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O R A C L E Cloud technologies take centre stage at Oracle OpenWorld 2014

OPEN WORLD Oracle OpenWorld San Francisco is the most important annual business and technology conference for Oracle customers, prospective customers, and partners. It offers thousands of educational sessions, hundreds of demos and hands-on labs and exhibitions from more than 450 partners and customers from around the world showcasing applications, middleware, database, server and storage systems, industries, management, cloud, and infrastructure solutions-all engineered for innovation. In 2014, there were 60,000 attendees (and more than 7 million online) from 145 countries. This supplement gives an outline of the major Oracle news announced at the event. Cloud was the main focus â&#x20AC;&#x201C; read on to get detailed insights into the stories from the show.

Writer: Emily Jarvis Project Manager: Donovan Smith

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CLOUD Larry Ellison Executive Chairman & Chief Technology Officer (Courtesy of Hartmann Studios)

capabilities, especially for social networking and mobile computing. For example, when it comes to providing customers with a cloudbased application development environment-what’s known as platform as a service (PaaS)- Ellison What new perspectives on was enthusiastic about his company’s Cloud Computing came out progress in building up its platform. of OpenWorld? Larry Ellison, Oracle’s co-founder and technology He pointed to multitenancy, highvisionary, gave a capacity crowd plenty to get excited speed analytics, and social and mobile about at his opening keynote of Oracle OpenWorld capabilities that “endow apps with 2014. 2014 marked “an inflection point” for Oracle, modernity”, which customers will make he told the standing-room only group of more than use of automatically when they employ 11,000, “a turning point, really” in terms of the the cloud service. company’s delivery on its promise to innovate in As expected, Oracle is making every aspect of cloud computing. available its flagship Oracle Database Ellison, who recently stepped down as Oracle’s 12c as a cloud service, which Ellison CEO to become Executive Chairman and Chief predicts will become the company’s Technology Officer, began his session by alluding most significant cloud offering. “Our to Oracle’s decades-long commitment to allowing ISVs have been waiting for this, our customers to update their applications to nextcustomers have been waiting for this,” generation platforms without having to rewrite a he said. single line of code. He closed by saying that ensuring The enterprise database as a cloud the security of new and future cloud services will be service means customers can migrate “job one here at Oracle, and that’s the promise we any of their Oracle applications and make you for the next 30 years”. databases to its cloud “with the push In 2014, in particular, “we’ve been very, very of a button”, Ellison said. That, and busy”, Ellison said, pointing to three areas of cloud “Not only does it get moved but it gets services where Oracle has expended considerable modernised”, he said. effort and investment. Ellison also talked about a third In terms of cloud applications, or SaaS (Software area of enterprise cloud services, as a Service), Oracle has “the largest portfolio of infrastructure as a service (IaaS), which applications [in the cloud] of anybody”, Ellison said. gives customers access to compute He discussed the company’s work moving industrialresources (including virtualisation) and strength ERP (Enterprise Resource Planning) data storage capacity over the Internet. applications to the cloud, claiming the technology high Ellison said Oracle would make its IaaS ground there. “We are the first mover in this space, and as low-cost as any of its competitors. we are continually adding products,” he said. “Our job is to do [IaaS] with better Oracle has been catching up to rival Salesforce.com security and better reliability at the in sales cloud applications-despite its rival’s 15-year same price,” Ellison said. head start, he said. At the same time, Oracle’s human Ellison emphasised the extent of capital management suite, which incorporates “core Oracle’s cloud infrastructure, which HR”, or enterprise-level human resources capabilities, includes 30,000 computers and 400 is an industry leader, Ellison said, in particular because petabytes of data supporting 62 million “our HCM is tightly coupled with our social tools.” users a day. “Our cloud is bigger than Throughout his speech Ellison drove home that point, people think, and it’s going to get a lot that Oracle’s cloud offerings incorporate advanced bigger,” Ellison predicted.

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HOW IS CLOUD COMPUTING CHANGING THE FACE OF ORACLE? HOW IS ORACLE CHANGING THE FACE OF CLOUD? Mark Hurd Oracle CEO (Courtesy of Hartmann Studios) Mark Hurd, Oracle CEO, gave a comprehensive and wide-ranging briefing to journalists at Oracle OpenWorld, covering several important aspects of Oracle’s view of the Cloud.

On the cloud potentially cutting into Oracle’s enterprise software business:

budgets and they’ve got to go to standard capabilities. And that’s why you see them transforming, in many cases, one app and one process at a time. But make no mistake, they will transform, and when they do they will bring the whole market with them.”

decisions being made as a result of that data,” Hurd said.

To what extent do customers need to move workloads back and forth between the cloud and on premises, as enabled by Oracle Cloud platform?

Building applications involves several stages, at least one of whichdevelopment and testing- lends itself to the cloud, while the actual production In many cases, SaaS cloud providers are environment may or may not be in the narrowly focused vertical suppliers. “But cloud. “It’s very likely that you may still companies not only work vertically, they have that production capability onhave to work horizontally,” Hurd said. premise, and for compelling reasons,” So instead of a plethora of niche cloud Hurd said, including regulatory issues providers, savvy companies are realising and data privacy. “The ability now to they need to “pick a couple of really key build and move those applications partners,” he said. “And we’re the only across dev test and across production is one today that comes with the breadth going to be very cool.” and depth of capability that can provide that kind of support.” On Oracle’s expanding

Are businesses looking to Oracle to become their primary or even their only cloud service provider?

“If we were concerned about that, we wouldn’t have the incredible speed of releases of new products in SaaS (software as a service) and PaaS (platform as a service) that we do,” Hurd said. “We’re focused on going where the customers are going and where we think IT is headed.” Oracle generates considerable revenue with its on-premise apps, Hurd pointed out, and will continue to do so. Nonetheless, Oracle’s role in the Internet of Things: technology transformation cannot be “You’re going to see more and more denied. “We think that the growth for us in the future is [in] driving the cloud,” things hooked to the Internet that are data driven but that aren’t driven by Hurd said. humans,” Hurd said. “And now the economics are such that people can Are large enterprises really look for these granular connections of moving to Software as a Service in the same way that smaller data points to make better decisions faster.” Oracle offers capability at every companies are? When it comes to technology level of the Internet of Things- the transformation, big companies are in embedded-device level, with Java, and something of a bind, Hurd noted. Many at the analytics level, with its Oracle depend on aging, highly customised Exalytics In-Memory Machine, and applications that are difficult to swap everywhere in between. “We can help out. “This is a big transformation for automate from the point of contact these big companies,” he said. “The all the way through the control and problem is, they don’t have bigger analysis of that data, and [in] different

Infrastructure-as-a-Service (IaaS) offerings:

Oracle is providing low-cost compute resources and storage capacity as part of its “complete cloud” strategy. “Our view is to allow our customers to scale compute, to scale storage, within the context of our platform and our SaaS capability,” Hurd said. And because Oracle will make it easy to employ those resources, customers will take advantage. “I don’t think they’re going to want to build out an application, get Java, and get Oracle, and then go to Amazon for some compute and storage. Some may, and if they do, that’s great. But we want to make it easy for them- that’s why we’re doing this.”

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WHAT ARE THE LATEST EUROPEAN DEVELOPMENTS IN CLOUD COMPUTING FOR ORACLE?

Loïc le Guisquet Executive Vice President, EMEA Region

Oracle has opened two new data as close to the customer as possible. centres in Germany to meet customer The new German data centres requirements for cloud security and are covering a very wide range of privacy. Loïc Le Guisquet, Oracle Oracle’s cloud solutions, including Executive Vice President for the Oracle Enterprise Resource Planning EMEA region, announced this Cloud, Oracle Human Capital during his press conference at Management Cloud, and Oracle Oracle OpenWorld. Customer Experience Cloud. One of those data centres will be Several factors play a role in located in Frankfurt and the other data security and privacy, including in Munich. This is a response to the very strong who has access to the data and demand in Germany for this type of service as well operational processes. “The location as to customer questions surrounding security and of the data is only one factor in that proximity. Le Guisquet said: “I want to make sure whole conversation,” commented Le we are able to respond to that level of demand.” Guisquet. “It’s an important one-one While many cloud that people focus technology vendors on, and one that are tiptoeing around is relevant. the question of data We opened privacy in the wake data centres in of ex-CIA contractor Germany because Edward Snowden’s we feel that’s going revelations, Oracle is to help respond willing to discuss the to customers Several question openly in in Germany.” factors play order to serve It may be precisely a role in data the best interests because of this security and of its customers. close attention to Oracle runs 19 data customer needs that privacy, including centres around the Oracle’s EMEA region who has access globe, including (now) was able to achieve to the data and six in the European an astounding nine Union. The investment percent growth operational in this expansion of with cloud growing processes” Oracle’s data centre more than 80 footprint is part of a percent in the fiscal growing investment in quarter ending cloud. Oracle continues September 2014, expanding its focus despite a challenging on this area, and its geopolitical climate ongoing investments throughout are about getting cloud the region.

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WHAT WAS THE KEY NEWS AT OPENWORLD FOR ORACLE’S CLOUD PLATFORM? Discovery lets users profile, explore, Kurian referenced several other technology developments and analyse Hadoop data, and do by Oracle: prediction and correlation. “With Oracle Big Data Discovery, you will be New cloud services: Oracle Integration able to explore and find patterns and Cloud Service, which enables SaaSproblems with your data,” Kurian said. to-SaaS and SaaS-to-on-premises Oracle Big Data Discovery combined integration, and Oracle Process with Oracle Big Data SQL- a recently Cloud Service, which provides introduced toolset for working with cloud-based business process data across relational and big data management (BPM) capabilities. systems using Structured Query Oracle’s high-performance inThomas Kurian Language- represents a powerful memory database and Oracle Executive Vice President, combination of technologies for Business Intelligence Suite are now Product Development supporting a truly effective big available on Oracle Exalytics. data strategy. A new interface for Oracle Business (Courtesy of Hartmann Studios) Kurian also introduced an important Intelligence Suite that enables addition to Oracle’s cloud services, users to “mash up” personal data The key cloud platform Oracle Mobile Cloud. The service with corporate data for improved announcements were covered by enables the development and visual analysis. Thomas Kurian, Oracle’s Executive Vice deployment of mobile applications on Kurian closed the show by President of product development, multiple operating systems and device reiterating details of Oracle’s in his keynote speech. He began platforms, Kurian explained. momentum in cloud computing: by discussing three major trends in Oracle Mobile Cloud is composed 19 tier-4 data centres, 30,000 devices, business and culture- big data, mobility, of three sophisticated parts: a mobile 62 million people a day, 23 billion and the cloud. He then detailed and application framework, a single transactions a day, and close to 400 demoed new products and services sign-on capability, and a security petabytes of data under management. from Oracle that enhance customers’ container, which protects corporate “More people want to use Oracle ability to make use of all three. data running on mobile devices. “The software without having to run Oracle Kurian introduced a new set of value that we offer our customers is software,” Kurian said in reference to tools called Oracle Big Data Discovery, an end-to-end mobile development Oracle’s expanding line of SaaS, PaaS, which allows database managers and platform,” Kurian said. and IaaS cloud services. engineers to work more effectively with Hadoop, a data management platform for the structured and unstructured data generally referred to as big data. “It’s the visual face of With Oracle Big Data Discovery, Hadoop,” Kurian said. you will be able to explore and find Hadoop is a big data platform for many companies, but can be patterns and problems with your data” problematic because it requires expertise in a programming model called MapReduce. Oracle Big Data

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WHAT SaaS ANNOUNCEMENTS CAME OUT OF THE SHOW? Ian Tickle Vice President EMEA, SaaS Solutions In today’s modern, digital world, businesses and organisations rely on technology to help them run their backoffice operations, as well as customerfacing functions such as sales and marketing. To help them remain truly competitive, Oracle offers a complete portfolio of Oracle Applications Cloud that provides modern business practices for virtually every function in the enterprise. Oracle Applications Cloud Release 9, which is our most recent, is personalised, connected, and secure, designed to help our customers achieve their most critical business goals”, says Ian Tickle, Vice President EMEA, SaaS Solutions . Oracle Applications Cloud Release 9, includes significant additions and updates to its full portfolio of software-as-a-service (SaaS) offerings: Oracle HCM Cloud – the latest version delivers a single and simplified HCM cloud experience for all employees and managers. Oracle Analytics Cloud – a new offering, available now, combining business intelligence, big data analytics, and embedded SaaS analytics. Oracle Sales Cloud Enhancements – Release 9, which is optimised for mobile devices, helps organisations increase sales and optimise efficiency though enhanced mobility, analytics, partner relationship management, and industry-specific solutions. Oracle Data as a Service for Sales, a new component of the Oracle Data Cloud. Through a recently announced

partnership with Dun & Bradstreet, the world’s leading source of commercial data and business insights, Oracle Cloud customers will have access to the world’s largest source of trusted B2B decision-maker data - with unmatched profile granularity- for prospecting, database validation and competitive insights. Oracle also announced enhancements to Oracle ERP Cloud, Oracle CX Cloud and Oracle SCM Cloud offerings. Business technology research and advisory services firm Ventana Research awarded Oracle with the 2014 Technology Innovation Award for Business Innovation in the category of Cloud Computing, recognising the company as a pioneer that drives change and increased value for organisations. The Ventana Technology Innovation Awards, presented annually, identify the technologies that have had or have the potential to have the most striking positive impact on business and honour their providers. More information on this prestigious award can be found at http://www.ventanaresearch.com/ innovationawards. Another key announcement at the show was the Oracle Analytics Cloud, which was referred to by Thomas Kurian in his keynote. With rapid adoption of Software-as-a-Service (SaaS) applications, accumulation of data at unprecedented rates, and growing preference for cloud-based IT deployments, data gravity is moving to the cloud. With that shift, cloud-based analytics has become paramount. Until now, however, analytics technology in the cloud and analytics for cloud-based data have been delivered

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piecemeal, with significant gaps. Oracle closed those gaps by announcing Oracle Analytics Cloud, a comprehensive portfolio of analytics offerings built for the cloud; deployed in the cloud; and enabling data analysis for cloud, on-premises, traditional, and big data sources. Oracle Analytics Cloud is a comprehensive offering that delivers business intelligence and analytics for traditional data and big data. Cloudresident technologies enable the collection, storage, preparation, and analysis of all the data assets of an organisation. Prebuilt analytic applications provide embedded real-time reporting and deep cross-functional analysis for a range of SaaS applications. Finally, mobile access and analysis is provided out of the box, so customers can access and analyse insights anytime, anywhere, with no additional development required. Oracle also eased the journey to Cloud, with an expanded Customer 2 Cloud program, which now includes Oracle Enterprise Resource Planning (Oracle ERP) and Oracle Enterprise Performance Management (Oracle EPM) customers. Oracle customers using ERP applications from Oracle E-Business Suite, Oracle’s PeopleSoft, Oracle’s JD Edwards EnterpriseOne, Oracle’s JD Edwards World ERP and Oracle Hyperion EPM can now join Oracle Human Capital Management (Oracle HCM) and Oracle CRM customers to take advantage of the innovative program’s flexible financial models, rapid startup services, and packaged cloud integrations to confidently embrace the cloud and use it to support business transformation initiatives.

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ENGINEERED SYSTEMS What’s the significance to Oracle of Engineered Systems?

replacing the IBM AIX platform with Oracle SuperCluster. At the same time they reduced their monthly Oracle has now sold its 10,000th spending on power, cooling, and space engineered system. This is very by 75 percent, replacing standalone significant because it means that servers with Oracle SuperCluster at a you’ve crossed over from being an ratio of 4:1 to run customer databases, early adopter product to a mainstream middleware, and applications. product in people’s infrastructure. Or in Turkey, Turkcell manages I think for most products, you can 100 terabytes of compressed data always find your early adopters. that’s one petabyte of uncompressed raw data - on But it’s a much bigger thing to build Oracle Exadata. This means it can analyse large something that a volumes of customer broad population will data and call-data records take advantage of. easier and faster than Engineered With 10,000 systems, with any other tool and we are moving from rapidly detect and combat Systems are the technically astute fraudulent something that early adopter to the phone use. business and IT broader population. We have lots of leaders can use to The primary examples like that where customer appeal of people are using the help them turn up Oracle’s Engineered extraordinary efficiency the dial on Systems approach and performance to innovation” really starts with change their businesses. economics. In the Engineered Systems are very beginning of something that business Oracle Engineered and IT leaders can use to Systems, the first adopters were help them turn up the dial on innovation. I think it’s people looking to solve a very, very an interesting change in the industry because, for difficult technical problem. Nowadays, decades now, companies purchased infrastructure adopters include people solving an from a collection of vendors, and then had to put it economic problem which is, you know, together themselves. What we’re providing is a way I want to run things more efficiently. to buy something that’s already integrated and that And so, we now have both kinds of comes from one vendor. And by the way, I can run adopters - those who want to change your businesses process at least 10 to 15 or 20 times the way they do their business and more effectively than you do today. other ones who want to save money. I have a lot of meetings with customers where Let me just give you an example. they now think of different ways of doing things Atos in Austria increased batch by virtue of being able to use Oracle Engineered processing power with 10x more Systems. And that’s what we’re excited about. input/output operations a second by That’s why we build these things.

John Abel Senior Director, Business Development

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SYSTEMS AND ENGINEERED SYSTEMS John Abel Senior Director,

What Systems announcements came out of OpenWorld?

In his opening keynote, Larry Ellison talked about several new and upcoming products from Oracle, including an automated real-time data backup system called Zero Data Loss Recovery Appliance (Ellison joked that he’s particularly happy with that product name, having coined it himself and made it stick before his job change), an enterprise flashstorage network device called FS1 Flash Storage System, and the latest version of Oracle’s SPARC chip, the M7. Oracle inherited the SPARC processor when it acquired Sun Microsystems in 2010, and Ellison pointed with pride to the specific innovations incorporated in the most recent iteration of the chip. Enhancements include what Oracle calls “software in silicon”, software functionality that is hardwired into the processor, such as database query acceleration and data decompression, both of which serve to speed up application processing significantly. Another “software in silicon” innovation is known as memory protection, a security feature in the Software processor that prevents unknown in silicon malware from wreaking havoc. Ellison referred to it as “the most is the most important piece of engineering important piece we’ve done in security in a very, of engineering very long time”. we’ve done That feature is so important because security is a priority for for a very customers as they move their long time” applications and data to the cloud. “Security has been in our blood for a very, very long time,” Ellison said, referring to the company’s early history working with the CIA and the NSA. “It’s very important we have that heritage moving into the cloud.”

Business Development

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S Y S T E M S ROOKERY SOFTWARE Rookery Software’s ConfigSnapshot product is the most comprehensive and flexible configuration and lifecycle management software available for the Oracle® E-Business Suite. Covering all versions of the E-Business Suite from 11.0.3 to the latest 12.2.4 across more than 130 modules and technical areas, ConfigSnapshot assists end users, implementers and managed service organisations worldwide. By automating many of the processes that previously required significant manual effort, were prone to human error and increased risks in managing the E-Business Suite, ConfigSnapshot is enabling organizations to deliver better solutions for reduced costs. At all stages of the application lifecycle ConfigSnapshot becomes an integral part of delivering successful projects. From producing automatic documentation of application setups and comparing across environments to ensure accuracy and consistency to enabling planning and migration of setups and tracking change over time. ConfigSnapshot also provides in depth investigation including impact analysis for both application patching and upgrades. Organizations are able to focus their testing on affected areas and manage the effects on their customisations. Effective security is a key focus for our customers. ConfigSnapshot enables them to understand access controls, implement segregation of duties reporting as well as full audit tracking for their most sensitive data. Tel +44 (0) 208 133 4490 (UK) +1 646 652 6650 (US)

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Manage and Support

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COMPLEX BUSINESS CHALLENGES REQUIRE SIMPLE TECH SOLUTIONS

John Fowler Executive Vice President, Systems

The words “commodity system hardware” should describe something very simple. Being a commodity, system hardware should be easy to fit to a system design, source, assemble, configure, run, and manage. Based only on the words “commodity system hardware”, that’s what the experience should be. As a commodity, commodity system hardware should deliver optimal or near-optimal performance to the business quickly and easily, and that performance should improve in a linear fashion for every additional gigabyte or gigahertz or other measure of improvement in that new hardware. After all, commodity hardware is sold based on clearly enumerated specifications, and an increase in hardware capability should map simply and easily to business application performance improvements. But as businesses struggle to integrate commodity system hardware into their data centres now, the reality of “commodity” is not simple. The reality of sourcing, assembling, configuring, running, managing, and optimising a collection of bestof-breed or any less-than-best mix of different commodity system hardware is complexity.

Get real

In his “The Real-Time Enterprise” keynote at Oracle OpenWorld, Oracle Executive Vice President of Systems John Fowler opened with a reference to a quote from Oracle Executive Chairman and Chief Technology Officer Larry Ellison: “…the cardinal sin of the computing industry is the creation of complexity.” Fowler talked about the complex competitive challenges that businesses face today, and offered a statement of support for Oracle customers. “We want to make it simpler to tackle complex problems,” said Fowler. The road to simple solutions to complex business problems does not go through what Fowler called

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generic technologies from a range of vendors. “In order to get at truly simplifying large-scale business problems, you have to both improve the underlying technologies to have better than generic underlying technologies, but also aggregate these things,” said Fowler. Underlying hardware technologies, and technologies that make revolutionary use of underlying hardware technologies, are a critical part of the Oracle strategy for simplifying large-scale business problems.

Get specific

In Fowler’s keynote and in other sessions at Oracle OpenWorld, Oracle executives described key Oracle hardware technologies and technologies that use hardware in revolutionary ways, including Oracle Exadata, Oracle Big Data SQL, Oracle FS1, Oracle Exalytics In-Memory Machine, Oracle Database In-Memory, Oracle’s Zero Data Loss Recovery Appliance, and SPARC M7. The original engineered system, Oracle Exadata, pioneered the idea of “smart storage”—storage server hardware enabled and optimised for database queries by smart storage software. Oracle Exadata’s smart storage supports the concept of smart scans, which moves significant volumes of query processing from system servers to storage servers and improves Oracle Database query processing time by orders of magnitude. The recently announced Oracle Big Data SQL also uses the

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technology pioneered in Oracle Exadata smart scans to move query processing to storage servers, delivering fast and integrated big data query processing across Oracle Database, Hadoop, and NoSQL data. Oracle Exadata also blazed a trail with the addition of a different type of physical storage: fast PCI-based flash storage. Oracle’s commitment to flash is evident in the increased flash storage in each new generation of Oracle Exadata. That commitment is also clear in the new Oracle FS1 Series flash storage system, announced September 29, 2014. More than a flash storage array, Oracle FS1 Series is co-engineered with Oracle servers, operating systems, applications, and databases for maximum operational efficiency. As the price of system memory, DRAM, has fallen, the demand for faster answers from faster, inmemory computing has increased. The Oracle Exalytics In-Memory Machine was introduced in 2012 to deliver faster answers for business intelligence and enterprise performance management. In 2014, Oracle introduced Oracle Database In-Memory, which loads a database table column-store format into system memory for faster Oracle Database 12c queries and transactions—much, much faster queries and much faster transactions. And announced September 29, 2014, the updated Oracle Exalytics InMemory Machine X4-4 added support for Oracle Database In-Memory. Most general backup and recovery systems look at storage locations and files and not the type of content. On September 29, 2014, Oracle announced

its Zero Data Loss Recovery Appliance, the world’s first and only engineered system designed specifically for Oracle Database protection. Currently under development, the SPARC M7 processor is a CPU, not a system or an engineered system. But it is much more than a collection of the fastest SPARC cores to date. The software in Silicon technology in the SPARC M7 processor delivers revolutionary hardware features designed to provide better performance and reliability for software. Application data integrity stops memory corruption As the price caused by coding of system errors and some attempted memory, DRAM, security exploits. has fallen, the Acceleration units demand for faster offload and process some database answers from (SQL) instructions, faster, in-memory speeding up incomputing has memory database queries, and freeing increased” the SPARC M7 cores for other tasks. Real-time decompression of compressed data will enable large inmemory databases to run on smaller machines, without compromising performance. The combination of the silicon and the software will enable the SPARC M7 to scan up to 170 billion database rows per second. Yes, that’s a lot of rows.

Get converged

Delivering powerful, high-volume, high-speed, business solutions from a collection of generic, commodity infrastructure hardware is not simple or easy. A combination of engineered solutions - prebuilt integrations of hardware and software as well as software solutions purpose-built and optimised to make better use of hardware- is the key to simple and powerful business solutions.

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P A R T N E R N E T W O R K

OR ACLE PARTNERNETWORK

David Callaghan Senior Vice President, Alliances & Channels, EMEA, Oracle

A dedicated event for Oracle Partners, OPN Central @ OpenWorld provided a full week of partner programming, networking, and new growth opportunities. Partners gathered at the OPN Central keynote to learn about Oracleâ&#x20AC;&#x2122;s strategic plans for FY2015 and hear how they can leverage innovations in Oracle technology to disrupt the status quo, expand their business, and grow revenue opportunities with Oracle. The event provided insight into new OPN programs designed to help partners adopt and benefit from Oracle Cloud, Engineered Systems, and the Oracle-on-Oracle strategy. In addition, Oracle announced new resources available to help partners make the transition to the cloud, including the Oracle Cloud Referral program, the addition of Oracle Cloud services to Oracleâ&#x20AC;&#x2122;s Value Added Distributor (VAD) distribution offerings and OPN Cloud Connection, an open community where partners can explore the Oracle Cloud, access cloud resources and best practices, learn about innovative new business models, and engage with Oracle Cloud experts and other partners to develop their cloud strategy. OPN Cloud Connection is available to Oracle partners, as well as non-Oracle members.

THE ORACLE PARTNERNETWORK PROGRAM

Oracle continues to enhance and evolve the OPN program, giving partners at every level new opportunities to excel and grow in their respective markets. Enhancements and additions to the OPN program include:

Systems Integrators (SIs)

OPN is evolving its Diamond-level benefits with enhanced enablement offerings and priority access to demonstration equipment and environments,

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especially as they work with Oracle to drive Oracle Cloud, Engineered Systems, and Oracle-on-Oracle business. Diamond-level OPN members will also receive increased benefits with marketing engagement, visibility, and promotional opportunities.

Resale and distribution partners

Oracle is committed to continuing the strong growth of our cloud resale and distribution partners, which grew 300 percent in the past fiscal year. In addition to offering partners the most comprehensive platform to develop, resell, build, or embed their own solutions with Oracle Cloud technologies, Oracle will also allow partners to capitalise on service opportunities related to those deployments.

Independent Software Vendors (ISVs) Oracle continues to offer ISVs - from startup to mainstream - a one-step technology stop for their entire infrastructure. With Oracle Database 12c, including Oracle Database In-Memory and Oracle Multitenant options, ISVs can bring innovative new capabilities to their applications without code changes. To help ISVs take full advantage of this new offering, Oracle Database Ready certification now includes both Oracle Multitenant and Oracle Database InMemory options. Oracle Database Appliance and Oracle Big Data Appliance have been added to the Oracle Exastack program.

P A R T N E R N E T W O R K By using Oracle engineered systems as the foundation for their applications, ISVs are able to deliver unprecedented levels of performance, scalability and reliability to their customers, both on premises and in the cloud, without code changes. OPN will also continue to extend partner rebates for investing in areas strategic to Oracle through the OPN Incentive program. In addition, Oracle is expanding our Oracle Customer 2 Cloud program, enabling ERP customers to shelve or cancel on-premises support if they move to a similar Oracle Cloud solution. Oracle will support partners in helping customers successfully transition their business practices to the cloud. Many partner Customer 2 Cloud solutions will soon be available on Oracle Cloud Marketplace. Oracle’s partners continue to find success and marketplace differentiation through the OPN Specialised program. In FY2014, more than 4,600 new partners joined OPN. Today, more than 5,000 partners have obtained OPN Specialised status, representing 47,000 Specialisations. Partners now have the ability to become OPN Specialised in more than 200 Oracle technology, application, and industry solution areas. More than 15,000 individuals have achieved Oracle Cloud Specialist certifications and 700 partners have achieved cloud Specialisations. In addition to strong cloud momentum, more than 1,700 ISV

applications support Oracle’s engineered systems and have achieved Oracle Exastack Ready status. More than 240 ISV applications have been tested and tuned for extreme performance and have achieved Oracle Exastack Optimised status. OPN’s Oracle Validated Integration program continues to reach unprecedented levels. Currently, 247 participating partners worldwide have 352 integrations across more than 20 Oracle Applications. Oracle Validated Integration is Oracle’s go-to-market program for partners with repeatable integration for solutions that extend and enhance Oracle Applications. “Our partner community is essential to Oracle’s success in EMEA,” says David Callaghan. “Oracle is committed to providing the resources, tools, and technology our partners need to succeed and grow and fully capitalise on new market opportunities, such as the cloud. The evolution we continue to make in the Oracle PartnerNetwork (OPN) program is geared to help partners accelerate their expertise in new technologies and better serve joint customers around the globe.”

Oracle is committed to continuing the strong growth of our cloud resale and distribution partners, which grew 300 percent in the past fiscal year”

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