REDEFINING THE GUINEAN INDUSTRY LOCALLY AND WORLDWIDE
BUILDERS OF THE FUTURE
Bringing the quality of the Guinean mining industry to the global stage, GPC Groupe is connecting its country, powering Africa, and transforming the world. We speak to Aly Kaba, CEO, to learn more about the company’s inception and bold plans for a sustainable and innovative future
Writer: Lauren Kania | Project Manager: Joshua Mann
The West African country of Guinea is one of the richest in the world in terms of minerals, boasting high-quality bauxite, open-pit iron ore mining with 75 percent purity, and some of the finest gold deposits.
Over the past decade, the country’s local content standards have significantly improved to meet the strict requirements of the international corporations operating in the country, allowing ripe opportunities to arise for local companies to grow within this framework.
Guinea’s mining potential is so significant that it is considered one of the levers of its national economy, with the industry contributing approximately 15 percent of the country’s GDP.
“Our country’s mineral endowments have been poorly exploited for a long time, but since 2013, the government has implemented a new mining policy aimed at promoting greater profitability for investors, broadening the country’s tax revenue base and encouraging more locally added value,” introduces Aly Kaba, CEO of GPC Groupe (GPC).
“As you can see, the opportunities in this sector are endless and the business climate is conducive.”
AFRICA OUTLOOK: COULD YOU TELL US ABOUT GPC’S REBRAND AND NEW WEB PRESENCE?
Aly Kaba, CEO: “The rebranding has been in preparation for about a year and a half. The objective of this initiative was not only to increase our visibility but also to reflect the significant growth of GPC over the past 10 years. The previous logo, which had remained unchanged until 2023, no longer reflected our modern identity and expanding capabilities.
“Simultaneously, we revamped our communication strategy, focusing on professional networks such as LinkedIn and actively participating in industry events. These platforms and events provide valuable opportunities for potential clients to engage with us directly at our booths and gain deeper insights into the company. With a strong presence on these platforms, our strategy emphasises building close relationships with both existing and potential clients.
“Furthermore, this rebrand signifies our commitment to opening up to the international market. We aim to leverage our strengthened brand presence and network engagements to explore new opportunities globally, ensuring GPC’s continued growth and relevance on an international scale.”
One such organisation taking full advantage of these opportunities and making waves both locally and internationally is GPC, a seasoned group of Guinean companies specialising in building and public works (BTP), logistics, transportation, construction, and mining.
With over a decade of experience in delivering world-class services, GPC’s dedication to excellence has been a key driver of its exponential growth.
“Our vision is to establish ourselves as a leading integrated service provider in BTP, logistics, and general trade, not only within Guinea but also across Africa. We aim to offer superior service quality that meets the unique needs of our clientele,” insights Kaba.
Boasting a team of talented managers and engineers who bring a wealth of expertise to its projects, GPC prides itself on its professionals’
recognised capability in all facets of civil construction.
“Ultimately, we aim to generate the financial substance necessary to support the company’s development and meet our clients’ requirements through quality service, controlled cost, and human capital development.”
CONNECTING GUINEA, EMPOWERING AFRICA
With over 16 years of experience working for multinational companies in the iron ore, bauxite, and gold industries, Kaba boldly decided in 2016 to dedicate himself full-time to GPC, which had been established eight years prior with his brothers Amadou and Idrissa.
“GPC is the very first fully owned Guinean company to have signed a mining services contract covering
“AT GPC, WE DON’T JUST AIM TO COMPETE; WE STRIVE TO SET NEW BENCHMARKS IN THE INDUSTRY, DRIVEN BY A PASSION FOR CONTINUOUS IMPROVEMENT AND A DEDICATION TO CREATING VALUE THAT ENDURES”
– ALY KABA, CEO, GPC GROUPE
the entire production chain, from bush clearing, drilling and blasting, transportation, and crushing, all the way to delivering the product to trains – an accomplishment we are exceptionally proud of,” he enthuses. What has come to differentiate the company and its services is an unwavering commitment to excellence in every aspect of its operations. GPC prides itself on delivering products and services
that not only meet but exceed international standards.
With client satisfaction at the core of its philosophy, the company prioritises understanding and meeting each client’s unique needs, ensuring their success and forging long-term partnerships built on trust and reliability.
Equally important is its dedication to the well-being and development of employees.
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“We prioritise a safe and supportive work environment, investing in continuous training and career growth opportunities. We believe that by nurturing our team, we empower them to deliver their best and contribute to our collective success,” details Kaba. From project managers to engineers, skilled tradespeople, and administrative personnel, their expertise, commitment, and hard work are the recognised bedrock of GPC’s operations.
By investing significantly in their development through training and professional growth opportunities, the company fosters a culture of excellence and innovation within the industry.
Moreover, GPC’s proactive approach to leveraging cutting-edge technologies and innovative practices enables it to consistently optimise efficiency and maintain the highest levels of environmental and social responsibility.
“ULTIMATELY, OUR COMMITMENT EXTENDS BEYOND BUSINESS SUCCESS; WE ARE DEDICATED TO POSITIVELY IMPACTING THE LIVES OF THE GUINEAN POPULATION. THROUGH JOB CREATION, COMMUNITY ENGAGEMENT INITIATIVES, AND SUSTAINABLE PRACTICES, WE AIM TO CONTRIBUTE TO
THE SOCIOECONOMIC DEVELOPMENT OF GUINEA, FOSTERING A BRIGHTER FUTURE FOR GENERATIONS TO COME”
– ALY KABA, CEO, GPC
GROUPE
GUINEAN EXCELLENCE ON THE GLOBAL STAGE
The Simandou Iron Ore Project – one of Africa’s largest mining ventures –was officially launched in 2022 after much delay, with the government mandating that priority be given to local companies well-equipped to propel the development forward.
GPC was one of the selected firms awarded a contract for construction activities and services for this integral and transformative endeavour. This project represents a unique opportunity to transform Guinea comprehensively, and the company is determined to play a significant role in its realisation, with the objective of
improving the living conditions of the population.
“Mining projects in Guinea, especially the Simandou Iron Ore Project, will have a significant impact on the region given their historical, natural, economic, and social interconnection within West Africa,” expands Kaba.
GPC’S VISION AND MISSION
VISION: To be the leading partner of choice for clients active in the mining, construction, and logistics sectors, both in Guinea and across the broader West African region.
MISSION: Building the future of Guinea and Africa with optimism and excellence. The company knows what it needs to do to achieve this, and it knows it can deliver. Its countless successful projects and satisfied clients speak for the value it adds.
In addition to this project, which is anticipated to redefine the regional industry as a whole, GPC is in discussions for other new mining projects in the country, both in bauxite and iron ore, reflecting the company’s ongoing commitment to expanding its contributions to Guinea’s mining sector.
“We aim to leverage our expertise to further develop these resources, contributing to the country’s economic growth and infrastructure development,” explains Kaba.
Furthermore, the company continues to engage with the government to identify priority projects where it can assist, both on the technical side and in structuring finances with partners.
These include the construction of highways, bridges, and public infrastructure, alongside water supply and electricity provision projects, with GPC’s goal to support these projects and ensure they are implemented with sustainable and effective solutions.
In parallel, the company is ambitious about developing its own mining project by continuing
exploration activities on its mining permits. In the medium term, it hopes to have internally developed all the necessary skills and resources to launch its own mine, allowing GPC to further solidify its position in the industry and invest more in Guinea’s economy.
“In the meantime, all our efforts are focused on the successful execution
M24 project
M24 project
of our important ongoing projects, with customer satisfaction remaining our top priority,” dictates Kaba.
FORGING AHEAD FOR A BETTER WORLD
The critical need for infrastructure construction in Guinea drives GPC’s initiatives to lay the foundations for future generations.
From real estate developments to academic institutions and multinational mining operations, the company has recently made significant investments in its construction department, including expanding into new activities such as road infrastructure.
“Central to our growth strategy is our commitment to giving back to communities. Through innovative, sustainable projects that prioritise
community impact, we’ve successfully delivered essential infrastructure like roads and water supply systems,” insights Kaba.
“Our approach integrates cuttingedge technologies, eco-friendly materials, and community-centred planning, ensuring our projects enhance public safety, environmental sustainability, and community
spaces.”
The recent contract for constructing and asphalting 10 kilometres (km) of road in Conakry marks a significant milestone, as it’s the first contract signed with the Guinean government since GPC’s inception.
Despite being new to the construction sector, the company is proud to have achieved first place in the recent rankings published by the Ministry of Infrastructure and Public Works on the performance of companies involved in Conakry road contracts.
“This distinction encourages us in our efforts towards building a modern Guinea and reminds us that we must redouble our efforts to achieve this goal,” emphasises Kaba.
Looking ahead, GPC anticipates undertaking more significant road and construction projects in Guinea and the West Africa region, aiming to leverage its expertise and resources to contribute to regional development and infrastructure growth as well as supporting economic advancement and societal well-being across the region.
Additionally, the company is working to continue its sustainable
growth by focusing efforts on several strategic initiatives for the remainder of 2024, including consolidating its position in current activities and markets.
More specifically, GPC’s key priorities include project execution and delivery, expansion and diversification, innovation and sustainability, community engagement and enhancement, and talent development and retention.
“Our primary focus remains on customer satisfaction and ensuring safety in all our operations. At GPC, we don’t just aim to compete; we strive to set new benchmarks in the industry, driven by a passion for continuous improvement and a dedication to creating value that endures,” concludes Kaba.
Tel: +224 613 33 25 25
contact@gpc-groupe.com
gpc-groupe.com
M24 project