One Stop Shop”

Together, KGK and Laitis offer complex solutions through our One Stop Shop concept. We tailor setups that deliver a complete solution, where our local presence, strong brands, expertise, smart services, and fast, sustainable logistics make your everyday life easier in industry, the forest, the mine, or on the road.

“Our common goal is to create a sustainable future.”

This fall you can maintain, calibrate, or repair your equipment, tools, and machines in our joint service center of 500 m2 in Luleå. As part of our commitment to the environment, it is a given for us to offer service and maintenance to increase the lifespan of your equipment.

“Sustainability is not just a trend – it is a necessity in today’s world.”

SMART FORESTRY

Smart Forestry allows operators access to a suite of digital services for a safe, smart, sustainable, and productive workplace. Comprising three different applications, Smart Forestry offers solutions for any business:

SMART FORESTRY FLEET MONITORING

• Plan for better results

• Work from anywhere with ease

• Access all machine data in one place

• Compare fuel consumption and production

• Create monthly reports with ease

• Get remote support and updates

SMART FORESTRY VISION

• Share information quickly and easily

• Collaborate seamlessly between operators

• Monitor production in real time

• Visualise boundaries and areas on the map

• Access vital information instantly

• Make informed decisions

SMART FORESTRY PRECISION

• Facilitate work with precise positioning

• Navigate with realistic map conditions

• Work with precision in protected areas

• Follow pre-defined paths accurately

• Visualise tracks and progress

• Maximise work efficiency

start-to-finish equipment and solutions, from planting through to thinning, final felling, and logging.

Generally, there are two main methods for logging, cut-to-length (CTL) and full-tree. Komatsu Forest produces CTL machines at its production facility located at its headquarters in Umeå, Sweden.

“Forests can look very different around the world, from hardwood to softwood, to large and small stems, from natural forests to plantations, from hilly terrain to wet ground, and from thinning to final felling,” Bengtsson observes.

To cater to these differences and accommodate clients’ various requirements across the globe Komatsu Forest has developed its product line accordingly.

“For CTL, two types of machines are used in a pair,” he explains.

Komatsu Forest’s harvester, which consists of a base machine and a

harvester head attached to it, first cuts the trees to a length specified by the sawmill, before a forwarder gathers the logs and forwards them to the roadside.

The company’s suite of CTL products ranges from small, nimble harvesters to versatile all-rounders for different types of logging as well as final felling machines.

By offering a broad range of harvesters, harvesting heads, and forwarders compatible with one another, Komatsu Forest is able to provide its clients with maximum adaptability.

Furthermore, each piece of equipment can be fitted with technology and smart digital solutions designed to simplify working in the forest whilst contributing profitability and productivity.

Whilst Komatsu Forest’s vast suite of products is already considered advanced, it constantly seeks

Service beyond the expected.

Your reliable partner for transport, contracting, recycling and salvage in Umeå.

Ume Assistance has been part of Umeå’s development for over 50 years. The company was founded in 1967 by Jan Hansson, and has since grown to become a central player in the region in transport, contracting, recycling and salvage.

Today, Ume Assistance is run by Jan’s three sons – Martin, Magnus and Mattias Hansson – who all share their father’s passion for contributing to the city’s growth and sustainability.

Transport: Efficiency and precision in every mission

With over half a century of experience, Ume Assistance has developed a deep understanding of the transport industry’s requirements and challenges. We offer services that include loading, transport and unloading, guaranteeing efficiency and precision in every assignment. Our modern vehicles and our experienced team ensure that your transports are smooth and punctual, regardless of size or complexity.

Construction: Innovative machinery for every need

In the contracting sector, Ume Assistance has invested in a modern machine park that is ready to meet all kinds of challenges. We offer a wide range of services and equipment that can be adapted to the customer’s specific needs, making us a flexible and reliable partner in all construction and civil engineering projects.

Recycling: Commitment to the environment and sustainable development

Ume Assistance has always had a strong commitment to the environment. We have been environmentally certified for over 15 years and have extensive experience in environmental assignments and sorting. Our work in recycling aims to minimise environmental impact and promote a circular economy. We take our responsibility to contribute to a more sustainable society very seriously and are constantly working to improve our processes and reduce our climate footprint.

Salvage: Fast and safe help when you need it most

As a representative of the Assistance Corps in Umeå and Örnsköldsvik, Ume Assistance offers professional salvage and rescue services. Our team is always ready to respond and provide quick, safe assistance in the event of accidents and downtime. We have both the skills and the equipment required to handle a range of different situations, from minor breakdowns to more complex salvage missions.

A company with deep roots and a strong commitment to the future

With our broad range of services and our strong focus on quality, the environment and customer satisfaction, we are proud to be able to offer a comprehensive solution that meets our customers’ needs. Whether you need transport services, contracting solutions, help with recycling or salvage, we are here to help. Welcome to Ume Assistance!

MACHINERY TRAINING

When a customer purchases a new Komatsu Forest machine, they are in good hands. As standard, the company provides basic training to give customers a solid understanding for future use of their equipment. It also offers further training and simulation for an in-depth insight into the machine’s features.

BASIC TRAINING – Included as standard when a Komatsu Forest machine is purchased, this training provides customers with an understanding of the machine’s design and functions, the control system, daily maintenance, and more.

FURTHER TRAINING – The company also offers further training where requested, tailored to a customer’s specific needs. This covers anything from electrical and hydraulic systems training to control and information systems, marking for cross-cutting, methodology, troubleshooting, and more.

SIMULATORS – Komatsu Forest’s simulators offer an ideal shortcut to new knowledge and improved skills when it comes to operating machinery, featuring a built-in forest editor to create a realistic work environment. A multi-player feature enables several simulators to simultaneously educate trainees on collaborative features, whilst an instructor station allows the instructor to pause or intervene in training, record videoclips, and create comments with timestamps to advise trainees.

continuous improvements to its reliability and performance to remain at the forefront of the industry.

For example, the Komatsu C124 harvesting head has recently received significant upgrades, including a valve block and enhanced hydraulics for the feeding system.

Following the head’s recent exhibit at major Finnish heavy machinery event, FinnMETKO 2024, Komatsu Forest reports overwhelmingly positive reviews from test customers who noted its smooth operation and efficient feeding.

CARBON NEUTRAL BY 2050

Sustainability has played an important role throughout Komatsu’s history and today continues to empower its vision for a sustainable future where people, businesses, and the planet thrive.

Thus, it seeks to achieve carbon neutrality across the group by 2050.

“As much as this is an ambitious target, it is very much in line with our purpose and we have a strong dedication to achieving this,” Bengtsson reflects.

One evident contribution to this sustainability target is Komatsu Forest’s new production facility in Umeå. In designing the factory, the company had two important objectives – to build a production facility that focuses on both the environment and workplace.

In accordance with the Sweden Green Building Council’s Miljöbyggnad (MB) certification system, the facility meets its Environmental Building Gold Standard, for which stringent criterion based on energy efficiency, building materials, and indoor environmental quality must be met.

“We had the privilege of starting with a blank sheet when designing our new factory, which meant we could install geothermal heating and solar cells to ensure we use renewable energy,” Bengtsson reveals.

By improving its working processes

within the facility, Komatsu Forest has been able to reduce the number of wheel loaders in operation, whilst all working vehicles are fuelled with hydrotreated vegetable oil (HVO), a fossil-free, renewable alternative to diesel – all of which has contributed to achieving carbon neutral production.

“It is rewarding to see our sustainable vision coming to life in our facility, where approximately 650 of our employees spend their working days,” he prides.

The next milestone for Komatsu Forest is reducing emissions from its machines. Whilst the concept of electrification in forestry is certainly a groundbreaking technological leap forward for the company, it also poses major challenges.

Since its machines work off-grid, there are many aspects that Komatsu Forest must consider as it sets out to develop this machinery.

“For our machines to be able to use different types of energy media, power distribution solutions will be required to achieve such a workplace in a forest setting,” Bengtsson advises.

SMART FORESTRY

A major part of accomplishing sustainable forestry management is maintaining an awareness of the environmental impact of the processes involved.

Naturally, practices such as logging can lead to major changes in a forest’s natural composition, which is why thorough planning must be conducted to ensure this is carried out with care.

“To facilitate both the contractor and operator with precise planning, we offer Smart Forestry,” Bengtsson tells us.

A collection of digital solutions, Smart Forestry helps contractors to perform operations in a smart, productive, and sustainable way.

Whether dealing with a large or small fleet, Smart Forestry allows contractors to utilise a large amount

“AT KOMATSU, WE SEE OURSELVES SUPPORTING THE INDUSTRY THROUGH OUR ADVANCED MACHINES AND HELPFUL DIGITAL SOLUTIONS”

– JENS BENGTSSON, CEO, KOMATSU FOREST

of data from machine operations to make informed decisions.

“Smart Forestry currently encompasses three unique applications: Smart Forestry Fleet Monitoring, Smart Forestry Vision, and Smart Forestry Precision,” he surmises.

Smart Forestry Fleet Monitoring utilises geographic information system (GIS) data and mapping technology to plan safe routes for harvesters and forwarders alike.

It also allows operators a comprehensive overview of their machines as it gathers data on fuel consumption and production, with all information logged and stored automatically.

“The ability to plan harvesting assignments remotely, alongside remote-control functions, is a major benefit.”

The Smart Forestry Vision application, meanwhile, enables operators to access layered information on a map, such as operating status, whilst it is able to share information between

functioning machines at any given site in real-time.

Last but not least, Smart Forestry Precision is the company’s newest and most advanced application, providing access to a new range of possibilities.

Utilising the latest satellite positioning technology, it can determine a machine’s exact position with a margin of error of just a few centimetres.

“By being able to pinpoint a machine’s location so precisely, functions to greatly simplify the operator’s working day have emerged,” Bengtsson excites.

For example, operators can create digital boundaries around a work area and receive warnings if a machine comes too close to this boundary, which is very useful when making nature considerations.

Furthermore, thanks to the high precision offered by this technology, machine tracks and stem codes can be visualised, showing the exact position of processed logs.

“At Komatsu, we see ourselves supporting the industry through

Olofsfors ECO-Tracks™ is the original among forest machine tracks. With over 2000 product combinations, we can deliver a product of the highest quality that fits perfectly to your machine and your conditions. Products made from 90% recycled steel and 100% recyclable. We utilize 100% environmentally certified electricity.

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our advanced machines and helpful digital solutions,” he asserts.

COMMUNITY-ORIENTED

Just as environmental responsibility is an essential part of how Komatsu Forest views the world and conducts its business, so is corporate social responsibility (CSR).

Both inform the ‘Komatsu Way’ – a company culture that prioritises safety, quality, and continuous improvement, and always puts the customer first.

“We aim to contribute to society by answering their needs today and for generations to come,” Bengtsson states.

Examples of Komatsu’s CSR include clearing anti-personnel landmines in Cambodia and providing community development support in the Southeast Asian country, demonstrating its strong contribution to society.

Closer to home, Komatsu Forest has focused its efforts on education, including upskilling college students.

“A little more than 10 years ago we saw a sharp decline in applications to technical colleges,” he reports.

Drawing on this statistic, Komatsu Forest recognised how its local educational institutions were not well equipped, whilst the female-to-male ratio amongst technical students was poor.

Therefore, to curb this declining trend, it made a substantial donation to a local school, Dragonskolan, so it could invest in equipment and uplift the status of its technical education.

“Our donation serves to support continuous upgrades of the school’s equipment for the next 10 years and thereafter, whilst we also offer yearly scholarships to students,” Bengtsson elaborates.

Though the scholarship programme, select students are able to visit Komatsu’s headquarters in Japan to bolster their technical education.

AN INNOVATIVE FUTURE

Over the years, Komatsu Forest has received many accolades and recognitions, including the recent KWF-Tagung Members Award for Forestry Innovation, awarded in June 2024.

“It is always rewarding to be recognised for our work and especially our innovative products, since this is an integral part of who we are,” Bengtsson imparts.

The company is also keen to emphasise the importance of its dedicated staff in achieving such awards.

“We are very thankful and consider the KWF-Tagung Members Award for Forestry Innovation as a token for all our employees’ dedication.”

Awards aside, Bengtsson points out that the best recognition the company could receive is from its employees and customers, many of whom spend most of their working life using Komatsu Forest products and machinery.

“Earning that trust and creating those long-lasting relationships is the best reward we could ever earn,” he concludes.

Going forward, the company seeks to continuously improve its suite of products, which is reflected in recent updates to the Komatsu 895 forwarder.

Its strongest forwarder yet, the Komatsu 895 combines a powerful transmission with a brand new 205F crane, capable of carrying loads weighing up to 20 tonnes.

Equipped with the newest Smart Forestry technology, the forwarder is also both durable and smart.

Smart Forestry is very much an ongoing development that continues to evolve, with Komatsu Forest implementing updated features to the suite of existing applications as new technologies come to the fore.

info@komatsuforest.com www.komatsuforest.com

Dafo Vehicle has over a century of experience in vehicle fire safety. Our solutions are designed to meet the unique demands of the forestry industry, providing robust protection for your equipment and personnel. As every forestry operation is unique, our fire protection systems are tailored to fit the specific

GOES GLOBAL PLASMA

Semiconductors are the backbone of modern technology, facilitating advancements across myriad sectors. Indeed, from telecommunications and electronics to the automotive industry, these solutions are instrumental in the development of cloud computing, 5G infrastructure, electric vehicles (EVs), and more.

Innovative plasma-based solutions remain the core business of Trymax Semiconductor Equipment B.V. (Trymax), who stands as a

shining example of ingenuity at the crossroads of innovation and entrepreneurship in wafer manufacturing.

Originating as a small spinoff company founded by two former Philips engineers in the Netherlands, the Dutch company designs, manufactures, and markets its NEO series, a product line of leading-edge plasma equipment to meet the most stringent requirements and deliver advanced processing capabilities to customers.

The NEO series, which can process various materials, wafer sizes, and thicknesses, addresses a number of applications during the semiconductor manufacturing process, including ashing, descumming, light etching, and surface preparation and cleaning. It also offers ultraviolet (UV) solutions for built-up device charge erasing and photoresist curing, which exhibit various benefits over baking the photoresist such as improving critical dimension (CD) control,

Peter Dijkstra, CCO, updates us on the latest developments during the past year at Trymax Semiconductor Equipment B.V., including the company’s ultraviolet solutions, notable expansion in the US, and economic mission across the pond

Writer: Jack Salter | Project Manager: Nicholas Kernan

uniformity, selectivity, and overall stripping.

UV is an area in which Trymax has evolved to meet significant demand since we last spoke to CCO, Peter Dijkstra, in August 2023.

“Last year, we discussed the etching, stripping, and removal of the sensitive photoresist layer. At the same time, we also started up a new machine using UV light,” he recounts.

“If the photoresist layer has been spun on the wafer, you need a lot of water in order to equally dispatch it,

but once you’ve done that you want to remove the water to get a hard crust on top.”

To achieve this, Trymax uses UV light to quickly evaporate the water, a new tool that is replacing a lot of those currently found in the market and builds on the company’s remarkable culture and journey towards semiconductor innovation.

Trymax’s high-throughput NEO 2000UV system features the latest and fastest UV curing and charge erasing technology, offering

exceptional performance to meet today’s semiconductor fabrication requirements.

US EXPANSION

In January 2024, after overcoming a number of hurdles, Trymax successfully launched a start-up business in the US.

Located just outside of New York, Trymax USA Incorporated complements the company’s service office in Dallas, Texas.

Having also hired an experienced

Sales Manager and service personnel, Trymax’s operations are now fully up to speed in the country.

“We see that we are getting a lot of traction in the US at the moment,” notes Dijkstra.

The company’s expansion to the US follows the recent introduction of the Creating Helpful Incentives to Produce Semiconductors (CHIPS) and Science Act in August 2022.

The CHIPS and Science Act intends to boost American semiconductor R&D and production, ensuring US leadership in the technologies and industries of tomorrow.

Semiconductors are a US invention, however the nation today only produces around 10 percent of the world’s supply, whilst East Asia is responsible for three-quarters of global production.

“The industry in China is booming at the moment; if you look worldwide, more than half of business is coming

from China,” Dijkstra informs us.

With this in mind, the CHIPS and Science Act aims to maintain and advance the US’ scientific and technological edge by unlocking significant private sector investment in semiconductors from the likes of Trymax.

“The CHIPS and Science Act is putting quite some money on the table, so I think we are on the right track in the US at the moment,” he assures.

ECONOMIC MISSION

As well as successfully expanding in the US during the past year, Trymax was proud to be part of an economic mission on semiconductors, which took place in Arizona and California in early December.

A delegation of 45 Dutch and Flemish companies and knowledge institutes specialising in the semiconductor industry participated

in the mission along with the Dutch Prime Minister at the time, Mark Rutte.

The goal of the mission was to connect with the semiconductor and technology industry in Phoenix and the San Francisco Bay Area to exchange knowledge, seize opportunities, and accelerate innovation.

This visit coincided with rising employment numbers in the US, with more than one million American jobs supported by Dutch trade and investment, of which 78,000 are in California and 15,000 are in Arizona.

These numbers illustrate the vibrant role that the Netherlands plays in supporting a robust US economy.

“I’ve been on economic missions before, but never with the Prime Minister, and I can tell you it’s a big difference!” Dijkstra tells us.

“When the Prime Minister is incorporated, the red carpet is rolled out, all the CEOs and marketing

people are present, and you get much more traction and information than without them there.

“I think for the whole industry it was very successful, and it was nice to experience all the American policemen, the sirens, and the blue lights; it’s quite impressive to see what’s happening,” he adds.

PROCESS-ORIENTED

Whereas Trymax was more equipment-oriented in the early

“THE CHIPS AND SCIENCE ACT IS PUTTING QUITE SOME MONEY ON THE TABLE, SO I THINK WE ARE ON THE RIGHT TRACK IN THE US AT THE MOMENT”

– PETER DIJKSTRA, CCO, TRYMAX SEMICONDUCTOR EQUIPMENT B.V.

days, the company has step-by-step become more process-oriented during the last 12 months.

“The customer is looking for a process solution, not an equipment solution, so little by little we are making that change,” states Dijkstra.

In this way, Trymax is now talking more about its process and application specifications with customers, rather than equipment.

One major ongoing process development at the business is what

Dijkstra refers to as ‘bowl’ or ‘wine glass’ etching.

“Silicon wires need to be cleaned but also filled with copper afterwards, which can be difficult, but if you make a wine glass opening then they’re easier to fill, so we see a lot of traction in the market for doing that,” Dijkstra explains.

The company additionally works a lot with silicon carbide wafers and is now one of the key players in this area, having supplied equipment for

EXPERTS IN PLASMA

Trymax has developed strong expertise in plasma equipment and processes over the last 20 years.

With more than 300 NEO systems installed worldwide, Trymax solutions are:

• High performance

• Low maintenance

• Extremely reliable

• Affordable to own

• Compact with reduced footprint

• Capable of managing multiple wafer sizes and substrate materials

• Built with state-of-the-art components, interfaces, and software

“I’VE BEEN ON ECONOMIC MISSIONS BEFORE, BUT NEVER WITH THE PRIME MINISTER, AND I CAN TELL YOU IT’S A BIG DIFFERENCE!”

– PETER DIJKSTRA, CCO, TRYMAX SEMICONDUCTOR

EQUIPMENT B.V.

multinationals in Europe, the US, and Asia.

“We are also now the number one supplier of silicon carbide equipment in China, so we are doing very well in this market segment,” he acclaims.

Acknowledging the importance of being as responsive as possible, Trymax also sets up technical review meetings (TRMs) in which the company and its customers share their respective road maps.

This makes it easier for Trymax to anticipate future requirements and have the hardware and processes ready for when customers need them.

“The whole team is very happy that we get a lot of recognition and respect in the market and that more and more people are contacting us, so we are on the right track,” Dijkstra concludes.

Tel: +31 24 350 0809 info@trymax-semiconductor.com www.trymax-semiconductor.com

Microwave Plasma Sources

The smart, efficient and service friendly plasma source technology

Scope of Application:

• Photoresist stripping

• Isotropic etching

• Surface cleaning and conditioning

Typical etching rates are:

• Photo resist 5µm/min

• Silicon 3µm/min

• SiN and BPSG 1µm/min

• Thermal Oxide 250nm/min

eeplasma produces microwave plasma sources for Trymax for the photoresist strip and isotropic etching processes for semiconductor production.

• The plasma sources have a maximum power of two or three kilowatts (KW) and the plasma chamber can be equipped with quartz, ceramic or sapphire tubes.

• The plasma source is characterised by its very compact design, its high level of service friendliness and its very large process window.

At Mupa, we passionately design and assemble high-quality control cabinets.

We deliver this on a project-based basis as well as in repetitive (series) work.

Our aim for simplicity and perfection in product and process, results in structural and long-term partnerships and added value in your process.

Mupa Schakeltechniek B.V. Meerheide 208, 5521DW, Eersel The Netherlands www.mupa.nl

It

“Simplicity is not the mark of the beginner.

is the hard-won stamp of the master.” –Godfried Bomans, Dutch Writer 1913-1971.

AT THE CENTRE OF MALTA’S DIGITAL TRANSFORMATION

With a mission to do better every day, GO Plc (GO) – Malta’s leading communications services provider – proudly connects people near and far, helping them launch their own businesses, find entertainment, shop online, and even master new skills that empower them for a brighter future.

As the incumbent player in the Maltese telecommunications (telecoms) market, GO has long established itself as a strong and

As the longest-standing leading telecommunications operator in Malta, GO Plc connects families and friends, businesses and industries, and everyone in between. We revisit the industry-defining company with CEO, Nikhil Patil

Writer: Lauren Kania | Project Manager: Josh Rayfield

integral part of the community, having contributed significantly to the success of the nation’s economy.

The company has taken a leading role as one of the largest investors in Malta’s digital infrastructure, which is critical for the country’s digital transformation.

“GO’s growth and success were built on a focused strategy aimed at delivering a world-class service in terms of infrastructure and customer experience,” introduces Nikhil Patil, CEO.

“Through substantial investment in fibre-powered infrastructure and international connectivity, an extensive network of retail outlets across the Maltese islands, and dedicated customer call centre and business-to-business (B2B) support, we have cemented our position as a provider of world-class communications services.”

The company has a controlling interest in multiple subsidiaries, including BMIT Technologies,

Gladstone at night.

The State of Queensland.

Nikhil Patil, CEO

DIGITAL TRANSFORMATION

Cablenet Communications Systems, Connected Care, SENS Innovation Group, GO Ventures, Cybersift Holdings, and AQS Med.

Currently, the industry is undergoing an exciting and dynamic evolution due to rapid advancements in artificial intelligence (AI), machine learning (ML), and data science.

“Many companies, including GO, are exploring generative AI more deeply, creating the space for greater innovation. It has allowed us to

broaden and improve our customer experience and increase efficiency,” insights Patil.

Beyond traditional connectivity, the technology industry is also at the forefront of solving global challenges such as climate change, something GO feels very strongly about, alongside innovations that support telemedicine, which offer opportunities to significantly improve people’s lives.

None of this would be possible

without strong and resilient internet connectivity that facilitates technology-driven innovation.

SPEARHEADING MALTA’S DIGITAL INFRASTRUCTURE

With nearly 50 years’ worth of experience, GO’s purpose is to drive a digital Malta where no one is left behind.

“Our purpose encompasses why we exist as a business and why each and every one of us shows up and gives

our best every single day,” enthuses Patil.

“There is no end goal, but it’s a continuous journey of improvement. We do this by embracing three core values: obsessing over our customers, acting as one GO team, and acting as an owner.”

This purpose extends to the company’s investments in start-ups as a primary way to drive innovation, remain at the forefront of emerging technologies, and provide greater returns for its stakeholders.

Through these investments, GO gains first-hand exposure to cuttingedge innovations with the potential to disrupt industries and redefine markets, allowing the company to integrate these advancements into its own operations and ensure it stays ahead of the curve by continuing to offer state-of-the-art solutions to customers.

“From a financial perspective,

these investments provide us with significant returns. In that respect, we are an asset to these start-ups because results indicate that those backed by strategic investors have a higher success rate,” details Patil.

In parallel to funding these emerging start-ups, GO is actively investing in and rolling out a variety of projects, including 5G, Voice over Long-Term Evolution (VoLTE), eSIMs, and automated fault management.

VoLTE represents the next evolutionary step in mobile voice service technology, bringing numerous benefits such as enhanced call quality, faster call setup times, and the ability to use high-speed data services simultaneously.

This means customers can now browse the internet, stream videos, or participate in online meetings without interruption.

“It is a significant advancement in mobile technology that transforms

how our customers experience mobile communication. We are the first operator in Malta to offer VoLTE services, reaffirming our commitment to innovation and customer satisfaction,” explains Patil.

NATIONWIDE COVERAGE

GO has developed a reputation for top-tier customer service and quick, efficient services over the course of nearly five decades, differentiating itself through its advanced network infrastructure, comprehensive offerings, deep local market expertise, and a strong focus on environmental sustainability and corporate responsibility.

These factors, combined with a trusted brand and ongoing innovation, help the company to maintain a competitive edge in Malta’s telecoms market.

Recently, GO further cemented itself as an industry leader after

“KEEPING PEOPLE AND BUSINESSES CONNECTED TO WHATEVER MATTERS MOST TO THEM IS A PRIVILEGE AND A HUGE RESPONSIBILITY – ONE WHICH WE TAKE VERY SERIOUSLY”

– NIKHIL PATIL, CEO, GO PLC

finalising a nationwide fibre rollout.

“2024 has been a remarkable year in terms of our True Fibre network rollout, complemented by the changeover from copper to fibre technology for thousands of our customers,” explains Patil.

“Today, we have surpassed 90 percent nationwide coverage and anticipate full service by the end of the year, making us the first EU country to have entire coverage of fibre-to-the-home (FTTH) – the best technology available on the market.”

GO is scheduled to complete this project well before the anticipated deadline, meaning more and more customers and businesses can enjoy super-fast internet speeds even sooner.

Having a nationwide fibre network has also allowed the company to achieve excellence in other technologies, such as its completed rollout of 5G, which boasts speeds reaching over 1.7 gigabytes per

GO’S FIVE STRATEGIC PILLARS

• Invest in a digital Malta: This emphasises GO’s commitment to enhancing Malta’s digital infrastructure, technology, and education. Making these investments not only contributes to the nation’s digital transformation but also drives demand for its services, opening new opportunities for innovation and growth.

• Provide the best customer experience: As people become more digitally confident, ensuring a great customer experience is key to retaining and encouraging them to purchase more services, which is essential for growth.

• Become a digital enterprise: GO believes that to lead Malta’s digital transformation, it must first transform itself. By going digital internally, it can provide a more seamless service, reduce costs to remain competitive, and continuously develop employee skills.

• Minimise environmental impact: By reducing its environmental footprint and helping customers do the same, the company builds stronger loyalty and trust, which remains vital for long-term customer retention and growth, underscoring its commitment to sustainability.

• Be the best place to work and grow: GO believes that by creating an environment where its employees can thrive, learn, and develop their careers, it can attract and retain top talent. This fuels innovation and growth, ensuring continual expansion and market leadership.

second (Gbps) on mobile phones.

Today, customers with 5G-compatible devices get to enjoy even faster speeds anywhere across the island, irrespective of their mobile subscription plan.

“We are very proud of these achievements because fibre is futureproof and essential for innovation,” enthuses Patil.

SUSTAINABLE OPERATIONS FOR THE FUTURE

In the face of the climate challenges being experienced globally, GO is working to ensure its purpose is fulfilled through more sustainable operations.

“Climate action is a subject widely tackled in boardrooms across the world and one which we are particularly passionate about,” insights Patil.

“The best legacy any company can leave is a world in better shape than when it started operating. We wanted to bring this culture to GO and started challenging management to take

Partnering for progress

More than twenty years ago, MIB, one of Malta’s largest insurance brokers, proudly joined forces with GO, the forefront telecommunications leader. Our unparalleled expertise, global reach and tailored solutions complement GO’s visionary strides. Join us in

Mediterranean Insurance Brokers (Malta) Ltd.

Zentrum Business Centre, Level 2, Mdina Road, QRM 9010, Malta

T +356 234 33 234 E info@mib.com.mt

Mediterranean Insurance Brokers (Malta) Ltd., C3540, is enrolled under the Insurance Distribution Act and is regulated by the MFSA.

EME OUTLOOK: HOW IMPORTANT ARE YOUR SUPPLY CHAIN OPERATIONS AND RELATIONSHIPS TO THE SUCCESS OF GO?

Nikhil Patil, CEO: “As you rightly put it, it’s a chain, and with one link missing, everything collapses. As a leading provider of fixed and mobile telephony, broadband, and digital TV services, we rely heavily on a robust and efficient supply chain to maintain and enhance our service offerings.

“Our suppliers, whether it’s for hardware, services, or specialist skills, are an integral part of our operations. Bringing these together and working handin-hand is what leads to mutual success. We like to consider our suppliers as partners, just as we see ourselves in relation to our business clients.

“Ultimately, the success of our supply chain operations is deeply intertwined with the strength and quality of our partner and supplier relationships. These relationships are not just transactional but strategic, enabling us to maintain reliability, drive innovation, manage costs, and uphold our commitments to sustainable and ethical practices.”

carbon neutrality to a higher business level.”

Currently, the company is not only capitalising on carbon neutrality as part of its business growth strategy, but also focusing on having a more positive impact on its surrounding community and environment.

“Our ambition goes beyond making GO green; we want to leverage our investments in technologies and our experience to help clients achieve their sustainability goals.”

Additionally, to tackle sustainable initiatives at the heart of the company, GO focuses on the mindset of its people to think green first.

It has launched several training programmes through its GO Academy which everyone at the company, including board members,

Installations Network Technologies Ltd. is a Maltese company with significant knowledge and experience in the implementation and maintenance of various communication systems.

The solution portfolio includes:

2nd to 5th generation cellular wireless technology systems

Fiber to the home FTTH infrastructures

Maritime communication systems, radar, Navtex, AIS, DSC, etc

OUR VISION AND MISSION

Our aim is to be a leading provider through the use of the latest and most innovative technologies available on the market.

In doing so we commit to actively contribute to sustainable development through environmental protection, social responsibility and economic progress.

To us, that means meeting the needs of society today, while respecting the ability of future generations to meet their needs.

At Installations Network Technologies Ltd., we never stop improving. It takes passionate, dedicated and talented employees to deliver the best service that our customers expect and deserve.

Unlimited

Technical experts and leaders in the design, manufacture and distribution of access solutions and drainage products since 1963.

Clark-Drain is a family owned company and proud of its heritage as pioneers of the first steel cover in the UK. We’ve been exporting a range of innovative products for over 40 years from our UK design and manufacturing plant.

With the 4th generation of the family working at the company today and a trusted supplier of the construction industry for over 60 years Clark-Drain has you covered. To be a part of the Clark-Drain family like hundreds of our customers, contact the sales team on 01733 765317 or email sales@clark-drain.com

Reichle & De-Massari Italia Srl.

Mazzini

“GO BOASTS A BRIGHT AND SUCCESSFUL 49-YEAR LEGACY OF DOING WHAT IS BEST – CONNECTING MALTA, ITS PEOPLE, AND BUSINESSES TO WHAT MATTERS MOST TO THEM”

– NIKHIL PATIL, CEO, GO PLC

participated in. This includes the GO Green module, which highlights small actions that can be taken individually, as well as at the workplace, to significantly reduce one’s carbon footprint.

The company is also partaking in other initiatives to further its sustainability goals, including adopting science-based targets, shifting its investment strategy, and opening a new zero-carbon head office.

GO’s specific targets to reduce its carbon footprint are ambitious, with a projected 42 percent decrease by 2030 and 90 percent by 2050, meaning greenhouse gas emissions from the company’s operations are consistent with reductions

required to keep global warming below 1.5 degrees Celsius – the most progressive goal of the Paris Agreement.

“By committing and working towards these targets, GO is driving ambitious corporate climate action. Keeping our people aware and educated is central to our approach,” concludes Patil.

Tel: 00356 8007 2121

customercare@go.com.mt

www.go.com.mt

LEADERS IN ENERGY AND INNOVATION

Renowned for its state-of-the-art solutions in the nuclear power industry, Framatome Ltd supports the UK in achieving its net zero targets. CEO, Ian Henderson, shines a light on the evolving landscape of electricity sources

Writer: Rachel Carr | Project Manager: Connell Privett

In the 1940s, UK scientists were at the forefront of nuclear energy development, and the country saw the world’s first commercial-scale nuclear power reactor by the end of 1956.

Fast forward to the 1990s, Sizewell B opened, and nuclear energy contributed to approximately 25 percent of the country’s total annual electricity production.

Today, the UK government has ambitious plans to increase the

use of nuclear power for electricity production. At Hinkley Point Power Station in Bridgewater, Somerset, two new nuclear reactors are being built, the first in a new generation of nuclear power stations in the UK, providing zero-carbon electricity for around six million homes.

In Suffolk, meanwhile, the government recently announced a new scheme which will unlock billions of pounds to support the building of the Sizewell C nuclear power station.

Small modular nuclear reactors (SMRs) also offer opportunities for the UK’s nuclear sector, which have potential breakthroughs for nuclear power as they can be built into modular pieces in factories and assembled rapidly on-site, thus creating economies of scale.

The technologies developed and mastered by Framatome Ltd (Framatome) adapt perfectly to lightwater SMRs. They also enable the development of a sovereign supply

“OUR GOAL IS TO ESTABLISH A RELIABLE FOUNDATION THAT WILL SUSTAIN AND ADVANCE THE FUTURE OF THE NUCLEAR INDUSTRY IN THE UK”

– IAN HENDERSON, CEO, FRAMATOME LTD

source for VVER reactors and are preferable in the domain of advanced modular reactors (AMRs) with a variety of different concepts and fuel designs.

This ongoing development bodes well for Framatome, who specialises in designing, constructing, and providing equipment, services, and fuel for nuclear power plants.

“The nuclear industry is an extremely exciting space to work in and undergoing a huge expansion that looks set to continue in the coming years,” introduces Ian

Henderson, CEO of Framatome.

The boom in business is evidenced by the organisation’s recruitment drive to boost its capacity by adding 10,000 engineers, a significant investment that underscores Framatome’s commitment to the nuclear power sector and confidence in its growth potential.

“Energy security is vital to the UK and Europe, and the goal is to reduce household costs. The UK’s civil nuclear roadmap paves the way to achieve net zero objectives by 2050, and Framatome is a huge part

of this, perfectly aligning with the government’s vision of a dynamic and growing sector,” Henderson sets out.

Framatome’s activities focus on several main areas, including nuclear power plant design, nuclear steam supply systems (NSSS), fuel and components design and manufacturing, chemical and process engineering, instrumentation and control (I&C) systems integration, nuclear reactor operation and maintenance, and cybersecurity.

Established in France over 65 years ago as Framatome SAS, the UK entity has had a presence for over 20 years and is a subsidiary of the EDF Group.

After recently acquiring Efinor and BHR Group in the UK, the organisation also provides solutions to the defence, space, and healthcare sectors.

STATE-OF-THE-ART SOLUTIONS

The nuclear industry requires

demanding, multidisciplinary, and highly technical expertise, which is encompassed by Framatome.

Its solutions and state-of-theart technologies range from the design and supply of nuclear equipment, powering operations, and maintenance and engineering services to the design, development, and fabrication of high-performance advanced fuels for all types of light water reactors belonging to electricity utilities.

For the design and service engineering speciality, Framatome offers customers a wide range of bespoke specialisations.

“Our engineers are specialised in the design of NSSS and their principal items of equipment, mobilising expertise in a variety of areas such as metallurgy, chemistry, mechanics, welding, neutronics, fluid mechanics, and thermal hydraulics, as well as nuclear safety, reliability, and scientific calculation,” Henderson explains.

Furthermore, the organisation manufactures heavy and mobile components for nuclear reactors, also supplying nuclear propulsion equipment for the French defence sector.

Framatome has a highly skilled manufacturing base and supplies customers with high-quality, cutting-edge technologies which are deployed in forging, welding, machining, heat treatment, inspection, and testing.

Moreover, to operate a nuclear power plant, the I&C system provides precise, reliable, and safe control. The company designs, manufactures, installs, and maintains advanced nuclear I&C solutions to ensure the safety, availability, and reliability of each plant.

“Our Centre of Excellence in Cranfield, Bedfordshire is where we design complex structures and test rigs, carry out analysis of engineering problems using finite element analysis (FEA) and computational fluid

AVONMOUTH CENTRE OF EXCELLENCE

Operating since 2021, Framatome’s Centre of Excellence in Avonmouth, Bristol specialises in the cutting, forming, and welding of stainless steel for many different applications, providing high-quality components for the nuclear industry, including HPC’s two in-containment refuelling water storage tank (IRWST) pools.

Specialised components manufactured by Framatome include stainless steel pools, tanks, and liners for European pressurised reactors (EPRs). Furthermore, the facility can implement multiple manufacturing and assembly methods, including complete modular solutions.

With welding at the core of these processes, the organisation has developed a skilled workforce competent in various procedures, including tungsten inert gas (TIG), manual and semi-automatic metal active gas (MAG), and stud welding with a ceramic ferrule.

The facility benefits from a new 400t, four metre (m)hydraulic synchronised press brake predominantly assigned to the folding of critical components used in the manufacturing assembly and tailor-made for the company’s needs.

Comprising 5,000 square metres (sqm) of workspace, the facility includes five overhead gantry cranes, giving a tandem lifting capacity of 20t.

Additionally, Framatome provides high-quality training in welding to international standards. The centre offers customers high-quality, efficient, safe manufacturing capabilities and meets all bespoke and state-of-the-art client requirements.

Framatome will hold a client-wide technology day towards the end of the year and showcase its Avonmouth Centre of Excellence, where various workshops will take place.

dynamics (CFD) software, and utilise our experience and our developed capability,” Henderson affirms.

A POWER PLANT PRESENCE

Framatome has a sizable footprint in the UK, with more than 400 employees across various locations.

On a global scale, the organisation acts as the original equipment manufacturer (OEM) for 92 nuclear power plants, providing specialised knowledge to over 350 nuclear plants worldwide and managing a workforce of over 19,000 experts.

“We are supplying manufacturing solutions, technology, services, and nuclear fuel to Sizewell B and Hinkley Point C (HPC) both directly

and through our work within EPR Engineering Ltd, and we will be replicating this for Sizewell C,” informs Henderson.

In its capacity as the reactor’s OEM, Framatome has invested in and created local facilities and on-site support for the construction of HPC.

A dedicated global delivery team has trained and developed employees and has vast experience on international nuclear projects, such as Flamanville 3 in France, Okiluto 3 in Finland, and Taishan in China.

“HPC’s heaviest equipment, the Framatome steam generators, are being transported from our facility in France, and the first 520 tonne (t) generator has safely arrived at the

“ENERGY SECURITY IS VITAL TO THE UK AND EUROPE, AND THE GOAL IS TO REDUCE HOUSEHOLD COSTS. THE UK’S CIVIL NUCLEAR ROADMAP PAVES THE WAY TO ACHIEVE NET ZERO OBJECTIVES BY 2050, AND FRAMATOME IS A HUGE PART OF THIS”

– IAN HENDERSON, CEO, FRAMATOME LTD

construction site,” Henderson reports.

“These 25m generators, which will convert nuclear reactor heat into steam to power the world’s largest turbines, travelled by river, sea, and road from our plant in Saint-Marcel.”

Contracts are already in place for post-nuclear operations, and the company is actively recruiting engineers to support the commissioning of the project and future nuclear operations.

“We are closely collaborating with Sizewell C Ltd to maximise replication

benefits for the Sizewell C plant based on our HPC experience and proven design. Framatome will deliver the two nuclear heat production systems, replicating the design from HPC and overseeing their supply to commissioning,” he confirms.

Framatome will also provide the plant with safety instrumentation and control systems with a long-term fuel supply agreement in place, under which it will fabricate the fuel needed to power the two reactors.

Indeed, Sizewell C will

accommodate two EPRs, enabling it to produce 3.2 gigawatts (GW) of low-carbon electricity, powering approximately six million homes for 60 years.

GENERATING THE FUTURE

Framatome has expanded rapidly in recent years in line with the UK energy sector and associated industries.

As one of the first major economies to enact a new zero emissions law, the organisation is helping the UK achieve its 2050 targets by constructing

Complete Welding and Fabrication Solutions

Bristol Fabrications collaborates closely with Framatome UK and various nuclear contractors to deliver a diverse range of framework and JIG fabrications. Our expertise in the nuclear industry allows us to offer a responsive, dependable, and comprehensive service.

Recently, we have been honoured with the ‘Fastest Growing UK Manufacturing Business’ Award and have obtained multiple accreditations, including ISO 9001, ISO 3834, and BS-1090 Execution 3.

07432 250862 louis@bristolfabrications.com

CRANFIELD CENTRE OF EXCELLENCE

The company’s Centre of Excellence in Cranfield, Bedfordshire has multiple capabilities, including:

Engineering – Designing complex structures and test rigs, conducting analysis of engineering problems using finite element analysis (FEA) and computational fluid dynamics (CFD) software, and solving issues with pipe supports and heat loss through pipework and insulation.

Validation and verificationDesigning, building, and operating test rigs to validate the performance of components, which are used in various industries. Permanent test rigs can pressure fatigue components and verify the performance of valves with flow, noise, and vibration using either air or water.

Process – Framatome is a leading expert in process mixing and multiphase flow, supporting various industries with developing, troubleshooting, and optimising customer processes. Using an extensive fluid database, its online Slot 2.0 tool helps understand complex pipeline liquid flow.

Direct injection of abrasive jet (DIAJET) for cutting, cleaning, and dismantling – This coldcutting technique is powerful and accurate. DIAJET excels in time and safety-critical environments where customers often operate under stressful conditions that require controlled, precise, and reliable cutting or cleaning.

new EPRs and supporting the maintenance and long-term operations of existing plants.

“As we offer advanced solutions to our customers in the UK nuclear sector, chemical, process, and defence industries, the growth in engineering and technology requires a highly skilled and diverse workforce.

“For these reasons, we provide comprehensive technical training and partner with leading universities

to nurture local talent through collaborative nuclear science, technology, and engineering programmes,” prides Henderson.

Substantial investment in Framatome has enabled the organisation to provide engineering services across various sectors.

It also has extensive expertise in the design and manufacture of nuclear fuel and fuel assemblies, zirconium production, fuel element

manufacturing, and related fuel services.

“We are considering expanding our fuel fabrication operations in the UK to accommodate the new generation of nuclear reactors. The facility could be a scalable UK fuel fabrication facility to support all types of nuclear technology,” he divulges.

“Nuclear energy is a clean source of electricity, which produces nearly zero carbon dioxide or other

greenhouse gas (GHG) emissions and avoids the usual pollutants associated with burning fossil fuels. It therefore complements renewable energy sources and contributes to the stability of electricity grids.”

To prepare its people as the world transitions to a clean energy future, Framatome is committed to local skills.

The company’s engineers are developing various solutions and

technologies to support the evolution of nuclear energy systems.

Due to the increasing demand for more flexible power generation, Framatome is also promoting the global advancement of hybrid energy systems through SMRs, which offer a low-carbon alternative to ageing fossil-fuelled power plants.

In 2021 and 2022, meanwhile, Framatome completed several acquisitions that led to its proliferation. This strategic move has positioned the organisation to address the challenges and opportunities of guiding the UK towards a sustainable and brighter tomorrow in the energy sector.

“Our goal is to establish a reliable foundation that will sustain and advance the future of the nuclear industry in the UK,” Henderson concludes.

Tel:+44 (0) 7983 854801 www.framatome.com

The global resource for supply chain professionals and organisations

Building on the global success of our regional titles – EME Outlook, Africa Outlook, APAC Outlook, and North America Outlook – Outlook Publishing is proud to introduce a digital magazine and web platform, dedicated to the supply chain sector.

As supply chain organisations worldwide confront unprecedented change, embracing technological innovations and incorporating critical environmental sustainability agendas, now more than ever is the time to showcase the strides being taken in this dynamic sector.

A multi-channel brand, Supply Chain Outlook brings you the positive developments driven by organisations across the global supply chain industry through its various platforms. Discover exclusive content distributed through its website, online magazine, social media channels, and dispatches delivered straight to your inbox with a bi-weekly newsletter.

Through this compelling new venture, we foreground the movers and shakers of the industry. To participate as a featured company and join us in this exciting endeavour, contact one of our Project Managers today.

TAILS UP TURKISH

We speak to Mehmet Bostan, Managing Director of Tailwind Airlines, about the company’s devotion to staying up to date with the latest innovations in the airline industry and the importance of a comprehensive and robust supply chain

Writer: Lucy Pilgrim | Project Manager: Andrew Lewis

IN TURKISH AVIATION

Ever since his early high school days, Mehmet Bostan has had a keen interest in aviation, sparked by his love for RC models as a child.

Following his passion into higher education, Bostan studied aeronautical engineering at Istanbul Technical University.

After graduating, he began his career in an air taxi and fixed base operator (FBO) business as part of the technical team before being

promoted to Technical Manager.

However, not long into the role, he soon realised that his skills were best suited to the airline side of the business, subsequently working as a Quality Manager for two different airline organisations.

“In 2009, I joined Tailwind Airlines (Tailwind) in the quality department and was promoted step by step to my current position of Managing Director,” Bostan introduces.

Tailwind is a Turkish carrier that has cultivated a renowned reputation for its focus on charter and scheduled flights.

Founded in 2009, the company offers a highly personalised service, flexible travel options, specialised destinations, modern aircraft and amenities, and unwavering efficiency and reliability, ensuring a more enjoyable flying experience for its passengers.

EXPANDING HORIZONS

As part of Tailwind’s recent innovations, the company has upgraded its classic aircraft to newer generations.

This has involved modernising avionics by installing state-of-theart navigation systems and digital displays, replacing older engines with more fuel-efficient models to reduce consumption and emissions as well as enhancing passenger comfort with updated seating and in-flight entertainment.

The upgrades also include incorporating the latest safety technologies to meet current standards, improving operational efficiency with lower maintenance requirements, and ensuring compliance with current noise and emissions regulations.

“These upgrades extend the aircraft’s life, making it more efficient, safe, and comfortable while aligning with modern standards,” Bostan highlights.

Tailwind’s improvements focus on

upgrading its fleet and enhancing the overall in-flight experience. The company is introducing new seating options, improved cabin amenities, and a more comfortable travel environment for passengers.

“This project will significantly improve customer satisfaction and offer a competitive edge in the market by providing a superior travel experience,” he adds.

From its internal systems to a worldwide geographical footprint, the company is expanding its

destination network to underserved and emerging markets by adding more flight routes, which is vital for capturing new market opportunities and providing more travel options for customers.”

This initiative will also support growth and help the airline establish a stronger presence in diverse regions.

At the same time, Tailwind is upgrading its customer service technologies and redesigning its airport lounges for better comfort and convenience.

“Improving the customer experience is key to building brand loyalty and enhancing overall satisfaction. This project focuses on delivering a superior travel experience from booking to arrival,” affirms Bostan.

Elsewhere, the company has also recently introduced toplevel safety protocols, upgrading security screening processes and incorporating the latest technologies in aircraft management and operations.

TAILWIND AT A GLANCE

• FLIGHT SERVICES: The company offers both scheduled and chartered flights, catering to various travel needs with a focus on comfort and flexibility.

• DESTINATIONS: Tailwind operates flights to a variety of locations, often including popular European cities and key leisure destinations.

• CLIENT BASE: The company serves a diverse clientele that includes both tour operators and airlines, comprising business and leisure travellers looking for tailored and reliable flight options.

• FLEET AND FACILITIES: The airline operates a modern fleet designed for a comfortable flying experience, with attention to passenger amenities and service quality.

• EMPLOYEES: Tailwind employs a dedicated team of aviation professionals, with each team generally aligned with operational scale.

“EMPOWERED EMPLOYEES NOT ONLY LEAD TO SMOOTHER OPERATIONS BUT ALSO DELIVER A BETTER EXPERIENCE FOR PASSENGERS, REINFORCING THE AIRLINE’S COMMITMENT TO EXCELLENCE”

– MEHMET BOSTAN, MANAGING DIRECTOR, TAILWIND AIRLINES

Ensuring the highest standards of safety and security are fundamental to maintaining passenger trust, regulatory compliance, operational integrity, and customer confidence.

“These projects collectively represent Tailwind’s commitment to modernisation, customer satisfaction, environmental responsibility, and operational excellence,” outlines Bostan.

A TRUSTED SUPPLY CHAIN

Tailwind, like any airline, relies heavily on a complex and interconnected

supply chain, with the success of the company deeply rooted in how well these operations are managed.

“The airline industry is highly sensitive to disruptions. Delays in supply chain operations, whether in fuel delivery, spare parts, or catering, can have a ripple effect throughout the business,” notes Bostan.

Indeed, suppliers and partners often bring innovation to the table. For example, Tailwind’s technology vendors can provide new solutions to streamline operations, whilst fuel suppliers might offer more

sustainable fuel solutions.

Thus, a collaborative approach with partners allows the company to adapt quickly to industry changes and stay competitive.

The procurement of aircraft is a major supply chain component that involves long-term relationships with manufacturers such as Boeing.

Beyond purchasing, maintaining the fleet is critical for safety and efficiency, which requires a robust supply chain for parts, equipment, and repair services. Therefore, partnerships with original equipment

manufacturers (OEMs) and maintenance, repair, and overhaul (MRO) providers are crucial.

Moreover, Tailwind relies heavily on technology for the smooth running of its operations, from booking systems and check-in software to customer service platforms and operational management tools, making its technology partners integral.

Meanwhile, fuel is one of the largest variable costs for the company, since securing reliable fuel supplies at competitive prices is vital to managing operational costs. This involves partnerships with fuel suppliers strategically located near operating hubs.

Elsewhere, the in-flight customer experience, including food, beverages, and amenities, is a key part of the airline’s service offering, with reliable suppliers and catering companies ensuring the quality and timely delivery of these services.

Building strong relationships with these partners guarantees that Tailwind can maintain a high standard of customer service.

“The passenger experience is influenced by several external partners, from the quality of in-flight meals to the cleanliness of the cabin. Reliable partners contribute directly to the consistency and quality of the service that Tailwind offers to its customers,” explains Bostan.

On top of this, ground handling services, including baggage handling, aircraft servicing, and logistics, are crucial to on-time performance.

Accordingly, effective coordination with logistics providers, ground service companies, and airport authorities ensures that aircraft can be turned around quickly and efficiently.

Additionally, in times of crisis, such as the COVID-19 pandemic or extreme weather events, having strong cooperative relationships with suppliers can make a real difference.

As such, partners willing to be flexible and responsible during challenging times help Tailwind maintain operations and recover quickly.

“The complexity and scale of airline operations require collaboration

AN EXCLUSIVE PROVIDER

Tailwind has a strategic partnership with Gamit Ltd, who serves as the exclusive airline spare parts provider for the company. Many benefits can be drawn from this partnership, including consistent quality, cost efficiency, flexibility, and punctuality for Tailwind’s operation.

This exclusive relationship highlights Tailwind’s ability to provide tailored, high-quality travel solutions, and underscores the airline’s commitment to meeting the specific needs of major corporate clients and delivering exceptional service.

The partnership also

and trust across the supply chain. By fostering strong, strategic partnerships, the company can optimise its operations, manage costs, and deliver a high-quality experience to its passengers,” Bostan adds.

COMMITTED TO AVIATION PROFESSIONALISM

Tailwind recognises that its success is not just measured by financial

performance but also by the positive impact it has on society and the environment.

Through a combination of corporate social responsibility (CSR) initiatives and environmental, social, and governance (ESG) practices, the airline is committed to making a difference in the communities it serves whilst also leading the way in promoting sustainability in the

aviation industry.

Indeed, the company is implementing various green practices such as reducing single-use plastics on board flights, optimising routes to lower fuel consumption, and investing in carbon offset programmes.

“By integrating these values into the business strategy, Tailwind is working to create a better future for its passengers, employees, and the

+44 (0)1279 818 800 enquiries-gamit@amacaerospace.com www.gamit.co.uk

“BY FOSTERING STRONG, STRATEGIC PARTNERSHIPS, THE COMPANY CAN OPTIMISE ITS OPERATIONS, MANAGE COSTS, AND DELIVER A HIGH-QUALITY EXPERIENCE TO ITS PASSENGERS”

– MEHMET BOSTAN, MANAGING

DIRECTOR, TAILWIND AIRLINES

planet,” enthuses Bostan.

Moreover, the company understands that the success of the airline is directly linked to the success and well-being of its 350 members of staff.

Tailwind therefore focuses on empowerment, recognition, and creating a positive work environment in order to ensure that employees feel valued, motivated, and equipped to contribute their best work.

“Empowered employees not only lead to smoother operations but also deliver a better experience for passengers, reinforcing the

airline’s commitment to excellence,” comments Bostan.

Tailwind is looking ahead towards a clear vision of growth, sustainability, and innovation. By focusing on expanding its route network, modernising its fleet, enhancing the customer experience, and strengthening its commitment to sustainability, the airline is positioning itself for long-term success.

Additionally, through strategic partnerships and a focus on employee development, Tailwind aims to maintain its competitive edge while having a positive impact on the

communities it serves.

“The year is set to be a transformative one, with specific targets designed to elevate the airline’s performance and reach new heights in the aviation industry,” Bostan concludes.

Tel: +90 212 465 37 37 info@tailwind.com.tr www.tailwind.com.tr

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Discover exclusive content distributed through its website, online magazine, social media campaigns and digital dispatches, delivered straight to your inbox with a bi-weekly newsletter.

Through these compelling media channels, Mining Outlook continues to foreground the movers and shakers of the industry.

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ENERGISING THE CONTINENT

Across Europe, electric vehicles have adopted lithium-ion battery technologies as standard. As a pivotal player in this burgeoning market, European Lithium is helping to meet this growing demand. We discuss the effects and trends associated with the ongoing energy transition with CEO, Dietrich Wanke

Writer: Ed Budds | Project Manager: Eddie Clinton

Lithium is a highly versatile metal that is widely used in glass and ceramic manufacture, aluminium smelting, greases, air treatment, metallurgical powders, polymers, and a variety of specialty salts and pharmaceuticals.

Further to this, it is a key component of lithium-ion battery chemistry, the world’s dominant rechargeable battery technology.

Defined as a soft metal, the lightest on the periodic table, with a silvery-white appearance that reacts immediately with water and air, lithium also has the highest electrochemical potential of any element, which enables it to achieve high energy and power densities. Additionally, it has the highest specific heat capacity among solids and a low density, making it highly applicable to long-use life in small and lightweight batteries.

As a key player within the lithium mining industry, European Lithium is an exploration and development

business focused primarily on its wholly-owned Wolfsberg Lithium Project in Austria.

“We aim to be the first local lithium supplier in an integrated European battery supply chain,” introduces CEO, Dietrich Wanke.

The company is successfully advancing the project in the heart of Europe with the intention of helping to meet the continent’s growing demand for self-sufficiency in the supply of natural resources.

At present, on a global basis, China is the largest consumer of lithium with approximately 40 percent consumption in 2015. Meanwhile, Europe is the second largest with 21 percent, followed by Japan and South Korea.

“In Europe, there’s certainly a need for raw materials, especially when it comes to the context of the ongoing energy and mobility transition across the region, which requires certain materials such as lithium, nickel, cobalt, and graphite,” he adds.

Wanke has more than 30 years of experience in management at operational level for underground and open-cut mines, and has held statutory positions as a registered manager under the applicable mining acts in several countries and across a multitude of commodities.

He has also managed mining operations in Germany, Australia, Indonesia, Papua New Guinea (PNG), and Sierra Leone, from greenfield exploration through to full-scale production, as well as the extension of existing mines.

Notably, Wanke has also been awarded the APAC Insider Lithium Industry CEO of the year 2024 award.

WOLFSBERG LITHIUM PROJECT

European Lithium is firmly focused on the exciting ongoing development of its signature Wolfsberg Lithium Project.

Located in an industrial town 270 kilometres (km) southwest of Vienna in Carinthia, Austria, the project is a hard rock lithium deposit with historical exploration as a Joint Ore Reserves Committee (JORC)

resource, also possessing significant exploration upsides.

“Close to vital road and rail infrastructure, we are well located to service European consumers, the electric vehicle (EV) industry, and a growing number of battery manufacturers in the region,” Wanke explains.

“The Wolfsberg Lithium Project is well located in Central Europe to distribute our products to the major lithium-consuming countries of the

continent,” he continues.

The project comprises 22 original and 32 overlapping exploration and mining licences covering 20 areas issued by the Austrian mining authority.

All exploration licences are currently extended by the mining authority until 31st December 2024, and all licences for exploration and mining activities can be held in perpetuity provided their conditions are maintained.

“THE WOLFSBERG LITHIUM PROJECT IS WELL LOCATED IN CENTRAL EUROPE TO DISTRIBUTE OUR PRODUCTS TO THE MAJOR LITHIUM-CONSUMING COUNTRIES OF THE CONTINENT”

– DIETRICH WANKE, CEO, EUROPEAN LITHIUM

The Wolfsberg Lithium Project benefits from significant exploration started by its past owners, and consequently continued through advanced exploration, metallurgical testing, and mining with pre- and definite (bankable) feasibility studies conducted by European Lithium until recently.

Large, measured resources and proven reserves from the advanced and complex exploration, followed by detailed mine planning and optimisation, give solid confidence

to develop the project into active operations.

The active underground testmining and establishment of a metallurgical pilot plant for advanced and complex metallurgic testing purposes has enabled European Lithium to confirm its capabilities to produce Tier 1 quality for its battery grade lithium hydroxide monohydrate (LHM) product.

Together with an independently developed and signed off bankable definite feasibility study, these activities

demonstrate European Lithium’s capabilities and confidence to become one of the first integrated suppliers for the growing and demanding lithium market within Europe.

Most recently, European Lithium has founded another intermediate company called Critical Metals Corp (CRML) in New York. A major milestone, CRML is now successfully listed on the NASDAQ stock exchange based on the successful development and key performance indicators of the Wolfsberg Lithium Project in Austria. This gives European Lithium exclusive access through CRML to the North American finance market and economy.

Furthermore, CRML has acquired significant interest in a rare earths exploration project, called Tanbreez in Greenland. This demonstrates the group’s ambition and strategic focus to cover a broad spectrum of critical metals such as lithium and rare earths for a sustainable supply chain within Europe.

HOW IS LITHIUM MINED?

Lithium is found in rock ores, which are mined and crushed. It is also found in briny water, where it can be extracted using the process of evaporation.

Across the globe, lithium is an essential component of clean energy technologies, from EVs to the big batteries used to store electricity at power plants. It is an abundant mineral, but to be used it must be extracted and processed.

Today, there are two main ways to pull lithium from the ground. Until recently, most lithium mining occurred in Chile, where the mineral is extracted from brines found at the Earth’s surface or underground.

To extract lithium, that liquid is then pumped and placed in pools where the water can evaporate, leaving behind the lithium mineral as well as other elements.

“This groundbreaking project has two integrated operations – mining and processing – to produce lithium concentrate, and a hydrometallurgical plant to convert this concentrate into battery-grade LHM.”

FUELLING THE ENERGY TRANSITION

The lithium boom in Europe is aligned with the ongoing energy transition as EVs continue to rise in popularity and prominence.

“Luckily, the COVID-19 pandemic has barely made a dent in European car makers’ EV sales and ambitions, and soon they will need more batteryready lithium than the world can supply in a long-term perspective,” Wanke tells us.

In this way, European Lithium aims to use cutting-edge technology to help fuel the region’s sustainable energy future.

Wanke believes that Europe is where lithium demand is going to grow the quickest anywhere in the world as it has no domestic supply, relying instead on global imports.

The clean energy revolution has created a pressing need to secure lithium supply as a key component in the lithium-ion battery space; this therefore remains key to satisfying growing global and European demand.

“Having lagged behind, Europe is now investing heavily to transform its automotive industry and become a leader in electrified mobility.

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“WE AIM TO BE THE FIRST LOCAL LITHIUM SUPPLIER IN AN INTEGRATED EUROPEAN BATTERY SUPPLY CHAIN”

– DIETRICH WANKE, CEO, EUROPEAN LITHIUM

European Lithium’s Wolfsberg Lithium Project is in the heart of the continent’s burgeoning cluster of battery manufacturers.”

The medium-term outlook for lithium consumption is going from strength to strength, with a base overall growth rate of 6.4 percent per annum by 2025, resulting in demand of 328,000 tonnes per annum (tpa) of lithium carbonate equivalent (LCE).

Furthermore, surging demand and stronger global economic growth could result in an average growth rate of up to 9.3 percent and demand for 440,300 tpa of LCE in 2025.

AN INDUSTRY IN FLUX

Most of the world’s large car manufacturers are currently in the process of launching models that integrate lithium-ion battery technology. Tesla is aiming to bring

EVs to the mass market by lowering costs while entering into battery manufacturing at its Gigafactory Nevada facility, which will initially produce 500,000 units a year.

“It will invariably take time for leading car manufacturers and society to adopt EVs to a point that will impact the lithium market. However, their governments also need to take action to reduce global warming and pollution in cities, and the adoption of these vehicles can play a significant role in that,” Wanke envisions.

“The market for lithium-ion batteries has grown markedly, and EVs require substantially more lithium to power them,” he adds.

As well as cars, lithium-ion batteries are increasingly being used for heavy duty power storage, particularly when linked to off-grid sources of renewable energy that have also been

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projected as a huge growth market for companies such as European Lithium.

Meanwhile, the increasing use of aluminium-lithium alloys in aircraft manufacturing to lighten weight and improve fuel efficiency presents significant growth potential.

Undoubtedly, European Lithium has grown into a crucial player within the lithium supply chain and continues to play its part in the ongoing transition as the world looks to embrace environmentally-friendly solutions, and the demand for EVs looks set to skyrocket even further.

“To take our project to the next level, we will now turn our focus to securing additional funding, which remains our top priority in order to continue our work and progress across the next 12 months,” Wanke finishes optimistically.

Exclusive, appetising content, delivered straight to your inbox

Adding to the success of its regional titles; Africa Outlook, EME Outlook, APAC Outlook, and North America Outlook, Outlook Publishing is proud to introduce a new platform dedicated to the food and beverage sector.

A multi-channel brand, Food & Beverage Outlook serves up all the positive global developments driven by companies across the food and beverage industry. Discover exclusive content presented through its website, social media channels and dispatches, delivered straight to your inbox with a bi-weekly newsletter.

Through this compelling new venture, Food & Beverage Outlook foregrounds the movers and shakers of the industry by confronting unprecedented change, showcasing technological innovations and incorporating critical environmental sustainability agendas.

To participate as a featured company and join us in this exciting endeavour, contact one of our Project Managers today.

A DEDICATION TO

DELIGHT

Choithrams, a leading food retailer and distributor in the Middle East, has grown into a successful group with activities in a range of fields including retail, wholesaling, commodity brokerage, and the manufacture of edible and non-edible items. We dive into the company’s story with CEO, Rajiv Warrier

Writer: Ed Budds | Project Manager: Poppi Burke

In terms of the vast landscape of retail and multitude of global business sectors that it encompasses, it doesn’t get much bigger or more vitally important than that of the food industry.

Everybody needs to eat and be served food – in that sense, the possibilities and breadth of the sector are practically limitless.

Thus, the business of selling food is one of the few portions of the retail landscape that remains immune and untouched by ongoing global issues such as economic fluctuations and continues steadfast in a stable and reliable manner, impervious to new trends and even time itself.

Within this vast industry, it is now five decades since the first Choithrams supermarket and department store was established in

the United Arab Emirates (UAE), and in the resulting years, many of the company’s stores have been built in convenient, strategic locations across the seven Emirates, patiently and effectively adding to an impressive portfolio of sites.

Undoubtedly, now boasting an unbeatably high standard of quality and service, Choithrams has meticulously created a reputation for itself that has become synonymous with excellence in the broader gulf region with an expanded network of stores, a robust distribution network, and a superior e-commerce experience.

The business was initially established in the UAE in 1974 and has since blossomed seamlessly into a retail chain stretching across 55 supermarkets dotted around the nation.

Rajiv Warrier, CEO

CELEBRATING 50 YEARS OF EXCELLENCE

Continuing celebrations across 2024, as the company commemorates 50 years of excellence, was the great success of Choithrams’ Annual Day.

The event played host to an extraordinary display of talent, energy, and brilliance, perfectly encapsulating the dedication of Choithrams’ employees and team of professionals who are commonly regarded as the true superheroes of the company.

Providing the ideal platform to honour the company’s deserving winners, the Annual day simultaneously served as a vessel for fostering renewed team spirit and holistic health, enhancing collective employee engagement along the way.

Envisioned as more than simply an anniversary celebration, the Annual Day was designed to reflect Choithrams’ key set of core values, including the traits of customer centricity, leadership, integrity, meritocracy, and boundaryless (CLIMB).

Ranging from recognising talented employees to highlighting cultural inclusivity through captivating performances, the initiative truly embodied the spirit of goodness in action across the entire business.

As Choithrams raises a toast to half a century of excellence, it continues to transform 2024 into a year of remarkable achievements and growth by seamlessly bridging generations, celebrating remarkable milestones, and cherishing the true embodiment of cultural diversity.

“We have steadily witnessed the expansion of Choithrams into Oman, Bahrain, and Qatar, which has ensured the distribution of brands into all corners of the Gulf market. We bring expertise and experience to the region, built up over 50 years of service across 25 countries,” introduces CEO, Rajiv Warrier.

Prior to his current role, Warrier spent nine eventful years at Sodexo Benefits and Rewards Services.

This included working in several diverse roles such as his tenure as CFO of Sodexo India, before being appointed as the company’s Managing Director in mid-2012.

This crucial industry experience included learning about managing a business, launching new initiatives, working at start-ups, business development, finance and accounts, and legal compliance, setting him up to thrive and prosper in his work today as CEO of Choithrams.

UNRIVALLED SERVICE

Customer service has been a key theme for Choithrams throughout its

50 years of operation in the UAE.

Staying loyal to the company’s core value of achieving absolute customer satisfaction, emphasis is placed on services, processes, and products to deliver an exceptional shopping experience.

Choithrams dedicates itself to providing the freshest fruit, vegetables, and quality meats in store. Alongside this, an impressive array of wholesome seeded breads, light creamy cakes, and croissants are baked and sold freshly every day.

Choithrams continues to expand its portfolio of dynamic products, adding a broad range of ready-made chilled and hot meals.

These were designed to provide great relief to a growing number of customers who are always on the go but wish to make healthy food choices.

ON THE CUTTING EDGE

Choithrams has a distinctive advantage in having both retail and distribution under one brand. With a collection of trusted brands, efficient

services, and excellent penetration across trade channels including modern trade, grocery stores, convenience stores, petrol stations, cafeterias, teashops, and duty free.

“Some of the brands we now champion include Rainbow, Kimball, Fruitella, and Weetabix to name a few,” Warrier explains.

“In the last six to eight years, we’ve really focused on professionalism and transparency, whilst developing enough new elements to our product

“IN THE LAST SIX TO EIGHT YEARS, WE’VE REALLY FOCUSED ON PROFESSIONALISM AND TRANSPARENCY, WHILST DEVELOPING ENOUGH NEW ELEMENTS TO OUR PRODUCT RANGE SO THAT WE’RE ABLE TO DELIVER A BETTER OFFERING”

– RAJIV WARRIER, CEO, CHOITHRAMS

range so that we’re able to deliver a better offering,” he sets out.

Moving forward, Choithrams remains determined to position itself at the cutting edge of new trends and developments within the gargantuan food retail sector.

“We foresee that online shopping will continue gaining traction and dark stores will become an important sales and delivery channel for grocery shopping in 2024 and beyond,” elaborates Warrier.

A rising trend worldwide, the concept of a dark store is to build a distribution centre or retail store that is used solely for fulfilling online orders, rather than being open to customers. The term dark refers to the fact that the store is not intended for customers to enter and browse.

“Choithrams will align its growth strategy with these trends. Additionally, generational inclusivity in the workforce will be a big focus area for us moving forward.”

CHOITHRAMS’ SUSTAINABILITY GOALS

Choithrams has undertaken significant steps to implement ecofriendly initiatives such as reducing plastic waste, water, and energy consumption. Some highlights of its strategy include:

• Transitioning from conventional power to renewable energy at its main distribution centre in Al Quoz.

• Undertaking proactive measures towards waste recycling initiatives.

• Collaborating with local farms to reduce its carbon footprint.

• Offering customers a wide selection of sustainable, ecofriendly products.

• Driving the UN’s Sustainable Development Goals (SDGs) while supporting communities in vulnerable situations.

COMMITMENT TO FOOD SECURITY

Choithrams’ commitment to advancing food security in the Gulf region is underpinned by five key strategies.

“Foremost is to maintain a substantial stock of essential commodities at our central distribution centre, ensuring a reliable supply chain. Simultaneously, we uphold the highest standards of food safety,” Warrier affirms.

In this way, Choithrams’ proactive approach extends to robust measures

designed to curtail food waste, from meticulous inventory controls and stock rotation to innovative display strategies.

“Education forms a crucial aspect of our initiatives, including informing customers about the paramount importance of food safety and the reduction of food waste,” he follows up.

Additionally, Choithrams continues to form meaningful collaborations with local and international organisations, fostering a united, collective effort towards promoting food security across the region.

As such, Choithrams is now a

strategic partner of the UAE Food Bank with the goal of fostering a resilient and secure food environment for the community.

HALF A CENTURY OF GOODNESS

Throughout 2024, Choithrams is celebrating its 50th anniversary of proud service while the company simultaneously continues to make significant strides towards growing its brand portfolio, strengthening channels, and embracing sustainability and technology in its operations.

“We’re constantly working on how we can strengthen our dedication to customer centricity from the top to the bottom of the organisation,” Warrier prides.

Earlier this year, as part of the company’s anniversary celebrations, Choithrams was thrilled to announce the launch of its “Everyone is a Winner” campaign across its portfolio

of supermarkets and online.

The inventive and rewarding campaign coincided with the holy month of Ramadan, as the company aimed to express gratitude to its loyal customers by offering them exciting rewards on their purchases.

“Looking at the next 50 years, one word that will be central to Choithrams is sustainability – of our business, of our stakeholders, including suppliers, customers, bankers, employees and shareholders, and of our ideas and their execution regarding the local community and the environment,” he outlines.

Determined to progress and build upon its already significant legacy, stemming from the pride the company feels as one of the earliest go-to places for grocery shopping in an organised format in the UAE, Choithrams aims to further enhance its reputation as the ultimate destination for a wide range of numerous imported brands and products.

“At Choithrams we will continue to nurture and protect the brands that we sell. Brand building is our passion, which we perform with the diligence and experienced professionalism of years in retail marketing,” Warrier concludes proudly.

Tel: +971 4 2279991 info@choithrams.com www.choithramsgcc.com

SATIATING BUCHAREST

We explore the story of City Grill Group, whose customers have rejoiced in the restaurant chain’s delicious grilled food and impeccable service for 20 years

Writer: Lucy Pilgrim | Project Manager:

Poppi Burke

Known as ‘Little Paris’, Bucharest benefits from several rich European cultures, amassing influence from a range of distinctive nations including Russia, Greece, Germany, and Serbia, creating an elegant and diverse city.

Due to this confluence of traditions, Romania’s capital presents a melting pot of cuisines, flavours, and spices, producing a unique food landscape.

Expertly mixing the harmonious blend of Romanian gastronomy, City Grill Group (City Grill) creatively combines the distinctive flavours with Asian and Western influences to present hearty dishes to those that call the city home.

Celebrating its 20th anniversary this year, the company was founded by two passionate restaurateurs with extensive backgrounds in hospitality and entrepreneurship.

Created from a perseverance to produce tasty dishes with the finest raw, whole ingredients, each of City Grill’s menu items revolve around top-of-the-range meat and local vegetables. Since its inception, therefore, the company has strived to offer the best grilled food prepared with the freshest ingredients. It was equally as important to

BUCHAREST

the founders of City Grill to create a restaurant business with an inviting and friendly atmosphere that would encourage loved ones to come together around a table of distinctly Romanian plates.

It also aims to pamper its guests, regardless of food preferences and location. As a result of this conviction, the company has achieved a restaurant repertoire

of unmistakeable and beloved Bucharestian cuisine.

AN UNMATCHED RESTAURANT REPERTOIRE

Considering that the Romanian food and beverage industry is comparatively underdeveloped in light of other European nations, City Grill is at the forefront of the country’s hospitality sector, offering delicious

dishes in four locations across prominent parts of Bucharest.

Holding a special place in the restaurant’s repertoire as the inaugural site, City Grill Primăverii opened its doors in 2004 and soon became a hot spot for the best grilled food in the city. Today, this location still promotes the highest standards of service, which has become the renowned business card of City Grill.

The Primăverii site offers an ambient atmosphere that welcomes families for a wholesome and memorable dinner. Diners can choose from a vast range of minced meat rolls that satisfy the hunger pangs of even the fussiest eaters.

Elsewhere, nestled in the centre of Bucharest is City Grill Covaci, which features a chic interior design to match the diverse tastes offered on the menu. In this restaurant, the company invites its guests to discover the indescribable joy of a perfectly prepared steak.

In the warmer months, restaurant goers can also enjoy the expansive terrace and beautiful views of the city whilst tucking into tasty food. In the winter, the grill, arguably the heart of the restaurant, warms the room with mouthwatering aromas.

The simultaneously traditional and urban menu offers minced meat and cabbage rolls, skewered meats,

roast beef steak, grilled fish, as well as veal cutlets. Evidently, traditional Romanian dishes find a distinctive home at City Grill, whose Covaci site sits nicely at the centre of the Unirii Square.

Meanwhile, City Grill Floreasca caters to Bucharest’s urban young professionals, offering the ultimate lunchtime snack or post-work dish in the bustling business district.

Equally as distinctive, City Grill Băneasa presents a welcome respite for those who have shopped till they’ve dropped in the city’s commercial district. Here, guests can choose from the best barbeque dishes that Bucharest has to offer, coupled with lighter dishes such as vegetable and tomato cream soup, eggplant salad, and a long list of delightful side dishes. If this wasn’t enough, visitors have the chance to sample a range of bold wines and freshly pressed juices.

‘CITY GRILL’S VISITORS ARE IN FOR A TREAT AS SOON AS THEY WALK THROUGH THE DOOR, OFFERING AN ABUNDANT BUT REFINED ARRAY OF FLAVOURS AND THE VERY BEST OF ROMANIA’S CUISINE’

Sarmale cabbage rolls

Chicken broth

Meeting the needs of passengers travelling to Romania, City Café opened in 2011 in the departures terminal of Otopeni Airport, and is the ideal place for tourists to start their culinary journey. Offering both healthy and mouth-watering treats, the cafe is the best place to grab a tasty sandwich or cookie before you hit the skies.

SOMETHING FOR EVERYONE

City Grill’s visitors are in for a treat as soon as they walk through the door, offering an abundant but refined array of flavours and the very best of Romania’s cuisine.

Alongside impeccable service and nationally renowned dishes, the company also strives to support its local communities and loyal customers.

In particular, City Grill supports customers who are of the age of 65 years and over by providing an inviting place of sanctuary and kindheartedness for those affected by illness or loneliness.

Mici grilled sausage

Pork knuckle

What is BAT’s business transformation all about?

BAT embarked on an extensive business transformation with the launch of our first vaping product in the UK and USA 10 years ago. The portfolio has grown and today it includes a diverse range of vaping products, heating products for tobacco and herbal consumables and modern nicotine products for oral use. Our purpose is to create A Better Tomorrow™ by building a smokeless world, and we heavily invest in innovation and transformation to build a portfolio of reduced risk* products able to offer adult smokers a safer alternative to smoking. Globally, we invest £300 mil annually in the research and development of new categories and BAT’s non-combustible products are now available in over 60 markets. Science is fundamental for our new categories’ development, therefore we have two innovation centres around the world to rapidly develop our capabilities, in Shenzhen (China) and Trieste (Italy), and a third in Southampton (UK), with a recent investment of £30 million in 2023 that strengthens BAT’s R&D capabilities, providing nine specially designed technical spaces to aid the development of BAT’s portfolio of reduced risk* products.

Our goal is to increase the number of consumers of our non-combustible products to 50 million by 2030. We are making great progress as we have now close to 26.4 million consumers of our new category products worldwide. Every smoker who switches is a step forward towards A Better Tomorrow™.

Interview with Sorin Preda, BAT Romania Commercial Director

Sorin began his career with BAT in Romania in 1997 and has held management roles at the end-market and global level, including Head of Trade Romania, Head of Brands Romania, Senior IBG Dunhill Brand Manager, Group Head of OTP, and Country Manager Bulgaria.

As of August 1st, 2020, he is Romania Commercial Director, managing BAT’s complex portfolio of traditional and new category products in the market, in a very exciting time for BAT, that is transforming its business for A Better Tomorrow™.

How is that reflected in Romania?

In Romania, we are currently the only company in the industry with a strong multicategory portfolio that includes all reduced risk products*, which reflects our commitment to innovation. We are offering our adult consumers tobacco and herbal consumables for glo, our flagship heating device. We are also present in the vaping category with Vuse, and in December 2023 we launched VELO, our modern oral product. We are developing our portfolio to address the evolving expectations of our consumers and to advance our tobacco harm reduction ambition.

We also believe in the circular economy and we are proud in bringing our consumers along in this journey. With a circular vision on sustainability, which covers the entire life cycle of its products, BAT Romania launched in 2021 a national take-back scheme for recycling the previous versions of glo, its heating device for tobacco and herbal consumables. In 2022, the programme was extended to BAT’s vaping devices. Currently, more than 500 collection points are active across Romania, and so far more than 155,000 devices have been collected.

How do you communicate your innovative portfolio?

We took innovation one step further in the company’s business model in Romania, relating to retail. Starting with 2019, we became the first player in the industry to develop an online ordering platform for retailers, facilitating the flow of data between BAT and our commercial

partners. Currently, over 25,000 customers (retailers) access our digital ordering platforms weekly and over 95% of volumes are traded through this tool. This way of working was a first and a successful model for other FMCG companies in Romania, which later implemented similar solutions.

Technology and innovation are essential for most industries, with a very large part of the business, and our personal lives, being online. That’s where our consumers are too, so we wanted our products to be available in the digital platforms. We currently own some of the most accessible brands in digital commerce in Romania, on our own e-commerce and platforms developed by partners, such as e-mag, Glovo or Tazz. We rely widely on building a strong relationship with our commercial partners and HoReCa and we are proud supporters of some of the most renowned festivals and cultural events in Romania that highly contribute to community development and tourism in our country.

Regardless of the environment where we market our products, we strongly believe in responsibility and integrity and expect the same standards from our trading partners. Our products are exclusively for adult consumers, a very strong principle and a central element for our teams, and we expect the same standards from our commercial partners, regardless of the marketing channel used.

I am happy to say that City Grill is a perfect example of a commercial partner that brings reliability, consistency and value to our business and we are honored to share a long common journey in Romania, that contributes to economic growth and communities’ development. Happy 20-year anniversary, City Grill!

*Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

COOKING UP PLANS

As City Grill reflects on the last 20 years of success, the company has many exciting developments to look forward to, including:

• Organically increasing the number of restaurants in the group

• Expanding its presence to Iași, Romania’s second largest city

• Investing €10 million into opening new restaurants and acquiring another company

• Growing its boutique hotel portfolio, adding a further two hotel sites

The restaurant chain is proud to offer its support in collaboration with the Princess Margareta of Romania Foundation, a non-governmental organisation (NGO) that provides support for young children and the elderly in areas of education, community development, civil society, health, and culture.

Customers can donate to the charity and help the elderly through the ‘menu in waiting’ initiative, which makes providing aid easy and accessible. Visitors can reserve a table, and by doing so, are providing an elderly individual

with a special birthday meal or festive Christmas dinner.

Furthermore, as a result of the money raised and the contributions of the foundation’s volunteers, City Grill provides a hot, delicious meal for those who need it most.

Elsewhere, the company offers the ideal host location for any event or party, providing the perfect place to forge unforgettable memories. Whether a wedding, christening, or funeral, the City Grill team work hard to create the desired atmosphere and a bespoke menu.

Papanasi - Romanian doughnuts

Each event has a dedicated advisor that works closely with customers to ensure that all their requests are met, helping choose menu items and personalised themes as well as suggesting which City Grill location would be most appropriate.

Once a theme and location has been chosen, customers can sit back and relax as the event organisers take the wheel and oversee the entire prepreparation process.

Evidently, the company offers more than delicious food, proactively providing for many communities across Bucharest and ensuring every customer has the most enjoyable experience possible.

A RELIABLE FOOD CHAIN

As a continuation of City Grill’s endless community support, the company aims to draw from the local supply chain as much as it can. This includes using locally sourced ingredients to not only offer the

contact@selgros.ro www.selgros.ro

freshest food, but also champion small to medium-sized enterprises (SMEs) across Bucharest.

The company’s affinity with freshness is further exemplified by the fact that it utilises a central kitchen for production, which ensures unmatched efficiency in meeting the needs of a busy restaurant, whilst also guaranteeing that the same raw ingredients are used consistently

across its many locations.

In cases where ingredients such as meat cannot be provided by Romanian producers, City Grill turns to trusted suppliers in Austria, Germany, and Italy to provide top-ofthe-range produce. Otherwise, guests can rest assured that what they are eating is strictly Romanian grown.

As for the company’s extensive drinks list, it draws upon big names in the beverage industry, including Romania’s ‘king of beer’, Ursus Breweries, as well as industry giants such as PepsiCo.

City Grill also has a strong partnership with Selgros Romania, who provide many of the key ingredients needed to deliver the ultimate dining experience for customers.

Ultimately, the company offers state-of-the art and indulgent Romanian cuisine that adheres to cultural tradition and complements each restaurant’s friendly and inviting atmosphere.

Selgros.Romania selgros_romania

FAST-FOOD

Founded under the concept of serving a unique Greek-inspired fast-food experience in Romania, Spartan prides itself on fresh and authentic ingredients. CEO, Gabriel Melniciuc, discusses its warrior-like marketing campaigns and recipe for success

Writer: Rachel Carr | Project Manager: Poppi Burke

Commitment, perseverance, and determination are three words associated with the ancient Greek Spartans.

They are also attributes that can be applied to the Romanian restaurant brand of the same name.

Over the years, Spartan has grown significantly, expanding its presence with a chain of establishments, serving high-quality, freshly prepared rotisserie meat combined with homemade sauces and baked bread, all of which are central to its identity.

However, this year, the company has undergone a significant rebranding, updating its logo and location designs to modernise its image and appeal to a broader audience.

“This move is part of a broader strategy to enhance brand recognition and attract different generations, giving us a more diverse customer base,” introduces Gabriel Melniciuc, CEO of Spartan.

Indeed, the fast-food chain recently launched its first TV campaign

centred around a ‘Top Fresh’ theme.

“We wanted to highlight the freshness of our products made in each location. The campaign ran for two months on Intact Media Group, the biggest TV channels in Romania, which was a significant milestone in our marketing efforts,” he adds.

A mixture of traditional advertising and digital promotional efforts proved to be a shrewd investment for Spartan.

Moreover, using social media platforms to connect with a different audience has been particularly effective.

“Deploying campaigns that engage users through humour and relatable content has, without a doubt, strengthened the brand’s presence in the market,” acclaims Melniciuc.

Spartan’s strategies have positioned the company in hightraffic mall food courts, and its recent rebranding demonstrates a commitment to evolving market trends and consumer preferences.

FAVOURABLE FAST-FOOD FRANCHISEES

Spartan offers compelling opportunities for entrepreneurs looking to enter the restaurant industry, particularly in the niche of Greek-inspired rotisserie meats and fresh, high-quality ingredients.

The company supports anyone seeking to open a franchise, however specific criteria are required.

“An entrepreneurial spirit is essential; we seek passionate and driven individuals. The ideal franchisee should be determined to succeed, capable of taking the initiative and making strategic decisions in order to grow the business,” Melniciuc highlights.

Financial stability and an ability to invest and sustain a business during its growth phase are also crucial, including having the necessary capital for the initial franchise fees and setup costs.

While previous experience in the food and beverage industry is

advantageous, Spartan also values general business or management experience.

This ensures that franchisees have the skills to navigate potential staff issues, control costs, and drive profitability.

Additionally, a solid commitment to the customer experience is equally important.

“Understanding customer service is paramount to our brand identity. This includes being hands-on in day-today operations and ensuring every customer leaves satisfied.

“Prospective franchisees must align with Spartan’s values, emphasising quality, freshness, and authenticity. This means adhering to high standards for food preparation, ingredient sourcing, and overall operational excellence,” details Melniciuc.

Spartan values its Greek-inspired heritage and the traditions that come

“UNDERSTANDING CUSTOMER SERVICE IS PARAMOUNT TO OUR BRAND IDENTITY. THIS INCLUDES BEING HANDS-ON IN DAY-TODAY OPERATIONS AND ENSURING EVERY CUSTOMER LEAVES SATISFIED”

– GABRIEL MELNICIUC, CEO, SPARTAN

with it. Therefore, franchisees must be willing to uphold and appreciate this to enable them to contribute to the brand’s unique identity in the fastfood sector.

Alongside an excellent cultural fit, local knowledge and community engagement are key to understanding the market.

“We want people who are wellconnected within their area and have a deep recognition of consumer preferences and trends, which can be vital to drive localised marketing

efforts and build a loyal customer base,” he outlines.

COMBATTING THE COMPETITION

The food and beverage industry is currently one of the most dynamic and rapidly evolving sectors globally. Several factors contribute to its exhilarating nature, including innovation and technological advancement, changing consumer preferences, and globalisation and localisation.

FAST FACTS ABOUT SPARTAN’S FOOD CHAIN

• Suppliers include Coca-Cola, Henny Peny, HAVI Logistics, and McCain.

• Out of its 71 locations across Romania, 40 are franchises.

• The largest franchise is Remus Cosovanu, which manages 16 restaurants in major cities such as Timisoara, Cluj, Deva, and Zalău.

• Menu offerings include gyros, souvlaki, and various meat platters. The rotisserie cooking method pays homage to the Greek tradition of spit roasting to achieve a tender and flavourful result.

• Distinctive food features include a signature garlic sauce made from yoghurt, lemon juice, and freshly peeled garlic to ensure authentic flavours.

• Fresh bread is baked daily at each location.

• Spartan employs around 1,000 staff members in both company-owned and franchised locations.

• The interior design of the restaurants is a blend of traditional and contemporary elements to evoke a Mediterranean dining experience. A standout feature is the open kitchen concept, enabling customers to see food being freshly prepared on-site, reinforcing the brand’s commitment to quality and transparency.

• The brand name was inspired by Spartan heritage and the ancient Greek city of Sparta, known for its discipline, simplicity, and strength. This is reflected in the company’s visual identity with strong, bold aesthetics, symbolising robustness and product quality.

“It is an appealing space to work in for anyone passionate about modernisation, consumer behaviour, sustainability, and global trends,” Melniciuc excites.

Despite an exciting, ever-changing landscape, the industry has challenges, however Melniciuc views them as opportunities.

Like many fast-food companies, Spartan has faced and overcome several challenges, ranging from competitive pressures to operational difficulties.

“Managing a large number of franchisees often presents obstacles, such as maintaining consistent quality across all locations, but we addressed this by implementing stringent training programmes.”

As there is an increasing demand for healthier options and sustainable practices, Spartan responded by not using preservatives and highlighting its commitment to high-quality meat and potatoes.

SPARTAN’S SUCCESS STRATEGIES

• Emphasis on freshness and quality

• Strong brand identity

• Tactical use of marketing and rebranding

• A focus on product innovation

• Emotional and sensory engagement

• A robust franchise model with consistent standards

• Adaptability to market trends

Distinguishing itself from the competition with several vital factors, Spartan’s differentiation lies in its unwavering commitment to quality, transparency, and customer service, all underpinned by an authentic identity. Furthermore, the company’s ability to innovate, adapt, and consistently deliver on its brand promise has been central to the success of Spartan.

By maintaining high standards across its franchise network and connecting with customers through traditional and digital media, Spartan has also created a unique and compelling proposition in the fast-food market that resonates with a broad audience.

“Emphasising the use of fresh ingredients is our way of aligning with consumer trends, and this has enabled us to retain relevance and appeal to a broader audience. However, differentiating ourselves from competitors was challenging as the market for fast-food chains specialising in rotisserie meat became saturated,” Melniciuc explains. By focusing on product innovation, Spartan was able to stay ahead and boost profits by introducing McCain SureCrisp potatoes and a Greek-style meat recipe to enhance the menu.

THE ENDURING ALPHA OF THE INDUSTRY

Many elements have shaped Spartan in the past decade since its inception, including trends and technology. Both are set to ensure the company continues serving Greek cuisine to the Romanian population for some time

“PROSPECTIVE FRANCHISEES MUST ALIGN WITH SPARTAN’S VALUES, EMPHASISING QUALITY, FRESHNESS, AND AUTHENTICITY”

– GABRIEL MELNICIUC, CEO, SPARTAN

to come.

“TikTok and Instagram have also helped with our garlic sauce campaign, a key driver in customer interaction,” Melniciuc insights.

Like many companies, Spartan has had to navigate operational challenges and economic fluctuations that impact consumer spending.

However, focusing on efficiency and cost management enabled the company to weather any instability, and Spartan was able to expand whilst maintaining brand consistency.

“We introduced clear franchisee guidelines and standards, regular training sessions, audits, and support

from the corporate team to ensure that Spartan locations deliver a consistent customer experience, which is critical for maintaining brand loyalty.”

Added to this, integrating Spartan’s app with other valuable functionalities will create an ecosystem that facilitates client interaction with the company.

“2025 will be the year of obsession for the customer! We will take the relationship with our clients to another level, whether we are discussing buyers or franchisees.

“We have many plans from new products requested by customers,

training programmes for employees and franchisees, and a revolutionary system of integrating and supporting new partners,” Melniciuc concludes.

Tel: +40 740 196 607

gabriel.melniciuc@ro-spartan.com

To round off each issue, we ask our contributing business leaders for their views on the same question

WHAT HOBBIES OUTSIDE OF WORK HAVE HELPED YOU TO BECOME A BETTER LEADER?

Peter Dijkstra CCO, Trymax Semiconductor Equipment B.V.

“I have my own sailing boat, and you can never sail alone. You always need to do it with a team and it’s all about teamwork, which is important at Trymax.”

Rajiv Warrier CEO, Choithrams

“Hobbies tend to widen your perspective about the different things that are available in the world and help to broaden your horizons, which is why reading in particular has helped me to empathise better with people across our business. It has helped put me in the shoes of another person or someone from another department or a varying function.”

Mehmet Bostan Managing Director, Tailwind Airlines

“I am fan of restoring old timer cars, which requires strategic planning, gathering all the necessary information, planning the restoration phases, calculating fixed and variable costs, initiating and following up on all the processes, and finally receiving feedback from the results to take the next steps. This hobby has helped me to improve my problem-solving skills and encourage thinking outside the box.”

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