A GLOBAL DIGITAL HUB
HUB
Playing an integral role in supporting the Middle East’s digital evolution, Moro Hub offers sustainable, nextgeneration digital and cloud services. Mohammad Bin Sulaiman, CEO, outlines the company’s recent successes, ongoing innovations, and future aspirations
Writer: Lily Sawyer | Project Manager: Liam Pye
Dubai’s strategic position as a global business hub, coupled with its ambitious vision for the growth of technology, artificial intelligence (AI), and smart city initiatives, have created an ideal environment for innovation.
With both the public and private sectors investing heavily in IT infrastructure and services, the city finds itself at the forefront of the digital transformation.
A significant push towards technologies such as AI and machine learning (ML), an increased focus on cybersecurity, and the adoption of cloud services means that it has become an ideal location for professionals looking to make an impact in the field.
“The current digital industry in Dubai is a highly dynamic and exciting space to be working in,” opens Mohammad Bin Sulaiman, CEO of Moro Hub.
Trailblazing sustainability across the digital sector in the Middle East, Moro Hub boasts the world’s largest solar-powered data centre at the Mohammed bin Rashid Al Maktoum Solar Park (MBR Solar Park), which achieved a Guinness World Record in November 2022 for its size.
Offering zero-carbon facilities, over 1,000 racks to house hardware, and 100+ megawatts of planned energy capacity, Moro Hub’s MBR Solar Park Green Data Centre ensures scalability, innovation, and operational excellence.
Part of the United Arab Emirates’ (UAE) commitment to achieving net zero by 2050, the data centre delivers sustainable savings, Tier 3 operational efficiencies with ISO-certified security, and real-time monitoring services.
“Through this infrastructure, we enable businesses to attract ecoconscious customers, expand their market presence, and leverage highpower racks for robust, secure, and efficient operations,” Bin Sulaiman adds.
Moro Hub also provides various digital offerings such as cloud hosting, managed and professional services, smart cities, Internet of Things (IoT), cybersecurity, enterprise and digital solutions, and advanced technologies.
“WE PLAY A PIVOTAL ROLE IN AIDING ORGANISATIONS IN THEIR DIGITAL TRANSFORMATION JOURNEYS BY PROVIDING ADVANCED, SOVEREIGN, AND SECURE IT SOLUTIONS”
– MOHAMMAD BIN SULAIMAN, CEO, MORO HUB
ATDXT GROUP
Headquartered in the UAE, ATDXT is high growth technology venture specializing in in-country data-centre technologies and GDPR compliant cloud services, having established strong foothold in Africa, Middle East and East Asia.
ATDXT is designed to provide an indulgent full service offering from concept to completion across infrastructure and applications
ATDXT focuses on cutting-edge, innovative green offerings that provide an end-to-end Fiat banking solution.
The Group aims to revolutionize multi-industry digital transformation adoption, making them affordable, smart, sensible, and secure solutions that are easy to leverage in the upliftment of everyone’s daily life.
Founded by Dr. GS Murthy, ATDXT's expert management team includes veterans from Hewlett Packard, ORACLE, IBM, and TCS. They have rapidly positioned ATDXT as a leading name in data centers and digital transformation across the Middle East, Africa, and APAC.
Fintech and Digital banking Health Tech Cyber Security
As the need to embrace the latter has become paramount for many businesses, Moro Hub’s plethora of digital solutions offer unparalleled opportunities to enhance efficiencies, improve the customer experience, and remain competitive within the global marketplace.
“We play a pivotal role in aiding organisations in their digital transformation journeys by providing advanced, sovereign, and secure IT solutions,” he confirms.
SUSTAINABLE DIGITAL TRANSFORMATION
Dubai 10X, a UAE government initiative established in 2017 to position Dubai 10 years ahead of other cities, led to the launch of Digital DEWA, the digital arm of the
Dubai Electricity and Water Authority (PJSC).
The requirement for an innovative, agile data hub to support this initiative soon became apparent, which led
MORO HUB’S DIGITAL SERVICES
• Cloud and hosting services
• Managed and professional services
• Smart cities and IoT
• Cybersecurity
• Advanced technologies
• Enterprise and digital solutions
to the founding of Moro Hub in 2018. Although initially established as a subsidiary of Digital DEWA, Moro Hub is today considered its backbone.
The company secures, manages, and integrates data, implementing innovative data centre solutions whilst driving societal digital transformation through industry-accredited expertise.
“In our commitment to customercentric innovation, we strive to continually foster new opportunities, now and in the future,” comments Bin Sulaiman.
SHAPING A SUSTAINABLE FUTURE
What primarily sets Moro Hub apart from the competition is its unwavering commitment to sustainable solutions.
“One of our recent initiatives has been the Green Certificate, which acknowledges enterprises for their pioneering efforts in sustainable IT infrastructure solutions,” Bin Sulaiman reiterates.
The certificate encourages businesses to contribute to building a sustainable future by significantly reducing carbon footprints and supporting green practices in the digital sector.
In 2024, Moro Hub presented Green Certificates to various customers using the green data centre and cloud services, underscoring customers’ confidence in Moro Hub’s digital
“WE’RE EXCITED TO CONTINUE SUPPORTING OUR CUSTOMERS WITH STATE-OF-THE-ART INFRASTRUCTURE THAT MEETS THEIR EVOLVING NEEDS”
– MOHAMMAD BIN SULAIMAN, CEO, MORO HUB
capabilities and aligning with their commitment to adopt environmentally-friendly practices across all operations.
Moreover, Moro Hub distinguishes itself through robust and strategic partnerships, empowering the company to leverage its extensive expertise and capabilities to aid the digital transformation.
“Such alliances not only enhance our service offerings but broaden the reach and impact of our solutions within the global digital ecosystem,” he emphasises.
Crucially, Moro Hub emphasises security and data management. As a trusted critical data partner for
major companies across the UAE, the company adheres to stringent standards to secure, manage, and integrate this data effectively.
This commitment not only assures customers of data integrity and privacy, but also positions Moro Hub as a reliable partner in navigating the complexities of digital governance and compliance.
“In essence, our differentiation lies in our proactive approach to sustainable digital transformation, innovation, and agility in adapting to evolving market needs, strategic partnerships, and robust data management practices,” Bin Sulaiman enthuses.
GAMA stands as a leading technology contractor specializing in delivering cutting-edge solutions, driven by our extensive R&D capabilities and a steadfast commitment to innovation in the region. Our expertise in hardware and software development, combined with our rigorous project management practices and focus on infrastructure security, enables us to deliver solutions that meet the highest standards of quality and reliability.
Through these pillars, Moro Hub not only emerges as a leader in the digital transformation landscape, but also as a visionary partner poised to shape a global, sustainable digital future.
PROGRESSIVE PROJECTS
In a fast-paced industry, Moro Hub remains at the forefront of innovation and is constantly exploring new technologies and investments.
Due to the company’s burgeoning success, increased demand has led to the expansion of its MBR Solar Park Green Data Centre.
It is hoped that the development will enhance the data centre’s capacity to deliver cutting-edge services by leveraging sustainable energy sources for increased efficiency and environmental responsibility.
“We’re excited to continue
supporting our customers with stateof-the-art infrastructure that meets their evolving needs,” Bin Sulaiman affirms.
Moro Hub also now offers Oracle Exadata Cloud at Customer (ExaCC), a high-performance database solution featuring multi-model database management system, Oracle Database, as a service.
Designed to handle Oracle Database workloads of any scale and criticality, Oracle ExaCC ensures high performance, availability, and security.
“This platform optimises database performance, reduces operational costs, and drives better business outcomes for our customers.
“It’s a game-changer in enabling organisations to manage their data infrastructure with unparalleled efficiency and reliability,” he excites.
In addition, Moro Hub recently
introduced Red Hat OpenShift, a managed cloud service designed for securely deploying modern, containerised applications on a multi-tenant Kubernetes container platform.
This empowers businesses to innovate rapidly and scale efficiently whilst ensuring robust security measures, streamlining customers’ application deployment processes, and leveraging the full potential of containerised technologies in a reliable and flexible cloud environment.
Looking to the future, the company is currently working with NVIDIA on an AI data centre project, which aims to integrate cutting-edge AI technologies into its existing data centre infrastructure to enable advanced computing capabilities for a wide range of applications.
“By harnessing NVIDIA’s AI expertise within our existing structures, we hope to revolutionise data processing, analytics, and ML to set a new benchmark for efficiency and innovation,” Bin Sulaiman reveals.
ENRICHING COMMUNITIES
Moro Hub strives to empower its staff members by fostering a culture of continuous learning and innovation, whilst providing opportunities for professional development,
“IN OUR COMMITMENT TO CUSTOMER-CENTRIC INNOVATION, WE STRIVE TO CONTINUALLY FOSTER NEW OPPORTUNITIES, NOW AND IN THE FUTURE”
– MOHAMMAD BIN SULAIMAN, CEO, MORO HUB
encouraging creative thinking, and recognising individual contributions through reward and recognition programmes.
“At Moro Hub, we believe that our staff are the foundation of our success,” Bin Sulaiman relays. By prioritising open communication and collaboration, the company ensures that every team member feels valued and heard. A supportive and inclusive environment enables staff members
at Moro Hub to reach their full potential and contribute effectively to the company’s mission of promoting sustainability and digital transformation.
Workplace initiatives such as its wellness programme, Vitality, encourages employees to maintain both physical and mental well-being.
“We believe that by enriching the lives of the people who work for us, we are enabling them to realise their full potential,” he tells us.
As such, Moro Hub has created an environment that empowers staff through skills development and training and safeguards their welfare through holistic initiatives such as Vitality.
In addition, the company encourages employees to achieve international certifications and accreditations, supporting them in their journey.
By continually leading and innovating, Moro Hub positively impacts those it serves as it believes it has a responsibility to help create an inclusive, empowered, and equal community.
“To deliver this, we focus on the key areas of education and people of determination (POD), supporting a variety of initiatives through volunteering, fundraising, and in-kind sponsorships,” Bin Sulaiman outlines.
CONTEMPLATING THE FUTURE
Looking ahead, Moro Hub seeks to accelerate a sustainable digital future whilst defining itself as a partner of choice, now and in the future.
“Our aim is to enable a digital transformation agenda through world-class IT resources, unlocking sustainable value through a global network of partners, advanced technologies, and corporate capabilities,” Bin Sulaiman surmises.
In the coming years, Moro Hub wishes to expand its presence across international territories and introduce new, energy-efficient, and innovative solutions.
As a sustainable business that continually delivers industry-leading services and exceeds customer expectations, Moro Hub can therefore anticipate a bright future. Furthermore, by frequently engaging with stakeholders, it consistently achieves excellent value,
top-quality products, and innovative solutions, whilst responsibly mitigating the carbon emissions generated by the MBR Solar Park Green Data Centre.
By combining customised solutions with world-class supplementary products, Moro Hub collaborates with its chosen partners to offer reduced cost of ownership, minimised risk, and accelerated project implementation.
“In our effort to conduct transparent, ethical business, we have aligned ourselves with partners who share our values,” concludes Bin Sulaiman.
Tel: +971 4 801 2222 connect@morohub.com marketing@digitaldewa.ae www.morohub.com
